Chinese Ecommerce Website: 25 Most Popular Platforms In 2024

In the rapidly evolving world of digital commerce, a Chinese ecommerce website stands as a towering example of innovation and efficiency. Embark on a digital voyage through the dynamic realm of Chinese ecommerce, where we explore the top 25 key players and trends shaping the forefront of online retail in this world’s largest market.

The E-Commerce Landscape In China

China’s e-commerce has experienced exceptional growth since the early 2000s, aligning with the rapid increase in internet usage, and in this day and age, China, commanding close to half of all transactions conducted worldwide, is poised to maintain its global e-commerce dominance with the US and UK markets.

GloboData forecasts a staggering 9.9% growth, predicted to propel the market to over $2.2 trillion by 2023. The sheer scale of China’s e-commerce market reflects its domestic economic strength and presents lucrative opportunities for businesses aiming to tap into this expansive consumer marketplace.

Unlike the individualistic approach often seen in the West, Chinese platforms thrive on social commerce, seamlessly integrating social media and online shopping. This fusion creates a unique and engaging shopping experience, leveraging the power of social networks to influence purchasing decisions.

As the country has the largest population in the world and Chinese consumers increasingly look beyond their borders for products, international businesses have unprecedented opportunities to access this massive consumer base. The cross-border e-commerce market has witnessed rapid growth, fostering global economic interconnectivity and reshaping traditional trade patterns.

Top 25 Chinese Ecommerce Websites

Moving to the main part, let’s discover the epitome of online retail in China through our list of the top 25 Chinese ecommerce websites.

Selected based on their market impact, user base, range of products, and technological innovation, these platforms dominate the Chinese online retail landscape and offer valuable insights into the rapidly evolving digital commerce.

Taobao

Website :taobao.com
Estimated monthly traffic: 240 million
Overall rank: 136. Rank in China: 9

Taobao, a flagship platform under Alibaba Group launched in 2003, currently positions itself as one of the world’s top 10 most visited e-commerce websites (Similarweb) and the largest online marketplace in China. 

This Chinese ecommerce website initially gained fame as a C2C platform, and it now caters to individuals and small to medium businesses selling a huge range of goods to the middle class, from fashion and electronics to home essentials and unique handcrafted items.

What makes Taobao stand out?

Taobao excels in offering an extensive range of products catering to diverse consumer needs, making it a go-to shopping platform for most Chinese citizens. There are over 10,000 merchants on Taobao.

Taobao’s charm lies in the creativity of its sellers and the celebration of individuality among buyers, fostering a unique shopping experience with personalized and handcrafted offerings through diversified promotions.

The introduction and integration of AliPay, China’s major payment system, have solidified the influence of Taobao on the Chinese e-commerce landscape, positioning it as a trusted e-commerce ecosystem.

Taobao’s innovative marketing strategies have transformed the “Singles Day” shopping event into China’s largest shopping festival, showcasing its ability to shape cultural moments and influence consumer trends, establishing itself as a trendsetter in the industry.

Cost to sell

Taobao does not charge sellers commissions, but an annual fee starting at $100 is needed for advertising or designing templates to sell products effectively. Additionally, a safety deposit of approximately $1,400 is required. 

Tmall & Tmall Global 

Website :tmall.com
Estimated monthly traffic: 64 million
Overall rank: 361. Rank in China: 25

Launched in 2008 by Alibaba Group, Tmall, a prominent Chinese e-commerce website, has transitioned from a part of Taobao to an independent and largest B2C platform in China since 2011. Catering to established brands and retailers, this Chinese ecommerce website is a trusted space for selling brand-name goods directly to Chinese consumers. It ensures a quality shopping experience, with a higher entry barrier for sellers.

As a sub-platform of Tmall, Tmall Global is China’s largest B2C cross-border e-commerce platform. It offers international merchants a gateway to the Chinese market, connecting international brands with the growing demand for importing foreign products in China.

What makes them stand out?

Tmall‘s distinctive edge lies in its exclusive hosting of official brand stores, boasting over 200 premium and luxury brands like Cartier, Chanel, Kenzo, etc. In that way, Tmall’s resolute stand against counterfeit goods, especially in high-end product categories, underscores its commitment to consumer trust and security.

