Top 10 Shopify Themes for SEO in 2024

Let’s dive in to the top 10 Shopify themes for SEO in 2024!

Top 10 Shopify Themes for SEO

1. Impulse

Overview of this theme 

Impulse is the most dynamic and flexible Shopify theme designed for high-volume stores and visual storytelling. It seamlessly integrates high-quality images, videos, and 360-degree views to create a captivating shopping experience for your customers.

Impulse is also one of the best Shopify themes for conversion due to its powerful features.

Ratings

Score: 95% positive. 

Customer reviews: 

• West of Main: “Great support with any technical difficulties.”
• MaximumReptile.com: “This is the 2nd Impulse theme that we have purchased. We love the advanced yet easy to use features and the customer support is always great. Highly recommended!”
• Indigo Silver: “I have used a number of themes over the last several years and this one is definitely the best for my silver jewelry store so far – very good support too.”

Key features

• Advanced promotion tools
• Dynamic video integration
• Metadata tools

Pros and Cons

Pros

• Responsive design
• Powerful SEO tools

Cons

• Might have too many features 
• Customer support is limited to email

Who should use this theme?

Impulse is perfect for all sellers – budget-friendly for startups and ideal for Clothing, Sports, and Beauty. It’s also one of the best premium Shopify themes for businesses wanting to enhance their store’s performance.

2. Parallax

Overview of this theme 

Parallax is a visually engaging Shopify theme that grabs your customers’ attention with stunning parallax scrolling effects. This immersive feature creates a layered depth effect as visitors navigate your store, keeping them engaged and excited to explore your products.

Ratings

Score: 96% positive. 

Customer reviews: 

• Majesty Hair Care: “Shandy responded quickly and was thorough. Great job!”
• Six Scents: “The parallax theme has served my company well for a few years now and their support has been solidly excellent with quick, effective responses.”
• Naked Faire: “Parallax theme from Out of the Sandbox is awesome! And best of all, their customer service is fantastic. I’ve been working with Out of the Sandbox for a few years now, and sometimes it takes a bit longer to get a response, but they’ve solved all my problems regarding their themes so far. Friendly, sincere, and professional. Awesome company to work with!!”

Key features

• Parallax scrolling
• Optimized for large images
• Customer testimonials
• Promotional banner

Pros and Cons

Pros

• Offers a variety of design and styling options.
• Enhance sales with visually appealing layouts and built-in conversion features.
• One of the quickest loading themes, ensuring minimal wait times for users.

Cons

• Missing features like Mega Menu, Countdown Timer, and Image Hotspots could limit some customization options.

Who should use this theme?

The Parallax theme suits sellers of visual products, such as Photography, Art, or Fashion.

3. Symmetry

Overview of this theme 

Symmetry is a versatile Shopify theme that allows you to showcase more and sell more. Its clean, balanced layout lets you display multiple products or collections at once, with a powerful multi-column menu to organize extensive product collections clearly.

Ratings

Score: 93% positive. 

Customer reviews: 

• SILA PARIS: “I use Symmetry for 1 year. I am really really happy with it. The theme works well, I use the swatches. And more importantly the helpdesk/service client is very useful. They answer within 24h usually, and they are very nice and helpful. No plan to change the theme, or theme author soon! Thank you to all the team.”
• Jaibor Jewelry Store: “I recently switched to the Symmetry theme on Shopify and couldn’t be happier. The theme itself is comprehensive and user-friendly, making it perfect for businesses of all sizes. What really sets it apart, however, is the exceptional support. A special shoutout to Will, whose expertise and dedication significantly enhanced my experience.”

Key features

• Diverse styles: Beatnik, Chantilly, Salt Yard, and Duke
• Conversion-enhancing filters
• Multi-language support
• Quick buy feature

Pros and Cons

Pros

• Sleek and modern aesthetic.
• Performs consistently well on various devices.
• Offers broad scope for personalization.

Cons

• Maybe too elaborate for brands with a minimalist approach.
• Some users might find the customization process challenging.

Who should use this theme?

Symmetry theme shines for big inventories, ideal for Fashion, Beauty, Furniture, Jewelry, and Art.

4. Flow

Overview of this theme 

Flow is a minimalist Shopify theme designed to create a stunning online store. Its high-quality images take center stage, delivering a clean and sophisticated user experience that keeps visitors focused on what matters most – your beautiful products.

Ratings

Score: 89% positive. 

Customer reviews: 

• Scottish Gourmet USA: “Flow has all the latest bells and whistles – like reviews (great for google ranking) and back-in-stock alerts which generate immediate sales. Dale in Support has been fast to respond to my questions as we have created our new site without any outside designer support.”
• Wilson Lane Apparel: “I love the Flow theme for our new apparel website. Great selection of modules in the theme for what we need. The customer service team has been great to work with as well. We had a few issues when we first set the site up. The team was quick and responsive in helping us identify and correct our issues.”

