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7+ Best Countdown Timer Apps for Shopify: Create Urgency and Boost Sales

February 07, 2024
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

In this article, we’ll explore the top 7+ Countdown Timer Shopify apps for 2024, each designed to suit different business needs.

Quick Comparisons of the Best Shopify Countdown Timer Apps

App NameVendorRatingPricing (Monthly)LogoAction
Hextom: Ultimate Sales BoostHextom4.8/5From $9.99https://apps.shopify.com/ultimate-sales-boost
Avada Trust badges, pop‑upAvada5.0/5Free plan availablehttps://apps.shopify.com/avada-boost-sales
Sales Popup Autoketing ‑ POPAutoketing4.8/5From $9.99 after free planhttps://apps.shopify.com/sales-popup-master
Hextom: Countdown Timer BarHextom4.9/5From $9.99https://apps.shopify.com/event-promotion-bar
Essential Countdown Timer BarEssential Apps4.9/5From $6.99https://apps.shopify.com/essential-countdown-timer
Yeps Announcement Bar, BannersKaya Branding Company Inc.5.0/5From $5.99https://apps.shopify.com/yeps-io
Urgency+ | All‑in‑one FOMO AppAmai4.6/5From $12.95https://apps.shopify.com/sales-countdown-timer-bar 
Valentine’s Countdown TimerPOWR.io4.5/5From $5.49https://apps.shopify.com/powr-countdown-timer

Hextom: Ultimate Sales Boost

Rating: 4.8/5 ⭐
Total reviews: 8,786 ✍

Overview

Hextom: Ultimate Sales Boost is a comprehensive Shopify tool designed to enhance e-commerce sales through urgency and scarcity signals like countdown timers and low stock alerts. What sets it apart from other apps with similar functionality is its extensive range of over 30 customizable widgets and tools, all seamlessly integrated into the Shopify admin. This makes it not just a tool for boosting sales but a complete solution for elevating the shopping experience across every page of a Shopify store, from the landing page to checkout.

Countdown Timer shopify app

Key Features

  • Countdown Timer & Stock Countdown: Engages customers with real-time urgency.
  • Image Labels & Stickers: Enhances product presentation with attractive promotions.
  • BOGO & Upsell Promotions: Boosts order value through strategic offers.
  • Free Shipping & Trust Badges: Communicates compelling offers and builds trust.
  • Advanced Targeting: Employs smart targeting based on geolocation, customer behavior, and more.
  • Fully Customizable & Easy Installation: Provides easy customization and integration.
  • Mobile Responsive Design: Ensures a smooth experience on all devices.

Pros & Cons

Pros:

  • Extensive promotional tools
  • High customization and easy integration
  • Exceptional customer support
  • Accessible with a free plan

Cons:

  • Premium features require subscription
  • Limited language options for non-English speakers

Pricing

  • Starter Plan: Free
  • Basic Plan: $9.99/month
  • Professional Plan: $29.99/month
  • Advanced Plan: $79.99/month

Who It’s Best For

  • New Shopify store owners: The app’s free plan and comprehensive features make it accessible for businesses just starting out.
  • Established e-commerce stores: With advanced promotional tools and targeting, it’s ideal for stores looking to boost sales further.
  • Businesses seeking to enhance customer engagement: The app’s countdown timers, stock alerts, and BOGO offers are perfect for increasing customer interaction and sales.
  • Stores aiming for a professional look: Trust badges, free shipping messages, and other trust-building tools help solidify credibility and professionalism.

Avada Trust badges, pop‑up

Rating: 5.0/5 ⭐
Total reviews: 5,127 ✍
Developer: Avada

Overview

Avada Trust badges, pop‑up is a comprehensive Shopify solution designed to boost sales by building trust and creating urgency. Distinguished from other apps by its exceptional rating and extensive suite of features, this app stands out for its ability to enhance customer engagement and conversion rates at no cost. With 13+ features including countdown timers, sales pop-ups, and trust badges, it caters to the critical aspects of e-commerce success: trust and urgency. Its user-friendly interface and seamless Shopify admin integration make it a go-to for businesses aiming to elevate their online presence.

