Home > Articles > Automation Shopify Theme Reviews [2024]

Automation Shopify Theme Reviews [2024]

November 29, 2023
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

In this article, we’ll take you on a journey through the visually stunning and functionally robust landscape of the Automation Shopify theme, specially designed for app-intensive stores.

Key Takeaways

  • The Automation Shopify theme offers a modern, beautiful, and visually appealing design that aligns with contemporary e-commerce trends, helping businesses stay up-to-date with their online presence.
  • The theme’s emphasis on visual elements and storytelling capabilities enables businesses to create engaging narratives around their products and brands.
  • With a rich set of tools and features, the theme is well-suited for stores that use many apps and automation.

Automation Shopify Theme: An Overview

automation shopify theme overview

The Automation Shopify Theme is a premium solution for e-commerce entrepreneurs, offering a remarkable value proposition with its one-time payment of $250. 

Automation doesn’t just provide a Shopify theme; it crafts a distinct vibe for your Shopify store. The overall design looks beautiful. Its soft and chic aesthetic caters to a wide range of target industries. The theme offers the option to give your store a cinematic dark mode, accentuating the elegance of your products.

The Automation Shopify theme’s standout features lie in its extensive product display options and bundling capabilities. It empowers merchants to effortlessly manage and display products in the most compelling way. Additionally, the ability to create product bundles and upsell packages adds a potent tool to boost average order values.
For e-commerce businesses that prioritize aesthetics and rely on numerous apps for operational efficiency, this theme offers an ideal platform. It comes equipped with a range of built-in features, reducing the reliance on multiple apps and providing an exceptional canvas to display your products.

Pros and Cons

Is the $250 investment in the Automation Shopify theme justified? Let’s dissect the details to comprehensively assess the upsides and downsides.

ProsCons
Beautiful design

User-friendly interface

Good site performance

Highly customizable theme with multiple promo elements

Prosperous conversion boosting features

Seamless bundling

Restriction on using external apps

Quick customer support
Limit preset options

No live chat support

Automation Shopify Theme: Key Features and Benefits

Transitioning to the core of our discussion, let’s now delve into a detailed breakdown of the Automation Shopify Theme’s key features and its myriad benefits for your online store.

Cinematic and Creative Storefront

To distinguish your store from the competition and leave a lasting impression, the Automation Shopify Theme provides invaluable tools and effects for the storefront, crafting a unique view for your customers.

Dark mode

cinematic and creative storefront automation shopify theme

The Dark mode transforms your storefront into a sleek, cinematic, visually captivating environment. Furthermore, with just a one-touch click, it will adjust the color scheme to a darker palette, making your products stand out against the backdrop. 

This adds a touch of sophistication and reduces eye strain for customers browsing your site during nighttime hours, ensuring a comfortable and immersive shopping experience.

Automation scrolling

automation scrolling

The theme offers a sleek and continuous scrolling style in which each separate part or section of the webpage moves independently until they seamlessly align or meet at the end of one element and the beginning of the next. Once they align, they continue to scroll together as a unified page.

This approach enhances user engagement and storytelling and simplifies navigation, making it particularly suitable for modern websites aiming to captivate users and maintain their interest throughout their visit.

Creative image covers

creative image covers automation shopify theme

Moreover, it allows users to overlay covers on the first image of a product as they scroll down, effectively adding an artistic and creative touch of storytelling to the browsing experience. This approach can create a sense of curiosity and anticipation for users and somehow express the product’s intrinsic value, enhancing their desire to purchase it.

Built-in Cross-selling and Bundle Selling Features Eliminate the Need for Additional Apps

The most notable upside of the Automation Shopify theme is that it directly incorporates multiple cross-selling and bundle-selling tools into the theme. In other words, merchants do not have to spend an additional budget purchasing third-party apps to boost sales. 

Cross-selling

cross selling automation shopify theme

On the product page, the theme offers the related items section, which may be in the same collection or whose functionality can work well with the product customers are browsing.

