Aurora Shopify Theme Review: Quality Visual Storytelling

The Aurora Shopify theme is a feast for the eyes with its stunning design and intuitive interface. But it’s not just about looks; Aurora is packed with features that enhance the user experience and make shopping a breeze.

In this article, we will explore the Aurora theme’s features and benefits and why it’s a top choice for merchants who want to create a visually captivating and user-friendly online store.

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What is the Aurora Theme Shopify?

Aurora is a Shopify theme designed to cater to the needs of both small-scale and high-volume store owners. It perfectly balances elegance and versatility, making it suitable for many online businesses.

Aurora theme is a very flexible website builder as it distinguishes itself by offering two distinct styles: Pure and Sheer. With an extensive selection of customizable blocks and sections, Aurora empowers you to craft a distinctive and unique style for your online store, ensuring it stands out.

Aurora Theme Features

Marketing Features

Now, let’s investigate the key marketing features that helps the theme become a flexible and feature rich choice for users, along with captivate and engage your store’s visitors right from their first interaction.

In-Menu Promos

The Aurora theme offers a traditional mega menu with the flexibility to employ three distinct block types for creating visually stunning in-menu promotions. The three block types include:

• Clickable images and videos.
• Featured collections.
• Collections lists.

These options, available in both Pure and Sheer styles of Aurora theme, allow you to present your products and offerings in a way that captures your audience’s attention and encourages exploration. This functionality is most appropriate for fashion, clothing & accessories stores since it can help deliver the products/ services to clients in the most pleasant, eye-catching manner. 

• Here’s how it appears in the Sheer style:

• And here’s how it appears in the Pure style:

Image Gallery

The unique Gallery feature lets you craft custom galleries and collections, perfect for showing off your best user content from social platforms like Instagram and TikTok. This is a testament to your brand’s popularity and encourages visitors to engage with you more directly.

Lots of fashion and accessories brands using Theme are using this feature to release custom galleries and collections to connect with users on social platforms, particularly Instagram users.

Sales-driving features

These features help customers make decisions when they’re ready to buy.

Inventory Status

Inventory status uses the scarcity approach in marketing. You can show how many items are left on the product pages or convince customers to buy quickly if a product runs out. Fashion retailers can better manage their inventory, ensuring that popular items are always available. This reduces the risk of missed sales opportunities.

Quick view & Quick buy

Overwhelming and analysis paralysis can ruin shopping. Quick View and Quick Buy avoid that. The first feature lets customers see any product from the collection without leaving the current page, while the second allows customers to buy the product quickly by going straight to the cart.

Shoppers can quickly preview and purchase clothing & accessories items without leaving the current page. This simplifies the shopping process and reduces friction.

Free shipping bar (with a countdown)

If you want to incentivize customers to add more items to their cart and reach the minimum order value, the free shipping countdown does just that. It lets shoppers easily track how much they have left to spend to qualify for free shipping, increases their average order value, and improves the overall shopping experience.

Fashion and clothing brands can attract customers with the countdown to free shipping, encouraging them to add more items to their carts and increase average order values.

Discovery Features

Let’s explore the top three features that enhance customer browsing and make product discovery a breeze:

Search Suggestions

This feature guides customers toward key categories by providing automated product search suggestions. In specific cases, shoppers searching for particular fashion items benefit from search suggestions that help them find what they’re looking for faster. This enhances the overall shopping experience.

Related Products

Aurora enhances traditional product recommendations, allowing you to handpick suggested products or entire collections rather than relying solely on automated suggestions.  This feature helps increase sales by suggesting matching clothing items or accessories that complement the customer’s selection.

Smart Filters

Aurora’s detailed product filters allow shoppers to narrow their searches based on product characteristics, such as color, size, brand, and availability, ensuring a quicker and easier product discovery process. By suggesting related clothing items or accessories that complement the customer’s selection, fashion retailers can upsell and cross-sell, resulting in higher sales.

Merchandise Features

The final part of our roundup introduces three key features to display your goods and focus on your top items. 

Text on Images

The Text on Images feature lets you spotlight select products through a stylish collage with text. Use this for brand narrative or to highlight current promotions.