Countdown Timer shopify app

Key Features

  • Countdown Timer: Enables the creation of multiple countdown timers on various pages to drive urgency.
  • Trust Badges: Offers a selection of trust badges with stunning designs to build customer confidence.
  • Sales Pop: Converts visitors into buyers by displaying recent sales pop-ups.
  • Free Shipping Bar: Encourages purchases with free shipping notifications.
  • Live Chat: Facilitates direct communication with customers through WhatsApp and Messenger for enhanced service.

Pros & Cons

Pros:

  • Wide range of features to boost sales and build trust.
  • User-friendly interface with easy customization and integration.
  • Excellent customer support with notable individual commendations.
  • Useful analytics dashboard for tracking engagement and conversions.
  • Completely free, offering significant value without added costs.

Cons:

  • As a highly rated and versatile app, specific drawbacks aren’t highlighted in user feedback. However, some users may seek more advanced features or customization options that are beyond the scope of a free app.

Pricing

  • Free: The app is entirely free, providing all its features without any cost.

Who It’s Best For

  • E-commerce stores looking to enhance trust: The trust badges and sales pop-ups are ideal for businesses aiming to establish credibility.
  • Shopify store owners seeking to increase urgency and sales: With countdown timers and free shipping bars, it’s perfect for creating a sense of urgency.
  • Businesses requiring direct customer interaction: The live chat feature supports immediate communication with customers.
  • Shop owners who appreciate exceptional support: The app’s responsive customer support team is highly praised, making it suitable for those who value assistance.
  • Merchants aiming for easy integration and use: Its seamless Shopify admin integration and user-friendly design make it a great choice for all skill levels.

Sales Popup Autoketing ‑ POP

Rating: 4.8/5 ⭐
Total reviews: 5,449 ✍
Developer: Autoketing

Overview

Sales Popup Autoketing ‑ POP is a dynamic Shopify tool designed to enhance e-commerce engagement and conversions through compelling sales notifications and social proof. Standing out with a high rating and a substantial number of positive reviews, this app distinguishes itself from competitors by offering a versatile range of features like sales pop-ups, countdown timers, and a coupon code wheel. Its capacity to create a sense of urgency, coupled with its social proof functionality through recent order notifications, makes it a powerful asset for Shopify store owners looking to increase conversions and sales.

Countdown Timer shopify app

Key Features

  • Sales Popup: Showcases recent sales notifications to build trust and encourage purchases.
  • Countdown Timer: Adds urgency to promotions and product availability.
  • Coupon Code Wheel: Engages visitors with a chance to win discounts, enhancing email signups.
  • Quick View Mode: Provides detailed product previews to streamline the shopping experience.
  • Mobile Responsive: Ensures a seamless display on all devices, enhancing user engagement.

Pros & Cons

Pros:

  • Diverse functionality with sales pop-ups, countdown timers, and more.
  • Customizable options for a personalized shopping experience.
  • Efficient customer service and valuable analytics for tracking performance.
  • Free plan availability, offering a budget-friendly option for businesses.

Cons:

  • Some reported inconsistencies, especially on mobile devices.
  • A desire for more customization options among some users.

Pricing

  • 3-Day Free Trial
  • Free Plan: Limited views and features, suitable for testing the app’s impact.
  • Basic: $9.99/month – Unlimited pop ups, multiple countdown campaigns, and more.
  • Pro: $14.99/month – All Basic features plus unlimited coupon wheel views and additional sales boosting features.

Who It’s Best For

  • E-commerce stores seeking to leverage social proof: Ideal for businesses aiming to increase customer trust and engagement through sales notifications.
  • Shopify merchants focusing on conversion rate optimization: With features like countdown timers and coupon wheels, it’s perfect for stores looking to improve conversions.
  • Businesses looking for a cost-effective solution: The free plan and trial offer a low-risk entry point for stores experimenting with sales enhancement tools.
  • Stores aiming for enhanced customer engagement: The app’s quick view mode and mobile responsiveness cater to businesses focusing on improving the user experience.

Hextom: Countdown Timer Bar

Rating: 4.9/5 ⭐
Total reviews: 1,292 ✍
Developer: Hextom

Overview

Hextom: Countdown Timer Bar is a standout solution on Shopify for driving sales through urgency and flash sales promotions. This app garners a high rating for its ease of use and the effective addition of a fear-of-missing-out (FOMO) factor to sales campaigns. Distinguished by its wide array of customizable features and advanced targeting options, it enhances conversion rates and sales, especially during peak shopping events like Black Friday and Cyber Monday. Its seamless integration with Shopify admin and no-code requirement for setup make it accessible for all levels of technical expertise.