Moreover, Tmall guarantees 100% product quality and enhances consumer confidence through a 7-day “no reasons needed” return policy and other services to enhance the overall value proposition for consumers.

Tmall Global revolutionizes cross-border e-commerce by enabling direct shipping from abroad or storage in bonded warehouses for swift customs clearance. 

Despite higher fees than Tmall, this ensures enhanced protection against counterfeit products. Tmall Global hosts over 29,000 overseas brands from 87 countries, spanning 5,800 categories, with over 80% making their debut in the Chinese market, showcasing its pivotal role as a gateway for international brands entering China.

Costs to sell

Tmall requires deposits typically ranging from $8,000 to $20,000 based on store format, coupled with an annual service charge between $5,000 and $10,000, contingent on the product category. Additionally, Tmall retains a 2-5% commission for most product categories.

Tmall Global also shares the same structured fee model, but notably, the deposit is generally higher than the Tmall Classic, which is around $25,000.

JingDong

Website: jd.com
Estimated monthly traffic: 150 million
Overall rank: 190. Rank in China: 10

Founded in 1998 as an online magneto-optical store, JD.comhas evolved into China’s largest B2C online retailer, emerging as a major competitor to Alibaba. The company’s expansion journey from optical products to various goods showcases its adaptability and strategic vision

With a robust logistics network and warehouses, this Chinese ecommerce website ensures fast and reliable nationwide delivery, solidifying its position as a trusted and comprehensive retail platform in the competitive Chinese market.

What makes JD.com stand out?

JD.com sets itself apart from a robust, smart, and highly-covered logistics network, featuring over 1600 warehouses around the world as of November 2023. By achieving rapid deliveries, 90% of purchases reach customers within the same or next day. 

JD.com seamlessly integrates cutting-edge technology, from unmanned vehicles to automated warehouses, across its operations. It made history as the first company globally to conduct commercial deliveries via drone.

Its R&D center is located in Silicon Valley to gather top talent, strongly fostering advancements in machine learning, cloud computing, big data, and AI. It provides unparalleled insights into consumer behavior in China. This technological prowess positions JD.com as a trailblazer in the e-commerce sector.

Costs to sell

Selling on JD.com comes with associated costs. JD.com typically mandates a $15,000 refundable deposit, an additional $1000 annual fee for platform usage, and, in the event of a sale, a commission ranging from 2% to 5% is deducted.

Douyin 

Website:douyin.com
Estimated monthly traffic: 160 million
Overall rank: 263. Rank in China: 16

Douyin, launched in 2016 by the Chinese tech company ByteDance like a hit, is a short-form video platform swiftly rising to prominence globally. Known as TikTok outside of China, it has also become a Chinese ecommerce website since transitioning into e-commerce in 2018, allowing creators to share third-party product links.

However, live streams now exclusively support links from Douyin’s store. The platform introduced Douyin Pay in January 2021, presenting an intriguing opportunity for overseas brands to test cross-border e-commerce strategies.

What makes Douyin stand out?

Douyin thrives on a diverse content spectrum, offering everything from lip-syncing and dance videos to comedy sketches and product reviews. 

Douyin fills a unique role in China’s digital landscape, offering a versatile platform for diverse content needs. It stands out where global platforms such as YouTube and Facebook are inaccessible in China.

Douyin stands out by seamlessly merging social interactions with shopping. Users can effortlessly navigate from content consumption to a complete shopping experience, from watching videos to sharing products and making purchases, all within the same app.

Backed by a robust user base, Douyin employs highly intelligent algorithms for “interest-based e-commerce.” The platform recommends products tailored to individual preferences, enhancing the overall user experience and solidifying Douyin’s position at the forefront of social commerce innovation in China.

Costs to sell

Running a Douyin store involves costs like a technical service fee of about 0.6%-5% commission on sales and a margin; the basic margin may range from  $300 to $40,000, plus a floating margin based on the last 30 days of online sales, ranging from 0 to $3,000 to ensure adherence to platform rules and product/service quality standards.

