Top 10 eCommerce Websites In New Zealand [2024 Updated]

E-commerce is taking New Zealand by storm! More and more Kiwis are shopping online, making it a prime market for businesses to tap into. Whether you’re a local or looking to expand internationally, knowing the major players is essential.

In this guide, we’ll reveal the top 10 e-commerce sites in New Zealand. We’ll delve into their offerings, unique features, and the strategies behind their success.

Get ready to learn from the best and discover how to thrive in this exciting market!

eCommerce Industry In New Zealand Overview

New Zealand’s e-commerce is booming, driven by the rise of digital technology and a shift in consumer behavior towards online shopping, making it an essential part of the Kiwi shopping experience.

1. Internet Penetration

As of January 2024, New Zealand boasts an impressive internet penetration rate of 95.7% of the total population. This widespread access to the internet has undoubtedly paved the way for online shopping to flourish.

2. Mobile Commerce

The widespread use of smartphones has fueled the growth of mobile commerce, enabling Kiwis to shop anytime, anywhere. User-friendly mobile apps and responsive websites have simplified browsing and purchasing on smartphones, further driving this trend.

Statistics reveal that in 2022, over half (58%) of all online transactions in New Zealand were conducted on mobile devices. With more people getting smartphones and faster internet connections, mobile commerce is only going to keep growing.

3. Digital Payment Methods

Digital payment methods account for nearly half of all online transactions in New Zealand, with credit cards being the most popular choice, followed by PayPal and other e-wallets. The adoption of buy-now-pay-later services like AfterPay has also contributed to the rise of online shopping, offering flexible payment options for consumers.

Top 10 New Zealand Ecommerce Websites

The Warehouse

Who Are They?

The Warehouse is a retail giant with both an online and physical presence. Known for its extensive product offerings, the company caters to a diverse customer base, from homemakers and fashion enthusiasts to parents shopping for toys and kids at heart seeking the latest gadgets and novelties.

What Are They Selling?

The Warehouse’s product catalog is nothing short of extensive. They offer an array of products in various categories, including but not limited to:

• Fashion: The Warehouse provides a wide selection of clothing, shoes, and accessories for individuals and families. Whether you’re looking for trendy outfits or everyday essentials, they have it covered.

• Homewares: From kitchenware to bedding and bedroom furniture, The Warehouse is a convenient source for homeware needs. Shoppers can find plates, pots, and other household items at affordable prices.

• Toys: Parents and gift shoppers can explore various toys, games, and puzzles. The Warehouse ensures that children have access to the latest toys and entertainment.

• Electronics: With a selection of mobile phones, kitchen appliances, and tech gadgets, The Warehouse appeals to tech-savvy customers seeking the latest electronic devices.

Revenue Statistics

The Warehouse consistently ranks among New Zealand’s top retailers in revenue. In 2023, The Warehouse Group (TWG) in New Zealand had $3.4 billion in revenue, which was the highest annual sales in the company’s history.

They owe their financial success to their wide customer base, competitive pricing, and a commitment to offering quality products at affordable rates.

In addition, The Warehouse provides savings opportunities through its loyalty program. Members can enjoy exclusive discounts and benefits, making it even more appealing for shoppers seeking value for their money.

Baby Bunting

Baby Bunting, a renowned eCommerce website in New Zealand, specializes in catering to the needs of expectant parents and families with infants.

What Does Baby Bunting Sell?

Baby Bunting takes pride in offering an extensive selection of baby products, from essentials to luxury items. Their product categories include:

• Nursery Furniture: Baby cots, bassinets, and changing tables.
• Baby Gear: Strollers, car seats, and baby carriers.
• Feeding and Nursing: Bottles, breast pumps, and high chairs.
• Baby Clothing and Accessories: Adorable clothing, blankets, and accessories.
• Toys and Playtime: Educational toys, games, and playmats.
• Health and Safety: Baby monitors, safety gates, and childproofing items.
• Maternity and Parenting: Maternity wear and parenting books.