Countdown Timer shopify app

Key Features

  • Versatile Timer Options: Offers one-time, auto-recurring, daily, and weekly timers to suit various sales strategies.
  • Advanced Targeting: Features geo-location, customer, page, product, and device targeting for precision marketing.
  • Scheduling: Allows for pre-planning of sales events, optimizing for specific dates and times.
  • Customization: Provides extensive customization options, including rotation, animation, background images, and styles.
  • Compatibility: Supports all pages and is mobile-friendly, ensuring a consistent user experience across devices.

Pros & Cons

Pros:

  • High user-friendliness with extensive customization capabilities.
  • Functional and valuable free version, offering significant utility without cost.
  • Responsive and supportive customer service.
  • Compatible across mobile and desktop, catering to a wide audience.

Cons:

  • Language limitations for non-English speakers, as noted by some international users.

Pricing

  • Free Plan: Includes event-based timers, device and page targeting, and more.
  • Premium Plan: $9.99/month or $99/year (save 17%) – Adds unlimited active bars, advanced targeting options, and more.

Who It’s Best For

  • E-commerce stores aiming to create urgency: Perfect for businesses looking to leverage flash sales and FOMO effects.
  • Global businesses seeking targeted promotions: With advanced geo and social targeting, it’s ideal for stores with a worldwide audience.
  • Shop owners desiring ease of use: Thanks to its one-click setup and no coding requirement, it’s accessible for users of all technical levels.
  • Merchants who prioritize customer support: The app’s highly praised customer service makes it a reliable choice for those valuing assistance.

Essential Countdown Timer Bar

Rating: 4.9/5 ⭐
Total reviews: 520 ✍
Developer: Essential Apps

Overview

Essential Countdown Timer Bar is a powerful Shopify tool developed to escalate sales by embedding urgency into the shopping experience. With a stellar rating, this app is celebrated for its straightforward setup, user-friendly interface, and extensive customization options. It stands out for its ability to create a persuasive sense of urgency across different store pages, supporting Shopify OS 2.0 themes seamlessly. The app’s integration is smooth, thanks to its “app embed” feature, making it a favorite among businesses for driving quick decision-making and purchases.

Countdown Timer shopify app

Key Features

  • 20 Pre-Made Countdown Timer Styles: Offers a variety of ready-to-use designs.
  • High Customizability: Tailor countdown timer styles to match brand aesthetics.
  • Mobile-Friendly Design: Ensures perfect display on every device.
  • Positioning Choices: Opt between top or bottom page placement for timers.
  • Shopify OS 2.0 Themes Support: Compatible with the latest Shopify themes for effortless integration.
  • Boost Storewide Sales & Conversions: Utilize timers on product, cart, and landing pages to increase conversions and prevent cart abandonment.
  • Scheduling & Geo-location Targeting: Schedule sales and target customers based on their location for personalized promotions.

Pros & Cons

Pros:

  • Easy to use and install, with a simple and unobtrusive design.
  • Feature-rich free version, with more advanced options available in paid plans.
  • Excellent customer support, with team members like Samuel, Zydrunas, and Eivydas receiving special mention for their helpfulness.
  • Compatibility with Shopify 2.0 and mobile responsiveness for a seamless shopping experience.

Cons:

  • Some limitations in design customization noted, particularly in the free version.
  • View limit on the free plan, prompting the need for an upgrade to unlock full potential.

Pricing

  • 7-Day Free Trial
  • Free Plan: Up to 1,000 monthly views, unlimited product page timers, and more.
  • Starter: $6.99/month or $67.08/year (save 20%) – Includes up to 10,000 monthly views and additional features like scheduled and recurring timers.
  • Essential: $9.99/month or $95.88/year (save 20%) – Expands views to 50,000 monthly, with geolocation targeting and unlimited cart page timers.
  • Professional: $29.99/month or $287.88/year (save 20%) – Offers unlimited views and all premium features.

