Top 20 Inspiring Shopify Blog Designs: Unlock Their Secrets for Success
By Sam Nguyen
In this article, we’ll delve into the realm of exceptional Shopify blog design, unraveling the enigmatic techniques employed by top brands to captivate and engage their audiences.
1. Ledger’s Blog Design
- Average Monthly Traffic: 509,434
- Industry: Cryptocurrency and Blockchain Technology
Ledger’s blog distinguishes itself through its exclusive focus on cryptocurrencies and blockchain technology. Unlike typical Shopify blogs, Ledger’s blog discusses crypto news and showcases essential software updates.
What you can learn from them
Ledger’s blog design is a prime example for businesses operating in news-related niches or those offering products necessitating frequent updates. Its targeted approach and seamless integration of crypto-related content provide a blueprint for captivating a niche audience effectively.
2. Huel’s Blog Design
- Average Monthly Traffic: 336,152
- Industry: Nutrition and Meal Replacement
Huel’s unconventional approach to blogging sets it apart, forgoing the traditional blog section and favoring a comprehensive collection of over 60 valuable articles neatly organized within a “Guides and Articles” page. This unique page-based blog design empowers Huel to focus on creating highly informative content and robust link-building for their products and store.
What you can learn from them
Huel’s freestyle blog design prioritizes the main website’s impact while relieving the pressure of maintaining a regular blog posting schedule. This strategic approach offers valuable insights for businesses that balance content creation and core offerings within the Shopify ecosystem.
3. Spirit Animal’s Blog Design
- Average Monthly Traffic: 261,267
- Industry: Spirit Animal Totems and Jewelry
Spirit Animal’s unique approach to blog design strongly emphasizes engaging blog posts, diverging from the conventional product-centric strategy commonly found in Shopify stores. The blog takes center stage, aligning seamlessly with their eCommerce site’s content-driven philosophy.
What you can learn from them
Spirit Animal’s blog design provides a valuable lesson in prioritizing content over product promotion. If your eCommerce website shares a robust content-centric approach, mirroring this style could prove beneficial.
This example underscores the potential for targeting a broader niche audience through engaging and informative blog content rather than exclusively focusing on product-related posts.
4. ThirdLove’s Blog Design
- Average Monthly Traffic: 241,685
- Industry: Lingerie and Intimate Apparel
ThirdLove’s blog design revolves around their core product – bras. With a product-centric approach, their blog content is dedicated to everything one might want to know about bras.
This type of blogging style is particularly suitable for businesses centered around a specific product, offering a platform for curating informative guides such as buyer’s guides and DIY tips.
What you can learn from them
ThirdLove’s blog design exemplifies the product-oriented blogging style. If your business centers around a single product, this approach can effectively spotlight your product’s features and differences and provide valuable pro tips.
However, remember that this style demands consistent production of helpful articles to engage your audience and maintain relevance.
5. Bulletproof’s Blog Design
- Average Monthly Traffic: 224,913
- Industry: Health and Wellness
Bulletproof’s blog design is a testament to its commitment to education and content excellence. Centered around its bestselling book content, The Bulletproof Diet, the store leverages its reputation for producing valuable content.
The clean and organized blog layout complements the regular creation of high-quality educational articles that integrate with their product offerings.
What you can learn from them
Bulletproof’s blog design exemplifies the synergy between content and products. If your business possesses educational or authoritative content, a blog design akin to Bulletproof’s can enhance your brand’s credibility and establish you as an industry leader.
Notably, this example underscores the potential for achieving top search engine rankings through strategically integrating target keywords.
6. Perfect Keto’s Blog Design
- Average Monthly Traffic: 160,882
- Industry: Health and Nutrition
Perfect Keto’s blog design stands out as a masterclass in leveraging content marketing to drive business success.
Boasting an extensive array of content categories aligned with the Keto diet and healthy lifestyle, their content-intensive approach provides valuable insights and resources for their audience. The blog design is seamlessly integrated into a potent sales funnel, effectively guiding prospects toward becoming loyal buyers.