Such tools are designed to analyze customer behavior and recommend related products, encouraging customers to explore and potentially add more items to their shopping carts. The effectiveness of these tools may depend on factors such as the quality of your product recommendations and how you customize them. 

Bundling

bundling automation shopify theme

One of the key features that makes the Automation Shopify theme stand out in the e-commerce competition is the capability of offering add-on products and buying them in bundles.

More specifically, the theme is able to offer a set of related products to showcase right on the main product page, which customers can buy simultaneously, but there are many options for every single item for customers to choose from. Moreover, you can sell it in bundles, not just a few.

This approach simplifies the shopping process, as customers can easily add a pre-configured bundle to their cart with a single click. The appeal of bundled deals often increases the average order value as customers are incentivized to purchase more items together, creating a win-win situation for both customers and merchants.

Effective Customer Conversion

In our quest to optimize customer conversion rates, the Automation Shopify Theme presents various powerful tools designed to captivate potential buyers and drive them toward completing their purchases.

Automation back-in-stock notification

automation back-in-stock notification

Additionally, it is a tool that automatically notifies customers when the desired item is back in stock, creating a sense of anticipation and convenience. It leverages the principles of timely communication and customer engagement, ensuring that interested shoppers do not miss out on their desired products. 

This automation feature contributes directly to higher conversion rates and customer satisfaction by converting potential lost sales into successful transactions.

Pre-order

pre-order automation shopify theme

The theme offers customers the option to reserve and purchase products that are not yet available for immediate shipment. This feature is beneficial for boosting conversion rates because it caters to the demand for highly anticipated or exclusive items. 

Customers who are eager to secure a product will commit to pre-ordering it, effectively locking in a sale before the product is even in stock. This not only improves conversion rates but also provides merchants with valuable insights into demand for specific items, helping them plan inventory and marketing strategies effectively.

Countdown timer

countdown timer automation shopify theme

The Automation Shopify theme also offers a psychological tool that cultivates a sense of urgency, motivating customers to take swift action. This tool showcases a timer that counts down to the conclusion of a limited-time offer or sale. It effectively instills a fear of missing out in customers.

Nonetheless, it’s vital to deploy countdown timers thoughtfully and authentically, guaranteeing that the sense of urgency is sincere and that customers genuinely perceive the offer as valuable. This approach is essential to uphold trust and credibility.

Excellent Customer Support To Solve Your Problems

excellent customer support To solve your problems

The Automation Shopify Theme strongly emphasizes providing excellent customer support to ensure a seamless experience for users leveraging its tools. 

The developer offers comprehensive and detailed documentation, a valuable resource for users. This documentation provides step-by-step guides, tutorials, and insights into effectively utilizing the automation tools to their full potential.

Otherwise, if you have any additional troubles and still have questions, you can contact them directly through email. With a dedicated and responsive support team, customers can rely on timely assistance from knowledgeable experts who are well-equipped to address their queries and concerns. The theme’s support team is committed to delivering prompt and well-informed responses.

Design and Customization 

Presets

The theme offers two presets with two distinct vibes: Default and Cute.

Default

The Default preset exudes a sense of modern sophistication and simplicity. A classic text font, minimalistic elements, and a focus on visuals characterize its design quality. It prioritizes clarity and ease of navigation, making it an ideal choice for businesses that want a sleek and professional appearance. 

default presets automation shopify theme

With its uncluttered layout and neutral color palette, it offers a versatile canvas, emphasizing clarity and professionalism. The vibe it creates is efficient and elegant, making it suitable for businesses that value a clean and straightforward aesthetic.

Cute

On the other hand, the Cute preset is all about charm, whimsy, and playfulness. It incorporates adorable illustrations, vibrant colors, and creative design elements to create a joyful and inviting atmosphere. The design quality of the Cute preset is tailored to stores targeting a younger or more playful audience. 

cute presets automation shopify theme

It’s perfect for businesses in niches such as children’s products, crafts, or any industry where a lighthearted and cheerful aesthetic is a strategic choice. The Cute preset enhances the shopping experience by making it visually engaging and memorable, appealing to customers looking for a fun and unique online store.

