Top 7 BigCommerce Marketing Apps For Improving Conversion Rate and Boosting Sales 

In this article, we’ll dive into the top 7 BigCommerce marketing apps that improve your conversion rate and boost sales. 

Why You Should Plan BigCommerce Marketing Strategy?

To fully leverage the capabilities of BigCommerce and ensure the growth and success of your online store, it’s crucial to invest time and resources into crafting a well-thought-out marketing strategy. Here’s why: 

• Drives Traffic: Strategically planning your marketing efforts helps to drive high traffic to your store, significantly increasing the potential for conversions and sales.
• Optimizes Marketing Mix: It allows you to experiment with a blend of paid and unpaid marketing strategies, enabling you to identify the mix that most effectively attracts and converts visitors.
• Data-Driven Decisions: Leveraging BigCommerce’s advanced analytics and insights helps you make informed decisions, allowing you to tailor your marketing and merchandising strategies to meet your business goals and customer needs.
• Adaptability: A planned marketing strategy ensures your marketing efforts remain effective, even as market dynamics and algorithms evolve, keeping your store relevant and competitive.
• Boosts Sales: A well-planned BigCommerce marketing strategy boosts your store’s performance, increasing sales and fostering customer loyalty.

Top 7 BigCommerce Marketing Apps For Store Owners To Maximize Marketing Strategy

Here’s a closer look at standout apps that every BigCommerce store owner should consider:

FavSEO

• Rating: 5/5
• Total reviews: 157 

Why we like it 

FavSEO is a comprehensive SEO tool that simplifies the process of editing, analyzing, and optimizing the title and meta descriptions for products, categories, and pages from a single dashboard. With its connection to Google Webmaster Tools, it offers invaluable insights into keyword opportunities, sitemap submission, and keyword rank tracking, making it an essential tool for any store looking to improve its online visibility.

Highlight features

• Title/Meta Description Editor: A unified platform to edit titles and meta descriptions across products, categories, and pages, with SEO score insights to guide optimizations.
• SEO Audit: Enables a comprehensive SEO score assessment for products on a single page, identifying and suggesting optimizations for factors impacting scores.
• Rank Tracker & Keyword Finder: After linking with Google Webmaster Tools, discover new keyword opportunities and monitor their Google rankings to inform your SEO strategy.
• Bulk Title Editor: Ideal for stores with extensive inventories, this feature allows for the bulk editing of product titles with just a few clicks, streamlining the SEO optimization process.
• Sitemap Submitter: Simplifies sitemap submission and helps identify crawling errors that could hinder website rankings, ensuring better visibility and traffic.

Pros & Cons

Pros

• Offering tools like Bulk Editor, SEO Audit, and Keyword Tracker 
• Google Webmaster Integration
• Bulk editing convenience
• Instant sitemap submission

Cons

• Cancellation challenges
• Mixed effectiveness
• Inconsistent customer support

Pricing

• Free Trial: 10 days
• Upfront Fee: No 
• Recurring Fee: $19.95/month 

Customer reviews

Many users praise FavSEO for its comprehensive set of SEO tools, particularly appreciating the bulk editing features and the integration with Google Webmaster Tools. These features have been highlighted for their ability to save time and improve SEO efficiency.

The customer service team of FavSEO has received accolades for their responsiveness and helpfulness, with users noting that support goes above and beyond in solving issues, including technical SEO setups and optimizations.

SEOKart : ChatGPT SEO Optimizer

• Rating: 5/5
• Total reviews: 133 

Why we like it 

SEOKart revolutionizes SEO for BigCommerce stores by offering an all-encompassing solution that eliminates the need for other SEO apps. Its integration of AI technology for advanced SEO audits and the promise of enhancing your store’s visibility, traffic, and sales with minimal effort makes it a standout choice.

Highlight features

• Advanced SEO Audit with AI: Evaluate all your store’s products, categories, and pages based on the 15 most critical SEO factors, identifying errors and optimizing them directly within the app using AI technology.
• Bulk Optimizer with Cruise Control: Update all empty Meta Tags with just a click and automate future optimizations with the app’s Cruise Control mode for a set-it-and-forget-it approach to SEO.
• SEO Rich Snippets: Automatically pushes vital data like product reviews, ratings, and store details to Google, enhancing your store’s click-through rate without additional apps.
• Image Optimizer with Cruise Control: Reduces the size of your images for faster page loads and allows for automatic Alt-text and filename editing.
• Rank Tracker: Provides weekly updates on the rankings of your most important keywords, offering insights into your store’s performance and allowing you to track competitors.
• 404 Errors Fixer & 301 Redirects: Keeps your website tidy by automatically fixing broken internal links and implementing necessary redirects, improving user experience and SEO.