Who It’s Best For

  • E-commerce stores emphasizing urgency: Ideal for businesses aiming to drive immediate action with countdown timers.
  • Shopify merchants looking for easy integration: Thanks to support for Shopify OS 2.0 themes and “app embed” functionality, it’s perfect for stores wanting hassle-free setup.
  • Businesses desiring customizable promotional tools: With a range of styles and customization options, it suits brands focused on maintaining a cohesive aesthetic.
  • Shops requiring flexible placement options: The ability to choose timer placement allows for strategic positioning to maximize visibility and impact.

Yeps Announcement Bar, Banners

Rating: 5.0/5 ⭐
Total reviews: 150 ✍
Developer: Kaya Branding Company Inc.

Overview

Yeps Announcement Bar, Banners is a multi-functional Shopify application designed to enhance user engagement and drive sales through targeted and customizable announcement bars, countdown timers, and more. Achieving a perfect rating, this app is celebrated for its ease of use, diverse functionality, and its ability to deliver professional-looking designs across various devices. Tailored for Shopify, it meets the platform’s highest standards for speed, merchant value, and ease of integration, making it a go-to solution for businesses looking to communicate effectively with their audience.

Countdown Timer shopify app

Key Features

  • Comprehensive Bar Options: Includes announcement, countdown timer, free shipping, and email collection bars.
  • Advanced Targeting: Utilizes geo, time-on-site, page, and visitor frequency targeting to display relevant messages.
  • High Customizability: Offers extensive styling features to match the look and feel of any Shopify store.
  • Mobile Friendly: Ensures optimal display on all devices, enhancing the user experience.
  • Unlimited Bars & Contacts: Available in higher-tier plans, allowing for extensive use without limitations.
  • Integration Capabilities: Connects with Mailchimp & Klaviyo for enhanced email marketing strategies.
  • GDPR Cookie Warning & Customs Duty Alerts: Additional functionalities for specific customer groups and compliance.

Pros & Cons

Pros:

  • Versatile functionality with various bar types for different promotional needs.
  • Exceptional customization options for creating unique and engaging announcements.
  • Stellar customer support with special mentions for team members like Matty for going above and beyond.
  • Free plan available, making it accessible for businesses of all sizes to start enhancing their store.

Cons:

  • While the app offers extensive features, businesses with specific or advanced requirements might need to opt for paid plans to fully utilize its potential.

Pricing

  • 7-Day Free Trial
  • Forever Free: Basic features with limits on views and contacts.
  • Plus: $5.99/month – Adds slider/rotating bars, enhanced targeting, and increased view limits.
  • Pro: $9.99/month – Further extends targeting capabilities and view limits, integrates with email services.
  • Scale: $15.99/month – For high-volume stores needing unlimited bars, contacts, and starting at 250k views/month.

Who It’s Best For

  • Businesses aiming to improve onsite communication: Ideal for any Shopify store looking to utilize announcement bars for sales, promotions, or notifications.
  • Stores requiring targeted messaging: With advanced targeting options, it’s perfect for shops that want to tailor their messages based on visitor behavior or location.
  • Merchants focusing on email list growth: The email form bar feature supports stores in expanding their email marketing efforts efficiently.
  • Shopify users seeking ease of use and integration: Thanks to its user-friendly interface and seamless Shopify admin integration, it’s a great choice for users of all technical levels.

Urgency+ | All‑in‑one FOMO App

Rating: 4.6/5 ⭐
Total reviews: 657 ✍
Developer: Amai

Overview

Urgency+ | All‑in‑one FOMO App is a comprehensive Shopify plugin designed to enhance e-commerce conversion rates by leveraging the psychological triggers of Fear of Missing Out (FOMO). With an impressive rating, this app stands out for its ease of setup, user-friendly interface, and a suite of tools aimed at creating urgency and scarcity. It integrates seamlessly with Shopify stores, offering features like countdown timers, stock counters, and social-proof alerts without affecting site speed significantly. This app is a valuable asset for Shopify merchants seeking to maximize sales and engagement through various urgency-inducing tools.