Pinduoduo 

Website: pinduoduo.com
Estimated monthly traffic: 168 million

Established in 2015, Pinduoduo a dynamic Chinese third-party e-commerce powerhouse, initially focused on agricultural products. Remarkably, Pinduoduo has become the world’s fastest-growing company, achieving an impressive annual growth rate of nearly 50%, despite its relatively short history.

Today, this Chinese Ecommerce Website covers various product categories, including apparel, mother and childcare items, food and beverages, cosmetics, etc. This rapid expansion underscores Pinduoduo’s position as a major player in the global e-commerce landscape.

What makes Pinduoduo stand out?

Pinduoduo stands out through its expansive seller network. offering consumers access to products from over 5.1 million merchants (report in 2019). It fosters a rich and varied shopping experience.

Pinduoduo’s distinct appeal lies in its highly attractive prices, featuring discounts of up to 90%. Its innovative “team purchase” service sets the platform apart, which allows users to form groups to unlock even more substantial discounts.

Pinduoduo’s integration of social elements adds another layer of distinctiveness. Users can seamlessly share their browsing and purchase activities on social networks like WeChat or QQ Messenger. The platform encourages social collaboration by enabling users to invite friends to join group buying teams within 24 hours, unlocking additional discounts. 

Costs to sell

Pinduoduo distinguishes itself by not imposing referral fees on transactions. Instead, it solely applies a payment processor fee of 0.6%. Additionally, sellers on Pinduoduo are subject to a store open deposit, varying between $150 and $1500 based on the product and service category.

Xiaohongshu 

Website: xiaohongshu.com
Estimated monthly traffic: 120 million

Xiaohongshu, also known as Little Red Book, has emerged as a Chinese social e-commerce platform, often dubbed China’s Instagram counterpart. Initially, it started as a community focused on travel and lifestyle reviews. The emphasis on shopping insights catalyzed its transformation into a thriving marketplace for many indoor and outdoor brands.

This Chinese Ecommerce Website seamlessly blends social media and e-commerce, originally serving as a female-centric hub for pre-purchase research in beauty and fashion, particularly favored by millennials and Gen Z.

What makes Xiaohongshu stand out?

Xiaohongshu leverages user-generated “shopping notes, ” including text, photos, and short videos. This user-driven approach influences purchasing decisions, aligning with the significant value Chinese consumers place on product reviews.

Renowned as a go-to platform for Chinese celebrities, KOLs, or KOCs, Xiaohongshu’s endorsement adds authenticity to e-commerce.

Xiaohongshu’s RED, a cross-border e-commerce platform, simplifies global accessibility. It welcomes foreign brands and fosters strategic partnerships with international giants like Lancôme, making it an enticing option for companies looking to tap into the Chinese market.

Costs to sell

Xiaohongshu has recently tended to be a budget-friendly marketplace. It imposes a commission fee of 5%, significantly reduced from the previous 20%. On top of this, users are required to pay an initial deposit of around $3,500. Additionally, there is a monthly platform fee varying from $1,500 to $9,000.

Amazon China 

Website: amazon.cn
Estimated monthly traffic: 5 million

Amazon China, big Chinese ecommerce website, has been a notable presence in China.

Under Amazon – one of the biggest international e-commerce platforms, Amazon China has played a role in connecting both Chinese and international sellers with consumers in the region. However, the competition in the Chinese e-commerce market was fierce, and Amazon faced challenges in gaining a significant market share.

What makes Amazon China stand out?

Amazon China offers extensive product categories spanning books, technology, personal care, etc.

It features a dedicated Amazon China Prime Membership Day every Wednesday. Prime members enjoy unlimited free shipping, exclusive discounts, and various benefits, albeit with distinctions in benefits for reading, streaming, and shopping compared to Amazon.com.

An intriguing facet of Amazon China is its global shopping accessibility. It allows users to browse and purchase products imported from Amazon warehouses located overseas, including the US, UK, Japan, and Germany, broadening the product spectrum for users on Amazon China.

Costs to sell

Amazon China will charge sellers based on a singular occurrence or multiple individual services they configure, ranging from a few hundred to a thousand dollars.

Vipshop

Website:vip.com
Estimated monthly traffic: 6 million

VIP.com also known as Vipshop, is a leading Chinese ecommerce website and online discount retailer. Established in 2008, VIP.com offers discounted fashion, beauty, and lifestyle products from renowned brands. 