Pros & Cons 

Pros

• An all-in-one solution for SEO. 
• User-friendly interface.
• Effective customer support.
• Page speed optimization. 
• Positive impact on SEO.

Cons

• Intermittent accessibility issues.
• Limited by plan features.

Pricing

• Upfront Fee: No 
• Recurring Fee: $20/month 

Customer reviews

SEOKart has rece­ived many positive revie­ws from customers on BigCommerce. Use­rs particularly appreciate how the app make­s it easier to manage the­ir store’s SEO. The app’s AI-powere­d features, ability to do mass optimizations, and automate re­petitive tasks are se­en as key bene­fits. Customers also praise the re­liable and helpful customer support te­am, who are ready to assist with any SEO-relate­d questions or issues. 

Stamped Product Reviews and UGC

• Rating: 5/5 
• Total reviews: 226 

Why we like it 

Stamped Product Reviews and UGC (User-Generated Content) stands out as a comprehensive marketing platform designed to leverage the power of social proof to build trust and drive sales. Its capability to collect and showcase a variety of user-generated content, including product reviews, photo and video reviews, and more, makes it an invaluable tool for any ecommerce store looking to enhance brand awareness and customer engagement.

Highlight features

• Diverse UGC Collection: Stamped enables the collection of seven types of user-generated content, such as product reviews, photo and video reviews, Instagram shoppable galleries, and exclusive features like checkout reviews and Net Promoter Score.
• 1-Click Setup: Offers hassle-free installation, ensuring quick and easy setup without the need for technical expertise.
• Mobile Optimization: The platform is fully responsive and compatible with any theme, ensuring optimal display on all devices.
• Customizable Display Widgets: Features multiple on-site widgets for showcasing reviews in various formats, including carousels, side drawers, and Instagram feeds.
• Review Moderation and Commenting: Provides tools for moderating reviews and adding public or private comments, enhancing the interaction between brands and customers.
• SEO and Marketing Integration: Integrates with Google, Facebook, and Instagram to use reviews to improve SEO ranking, create retargeting ads, and leverage positive reviews to boost sales and traffic.

Pros & Cons 

Pros

• Comprehensive UGC collection.
• Versatile display options.
• Robust support.
• SEO and marketing enhancements.
• Revenue-boosting features

Cons

• Complex setup for some users.

Pricing

• Upfront Fee: $0
• Recurring Fee: $0

Customer reviews

The feedback on Stamped Product Reviews and UGC from users is largely positive, highlighting the app’s comprehensive features for collecting and showcasing user-generated content as a significant asset for ecommerce stores. Many reviews commend the responsive and helpful customer support, which has been instrumental in resolving issues and optimizing the use of the app for business needs.

AI Copywriter

• Rating: 5/5 
• Total reviews: 12 

Why we like it 

AI Copywriter transforms the multiple content creation tasks into a swift and seamless process. By leveraging advanced AI technology, this app empowers ecommerce businesses to generate SEO-friendly, unique content across the board—from product descriptions to blog articles and social media posts. 

Highlight features

• Effortless Content Creation: Generate unique product descriptions, meta descriptions, search keywords, product FAQs, blog articles, and social media posts instantly using cutting-edge AI.
• No Input Required: AI Copywriter requires only a product name to start generating high-quality content, streamlining the content creation process.
• Heavy Workload Handling: Designed to manage extensive product catalogs efficiently, making it perfect for stores with thousands of products needing content.
• Flexible Operation Modes: Choose between fully automated content generation or manual oversight to ensure content meets your standards.
• Quick and Easy Setup: With a straightforward installation and configuration process, AI Copywriter gets up and running in seconds, immediately beginning to enhance your store’s content.
• SEO Optimization: Creates SEO-friendly content that improves search visibility and drives traffic to your store.

Pros & Cons 

Pros

• Fast content making.
• Handles lots of work.
• Good help from the support team.
• Works well with BigCommerce.

Cons

• Needs some tweaks for the best SEO.
• Cost consideration.

Pricing

• Free Trial: 30 days
• Upfront Fee: $0
• Recurring Fee: $9.99/month 

Customer reviews

While the tool is celebrated for its efficiency and output quality, some users suggest improvements for further SEO optimization and expanded features for bulk editing tasks beyond content creation.

Tag Rocket

• Rating: 5/5
• Total reviews: 24 

Why we like it 

Tag Rocket is a game-changer for ecommerce stores looking to improve their conversions and reporting through efficient and advanced tagging. Providing detailed data for dynamic remarketing and conversion tracking across significant platforms like Google, Microsoft, and Facebook enables customization and optimization that’s hard to match.