One of the standout features of Baby Bunting is their commitment to quality and safety. They stock products from leading brands known for their dedication to child safety and well-being, ensuring peace of mind for parents.

Revenue Statistics

Baby Bunting Group Ltd’s recent financial performance has been impressive, with revenue reaching AU$ 491.0 million and a net income of AU$ 5.0 million as of August 22, 2024. These figures demonstrate the company’s strong financial standing and its ability to generate substantial earnings while remaining profitable.

With a network of around 60 retail stores spanning Australia and New Zealand, complemented by a robust online presence, Baby Bunting has effectively catered to the needs of countless parents and families. Their dedication to providing high-quality products and services has established them as a trusted leader in the baby care market.

Lovehoney

Lovehoney is different from your average online store. It’s your go-to destination for all things related to adult pleasures and intimate satisfaction. Offering a wide range of products designed to enhance your love life, Lovehoney.co.nz has quickly become a beloved choice for individuals and couples in New Zealand seeking to explore their desires and passions.

What Do They Offer?

Lovehoney prides itself on offering a diverse and carefully curated selection of products to cater to various desires and preferences. Here’s a glimpse of what you can find on their website:

• Lingerie: Spice up your intimate moments with an enticing range of lingerie options. From sultry babydolls to seductive teddies, Lovehoney has it all to make you feel your best.
• Lubricants & Essentials: Enhance your pleasure with a selection of high-quality lubricants and essential accessories. These products are designed to make your experience more comfortable and enjoyable.
• Sexual Wellness: Your well-being is a top priority for Lovehoney. They provide products that promote sexual health and overall wellness.

Revenue Statistics

Lovehoney has been a significant player in the adult e-commerce industry in New Zealand. According to ECDB, in 2023, Lovehoney.co.nz generated approximately US$6.4m in 2023 in revenue.

Lovehoney’s remarkable revenue growth shows just how popular they are in New Zealand. They’re clearly doing something right to meet the needs of their customers. It’s also common to see Lovehoney mentioned in the news as a major player in the adult toy market, which further reinforces their strong position.

Roxy

Roxy is a prominent player in New Zealand’s eCommerce. This website is about embracing the carefree essence of old-school Hawaiian surf culture while infusing it with a touch of down-under confidence. 

Roxy offers a wide range of products, catering to those who love the beach lifestyle and adventure. Some of their product categories include:

• Clothing: They offer a wide selection of clothing, including dresses designed for comfort and good vibes in the warmer months.
• Swimwear: Roxy has a fantastic collection of women’s and girls’ swimwear, perfect for beachgoers and water sports enthusiasts.
• Accessories: From totes and luggage to hats and more, they provide a variety of accessories to complement your beach or outdoor look.
• Shoes: While not mentioned explicitly in the provided information, Roxy is known for its stylish footwear.
• Active: They offer fitness gear for multifunctional athletes, including yoga gear, running apparel, and hybrid swimming separates.

Revenue Statistics

Roxy has an estimated annual revenue of less than $5 million. While the exact revenue figure needs to be provided, this information gives us an understanding of the scale of their operations in the eCommerce sector.

Despite that, Roxy is prominent in the New Zealand clothing, swimwear, and accessories industry. They are known for their trendy and functional apparel, making them a go-to destination for those who love the beach, outdoor activities, and the surf and snow culture.

Bunnings

Who Are They?

Bunnings is not just a store; it’s an institution. They are a significant supplier to project builders, commercial tradespeople, and the housing industry in Australia and New Zealand. With a strong focus on providing customers with the broadest range of home improvement products at the lowest prices, Bunnings has become a go-to destination for anyone looking to enhance their living spaces.

At the heart of Bunnings are its team members who embody principles of integrity, respect, teamwork, achievement, and innovation. These principles form the foundation of the Bunnings culture, which provides the best service to its customers while ensuring sustainability and community engagement.

What Are They Selling?