Its success is attributed to its “flash sale” model, which provides time-limited offers on a wide range of high-quality merchandise. Catering to fashion-savvy and bargain-seeking consumers, VIP.com has become a go-to destination for discounted and stylish goods in the dynamic Chinese e-commerce landscape.

What makes Vipshop stand out?

VIP.com is outstandingly characterized by its “deep discounts, limited-time offers, and quality guarantees” model. This approach attracts price-conscious consumers. The platform’s commitment to offering discounted goods extends to collaborations with international luxury brands such as Tommy Hilfiger, Fendi, Adidas, etc.

VIP.com seamlessly integrates with WeChat, offering users direct access to its platform as a mini-program without needing a separate download.

To guarantee the quality of international products on its platform, Vipshop introduced the sub-platform Vip International, serving as another cross-border solution. Its commitment to fast delivery is evident in the use of advanced technology and an in-house logistics and warehouse network both domestically and internationally.

Costs to sell

The companies apply a substantial markup to eliminate the need to navigate marketing costs, expenses for IT setups, customer support, and other related hassles. 

Notably, there are no membership fees, commissions, deposits, or listing fees incurred when utilizing Vipshop for selling purposes.

Kaola

Website: www.xiaohongshu.com

Monthly Visits: 134.9 million

Kaola, a Chinese Ecommerce Website launched in 2015 under NetEase, epitomizes a laid-back shopping experience, drawing inspiration from the marsupial’s comfort. As a rising force in Chinese e-commerce, Kaola specializes in cross-border trade. The platform offers a diverse range of products focusing on fast delivery and cost-effectiveness

In a significant move, Alibaba’s acquisition in 2019 solidified Kaola’s influence, closely aligning it with Tmall during major commercial events. Despite its youth compared to industry giants, Kaola has swiftly secured its position as one of China’s largest cross-border e-commerce platforms.

What makes Kaola stand out?

Kaola stands out with its strategic global approach, having established branches and offices in over 10 countries and regions, from America to Asia, ensuring the selection of high-quality products directly, bypassing multi-level links.

Kaola distinguishes itself through innovative community engagement. Beyond the traditional shopping tabs, it features a unique “Zhong Cao She Qu” tab, functioning as a forum or sharing community, allowing users to seek advice, share feedback, and add products to their wish lists. Beyond the traditional shopping tabs, it features a unique ‘Zhong Cao She Qu’ tab, functioning as a forum or sharing community. This allows users to seek advice, share feedback, and add products to their wish lists.

Kaola’s collaboration flexibility, whether self-operated or third-party, allows it to offer a diverse range of products sourced directly from well-known overseas partners, solidifying its position in China’s cross-border e-commerce market.

Costs to sell

Kaola operates with a transparent fee structure, requiring an initial refundable deposit ranging from $10,000 to $15,000, typical for cross-border e-commerce platforms. 

Commissions or revenue shares, ranging from 2.0% to 10.0%, are applicable based on the product classification. Additionally, a yearly membership fee of $1000 per product category ensures continued access to the platform’s services.

Dangdang 

Website:dangdang.com
Estimated monthly traffic: 3 mln

Dangdang, a Chinese ecommerce website established in 1999, holds a significant position in China’s e-commerce landscape. Originally focusing on books, it has evolved into a comprehensive online marketplace offering various products, including electronics, apparel, and more. 

Renowned for its cultural impact and diverse product range, Dangdang remains a prominent choice for Chinese consumers seeking convenience and cultural exploration in their online shopping experience.

What makes Dangdang stand out?

Dangdang commands a remarkable presence, holding over 50% of the online market share in the book category. Its extensive collection and strategic positioning make it a go-to platform for book enthusiasts.

With years of operation, Dangdang has established itself as a reliable and trustworthy e-commerce platform. This reputation is built on consistent service delivery, timely deliveries, and adherence to high-quality standards, fostering trust among its user base.

Dangdang goes beyond being just an e-commerce platform; it has a cultural impact. Its dedication to the book category reflects a commitment to fostering intellectual exploration and cultural engagement.