What you can learn from them
Perfect Keto’s blog design showcases the remarkable potential of content-rich strategies. If your business thrives on knowledge-sharing and insights, adopting a similar blog design can establish you as an authority in your field.
Their strategically designed sales funnel also highlights the importance of aligning informative content with relevant products, creating a seamless user experience that maximizes conversions.
7. Gaiam’s Blog Design
- Average Monthly Traffic: 160,165
- Industry: Yoga and Wellness
Gaiam’s blog design shines with its simplicity and niche-focused content. Centered around Yoga clothing and equipment, the blog is a treasure trove of insightful articles offering guidance on Yoga techniques, meditation, mindfulness, and overall well-being.
The straightforward design provides inspiration, effectively connecting with their audience and fostering a sense of community.
What you can learn from them What you can learn from them
Gaiam’s blog design demonstrates the power of catering to a specific niche. If your business operates within a specialized industry, its approach showcases the potential of curating content that resonates deeply with your target audience.
By focusing on the right keywords and providing valuable insights, you can harness the blog’s potential to attract prospective buyers from search engines like Google.
8. Beardbrand’s Blog Design
- Average Monthly Traffic: 153,529
- Industry: Men’s Grooming and Beard Care
Beardbrand’s blog design sets a remarkable example by precisely targeting their buyer personas through meticulously crafted content. Notably, their blog drives engagement among prospects through the strategic incorporation of revenue-driven keywords that seamlessly link to their range of beard products.
The noteworthy aspect here is the adaptability of their design, as it can be easily replicated using various Shopify blog templates.
What you can learn from them What you can learn from them
Beardbrand’s blog design illustrates the potency of a strategic content approach. By seamlessly weaving high-quality content with product links, businesses can create a pathway that leads readers toward making purchases.
Emulating this strategy can effectively increase conversion rates, provided you consistently deliver top-notch content supported by relevant product placements. Additionally, introducing specialized categories within your Shopify blog can enhance reader engagement, ultimately leading to higher levels of interest and interaction.
9. Goulet’s Blog Design
- Average Monthly Traffic: 128,828
- Industry: Writing Instruments and Stationery
Goulet’s Pens blog design stands out for its simplicity and dedication to informative content. Catering to their niche audience, their blog covers various topics, from straightforward fountain pen reviews to engaging Q&A sessions, known as The Goulet Pencast.
The minimalist design underscores the content’s importance, focusing on delivering value to its customers without unnecessary distractions.
What you can learn from them
Goulet’s blog design exemplifies the power of straightforward yet engaging content. If your business revolves around specific products, this approach can effectively promote conversions and enhance your website’s SEO.
The design’s simplicity also facilitates the exploration of unique content angles, fostering active communities within your niche. By prioritizing educative and product-specific content, you can enhance user engagement and establish your brand as an authority in your industry.
10. MVMT Watches’ Blog Design
- Average Monthly Traffic: 116,958
- Industry: Fashion Accessories and Watches
MVMT Watches’ blog design distinguishes itself by showcasing a glimpse into the lives of its prominent customers, emphasizing routines and styles.
As an online store specializing in stylish and affordable watches, eyewear, and accessories, MVMT’s Lifestyle blog captivates audiences with a unique approach that humanizes its brand and establishes a strong connection with its customer base.
What you can learn from them What you can learn from them
MVMT Watches’ blog design thrives on influencer marketing, leveraging the popularity of well-known individuals who endorse their products. This strategy effectively humanizes the brand and fosters relatability.
By featuring celebrities or influencers using your products in your blog, you can effectively tap into influencer marketing to amplify your brand’s reach and credibility. This design underscores the potential of using real-life examples to enhance your products’ desirability and connect with your target audience.
11. PrettyLitter’s Blog Design
- Average Monthly Traffic: 115,715
- Industry: Pet Care and Cat Litter
PrettyLitter’s blog design excels in catering to its niche audience of cat owners by offering a wealth of content centered around cat care and ownership.
Their straightforward design prioritizes simplicity and user-friendly navigation, allowing readers to access various informative resources easily. Categorized sections near the top bar enhance the browsing experience and make finding relevant content effortless.