Highlight features

• Dynamic Remarketing & Conversion Tracking: Offers rich data for platforms such as Google, Microsoft, and Facebook, enhancing your remarketing efforts and allowing for precise audience building on Pinterest and Twitter. 
• Advanced Support for Google Analytics 4: Provides comprehensive ecommerce tracking support for GA4, ensuring your store takes full advantage of the latest analytics advancements.
• Efficient Tagging System: Reduces duplicated code and execution times by consolidating tagging actions, improving site performance and adherence to new Core Web Vitals.
• Auto-Update and Notification: Keeps your tagging system up to date with platform changes automatically, relieving you of constant monitoring and manual updates.
• Comprehensive Reporting: The Tag Rocket Report offers a brief overview of your site’s performance, including sales and core web vitals.

Pros & Cons 

Pros

• Easy tags for Google and Facebook ads with no coding.
• Quick site.
• Support team 24/7.
• Simple setup.

Cons

• Cost consideration.

Pricing

• From $23 / month 
• 30-day free trial

Customer reviews

Feedback for Tag Rocket is overwhelmingly positive, focusing on its effective tagging system that significantly improves advertising outcomes and site performance. According to users, the standout aspect is the unparalleled level of customer support offered, with many highlighting personal assistance from the team that exceeds expectations.

Yotpo Product Reviews

• Rating: 4.6/5
• Total reviews: 410 

Why we like it 

Yotpo revolutionizes how BigCommerce stores collect and leverage reviews, photos, videos, and Q&A to boost traffic, improve conversion rates, and increase sales. Its seamless integration and user-friendly setup, combined with the ability to generate a high volume of user-generated content directly from email requests, make Yotpo a standout solution.

Highlight features

• Efficient Review Collection: Yotpo’s in-mail review form significantly increases the quantity and frequency of customer reviews compared to other solutions.
• Conversion Rate Boost: Implementing Yotpo’s customizable widgets on product pages has been shown to lift conversion rates by 30-120%.
• Mobile Optimization: Yotpo ensures that leaving reviews is effortless, even directly from email apps, leading to longer on-site engagement.
• Extensive Integrations: Partnerships with Google, Facebook, Instagram, and widespread marketing apps enhance the reach and impact of your reviews.
• Premium Features: Social curation, user-generated photos, full social integration, enhanced SEO tools, community Q&A, Yotpo ads, coupons, and product recommendations are part of Yotpo’s premium offerings, driving even greater value.

Pros & Cons

Pros

• Boosts review collection.
• Lifts conversion rates.
• Mobile-friendly.
• Fantastic support.

Cons

• Integration issues.

Pricing

• Upfront Fee: $0
• Recurring Fee: $0/mo.

Customer reviews

Overall, many Yotpo users rave about the support they receive, mentioning team members by name who went the extra mile to help. The app seems to make a significant positive impact on collecting reviews and boosting sales. However, a few noted challenges with integration and felt the service could offer more. 

Justuno

• Rating: 4/5
• Total reviews: 57 

Why we like it 

Justuno offers a suite of tools designed to captivate and convert visitors into customers. Its comprehensive platform is the go-to for over 50,000 businesses globally, thanks to its ability to handle all aspects of conversion marketing, from promotions and email capture popups to tailored website messaging.

Highlight features

• Email Capture Popups: Use an extensive library of themes or customize your design to grow your email list effectively.
• Mobile-Optimized Popups: Engage mobile users with SEO-friendly popups, adhering to Google’s mobile policies.
• Cart and Checkout Abandonment Offers: Deploy targeted offers to reduce cart abandonment and enhance conversion rates.
• Versatile Targeting and Segmentation: Employ advanced targeting based on user behavior and demographics to deliver personalized marketing messages.
• A/B Testing: Optimize your conversion funnel by rigorously testing designs, offers, and marketing copy.
• Drag-and-Drop Design Canvas: A user-friendly design tool that allows for total creative control over your marketing materials.
• Regular Feature Updates: Justuno frequently updates its platform with new features, ensuring users always have access to the latest tools and integrations.

Pros & Cons 

Pros

• Superior customer support.
• Versatile engagement options.
• Ease of design and implementation.
• Efficient email integration.

Cons

• Analytics accuracy.
• Template diversity.

Pricing

• Upfront Fee: $0
• Recurring Fee: $29/mo.

Customer reviews

Reviews are mixed, with many users highlighting the app’s effectiveness in capturing emails and driving sales, alongside commendations for individual support team members for their exceptional assistance. 

However, some users share frustrations over bot-related issues, service misrepresentations, and challenges in account cancellation or data analysis. Despite these issues, others express satisfaction with Justuno’s capabilities and customer service, emphasizing its value in their marketing strategy.

>>Watch more: BigCommerce reviews store owners should know

Wrapping Up 

Incorporating these tools into your BigCommerce store streamlines your marketing efforts and provides valuable insights into your audience, enabling you to make data-driven decisions that propel your business forward. 

BigCommerce Marketing: FAQs