Suning

Website: Suning.com

Latest monthly traffic: 3.8 million

Rank in China: #447, Global: #17,446

Suning.com, developed by one of the largest commercial retail enterprises in China, stands as a prominent online-to-offline (O2O) smart retail giant here. 

Boasting a diverse product range, their offerings span home appliances, 3C products, books, general merchandise, household commodities, cosmetics, and baby care products.

What makes Suning.com stand out?

With an impressive inventory of over 3 million SKUs, Suning.com is not only a go-to destination for essential goods but also a hub for content products and service merchandise.

What sets Suning apart in the digital age is its unwavering commitment to smart retail integration and O2O strategies. The brand excels in full-category operations, omni-channel strategies, and global expansion, offering seamless shopping solutions through various platforms, including brick-and-mortar stores, mobile devices, etc.

Its robust logistical infrastructure features an impressive network of 10,000 physical stores. Notably, it operates the largest innovative warehouse in China, equipped with fully automated, unmanned robots. This logistical prowess ensures efficient and timely delivery.

Cost to sell

Selling on Suning requires a $10,000 USD quality guarantee deposit. There’s an annual platform service fee spanning $5,000 USD, dependent on product categories. Commission fees range from 2% to 6%.

GOME

Website: gome.com.cn

Latest monthly traffic: 218.4K

Rank in China: #19,356, Global: #299,826

Gome.com.cn, launched in 2012, is known as China’s largest omni-retail digital platform in the “Home · Living” Sector, offering a diverse range of high-quality products in the realms of electronics, household appliances, furniture, personal care, etc.

What makes Gome.com.cn stand out?

Gome stands out for its completed construction of the concept of “omni-scenario, omnichannel, omni-service and Omni mode” and the fact that it has recorded a total of over 2,500 stores across China, to date.

The platform is synonymous with a seamless shopping experience, offering competitive prices that resonate well with Chinese consumers seeking reliable and high-quality options for online purchases of electronics and home appliances through many campaign collaborations and innovation commitments. (live broadcast, Home · Living strategy, etc.)

Cost to sell

The platform levies either a negotiated sum or a fixed-rate commission fee from third-party merchants (typically 2%-5%), determined by the total sales amount.

SMZDM

Website: smzdm.com

Latest monthly traffic: 29.8 million

Rank in China: #61, Global: #1651

SMZDM, an abbreviation for “Shen Me Zhi De Mai” meaning “what’s worth buying,” was established in 2015. Functioning as a unique blend of eCommerce and a consumer encyclopedia, SMZDM has swiftly become a renowned Chinese e-commerce platform. 

It offers a diverse array of consumer-focused content, encompassing product reviews, shopping guides, and price comparisons across categories such as electronics, fashion, home goods, etc.

What makes SMZDM stand out?

SMZDM stands out as a preferred choice among Chinese consumers seeking savings on online shopping. Its unique blend of eCommerce and a comprehensive buyer’s guide enables users to share reviews, coupons, and shopping insights.

This approach allows SMZDM to provide a diverse range of products and services. Catering primarily to young, urban professionals, SMZDM is distinguished by its focus on delivering the best deals in online shopping.

Cost to sell

They guide users to product links on various e-commerce platforms, earning a commission that varies between 5% and 40%.

Dianping

Website: dianping.com

Latest monthly traffic: 7.8 million

Rank in China: #199, Global: #8230

Dianping, a top Chinese lifestyle platform, started with restaurant reviews and grew into a comprehensive service covering attractions and hotels. 

Dianping is not a conventional eCommerce site; it is China’s largest review platform. It offers information services and facilitates O2O transactions, including group purchases, reservations, food delivery, and memberships

What makes Dianping stand out?

Dianping stands out with its nuanced review system, encouraging users to evaluate businesses on specific aspects such as taste, environment, service, and cost-effectiveness, offering a comprehensive guide for future customers. 

Dianping further distinguishes itself by incentivizing reviews through collaborations with businesses, offering “Free To Try” set menus to eligible users, and fostering valuable consumer feedback and business visibility.

Additionally, Dianping prioritizes deals and coupons, integrating them into its platform and business profiles to maximize savings for users and enhance engagement for both consumers and businesses.

