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Broadcast Theme Shopify: The Best Theme To Boost Your Revenue

June 25, 2024
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

The Broadcast theme isn’t your average Shopify theme. It’s a powerhouse designed specifically for those who mean business – high-volume online stores, brick-and-mortar retailers who want to expand their reach, and entrepreneurs who crave a quick and painless setup.

Let’s discover the Broadcast theme regarding its features, pricing, user reviews, etc., to see if it is the ideal choice for your online store or not.

Avada’s Verdict
Pros:
  • Customizable Design
  • Upselling Features
  • Custom Content Blocks
  • Unique Features
  • Mobile Optimization
  • Ease of Setup
  • Responsive Support Team
Cons:
  • Limited Main Page Customization
  • Limited Variant Linking
Rating: 4.5/5⭐
Best For
Online Fashion Boutiques, Independent Art Studios, Fitness and Wellness Retailers, Specialty Food and Beverage Producers, Luxury Watch and Jewelry Merchants, Digital Educational Material Providers, Independent Bookstores.

What is the Broadcast Theme Shopify?

Broadcast Theme is a premium Shopify theme that empowers high-volume and multi-channel retailers with features like quick view, product filtering, and promotional tools, all within a versatile and visually appealing platform.

What’s unique about the Broadcast Theme Shopify is its primary focus on showcasing featured items and collections. It’s a game-changer for businesses that thrive on curating special collections or featuring flagship products. 

Plus, the Broadcast Theme’s visually engaging layout provides an arena for your products to shine. Each product or collection gets its moment in the spotlight, turning the spotlight on your store’s unique offerings and potential bestsellers.

Broadcast Theme Features

Let’s find out some of the key features that will help you enhance the visual of your online store with the Broadcast theme Shopify:

Highlighting key items is made effortless with the Broadcast Theme’s Featured Product feature. It allows you to spotlight specific products on the homepage, making your top-selling or new items more prominent and easily noticeable to visitors.

Featured product

Shop the look

This feature allows merchants to curate visually appealing collections of products that complement each other, showcasing them as a complete outfit or lifestyle set. Customers can easily browse and purchase the entire look, leading to increased average order value and a more engaging shopping experience.

Shop the look

Countdown timer

The countdown timer creates a sense of urgency by displaying a countdown to a sale, promotion, or product launch. By highlighting limited-time offers, the countdown timer encourages customers to take immediate action and make a purchase, driving sales and boosting conversion rates.

Countdown timer

Color swatches

With the innovative color swatch feature, your customers can browse product variations in a more visual and intuitive way. This vivid, user-friendly tool provides a tangible feel to your online catalog, making the selection process as realistic as in a physical store.

Color swatches

Slideshow

The theme’s slideshow feature presents a dynamic and interactive way to showcase your products or services. It adds movement and depth to your storefront, engaging customers visually and emotionally, thus enhancing their browsing experience.

Slideshow

Upsell and Cross-sell

Boost your store’s sales potential with the cleverly integrated upsell and cross-sell feature. This intelligent tool promotes related or complementary products, nudging customers towards making additional purchases and thereby increasing your average order value.

Upsell and Cross-sell

Pricing

There is no version of the Broadcast Shopify Theme free download since the theme currently comes with a price tag of $350, making it a premium investment for your online store. While this might seem steep for some, it’s important to note that this is a one-time purchase, not a recurring subscription.

Compared to other paid Shopify themes, Broadcast sits comfortably in the mid-range. You’ll find some more budget-friendly options out there, but they may lack the advanced features and polish that Broadcast offers.

On the other hand, some themes exceed $500, making Broadcast a more economical choice for those seeking a high-quality, feature-rich theme without breaking the bank.

User Reviews and Testimonials

With up to 93% of positive reviews, the theme is highly praised among Shopify merchants & users. Only 7 reviews so far are negative, showing that the theme provides users great products and services.

User Reviews and Testimonials

Positive feedback

  • “Broadcast’s clean design and high-quality image display perfectly complement our luxury brand.”
  • “The promotional tools, like the announcement bar and upsell sections, have significantly boosted our sales.”
  • “The customer support team is incredibly responsive and helpful, always going the extra mile to resolve any issues.”

Negative feedback

  • “The learning curve for customization can be a bit steep, especially for those with limited coding knowledge.”
  • “Some features, like the lookbook, require additional app integrations, which can be an added expense.”
  • “The theme’s focus on visual storytelling might not be suitable for all types of businesses, particularly those with text-heavy content.”