Key features

• Image-centric layout
• Features “Color Swatch”
• Enhanced marketing tools
• Advanced merchandising capabilities

Pros and Cons

Pros

• User-friendly interface for individuals with any level of technical skill.
• Suitable for a variety of online stores.
• Offers a clean, contemporary design that enhances the professional look.
• Engineered for high performance, the Flow theme provides quick loading times.

Cons

• Lacks some of the advanced features found in premium themes, such as mega menus and complex search capabilities.

Who should use this theme?

Flow is particularly advantageous for businesses with aesthetically pleasing products: Fashion, Home Decor, and F&B.

Additionally, it is a good fit for businesses selling age-restricted items (tobacco or alcohol).

5. Broadcast

Overview of this theme 

Broadcast is a Shopify theme focused on visual storytelling and social proof. It allows you to craft a captivating shopping experience by seamlessly integrating stunning visuals, rich content, and social media features to build trust, excitement, and ultimately, more sales.

Ratings

Score: 93% positive. 

Customer reviews: 

• Good Chonk: “Love the ease of using this theme with its many functionalities, but the best part of it is the customer support. As a small business owner without any coding experience, I do sometimes feel silly in asking trivial questions but Pavel has been extremely helpful and patient in responding to my many requests in customizing my website. Thank you!”
• LE sensor: “Customer service is amazing! Been using the Broadcast theme for over 3 years and I have no complaints. Easy to communicate with and are quick to find a solution. Thank you”
• FRANC: “The Broadcast theme is not just robust and fast; it is also beautiful, easily customized, and constantly improved with key updates. The support provided by the developers is exceptional.”

Key features

• Content-focused design
• Clear product pages, high-quality image galleries, zoom features, and prominent calls to action
• Drag-and-drop section 
• One-click add-to-cart, countdown timers, and exclusive product releases
• Optimized for mobile and speed

Pros and Cons

Pros

• Responsive design ensures the theme performs well across all devices.
• Simple one-click add-to-cart enhances user-friendliness.
• Comprehensive promotional tools designed to maximize sales potential.
• Over 20 versatile sections for crafting unique pages.

Cons

• Users have noted a lack of additional functionalities on product pages.

Who should use this theme?

Broadcast is ideal for niche brands with strong visuals, including Fashion, Luxury, Beauty & Cosmetics.

6. Motion

Overview of this theme 

Motion is an engaging Shopify theme that brings your store to life with stunning animations and captivating videos. It goes beyond static images to provide a smoother, more dynamic browsing experience that leads to increased sales.

Ratings

Score: 97% positive. 

Customer reviews: 

• Kraftshirt: “The Motion theme is awesome. It is highly customizable and has all the important features on board. Even more awesome is the phenomenal support. I asked for help on a custom liquid. They did not just help me with it. They implemented it for me. This is customer-centric support. Thank you for that theme and your support! It is worth every dollar and I can recommend it to everyone.”
• Young Bikes: “Really good theme with a lot of customization options. Outstanding support even after the publication. They helped me with a little bit of custom coding. 10/10”
• Abend Gallery: “Great theme. Works well, and the technical support is amazing. Emailed at 5 PM on a Saturday and received a response within a couple of hours. Top notch!”

Key features

• Animated content
• Multiple homepage videos
• Product quick view

Pros and Cons

Pros

• Flexible and user-friendly.
• Modern aesthetic.
• Headers, social media icons, and menus are customizable.

Cons

• Some users find the design too simplistic or minimalist.

Who should use this theme?

Motion suits stores that require stunning visuals (Fashion, Home Decor). It’s mobile-friendly for on-the-go shopping.

7. Be Yours

Overview of this theme 

Be Yours by RoarTheme is a unique and user-friendly Shopify theme that will set your store apart. Leveraging Shopify’s OS 2.0, it offers a future-proof design built with the latest technologies for an optimized shopping experience.

Ratings

Score: 98% positive. 

Customer reviews: 

• Related Store: “Be Yours theme is fantastic—easy to use and modify. I had a problem, and the team resolved it very quickly. Their prompt assistance was impressive, and I’m grateful for their professional and attentive customer service. I highly recommend them for their dedication, support, and high-quality product.”
• Holy Skin: “This theme is fantastic! It’s easy to use and customize, even for beginners. The design is clean and modern, and it really makes my products pop. I’m also impressed with the wide range of features, which allow me to create a professional and engaging online store.”