Bunnings offers an extensive range of home, commercial, and lifestyle products across its in-store, online, and marketplace platforms. Whether you’re a gardening enthusiast, a DIY hobbyist, or looking to renovate your home, Bunnings has covered you. Some product categories they excel in include plants, gardening equipment, indoor and outdoor lighting, hand and power tools, paint, plumbing and electrical products, building supplies, and timber.

What sets Bunnings apart is the breadth of their product range, quality, and affordability. They pride themselves on providing the widest range of products at the lowest prices, making home improvement accessible to everyone.

Revenue Statistics

In the 2022 financial year, Bunnings reported an astonishing revenue of $17.8 billion. This impressive figure highlights their home improvement retail sector market leader position. With nearly 53,000 team members employed as of June 2022, Bunnings has a substantial workforce dedicated to serving its customers.

Nisbets

Who Are They?

Nisbets is a key player in the country’s catering equipment and hospitality supplies sector, catering to businesses of all sizes, from restaurants and cafes to hotels and bakeries. They are committed to providing high-quality catering products to ensure the smooth and efficient operation of businesses in the hospitality industry.

What Are They Selling?

Nisbets offers a diverse range of catering equipment and hospitality supplies. Their product catalog includes over 6,000 items, making it easy for businesses to find what they need to meet their specific requirements. 

Whether you’re looking for commercial kitchen equipment, professional kitchenware, restaurant furniture, chef clothing, cleaning equipment, or catering disposables, Nisbets has it all. They work with renowned catering supply brands, ensuring customers receive only the best products to support their operations.

Revenue Statistics

As of the available data, Nisbets has achieved an impressive revenue of $5.6 million. This figure reflects the company’s strong presence and success in the New Zealand hospitality sector. It underscores their role as a significant contributor to the catering equipment industry and their commitment to serving the needs of local businesses.

Nisbets has become a trusted partner for businesses in the hospitality sector, offering competitively priced products that are rigorously tested. Their commitment to customer satisfaction is further demonstrated by their 30-day money-back guarantee, providing peace of mind to customers when shopping for catering supplies.

Mercury

Who Are They

Mercury is a prominent player in the country’s electricity generation and retailing sector. With a strong presence in the energy industry, Mercury has earned a reputation for its reliability and commitment to providing quality customer service.

What Are They Offering

Mercury primarily specializes in the electricity and energy sector. They generate and retail electricity, ensuring a stable and efficient power supply to consumers across New Zealand. Their services encompass residential and commercial customers, making them versatile and trusted energy providers.

One of the notable aspects of Mercury is its focus on renewable energy sources. They generate electricity from 100% renewable sources, including hydro, geothermal, and wind power. This commitment to sustainability aligns with New Zealand’s goals for a greener and more environmentally responsible energy sector.

Revenue Statistics

Up to August 2024, Mercury is reported to have a revenue of NZ$3.42 billion (up 25% from FY 2023). This substantial revenue underscores their significant presence and influence in the New Zealand energy market.

Mercury’s dedication to providing reliable and sustainable energy solutions has contributed to its financial success. They have positioned themselves as a leader in the renewable energy sector, attracting customers who prioritize environmentally friendly power sources.

Noel Leeming

Who Are They?

Noel Leeming is part of New Zealand’s leading technology and appliances retail chain. They pride themselves on offering a comprehensive selection of electronic products and appliances, making them a trusted choice for consumers looking to upgrade their tech gear.

Their expert team, available in physical stores or online, is always ready to assist customers in finding the perfect tech solutions for their needs. With a strong focus on customer satisfaction, Noel Leeming has earned a reputation for excellence in the electronics retail sector.

What Are They Selling?

Noel Leeming specializes in the Electronics category, particularly in Consumer Electronics. Their product range includes a wide array of items:

• Laptops and computers
• Smartphones and mobile devices
• Gaming consoles and accessories
• Smartwatches and wearables
• Headphones and audio equipment
• Kitchen appliances like Nespresso coffee machines and Nutribullets
• Whiteware, including fridges, fridge freezers, washing machines, and dryers

They collaborate with top brands such as HP, Samsung, and Apple, ensuring customers access to the latest and most sought-after tech products. Whether you prefer to shop in-store or online via their website or app, Noel Leeming provides a convenient and extensive selection of electronics and appliances.