Meituan 

Website: meituan.com

Latest monthly traffic: 9.5 million

Rank in China: #131, Global: #5121

Meituan.com, also known as Meituan-Dianping, initially renowned for on-demand food delivery, originated as two separate entities, Meituan and Dianping, specializing in food delivery and restaurant reviews, respectively, until their merger in 2015. 

Evolving into an all-encompassing Super App, Meituan-Dianping has become a Chinese O2O platform offering a range of local life services, including entertainment, dining, delivery, travel, and more.

What makes Meituan stand out?

Meituan stands out with a staggering 600 million users, serving 35 million people daily. The platform provides a comprehensive “travel life” service, covering diverse consumer needs in different locations, with 70 million users in the hotel and travel sectors. 

Notably, Meituan’s food delivery app, Meituan Waimai, dominates the market, achieving a 60% share in the first half of 2018 and turning a profit in 2019. 

Additionally, Meituan encompasses Maoyan, a leading movie ticketing platform, Dazhong Dianping, a go-to platform for restaurant and service information, and a range of discounts and group-buying deals through its namesake service.

Costs

The majority of their commission rates for each service fall within the 10% to 20% range.

VMall 

Website: vmall.com

Latest monthly traffic: 3.5 million

Rank in China: #397, Global: #15,965

Vmall, Huawei’s dedicated e-commerce platform, caters to end-users by offering a range of terminal Huawei products and services, including phones, wireless devices, tablets, and related components, and other Chinese mobile brands such as Xiaomi, Oneplus, etc.

What makes Vmall stand out?

With Vmall, customers can approach high-quality and authentic products. They ensure a seamless and secure user experience that provides fast shipping and good after-sales service for clients.

Offline services involve identity verification for order pickups, and O2O services convert entered addresses for precise location identification. For appointments, Vmall collects minimal contact information, protecting privacy with virtual numbers during outgoing calls. These practices collectively position Vmall as a user-centric and privacy-conscious e-commerce platform.

Weidian

Website: wedian.com

Latest monthly traffic: 3.4 million

Rank in China: #252, Global: #16,536

Weidian, often dubbed the “Shopify of China,” stands as one of the largest WeChat store platforms, competing with. Weidian allows businesses to create SaaS stores seamlessly integrated with WeChat functionalities such as login, payments, and social features. 

Originally conceived as a social media platform for online stores, Weidian has evolved into a robust e-commerce platform, earning its place as China’s shopping hub alongside giants like Taobao, Tmall, and 1688.

What makes Wedian stand out?

Weidian emphasizes quality control by meticulously vetting sellers. This commitment builds trust, ensuring shoppers receive authentic and high-quality products. The platform’s user-friendly interface simplifies navigation across a diverse range of categories, from fashion to electronics. 

Weidian stands out by offering international shoppers convenient payment options, including Alipay and WeChat Pay. Additionally, it provides global access to Chinese goods at competitive prices, leveraging China’s manufacturing capabilities and affordability for a seamless international shopping experience.

Cost to sell

Opening a WeChat store on Weidian provides users with the choice between a free version with restricted features and a paid version of RMB 4,200 for a year.

WeChat stores

Website: wechat.com

Latest monthly traffic: 2.5 million

Rank in China: #12,447, Global: #33,883

WeChat, China’s leading lifestyle and messaging app, has evolved to meet eCommerce needs by enabling brands to establish flagship stores within WeChat mini-programs. These mini-apps allow seamless shopping experiences without leaving the platform. 

WeChat stores provide an effortless way for businesses to promote and sell products to a broad audience, offering easy setup and management directly within the WeChat app, where customers can make purchases using their WeChat accounts.

What makes WeChat stores stand out?

WeChat Store stands out as the go-to choice for over 95% of e-commerce brands in China, capitalizing on WeChat mini-programs with access to 1.26 billion users. The cost-effectiveness and ease of use within the WeChat app, feature one-click log-in and seamless sharing on various platforms.

Moreover, the WeChat Store ensures a quick and language barrier-free shopping experience, fostering stronger customer relationships. With faster loading times than dedicated apps or websites, it proves effective for influencer campaigns. This allows KOLs and KOCs to directly link their audience to the WeChat Store.