Meanwhile, here are some of the most up-to-date reviews we collected from the Shopify theme store for this Broadcast Shopify theme:

latest reviews

Preset Options

The Broadcast Shopify theme provides 4 different presets, which include Clean, Modern, Bright, Bold

Clean: Minimalist aesthetic

Clean preset

The Clean style of the Broadcast Theme radiates a sense of elegance and simplicity. Its minimalist design places your products in the limelight, enhancing visibility and focus. This serene and refined aesthetic imparts an air of professionalism to your store, creating an inviting shopping atmosphere for your customers.

Modern: Dynamic and contemporary design

Modern preset

Embodying the essence of contemporary design, the Modern style is dynamic and fresh. Its sleek interface and cutting-edge layouts give your store a forward-thinking appeal. This aesthetic choice can uplift your store’s visual experience, attracting a discerning audience that values innovation and trendiness in their shopping journey.

Bold: Striking and vibrant theme

Bold preset

For those wanting to make a strong impression, the Bold style is your ideal match. Its striking design elements and vibrant color palette are bound to capture customer attention. This audacious and dramatic style enhances your store’s visual impact, resonating with customers who appreciate grandeur and a robust shopping experience.

Bright: Energetic and lively life

Bright preset

The Bright style, with its lively hues and energetic layouts, breathes life into your store. This style radiates positivity, transforming your store into a cheerful and engaging online space. Perfect for businesses that want to convey optimism and vibrancy, this style enhances the joyful browsing experience for your customers.

How to Customize the Shopify Broadcast theme?

Here’s a customization guide for the Broadcast Shopify theme, keeping it conversational and focused on the user:

  • Step 1: Accessing the Theme Editor

Alright, let’s get started on transforming your store with the Broadcast theme! From your Shopify admin dashboard, head to “Online Store” and click on “Themes.” You’ll see the Broadcast theme listed – just hit that “Customize” button to dive into the theme editor.

Step 1: Accessing the Theme Editor
  • Step 2: Exploring the Theme Editor

Welcome to your creative playground! This is where you’ll personalize everything from the homepage and product pages to the checkout experience. On the left side, you’ll find all the sections you can play with, and on the right, you have your toolbox full of customization options. Let’s start customizing the homepage first.

Step 2: Exploring the Theme Editor
  • Step 3: Crafting the Perfect Homepage

Your homepage is like your store’s first impression, so let’s make it count. You can add or remove sections like slideshows, featured collections, product grids, and even testimonials. Use the slideshow to highlight your best-sellers, arrange your collections to tell a story, and sprinkle in testimonials to build trust with potential customers.

Step 3: Crafting the Perfect Homepage
  • Step 4: Customizing the Featured collection

Now for the heart of your store: the product pages. Broadcast offers a variety of layouts to choose from, so find one that suits your style. Make sure your product photos are high-quality and use the zoom feature to let customers get up close and personal with your items. Don’t forget to add clear descriptions and highlight any special features or promotions.

Step 4: Customizing the Featured collection
  • Step 5: Customize other sections

The customization doesn’t stop there! Dive into the other sections of the theme editor to personalize your collection pages, navigation menus, footer, and even the checkout experience. Broadcast offers tons of options, so play around until you create a look that’s uniquely yours. Remember, it’s your store, so make it shine!

Step 5: Customize other sections

You can read the Shopify Broadcast theme documentation for more customization guide to best utilize this theme.

Who Is Broadcast Theme Shopify for?

The Broadcast Theme Shopify is best suited for:

  • Online Fashion Boutiques: Stores dealing in niche fashion, designer wear, and exclusive apparel will find the Broadcast theme conducive to showcasing their unique pieces, thanks to its visually appealing design and customizable features.
  • Independent Art Studios: Independent artists running their digital galleries can utilize the Shopify Broadcast Theme to display their artwork. The theme’s emphasis on visuals and featured product showcases can highlight their creations, exhibiting the artistry and detail to customers.
  • Fitness and Wellness Retailers: The theme is an excellent fit for businesses selling fitness gear, supplements, or wellness products. The easy setup, upsell and cross-sell features, and visually engaging design can help these retailers reach their customers effectively.
  • Specialty Food and Beverage Producers: Small-batch gourmet food and drink producers, such as artisan coffee roasters or specialty bakeries, could effectively use the Broadcast Theme. It provides an efficient way to display its unique offerings and handles high volumes of transactions.
  • Luxury Watch and Jewelry Merchants: For high-end retailers, like a luxury watch and jewelry merchants, the Broadcast Theme’s sleek design and color swatch feature would enhance the shopping experience, allowing customers to view product variations in a high-quality format.
  • Digital Educational Material Providers: Educational professionals selling digital learning materials can benefit from the Broadcast Theme. It’s easy to set up and manage, provides a professional look, and includes features for highlighting featured products, such as new courses or trending topics.
  • Independent Bookstores: Independent bookstores looking to boost their online presence could find Broadcast Theme Shopify appealing due to its clean and organized layout. It makes catalog management easier and more attractive for book lovers browsing the store.