Key features

• Flexible design and layout
• Conversion optimization
• Fully supports Shopify’s OS 2.0

Pros and Cons

Pros

• Fast-loading and responsive pages.
• Advanced features such as color swatches, countdown timers, and age verifiers.
• Quick setup and free high-resolution photos from Shopify Burst.
• Well-suited for multi-lingual setups.

Cons

• Lacks certain features like pre-orders and sales alerts.
• Some feedback points to less than satisfactory customer service.

Who should use this theme?

The Be Yours theme is adaptable for a broad range of industries. Its minimalist design is ideal for sectors including electronics, furniture, home décor, and gardening.

8. Expanse

Overview of this theme 

Expanse is a highly scalable and flexible Shopify theme designed for growing businesses. It features extensive customization options and support for large catalogs, making it ideal for businesses looking to expand their online presence.

Ratings

Score: 93% positive. 

Customer reviews: 

• Techno PM – Project Management Templates Download: “I love this theme. I have used it on four of our Shopify stores and am now working on the fifth store with the Expanse theme. We love the theme’s look and feel. It offers a lot of flexibility in terms of design. The best part for me is the ability to create your own product and page template designs. On top of all this, customer support is just amazing! Phoebe and her team are very responsive!”
• CASELIX: “I adore the theme and the fantastic support it offers! I’ve been using this theme for several years now. It’s incredibly user-friendly with a plethora of customizable options. It has all the features I require to successfully manage my website!”

Key features

• Mega menu
• Promo banners
• Cross-selling features
• Built-in blog modules

Pros and Cons

Pros

• Easy-to-use navigation.
• Contemporary and adaptable design.
• Wide range of customization options.
• Comprehensive built-in features.

Cons

• Premium pricing.
• Absence of live chat support.
• Requires frequent updates.

Who should use this theme?

The Expanse theme is perfect for businesses with large inventories across various industries such as F&B, Health & Beauty, Home & Garden, and Electronics.

9. Icon

Overview of this theme 

Icon is a visually stunning Shopify theme perfect for brands that want to leverage the power of visuals and social proof to drive sales. It allows you to create an attractive store with high-quality images and seamless social media integration.

Ratings

Score: 93% positive. 

Customer reviews: 

• SUILCOMTR: “This is the best theme that I have in Shopify themes. The support team is very fast and kind. They helped us a lot with our website even if there were no issues with the theme itself. The Icon theme is very useful and has so many features that you can build your website very easily and quickly.
• Football Finery: “Really great theme. Loads of good functionality. Straight fwd to configure. The support from the theme developers, Weareunderground had been great – thank you to Kaytee in the support team for helping iron out a few pre-go live issues. Much appreciated.”

Key features

• Parallax scrolling
• Large fonts
• Drag-and-drop feature
• Email popups

Pros and Cons

Pros

• User-friendly interface.
• Wide range of customization options.
• Responsive layout.
• Includes free support and updates.

Cons

• Slower customer support response times.
• Steep learning curve for Shopify beginners.

Who should use this theme?

The Icon theme is ideal for businesses with high transaction volumes. It’s perfect for selling visually appealing products: Home Decor, Beauty & Fashion.

10. Prestige

Overview of this theme 

Prestige is a sophisticated Shopify theme that transcends the ordinary with its elegant design and feature-rich toolkit. It empowers you to weave brand narratives and cultivate an air of exclusivity for a high-end shopping experience.

Ratings

Score: 90% positive. 

Customer reviews: 

• EonPaws: “This template is very user-friendly, beautiful, and fully functional. Thank you very much to the developers. Zor Lima’s enthusiastic and timely help helped us solve the problem.”
• Catherine Angiel: “Very happy with the design and functionality of this theme. And customer support has been excellent.”
• Circlelabo: “Using this Shopify theme for two years, we faced update issues. Unsure how to resolve, we contacted support. Lucas promptly solved long standing issues, and we appreciate the theme’s aesthetic appeal. Thank you, Lucas, for excellent support. We anticipate continued satisfaction. Highly recommended!”

Key features

• Customizable product grid
• Integrated blogging platform
• Optimized for performance

Pros and Cons

Pros

• Provides a high-value option with a one-time fee of $350 USD.

Cons

• Advanced customizations may require some coding skills.

Who should use this theme?

The Prestige Shopify theme is ideal for the Fashion industry, particularly for clothing and bag retailers, as well as luxury niches like perfumes and colognes.

FAQs: Best Shopify Theme for SEO

Bottom Line

Choosing the best Shopify theme for SEO can give your store a significant ranking boost in search results. We hope you find the best one and then can create a powerful one-two punch that drives more organic traffic to your store.