Additionally, the integration of WeChat payment options within the shop simplifies the purchasing process for customers, contributing to the store’s standout features.

Lazada

Website: lazada.cn

Latest monthly traffic: 15.7K

Rank in China: #159,510, Global: #2,609,331

Lazada, a prominent Chinese e-commerce website with a robust presence in Southeast Asia, stands out as a top choice for online retail in the region. 

As a leading B2B and B2C platform, Lazada offers a diverse array of products across categories like electronics, fashion, beauty, and home appliances, catering to the preferences of online shoppers in Southeast Asia.

What makes Lazada stand out?

Lazada stands out with LazMall, a dedicated section hosting official brand stores and authorized sellers, ensuring product authenticity and delivering a premium shopping experience. 

The platform’s frequent flash sales, promotional campaigns, and special deals create a sense of urgency, enticing buyers with discounted prices on selected products. 

Additionally, Lazada prioritizes mobile shopping, providing a user-friendly app for both Android and iOS users, and offering convenient browsing, purchasing, order tracking, and access to exclusive mobile-only deals.

Cost to sell

Lazada applies a commission fee, calculated as a percentage of the item’s selling price, which varies by region and category. Marketplace sellers face a 0% to 4% commission (before SST).

Newly registered sellers enjoy a 90-day exemption from commission fees, after which standard rates apply.

Yihaodian

Website: yhd.com

Latest monthly traffic: 83.7K

Rank in China: #38,172, Global: #683,668

Yihaodian is a B2C chinese ecommerce website offering a convenient platform for online grocery shopping, providing customers with a one-stop solution for purchasing essential daily items at competitive prices.

What makes Yihaodian stand out?

Its extensive product range offers over 180,000 items for customers. The platform boasts efficient logistics operations, complemented by delivery stations across 34 cities in China and three large distribution networks in Shanghai, Beijing, and Guangzhou that cater to its expanding customer base.

An innovative benefit provided by Yihaodian is its ‘virtual stores,’ showcasing images of stocked grocery shelves. Passersby can scan codes with their mobile devices and make corresponding online purchases. This blends the digital and physical realms, offering an interactive shopping experience for customers on the go.

Cost to sell

Costs encompass commissions, reaching up to 10%. Additionally, monthly fees are amounting to 500 RMB.

Shangpin

Website: shangpin.com

Latest monthly traffic: 2.4K

Rank global: #9,524,055

ShangPin.com stands as a prominent chinese ecommerce website specializing in retail apparel and fashion. Focused on providing branded and seasonal luxury products in China, the platform is recognized for its expertise in fast fashion brands, designer labels, and international buying. 

What makes Shangpin stand out?

Shangpin emerges as a leading and innovative online retailer in China, boasting over 1,000 premium brands, spanning from affordable luxury to high fashion. 

Its exclusive collaboration with the renowned British fashion chains TOPSHOP and TOPMAN underscores a strategic alliance set to expand with the introduction of over 100 flagship outlets in major Chinese cities and the gathering of more visitors to the website.

The platform has already garnered a substantial user base, with 30 million registered users on Shangpin.com.

Alibaba (also known as 1688.com)

Website: alibaba.cn

Latest monthly traffic: 178.7K

Rank in China: #24,197, Global: #367,011

1688.com, a part of the Alibaba Group, stands as a leading Chinese wholesale marketplace, offering a vast product selection spanning electronics, apparel, furniture, and more. 

Specializing in domestic B2B sales, 1688 connects buyers with factories and manufacturers, emphasizing bulk transactions. As the largest wholesale platform in China, 1688 serves as the equivalent of Alibaba.com and Aliexpress.com combined.

What makes 1688 stand out?

1688.com provides a direct avenue for purchasing from Chinese factories, with approximately 80% of users being Chinese businesses. 

The platform has witnessed an increasing influx of international buyers, prompting substantial changes to its infrastructure and online wholesale operations. It connects with over 120 million users and 50,000 companies

One notable feature is the platform’s competitive pricing, attributed to manufacturers selling directly to businesses on 1688.com. Additionally, 1688.com is praised for its user-friendly interface, allowing easy navigation and product searches, even for users who do not speak Chinese.