Countdown Timer shopify app

Key Features

  • Countdown Timers: Add urgency to product pages, cart, and checkout to encourage quick decisions.
  • Spin the Wheel: Engage visitors with interactive games that offer rewards, reducing bounce rates.
  • Social-Proof Alerts: Display recent orders and stock levels to build trust and urgency.
  • Stock Counter: Visually represent product scarcity to prompt immediate purchases.
  • Urgency Emails: Enhance email marketing campaigns with countdown timers for sales alerts and reminders.
  • Customization Options: Tailor the appearance and behavior of features to match store aesthetics.

Pros & Cons

Pros:

  • Comprehensive set of FOMO tools in one app, saving time and resources.
  • High level of customizability to fit the brand’s look and feel.
  • Excellent customer support, with merchants praising the responsiveness and helpfulness of the team.
  • Positive impact on conversions, with many users reporting increased sales after implementation.

Cons:

  • Some users reported layout changes on mobile views and menu obstruction.
  • Potential impact on site speed, with a notable delay in page code loading reported by some merchants.
  • Limitations in customization for certain elements, such as font and timer sizes on mobile displays.

Pricing

  • 14-Day Free Trial
  • Shopify Basic: $12.95/month or $129.50/year (save 17%) – Includes unlimited pages/impressions, countdown timers, stock levels, and more.
  • Shopify Standard: $16.95/month or $169.50/year (save 17%) – All Basic features plus additional targeting and notification options.
  • Shopify Advance: $21.95/month or $219.50/year (save 17%) – Expands on Standard with more advanced targeting and integration features.
  • Shopify Plus: $26.95/month or $269.50/year (save 17%) – The most comprehensive plan with all features for high-volume stores.

Who It’s Best For

  • E-commerce stores aiming to increase conversion rates: Ideal for businesses looking to motivate quick purchasing decisions through urgency.
  • Merchants interested in engaging visitors: The Spin the Wheel feature is perfect for stores seeking interactive ways to reduce site abandonment.
  • Shopify users focused on social proof and scarcity: Suitable for those wanting to highlight product popularity and limited stock to encourage sales.
  • Businesses needing versatile FOMO tools: With its all-in-one approach, it’s best for stores looking for a range of features to boost sales without needing multiple apps.

Valentine’s Day Countdown Timer

Rating: 4.5/5 ⭐
Total reviews: 700 ✍
Developer: POWR.io

Overview

Valentine’s Countdown Timer by POWR.io is a specialized Shopify application designed to enhance the shopping experience during the Valentine’s Day season. With a solid rating, it is recognized for its ability to drive sales and create urgency through countdown timers. This app allows merchants to match the countdown timer with their brand, offering high customizability and responsive design across devices. It serves as an effective tool for reducing cart abandonment by adding a countdown timer to the cart page, compelling customers to complete their purchases in a timely manner.

Countdown Timer shopify app

Key Features

  • Product Countdown Timer: Instills urgency for new product launches and seasonal sales.
  • Announcement Countdown Banner: Informs customers about upcoming sales or events.
  • Landing Page Countdown Bar: Displays promotions on specific landing pages to enhance conversion.
  • Advanced Customization: Offers pre-built templates, animations, and layout options for brand alignment.
  • Custom Layout Options: Can be set as a banner, fixed header, or cart timer to suit different placement needs.
  • Responsive Design: Ensures the countdown timer looks perfect on desktop, tablet, and mobile.

Pros & Cons

Pros:

  • User-friendly interface and easy setup process.
  • Customizable to match the brand and enhance customer trust.
  • Functional free version, with the option to upgrade for additional features.
  • Responsive support team, aiding in seamless implementation and customization.

Cons:

  • Some users needed assistance for finalizing setup, especially after Shopify updates.
  • Limitations in the free version prompt upgrades for unlocking full functionality.
  • Rare reports of layout changes on mobile views affecting site navigation.

Pricing

  • Free Plan: Includes basic features with design controls and a fixed header or banner.
  • Starter: $5.49/month or $59.29/year (save 10%) – Adds unlimited views, removal of POWR logo, and auto-repeat timer.
  • Pro: $13.49/month or $145.69/year (save 10%) – Introduces count up/down, visitor-specific countdowns, and advanced animation.
  • Business: $89.99/month or $971.89/year (save 10%) – Offers unlimited functionality and premium access to all POWR apps like Contact Form, Popup, Live Chat, and more.

