What Is the Best Time to Post On TikTok in 2024? (Science Backed)

In this article, we’ll delve into the realm of TikTok strategizing, focusing on identifying the best times to post on the platform for optimal engagement and visibility.

Key Takeaways

1. Monday: 6 AM, 10 AM, 10 PM
2. Tuesday: 2 AM, 4 AM, 9 AM
3. Wednesday: 7 AM, 8 AM, 11 PM
4. Thursday: 9 AM, 12 AM, 7 PM
5. Friday: 5 AM, 1 PM, 3 PM
6. Saturday: 11 AM, 7 PM, 8 PM
7. Sunday: 7 AM, 8 AM, 4 PM

Best Time To Post on TikTok: Per Day of the Week

Discover the optimal posting schedule for each day of the week, all adjusted to Eastern Standard Time (EST) and regardless of time zones.

Among various studies, particular timings emerge as perfect for sharing TikTok content:

• Tuesday at 9 a.m.: Harness the morning energy for maximum impact.
• Thursday at 12 a.m.: Reach both night owls and early birds with midnight content.
• Friday at 5 a.m.: Early risers are greeted with fresh content.

Best Time To Go Live On TikTok

If you aim to grow your TikTok following, crafting captivating live videos offers a golden opportunity to engage with your audience. An exciting perk for creators aged 18 and above is the potential to receive virtual gifts from live viewers, which can later be converted into real earnings.

To access the live streaming feature on TikTok, you need to meet these criteria:

• Maintain over 1000 followers
• Be at least 16 years old

The best times to go live on TikTok are between 9-11 a.m. and 7-11 p.m. For maximum engagement, consider scheduling your live sessions from Monday to Friday.

Best Time to Post on TikTok for Different Locations

As TikTok’s popularity spans the globe, understanding the optimal posting times for various countries can give your content a worldwide edge. Let’s delve into the prime posting hours for some of the highest TikTok user countries across different time zones:

The best time to post on TikTok in Germany (CET)

• Monday: 6 am, 10 am, 10 pm
• Tuesday: 2 am, 4 am, 9 am
• Wednesday: 7 am, 8 am, 11 am
• Thursday: 9 am, 12 pm, 7 pm
• Friday: 5 am, 1 pm, 3 pm
• Saturday: 11 am, 7 pm, 8 pm
• Sunday: 7 am, 8 am, 4 pm

The best time to post on TikTok in the Philippines (PHT)

• Monday: 3:30 pm, 7:30 pm, 7:30 am
• Tuesday: 11:30 am, 1:30 pm, 6:30 pm
• Wednesday: 4:30 pm, 5:30 pm, 8:30 am
• Thursday: 6:30 pm, 9:30 pm, 4:30 am
• Friday: 2:30 pm, 10:30 pm, 12:30 am
• Saturday: 8:30 pm, 4:30 am, 5:30 am
• Sunday: 4:30 pm, 5:30 pm, 1:30 am

The best time to post on TikTok in Australia (ACT)

• Monday: 6 am, 10 am, 10 pm
• Tuesday: 2 am, 4 am, 9 am
• Wednesday: 7 am, 9 am, 11 am
• Thursday: 9 am, 12 pm, 7 pm
• Friday: 5 am, 1 pm, 3 pm
• Saturday: 11 am, 7 pm, 8 pm
• Sunday: 7 am, 9 am, 4 pm

Best Time to Post On TikTok for Different Niches

Leverage niche-specific insights to optimize your content strategy and refine your posting times through practical experimentation.

1. Consumer Goods

• Tuesdays from 3 to 5 p.m.
• Wednesdays at 3 p.m.

Following two years of pandemic shifts, consumer spending trends bounced back in 2022, resembling pre-pandemic habits. For businesses in the consumer goods realm on TikTok, engagement tends to be limited to specific days. If you’re part of this category, exercise caution. Yet, remember to experiment and identify your prime posting times.

2. Hospitality

• Thursdays at 2 p.m.
• Fridays at 9 a.m.

Although hospitality businesses often observe greater engagement on alternative social platforms, TikTok showcases specific windows for optimal engagement. Apart from the stated times, there’s a moderate level of interaction from Thursdays through Sundays, spanning 11 a.m. to 4 p.m. These hours are still suitable for posting. Especially note that late evening hours also demonstrate heightened interest, aligning with people seeking engagement with hospitality brands.