Discover: 10+ Best Shopify Book Store Themes 2023

Where to Buy the Shopify theme Broadcast?

To purchase the Broadcast Theme Shopify, you can go to the Shopify Theme Store. There, you’ll be able to preview and see how your store could be transformed with this unique theme. 

Moreover, the Shopify Broadcast Theme offers an unlimited free trial period, so you don’t have to worry about time while personalizing the store with the theme.

Where to Buy

Remember, purchasing the Broadcast theme from unofficial sources can be risky, as you may end up with an unsupported, outdated, or even malicious version of the theme. So, you should purchase the theme from its official source.

Examples of Websites Using the Broadcast Theme

It’s time to view some of the real stores using the Broadcast theme Shopify to see how they utilize the theme in customizing and controlling their online businesses.

ASSOULINE

As an upscale purveyor of illustrated books and decorative accessories, ASSOULINE‘s website showcases the refined sophistication of the Broadcast Theme Shopify. The platform’s modern and elegant design aligns perfectly with the brand’s chic aesthetic. The slideshow feature elegantly highlights their curated collections, while the color swatches tool offers a tactile, intuitive browsing experience that mirrors leafing through their luxurious books.

ASSOULINE

Moonglow Jewelry

Moonglow Jewelry utilizes the Shopify Broadcast Theme to accentuate their unique, celestial-inspired offerings. The theme’s focus on visuals complements the ethereal and intricately designed pieces, while the featured product tool helps spotlight limited editions and new releases. Moreover, the theme’s upsell and cross-sell feature effectively suggests complementary items, enhancing the overall shopping experience.

Moonglow Jewelry

Equator Coffee

For a specialty roaster like Equator Coffee, the Broadcast Theme Shopify proves to be a match made in heaven. The theme’s clean and organized layout mimics the brand’s commitment to clarity and quality, while the slideshow feature effectively highlights its diverse coffee range and its fair-trade mission. The stock counter further creates a sense of urgency, encouraging swift purchases of their fresh brews.

Equator Coffee

Tips to Get the Most Out of the Broadcast Shopify Theme

  • Optimize Images for Speed: High-quality images are essential for Broadcast, but large file sizes can slow down your site. Use image compression tools to reduce file sizes without sacrificing visual quality, ensuring fast loading times and a smooth browsing experience.
  • Leverage Promotional Tools: Broadcast offers a variety of promotional tools like announcement bars, promo pop-ups, and in-menu promos. Utilize these features strategically to highlight discounts, new arrivals, or limited-time offers. This can grab customer attention and drive sales.
  • Master Collection Filtering and Sorting: With Broadcast’s robust filtering and sorting options, organize your products effectively. Make it easy for customers to find what they’re looking for by using clear categories, subcategories, and tags. This can improve user experience and lead to increased sales.
  • Optimize for Mobile: A significant portion of online shoppers use mobile devices. Ensure your store looks and functions flawlessly on mobile by utilizing Broadcast’s responsive design. Test different screen sizes and make necessary adjustments to create a seamless mobile shopping experience.
  • Prioritize SEO: Broadcast is built with SEO best practices in mind, but you can further optimize your store by using relevant keywords in product titles, descriptions, and meta tags. Craft compelling meta descriptions to attract clicks from search engine results, and regularly update your blog to improve your store’s overall search engine rankings.

FAQs

Yes, Broadcast allows you to add custom CSS code directly through the theme editor, eliminating the need to manually edit theme files.
Broadcast doesn’t offer a built-in option for sticky add-to-cart buttons, but you can achieve this functionality with some custom code or by using third-party apps from the Shopify App Store.
Absolutely! Broadcast allows you to customize the 404 error page through the theme editor, giving you the freedom to design it according to your brand’s aesthetic.
Compress your videos before uploading them to your store, and consider using a video hosting platform like YouTube or Vimeo to embed them instead of hosting them directly on your site.
Yes, you can easily integrate a loyalty program with Broadcast by using one of the many apps available in the Shopify App Store, such as Smile.io or LoyaltyLion.

The Bottom Line

Whether you’re a small boutique or a large-scale retailer, the Broadcast theme caters to various industries, offering a rich array of features like Shop the Look, Color Swatches, or Countdown timer to help you boost your brand’s revenue effectively.


Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.