Who It’s Best For

  • E-commerce stores capitalizing on Valentine’s Day: Ideal for businesses looking to create a sense of urgency around Valentine’s Day sales.
  • Merchants seeking customizable promotional tools: With extensive design and layout options, it’s suitable for brands that prioritize cohesive aesthetics.
  • Stores aiming to reduce cart abandonment: The cart countdown feature makes it perfect for shops focusing on converting cart additions into completed purchases.
  • Businesses in need of responsive design: Its mobile-friendly nature ensures that promotions reach customers on any device.

How To Add Shopify Countdown Timer On Your Homepage 

Step 1: Find and Install the Countdown Timer App

  • Search for the App: Begin by visiting the Shopify App Store. Enter the name of our countdown timer app in the search bar.
  • Install the App: Once you’ve located our product page, click on the “Add app” button to install the countdown timer app to your Shopify store.

Step 2: Create a New Timer

  • Select Timer Type: For adding a timer to the homepage, choose the “Landing Page Timer” type. This is crucial for ensuring the timer is displayed correctly on your homepage.
  • Customize Your Timer: Customize the content of your countdown timer by setting its name, title, subheading, and call to action button. You can also select the timer type based on your needs – it could be a countdown to a specific date, a fixed minute counter, or a daily recurring timer.

Step 3: Design Your Timer

  • Select a Template: You can customize your timer from scratch or select a predefined template for a quick setup. For this guide, let’s choose the “Bubble Gum” template for its vibrant and engaging design.

Step 4: Place Your Timer

  • Custom Positioning: Although there are several placement options, for the homepage, select “Custom Position” to ensure the timer appears exactly where you want it on your homepage.
  • Save and Publish: After choosing the position, save your timer and publish it to make it live on your site.

Step 5: Add the Timer to Your Shopify Store

  • Open Theme Editor: Click on the button to add your timer to the Shopify store, which will redirect you to the theme editor. Ensure you are on the homepage, as this is where we want to add the countdown timer.
  • Add the Countdown Timer Section: Click on “Add section” and select our countdown timer from the list of available sections.
  • Enter Timer ID: Double-click the countdown timer section to configure it. You will need to enter your timer ID here. You can find your timer ID under your countdown timer settings. Copy and paste it into the designated area.
  • Adjust Position: Once the timer appears on your homepage, you can adjust its position by simply dragging and dropping it to your preferred location on the page.

Countdown Timer Shopify App: FAQs

A cart timer is a countdown feature used on e-commerce websites to create urgency for shoppers to complete their purchases within a specified time frame. It's often used to reduce cart abandonment by encouraging users to act quickly to take advantage of offers or to ensure that items in their cart are not sold out.

No. Shopify itself does not have a built-in time clock feature for tracking time in the conventional sense (like employee clock-in/clock-out). However, Shopify supports various apps and integrations that can add time-related functionalities, such as countdown timers for sales, booking systems for appointments, or time tracking for shipping and delivery.

A slider timer typically refers to a countdown timer integrated into a slider format on a website. This can be used to highlight limited-time offers or deals as part of a slider that showcases multiple products or promotions. The timer encourages immediate action by indicating how much time is left to avail of the specific offer.

A timer marker is not a commonly used term in e-commerce or Shopify vernacular, and its meaning might vary depending on the context. Generally, it could refer to a specific point or marker within a countdown or timer setup, possibly indicating a significant moment or checkpoint in the countdown (e.g., halfway point, last minute, etc.).

Time to Interactive (TTI) is a performance metric that measures how long it takes for a page to become fully interactive, where elements can be clicked on, and the page can handle user input. On Shopify, like any web platform, TTI is crucial for understanding the user experience and ensuring that visitors can quickly engage with the content and functionalities of the store.

Shopify processing time generally refers to the period needed to handle and prepare an order for shipping after a purchase has been made. It's the time between when the customer places an order and when the product is handed over to the delivery service. This can vary based on the seller's operations and the specifics of the product being sold.

Conclusion

The top 7+ Countdown Timer Shopify apps of 2024 provide a range of options tailored to different business needs, from enhancing product launches with countdowns to driving sales with time-sensitive offers. Whether you’re looking to improve customer engagement, reduce cart abandonment, or boost sales, there’s a countdown timer app that can meet your needs.


Comments

Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.