3. Media

• Mondays at 8 a.m.
• Tuesdays from 5 to 9 a.m., 10 a.m., and 6 p.m.
• Wednesdays from 6 to 8 a.m.
• Thursdays at 6 a.m. and from 8 to 11 a.m.
• Fridays at 9 a.m.
• Sundays from 6 to 8 a.m.

The media and entertainment industry witnessed peak engagement on TikTok. Expect consistently high interaction levels between 6 and 11 a.m. throughout the week. Global events, political shifts, and business updates all play a pivotal role in shaping media impressions across platforms, TikTok included.

4. Nonprofit

• Tuesdays from 3 to 5 p.m.

Insights into optimal posting times for nonprofits emphasize concentrated engagement during midweek afternoons, which can extend into early evenings. Despite the engagement patterns shown in the heatmap, all businesses should conduct their own trials to determine their most effective posting times.

5. Restaurants

• Mondays at noon and 3 p.m.
• Tuesdays from 2 to 5 p.m.
• Thursdays at 4 p.m.

Our findings from restaurants and bars on LinkedIn indicate favorable engagement levels during midweek midday hours.

6. Schools & Education

• Wednesdays at 7 a.m.

While universities, higher education institutions, and schools may not experience extensive engagement on TikTok based on our data, they should notice this platform. It holds an opportunity to connect with the upcoming wave of students: Gen Z.

7. Travel & Tourism

• Wednesdays from 3 to 5 p.m.

Our insights suggest that prime TikTok engagement for travel and tourism entities aligns with midweek afternoons.

Best Time to Post on TikTok From Different Studies!

Every year, numerous studies aim to uncover the optimal moments for posting on TikTok. While different studies yield varying results based on criteria, data analysis, and interpretation, some commonalities emerge. In this section, we’ve curated a selection of these studies to shed light on the best times to post on TikTok.

1. Hootsuite

Hootsuite embarked on extensive research by evaluating the engagement rates of over 30,000 TikTok posts. Their findings pinpoint the best time to post on TikTok as 7 PM on Thursdays. Notably, significant average post-engagement is also observed on Friday, Wednesday, and Tuesday.

2. Influencer Marketing Hub

The team at Influencer Marketing Hub delved into TikTok’s dynamics, examining over 100,000 posts to uncover the prime moments for posting. Their extensive study reveals that people engage most with TikTok content at noon on Thursdays, 9 a.m. on Tuesdays, and 5 a.m. on Fridays.

3. Social Pilot

According to research by SocialPilot, the sweet spots for posting on TikTok are from 6 AM to 10 AM and 7 PM to 11 PM. This study also designates Tuesday, Thursday, and Friday as the most favorable days for sharing content on TikTok. The best time to post on TikTok is 12 AM on Thursdays, 9 AM on Tuesdays, and 5 AM on Fridays.

4. Hubspot

Hubspot, seeking accurate data, consulted with over 300 marketers to uncover the most effective TikTok posting times. Their research highlights 6 PM to 9 PM as the prime posting window, endorsed by 25% of marketers. Conversely, another 25% of marketers favor 3 PM to 6 PM. 

Moreover, 16% of marketers advocate for posting between 12 PM and 3 PM. Despite some variation, HubSpot’s findings converge on 3 PM and 6 PM as the common optimal posting times on TikTok.

Does it Really Matter When You Post on TikTok?

Yes, the timing of your TikTok posts holds significance in activating the algorithm and amplifying the viewership of your videos. 

TikTok’s algorithm is pivotal in determining a video’s exposure, relying on factors such as watch time, views, and engagement. Hence, selecting posting times that align with when audiences are most likely to engage becomes crucial. 

For instance, the ‘For You Page’ showcases a continuous flow of videos curated by the algorithm based on users’ past interactions. Videos featured here are handpicked using specific criteria, with user engagement playing a key role. Videos that garner substantial likes, comments, and shares stand a higher chance of being spotlighted in this section.

Conversely, posting a video during periods of low TikTok activity can lead to diminished engagement and a smaller reach. While exact timing down to the hour isn’t mandatory, aiming to post just before or after peak engagement hours can yield the best results.

When is the Worst Time to Post on TikTok?

Note: All the timings mentioned are based on Eastern Standard Time (EST). To adapt these timings to your audience’s location, you can utilize a tool like “The Time Zone Converter.”