Cost to sell

Before becoming a seller on 1688.com, suppliers are required to undergo a government license application process. Additionally, there is an annual fee of 6,888 RMB that sellers must fulfill.

Secoo

Website: secoo.com

Latest monthly traffic: 50.7K

Rank in China: #59,331, Global: #995,828

Secoo is a Chinese ecommerce website specializing in luxury and premium products. Founded in 2008, Secoo has positioned itself as a high-end online retailer, offering a wide range of luxury fashion, accessories, beauty products, and lifestyle items. 

The platform focuses on providing a premium shopping experience for affluent consumers, with a curated selection of renowned international and domestic brands. 

What makes Secoo stand out?

Secoo gains recognition for its collaborations with influential international brands, including a partnership with L. Catterton, LVMH’s private equity arm. It operates with a unique two-in-one business model, integrating both online and offline infrastructure through premium lifestyle centers in major cities globally.

As part of its ambitious plan to be a comprehensive luxury destination, this chinese ecommerce website is not only a platform for high-end goods but also offers personalized travel, education, healthcare, and restaurant experiences. 

Mogujie

Website: mogu.com

Latest monthly traffic: 27.7K

Rank in China: #66,594, Global: #1,125,705

Mogujie is a Chinese ecommerce platform that specializes in women’s fashion, offering a wide range of products including clothes, shoes, bags, accessories, makeup, and beauty items. The platform serves as a marketplace where third-party sellers cater to the fashion needs of young women aged between 15 and 30.

What makes Mogujie stand out?

Mogujie stands out for its multifaceted approach, incorporating live broadcasts, short videos, photos, reviews, and articles from users, fashion influencers, and its in-house editorial team. 

The platform’s distinctive ‘trilateral network’ connects users, influencers, and merchants, enhancing seller efficiencies by minimizing intermediaries. This reduces inventory risks, shortens design-to-retail time, and enables a higher frequency of collections throughout the year.

Ymatou

Website: ymatou.com

Latest monthly traffic: 31.2K

Rank in China: #204,931, Global: #3,629,774

Ymatou is a cross-border C2C and M2C chinese ecommerce marketplace that specializes in high-quality overseas franchise products such as baby products, beauty products, nutrition, etc.

With a focus on connecting the global retail market to domestic consumers, Ymatou provides a platform that not only offers diverse overseas products but also syncs up trendsetting lifestyles and cultural concepts from around the world.

What makes Ymatou stand out?

Ymatou distinguishes itself by focusing on foreign products and discounted sales, with offices established in major international cities like New York, San Francisco, and Los Angeles. The platform emphasizes detailed product descriptions, including country flags to highlight authenticity. 

A notable feature is the dedicated section for discounted products, offering significant savings ranging from 30-50%. Additionally, this Chinese ecommerce website provides warehousing and shipping support, streamlining logistics for sellers and ensuring efficient deliveries globally.

Cost to sell

Sellers on Ymatou are required to pay upfront fees, including a deposit of USD 1,500, negotiable commission, and negotiable membership fees.

Should You Sell Your Products On These Leading Chinese Ecommerce Platforms?

These leading e-commerce Chinese platforms provide a solid foundation for merchants to survive in China’s fierce market.

However, deciding whether to sell your products on these platforms requires a nuanced analysis.

Due to their solid reputation, these platforms can provide extensive market reach. This exposure brings your products to a vast and diverse consumer base. The emphasis on brand authenticity and quality on these platforms can enhance your brand’s credibility among Chinese consumers, fostering trust.

However, competition on these platforms is intense. The cost structure, including initial deposits and commission rates, should be carefully evaluated. Understanding and complying with Chinese e-commerce regulations is crucial to navigating potential challenges. Moreover, the cultural relevance of your products and the engagement style of each platform should align with your brand strategy.

Chinese Ecommerce Website: Wrapping Up

These top 10 Chinese e-commerce websites reveal a dynamic landscape of business opportunities. As the Chinese e-commerce market continues to evolve, strategic engagement with these platforms can open doors to vast consumer bases. This approach establishes a meaningful presence in one of the world’s most influential digital marketplaces.

FAQs: Chinese Ecommerce Website