Fashion brands using the Aurora theme can use text on images to highlight key features, material details, or style inspiration, ensuring customers understand the clothing comprehensively.

Before and After

The Before and After function lets users toggle between two photos to view the change your product can cause. Use this to clearly show the advantages of your product and motivate customers to buy.

The before-and-after function is particularly beneficial for fashion items like makeup or clothing that can showcase transformation. 

Split Banners for Slideshows

Slideshows in Aurora are fully customizable. You can use a range of slides, such as single-image or video banners with text and split banners featuring up to two images and text, as shown below. These slideshows are a fantastic substitute for a main image and help to generate a unified welcome for your viewers.

Online fashion merchants can create visually appealing slideshows that showcase different clothing collections or styles, capturing the attention of potential buyers and conveying brand identity effectively.

Pricing

The Aurora Shopify theme is priced at $340, making it a premium investment for your online store. While this might seem steep compared to some more budget-friendly options, it’s important to consider the value it brings.

Compared to other premium themes offering similar advanced features and design flexibility, Aurora is actually competitively priced, with many similar themes ranging from $280 to $450. This makes Aurora a solid choice for businesses seeking a high-quality, feature-rich theme that delivers exceptional value for the investment.

User Reviews and Testimonials

The Aurora Shopify Theme is renowned for its aesthetics focus, seamlessly catering to brands prioritizing visual appeal.

Regarding user reviews and ratings, the Aurora Shopify Theme enjoys a strong reputation. Most users commend its sleek design and easy navigation. There is also widespread appreciation for the theme’s focus on visual elements, which many brands find aligns well with their aesthetic-centric branding strategies.

However, some users have noted a need for more customization options. Despite this, the theme’s rating remains high, indicating strong user satisfaction.

Preset Options

• Pure: The Pure preset offers a clean, minimalist design with a focus on white space and crisp typography. This streamlined aesthetic makes it easy for merchants to create a sophisticated and uncluttered storefront that highlights their products.

• Modern: The Modern preset introduces a touch of contemporary flair with bold color accents, dynamic typography, and subtle animations. It allows merchants to create a visually engaging and trendy online store that appeals to a younger audience.

• Sheer: The Sheer preset emphasizes high-resolution imagery and full-width banners, creating an immersive experience for customers. This preset is perfect for brands that want to showcase their products visually stunningly and tell a story through their imagery.

• Radiant: The Radiant preset incorporates warm colors, soft textures, and playful typography, creating a welcoming and cheerful atmosphere. This preset is ideal for businesses selling handmade or artisanal goods or those looking to create a cozy and inviting online store.

How to Customize the Shopify Aurora Theme

1. Add the Aurora theme to your Shopify store

In the Shopify Theme Store, use the search bar to look for the “Aurora” theme. On the Aurora theme details page, click the “Try theme” button to add it to your Shopify store.

Visit the Shopify website and log in to your admin account. From your Shopify dashboard, navigate to the “Online Store” section on the left sidebar. Click on “Themes” to access the themes page.

To personalize your Aurora theme, click on “Customize” next to your newly added theme. Here, you can configure everything, like settings, colors, fonts, and layout options.

2. Customize the Homepage

• On the homepage, you’ll find a contemporary header with slideshows, mega menus for promotions, and a clean menu section.

• Grid-based sections showcase featured collections, products, and blogs with placeholders for banners, tiles, and product videos.
• Aurora provides a sticky header and customizable contact forms.

3. Customize the Product/ Collection Page

• Collection pages feature high-resolution, full-width images, slide-out filters, and dropdown sorters for user-friendly browsing.
• Product listings include large images, color swatches, quick view options, and infinite scroll support.

• Product pages offer impressive layouts with zoom, image sliders, and tabs for product details.
• Features like color swatches, product reviews, related products, cart notes, in-store pickups, pre-orders, and a slide-out cart are supported.

• Additional features like a back-to-top button, stock counter, persistent cart, lookbooks, size charts, and more make the Aurora Shopify theme a comprehensive choice for designing your online store.