What you can learn from them
PrettyLitter’s blog design exemplifies the potential for boosting brand awareness and search engine rankings through informative content creation.
If your online store focuses on problem-solving products like PrettyLitter’s cat litter, adopting a similar design can help highlight quick and helpful guides related to your offerings. This design suits businesses aiming to establish themselves as authorities in their niche by providing valuable resources and actionable insights for their target audience.
12. The Farmer’s Dog Blog Design
- Average Monthly Traffic: 99,182
- Industry: Pet Food and Nutrition
The Farmer’s Dog blog design stands out for its authoritative and informative content, contributing to the store’s credibility as a pet-food online retailer. The blog section titled ‘Digest’ serves as a valuable resource for pet owners seeking advice and guidance.
The design features a fresh array of captivating top stories and featured articles, complemented by delightful dog images to enhance readability and engagement.
What you can learn from them
The Farmer’s Dog blog design highlights the importance of leveraging content to bolster your brand’s expertise and credibility. The layout’s ample white space can be strategically used for promotional purposes, such as discount offers and calls to action for signing up for free trials.
If you’re in a niche that requires educating and supporting your customer base, this design is a prime example of how a well-structured blog can add significant value and trust to your online store.
13. Ridge Wallet’s Blog Design
- Average Monthly Traffic: 95,098
- Industry: Everyday Essentials and Accessories
Ridge Wallet’s blog design is tailored to showcase the utility and value of its products in readers’ lives. Specializing in wallets, bags, phone cases, and other accessories, their blog predominantly focuses on wallet-related topics.
This targeted approach enables visitors to access highly informative content that aids them in making informed decisions about the products that best suit their needs.
What you can learn from them
Ridge Wallet’s blog design emphasizes the power of highlighting product effectiveness through educative content. If your eCommerce store offers specialized products similar to Ridge Wallet’s range of everyday essentials, this design approach can effectively demonstrate your products’ value to customers’ lives.
You can bolster consumer confidence and drive conversions by concentrating on informative articles that address specific product features, benefits, and real-world applications.
14. Made in Cookware’s Blog Design
- Average Monthly Traffic: 94,577
- Industry: Cookware and Kitchen Accessories
Made in Cookware’s blog design stands out for its practical approach to addressing a common consumer dilemma – selecting the right cookware. Positioned as a go-to resource for culinary enthusiasts, their blog, “Beyond the Burner,” goes beyond traditional cooking blogs by integrating product showcases with insightful articles.
The design effectively categorizes content, allowing readers to navigate through informative posts seamlessly while showcasing their range of pots and pans.
What you can learn from them
Made in Cookware’s blog design demonstrates the potential for creating a valuable resource that complements your products. If your eCommerce store focuses on specific products like cookware, replicating this approach can strengthen customer relationships and establish your brand as an authority in your industry.
By incorporating content categorization and featuring your products within a relevant context, you can enrich your readers’ experience and encourage longer engagements on your website.
15. Brooklinen’s Blog Design
- Average Monthly Traffic: 83,084
- Industry: Beddings and Linens
Brooklinen’s blog design stands out for its holistic approach to enhancing customers’ sleep experience.
Aligning with their product offerings, the blog is a treasure trove of sleeping advice, home living tips, and wellness guides seamlessly connecting to the bedroom environment. The layout effectively spotlights the latest and trending articles, offering an enticing avenue to engage potential clients directly from search engine results.
What you can learn from them
Brooklinen’s blog design is a prime example of aligning your blog content with your product offerings. If your eCommerce store revolves around lifestyle products like bedding and linens, emulating this design can establish your brand as an authority in your industry.
The email list-building slot within the design underscores the importance of capturing leads and nurturing customer relationships. Additionally, content categorization enhances user navigation, ensuring readers can quickly locate and engage with relevant highlights.
16. The Wandering RV’s Blog Design
- Average Monthly Traffic: 76,726
- Industry: Outdoor and Travel Products
The Wandering RV’s blog design distinguishes itself as a comprehensive resource hub for outdoor enthusiasts and travelers.