TikTok Audience Persona

TikTok users by age

TikTok Users by Gender

TikTok Users by Locations

Steps Beyond Timing to Increase TikTok Post Performace

1. Understand Your Audience

Utilizing TikTok’s Analytics function will assist you in determining your audience, which is a crucial step in understanding when to post. The good news is that a Pro Account is entirely free, even though you’ll need one.

Here’s how to view your TikTok analytics:

• Go to your profile in the TikTok app
• By tapping the three lines in the top right corner, you may access the Settings and Privacy menu.
• Check to see if you can “Switch to Pro Account” by selecting “Settings and Privacy,” “Manage Account,” and then “Manage Account.”

• If so, pick that and carry out the instructions.
• Return to your profile, click the three dots again, and select ‘Creator Tools.’
• You can view your statistics by selecting ‘Analytics.’

The most crucial area for you to check right now is “Follower Insights” under the analytics heading, though you can also look at a few other items there. You may learn more about your followers here, including their gender and demographics.

2. Do Competitor Analysis

You can pick up a lot from other people’s achievements. Look for accounts that speak to the same demographic you are attempting to reach and examine their posting frequencies. Take note of which of their videos is the most well-liked, then look for trends. Try uploading on such days and pay special attention to your analytics if you discover that TikToks released on particular days of the week perform better than others.

TikTok makes it comparatively simple to do a basic competitive analysis. Just open any of their TikToks by visiting the account you’re interested in. The date, number of likes, comments, and shares the TikTok received will be visible to you.

3. Collaborate With Other TikTokers

Have you ever heard of social media’s “cross-pollination” term? It involves employing one social media profile to share content with a different account’s new or existing followers. For instance, you and another user may collaborate to record a duet or a video where you each offer advice on a specific subject.

This action lets you connect with their audience and attract new viewers. By producing content together, you can cross-promote each other and increase the number of followers and interactions on your TikTok account. 

The practice is common among brands and is effective. For instance, Logan Paul and Mark Dohner collaborated. More than 546,000 people liked and shared the video.

4. Jump on Challenges, Trends, and Topicals

On TikTok, challenges are still a fan favorite and a wonderful way to build a following.  Engaging content that garners a high number of TikTok likes can significantly boost visibility and audience engagement. They are a simple way to reach a sizable audience, particularly if the challenge is popular. You may, for instance, request that viewers submit videos of themselves performing a dance routine to your music or giving humorous impressions.

Hosting a challenge successfully depends on having a unique and creative idea. You should also collaborate with other users or companies to help publicize the challenge.

3. Keep Experimenting

For a few days, try different things at different times, in various ways, for various audiences, to figure out what works best for you. Use a tool like Google Sheets or keep a daily performance log by hand.  In this manner, you can obtain the most precise information regarding the period during which your postings are most popular.

How To Utilize Multiple Best Times To Post On TikTok Effectively?

TikTok Analytics

The built-in analytics tool on TikTok is where you should begin. It is free to join up for a TikTok Pro account, which gives users access to this function. As soon as you sign up for a Pro account, you can see your analytics by clicking the three dots in the top right corner of your profile and choosing “Analytics.”

WhenToPost

A free online tool called WhenToPost analyzes your TikTok account and delivers information on the most effective times to publish, depending on your audience’s behavior. You may enhance your reach and interaction by using this tool to tailor your posting schedule.

Followerwonk

Based on your audience’s behavior, Followerwonk, a social media analytics tool, may assist you in determining the ideal times to post on TikTok. You can use this tool to examine your TikTok followers’ activity patterns and assess their demographics.

By viewing data on your followers’ activity patterns by day and time with Followerwonk, you can decide when to post your material online most effectively. You can use this information to better your overall TikTok performance and plan your content strategy.

FAQs: Best Time To Post On TikTok

Bottom Line: Best Time To Post On TikTok

If you’re wondering when is the best time to post on TikTok in 2023, you can start by using average best times as a guide. However, it’s important to start paying attention to your analytics after a while to get more accurate information. To achieve quick and long-lasting growth, try repurposing your content and being active on different platforms. 

Following the tips mentioned above will help you find the best time to post by sorting through the necessary information. Remember that this is an ongoing process, as your audience demographics and online behavior will change as you gain followers. Make sure to track and adjust your marketing strategy accordingly, using scheduling tools to post your content in advance with the help of social media scheduling.