Detailing Customization Options 

As mentioned, the theme provides Shopify merchants with a user-friendly and intuitive interface. Thus, customizing the theme does not bother you at all.

Here are several typical design options to give you a specific illustration of how you can customize the whole theme.

Mega menu

mega menu automation shopify theme

The theme will auto-generate a multi-column mega-menu dropdown in your navigation when you have at least two levels of links.

Once you’re on the theme customization page, click on the “Navigation” section to access the menu settings. Here, you can add, edit, and organize menu items and sub-items. Create drop-down menus by dragging and dropping items beneath the main categories to build a structured navigation system.

Sale collection

sale collection automation shopify theme

This plays an indispensable part in attracting customers’ attention in every sales season. Navigate to “Products” and select “Collections.” Create a collection you want for the sale. Edit collection details like the title, description, and image.

Access the “Discount” section to adjust the discount amount as you want. It can be displayed as a percentage or a fixed amount. Ensure you have a compelling title that communicates the sale’s theme or discount.

Testimonials

testimonials automation shopify theme

These elements are allowed to be displayed on the homepage, making an impression on customers about the store’s credibility when first visiting the site. Access your theme customization options, navigate to the “Testimonials” section, and add reviews with customer names or images.

Moreover, you can ​​activate the highlight or sliding animation feature, typically available when you have more than three testimonials. This dynamic display adds visual appeal and engagement to your website, showcasing positive feedback in an eye-catching manner.

How to add the Shopify Automation theme to your store

To access the premium Automation Shopify theme and activate it for your demo store, you’ll need to make a purchase via the Shopify Theme Store. Notably, it offers an unrestricted free trial period. This trial allows you to thoroughly assess the theme’s functionalities and suitability for your needs.

Here’s a simple process to link the theme to your Shopify store:

  • Start by visiting the Shopify website and logging into your account.
  • In your Shopify admin dashboard, locate the “Online Store” section and choose “Themes.”
  • To explore premium themes, click “Visit Theme Store.”
  • To find the Charge theme, simply type “Automation” into the search bar.
  • Once you’ve located it, select “Try theme.” This will redirect you to your Shopify admin dashboard, enabling you to thoroughly explore its features to ensure it fits your requirements.
  • If you’ve completed your customizations and are satisfied with the theme, you can purchase it and publish it to make it live on your store.

Mobile Responsiveness

mobile responsiveness automation shopify theme

The Automation Shopify theme is a must-try choice for e-commerce businesses, thanks to its impressive mobile performance and robust browser compatibility. In an increasingly mobile-centric world, it stands out as a top option. 

On the mobile front, the theme is crafted to ensure seamless navigation and an immersive shopping experience across various devices, screen sizes, and orientations. Its responsive design dynamically adjusts layout elements, optimizing them for mobile screens. 

It is also meticulously tested and fine-tuned to perform consistently across major web browsers, including Chrome, Firefox, Safari, and Edge.

That means that customers can effortlessly browse, shop, and complete transactions on any mobile device or web browser without losing functionality or visual appeal. The intuitive mobile interface ensures that product images, descriptions, and checkout processes are easily accessible and user-friendly.

User Experience and Feedback

​​The Automation Shopify theme boasts an impressive track record on the Shopify marketplace when it comes to user reviews and ratings. The 100% positive rating from 6 reviews underscores its reliability and performance.

user experience and feedback

All customers have highly appreciated the theme in many aspects, especially for:

  • Its package of useful built-in features includes pre-orders, out-of-stock notifications, product bundles, etc., where many other premium themes have to acquire extensions.
  • Its professional design and layout contribute to a visually appealing and trustworthy online storefront.
  • Its high level of customization allows merchants to tailor their online stores to align perfectly with their brand identity.
  • A well-balanced combination of utility and affordability makes it an attractive choice for e-commerce businesses seeking value for their investment.