With a strong focus on RV and travel-related products, their blog has transformed from its origins as a simple blog into an authoritative platform within the RV community. The content-rich blog covers various topics, from RV advice and travel insights to in-depth product reviews and camping guides.
What you can learn from them
The Wandering RV’s blog design exemplifies the potential for evolving from a blog to a credible industry authority. If your eCommerce store caters to outdoor or travel-related products, this design approach can help you establish your brand’s expertise and connect with a passionate community.
The organized of recent content and compelling call-to-action buttons encourage reader engagement and further explore your blog articles. This design also highlights the importance of valuable and informative content to position your brand as a trusted source in your niche.
17. Breazy’s Blog Design
- Average Monthly Traffic: 50,760
- Industry: Vape Products and Accessories
Breazy’s blog design is a prime example of content-driven success within the vape industry. As a prominent online vape shop, their blog showcases a diverse range of content in a magazine-style format.
This unique blend encompasses everything from lighthearted seasonal pieces to timely news updates, effectively engaging their target audience and catering to varying interests.
What you can learn from them
Breazy’s blog design underscores the power of content marketing for driving organic traffic and fostering brand loyalty. Suppose your eCommerce store deals in high-tech goods or niche products; emulating this design can provide a versatile platform to deliver tutorial-style content, news updates, and engaging features.
The magazine-style layout offers flexibility in content presentation, catering to different reader preferences and enhancing overall user engagement. This design approach emphasizes the potential for businesses to harness the strength of diverse content types to foster a loyal and engaged customer base.
18. Rhone’s Blog Design
- Average Monthly Traffic: 46,448
- Industry: Activewear and Fitness Apparel
Rhone’s blog design, known as The Pursuit, stands out for its commitment to promoting men’s endurance, wellness, and overall active lifestyle. The blog is a repository of high-quality articles that seamlessly align with their premium workout clothes brand.
Sporting a magazine-style outlook, the design facilitates diverse content, including interviews and news features, providing readers with engaging and insightful perspectives.
What you can learn from them
Rhone’s blog design exemplifies the potential for enhancing brand awareness through a content-rich approach. If your Shopify blog aims to bolster your brand’s image and engage with your target audience, emulating this design can create a dynamic platform to showcase your industry expertise.
The magazine-style layout encourages exploration and extends beyond traditional blog posts, offering readers a multifaceted experience. This design approach emphasizes the significance of utilizing diverse content types to establish your brand as a thought leader and create a strong connection with your customer base.
19. The Kettle and Fire Blog Design
- Average Monthly Traffic: 31,961
- Industry: Premium Broths and Cooking Ingredients
The Kettle and Fire’s blog design distinguishes itself by offering diverse content types that cater to various aspects of its niche industry. From informative news features and health articles to practical how-to guides and enticing recipes, their content comprehensively addresses the interests and needs of their target audience.
The design incorporates an opt-in sidebar, strategically driving traffic to the leading site and encouraging deeper engagement.
What you can learn from them
The Kettle and Fire’s blog design highlights the potential for creating a multifaceted content hub to support your brand’s products. If your eCommerce store offers specialized goods like premium broths, replicating this design approach can provide value beyond product promotion.
Incorporating pop-up features and employing a well-planned internal linking strategy can enhance user experience, driving readers to explore related content and navigate seamlessly between your blog and eCommerce site.
20. MistHub’s Blog Design
- Average Monthly Traffic: 31,143
- Industry: Vape Devices and Juices
MistHub’s blog stands out for its tutorial-focused content, offering valuable guides and optimization potential for search engine rankings. The user-friendly, basic design ensures easy setup and prioritizes the latest blog posts.
What you can learn from them
Adopt their grid layout to seamlessly blend product visuals with informative articles, creating an engaging experience that highlights both your products and content
Bottom line
In summary, blogging is a fantastic way to strengthen your online store’s brand, connect with potential customers, and boost sales. Quality content is essential, but your Shopify blog’s design also significantly affects content marketing success.