4. Other Customization Functions

• Full-Width Header: The theme features a full-width header with customizable slideshows and brand videos to make a strong visual impression.
• Mega Menus: Extensive mega menus allow you to promote products and categories effectively within your navigation.
• Color Swatches: You can apply color swatches to your products for visual variety and product differentiation.
• Animation Effects: Add animation effects to enhance the visual appeal of your site and engage visitors.
• Customizable Sections: Aurora provides sections for product tabs, promo banners, FAQs, and more, making it easy to customize your store’s layout.
• Visual Elements: Use placeholders for banners, tiles, and product videos to create engaging content.
• Sticky Header: Keep your header visible as visitors scroll, ensuring easy navigation.
• Contact Forms: Customize contact forms to match your brand and gather customer information efficiently.
• Collection Pages: Control the number of columns for product listings on collection pages.
• User-Friendly Filters: Slide-out filters and dropdown sorters enhance the shopping experience.
• Product Listings: Customize product listings with large images, image rollover effects, color swatches, and quick view options.
• Promotions: Add promotional elements like banners and product videos to highlight special offers.
• Product Pages: Product pages offer impressive layouts with zoom capabilities, breadcrumbs, before-and-after image sliders, and product tabs.
• Additional Features: Aurora supports cart notes, in-store pickups, pre-orders, and a slide-out cart for enhanced functionality.

These customization options allow you to tailor the Aurora theme to your brand’s unique identity and provide a visually appealing and user-friendly online shopping experience.

Who is the Aurora theme Shopify Best For?

The Aurora theme Shopify is the ideal choice for the below target audiences:

• High-volume stores: Aurora’s streamlined navigation and promotional tools enhance the shopping experience for busy stores with frequent transactions.
• Storytellers: Aurora’s editorial-style layouts and immersive visuals empower brands to create captivating narratives around their products.
• Visual brands: Aurora’s emphasis on high-resolution imagery and video showcases products beautifully, which is perfect for visually focused brands.
• Multi-product stores: Aurora’s customizable sections and collection filtering options cater to stores with diverse product ranges, ensuring easy navigation for customers.

Where to Buy the Aurora Shopify Theme?

You can easily purchase this Shopify theme from the official Shopify Theme Store, which offers a wide selection of themes tailored to different industries and styles. To make your purchase, follow these simple steps:

• Step 1: Visit the Shopify Theme Store.
• Step 2: Use the search function to find the theme that suits your needs.
• Step 3: Follow the straightforward instructions provided to complete your purchase and install the theme.

Keep in mind that the prices may vary depending on the theme’s features and complexity. Also, keep an eye out for any ongoing sales or discounts, as they can offer significant savings on premium themes.

Examples of Websites using the Aurora Theme

Marlies Bleeker

Meet Marlies Bleeker, a visionary in the world of digital retail. A master of eCommerce strategy, Marlies is the creative force behind an array of successful online stores, expertly utilizing Shopify’s Aurora theme.

Specializing in seamless user experience and captivating designs, Marlies’ work embodies the transformative power of digital technology in retail. With a keen eye for detail and a relentless pursuit of innovation, Marlies Bleeker represents the pinnacle of eCommerce proficiency and aesthetic excellence.

That Healthy Co.

That Healthy Co. is a haven for all wellness enthusiasts. Inspired by the colors of the dawn, our website leverages the Aurora theme on Shopify to provide you with a seamless and visually pleasing shopping experience. The Aurora theme reflects our ethos of natural goodness, illuminating our diverse range of health-focused products. 

3 Tips to Get the Most Out of the Aurora Theme

• High-Quality Visuals: Use high-resolution images and videos in Aurora’s slideshows, product galleries, and collection banners to create a visually stunning storefront that captivates visitors.
• Storytelling Sections: Leverage Aurora’s editorial-style layouts and storytelling features to showcase your brand’s unique story and connect with customers on a deeper level. Take full advantage of these sections to help you support visual brand storytelling effectively.
• Promotional Tools: Utilize Aurora’s built-in promotional tools, such as in-menu promos and flash sales, to highlight discounts and special offers, driving urgency and boosting conversions.

FAQs

Conclusion

The Aurora Shopify Theme isn’t just a pretty face; it’s a powerhouse of visual storytelling and user-friendly design, perfect for brands that want to stand out. If you’re ready to take your brand to the next level, don’t hesitate to give Aurora a try right now!