Where to Buy Shopify Automation Theme

To purchase the Automation Shopify theme, you have the option to directly browse it within the Shopify theme store right from your Shopify admin dashboard.

When you enter the theme store, simply initiate a search for “Automation,”. You’ll notice the theme prominently positioned at the top of the search results. From there, you can effortlessly choose to either give it a try or make a purchase instantly.

Who Should Use The Automation Shopify Theme?

The design of the Automation Shopify Theme can be best suited for Shopify stores seeking visual-focused tools and app-intensive operations. Specifically, it could be much better if you sell products in fashion, beauty, home decor, baby stuff, accessories, jewelry, pet items, art photography, etc.

Its capacity can handle:

  • Small and medium-sized business
  • Retailers with large inventories
  • Dropshipping stores
  • Boutiques and luxury stores

3 Successful Stores With The Shopify Automation Theme

Muehle

Muehle is a renowned German brand specializing in high-quality grooming and personal care products for men. They are known for their precision-crafted razors, shaving brushes, and skincare items.

muehle store

The company has leveraged the theme’s emphasis on visual aesthetics to showcase their grooming products effectively. High-quality images and an elegant design captured the essence of their premium brand.
Moreover, the Automation Shopify theme’s product presentation features enabled Muehle to display their extensive product catalog in an organized and visually appealing manner. The theme’s well-structured layout and appropriate section space contributed to this effective presentation. This helped customers easily explore their range of grooming products.

Lovenvision

Lovenvision is a Hungarian fashion-forward eyewear and accessories brand that focuses on providing stylish and affordable eyewear options. They cater to individuals looking for various eyewear solutions.

lovenvision store

The Cute preset of the Automation Shopify theme’s visually appealing design complemented their trendy eyewear styles.  Lovenvision’s emphasis on affordability was effectively communicated through the theme. Clear pricing and product features made it easy for customers to find budget-friendly eyewear options.

Amora Lighting

Amora Lighting is a leading US brand in the lighting industry. It specializes in artisanal and authentic stained glass lighting fixtures with Tiffany style. They are known for their exquisite craftsmanship and unique lighting designs.

amora lighting store

The Automation Shopify theme has offered customization options to achieve the unique vibe of the store, which exudes artistry and modern inspiration. The theme’s product organization features helped customers explore their intricate lighting designs.

Amora Lighting’s extensive but clear product catalog was efficiently managed using the theme’s filtering and categorization capabilities. Customers could easily find specific lighting designs and be attracted to the product’s complex details with multiple product showcase tools from the theme.

Bottom Line

In conclusion, there is no doubt that the Automation Shopify theme is a versatile and visually appealing solution that suits a variety of industries.

Whether you are a newbie or have your own existing store, just research carefully about the theme and rationally leverage its features to boost brand identity, engage users, and drive sales. Automation will give you a hit!

Automation Shopify Theme: FAQs

Although the theme is stated to be suitable for businesses seeking app-intensive operations tools, if your requirements are beyond the built-in features of the theme, you definitely need to extend the theme’s functionality by integrating these tools to meet your specific business needs.
Shopify themes, including the Automation theme, receive regular updates to ensure compatibility with Shopify’s platform improvements. These updates are included in the initial purchase price, so you can keep your store up-to-date with the latest features and security enhancements without incurring any cost.
Yes, the Automation theme allows you to integrate your social media profiles and provides sharing features for products and content, which helps you expand your online presence and engage with customers on social platforms.
Yes, the Automation theme allows you to integrate your social media profiles and provides sharing features for products and content, which helps you expand your online presence and engage with customers on social platforms.
Yes, if you require advanced customization beyond the theme’s basic settings, you can collaborate with web developers or designers who are familiar with Shopify’s platform. They can implement custom code and design changes to meet your specific requirements.

Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.