Revenue Statistics

Noel Leeming has made a substantial impact on New Zealand’s eCommerce. In 2022, they achieved impressive global net sales of US$121.5 million. This places them at a significant rank of #1327 in worldwide eCommerce. Notably, most of their eCommerce net sales are generated within New Zealand, indicating their strong presence and influence in the local market.

In the Electronics market in New Zealand, Noel Leeming holds a significant position, ranking #2 with net sales of over US$100 million in 2022. This achievement highlights their substantial contribution, accounting for 5.0% – 10.0% of eCommerce net sales in this category. 

Randstad

Who Are They?

Randstad is a human resources and staffing services company operating in New Zealand. They play a crucial role in connecting job seekers with potential employers, aiming to provide a rewarding job experience for individuals and assist businesses in managing their workforce effectively.

What Are They Selling?

Randstad primarily sells the concept of “finding the right job that fits you best.” They focus on understanding job seekers’ unique needs and aspirations, ensuring a match between candidates and job opportunities. Their services encompass various aspects of the job-seeking process, including career advice, job search, and providing workforce insights. They offer assistance in various job categories, such as education & training, IT & ICT, accounting, call center & customer service, healthcare & medical, administration & office support, and more.

For employers, Randstad provides solutions for hiring the right talent. They offer employer brand research, workforce insights, recruitment services, and outplacement & redeployment. Randstad aims to help businesses manage their workforce efficiently, contributing to their success.

Revenue Statistics

According to the latest financial reports, Randstad’s current revenue is NZ$42.40 billion. While this is slightly lower than their NZ$43.63 billion revenue in 2023, it still highlights their strong position and influence in the New Zealand job market.

Randstad’s dedication to connecting talent with the right job opportunities and helping businesses find suitable candidates has contributed to their success and revenue growth. Their commitment to understanding the unique needs of both job seekers and employers sets them apart in the New Zealand eCommerce industry.

Halter

Who Are They?

Halter is at the forefront of designing solar-powered, GPS-enabled intelligent collars. These collars, fitted to each dairy cow, are a crucial component of their system. Halter’s mission is to provide farmers with a powerful tool to manage their livestock remotely, ensuring their animals’ health, safety, and productivity.

What Are They Selling?

Halter’s primary offering revolves around its smart collars and the accompanying software. The collars are coupled with a user-friendly app that translates human intentions into signals that cows can understand and vice versa. This innovative technology has several key features:

• Virtual Fencing: Halter makes fencing and shifting livestock easy, enabling farmers to adapt to the ideal round length and allocate pasture more accurately.

• Grazing Performance Monitoring: The system provides insights and feedback on grazing performance, allowing farmers to decide when and where to graze their herds.

• Automated Pasture Measurements: Halter collars provide real-time data on leaf emergence rates and cover within every paddock, ensuring optimal pasture management.

• Advanced Heat Detection: Using data modeling and machine learning, Halter helps farmers detect heat and identify each cow’s optimal heat window for better breeding success.

• Managing Multiple Mobs: Farmers can efficiently manage multiple groups of cows throughout the year, optimizing feed allocation and monitoring individual cow health.

Revenue Statistics

Halter’s journey in the tech industry has been nothing short of impressive. As of July 2024, Halter’s annual revenue reached $15M. This remarkable figure underscores the company’s success in providing innovative solutions that address the needs of New Zealand’s dairy farming community.

Halter’s rapid growth and substantial revenue indicate its strong position in the New Zealand agriculture sector. As they continue to refine and expand their offerings, they are poised to play an even more significant role in shaping the future of farming in New Zealand.

If you want to explore the top e-commerce websites in different markets, dive into our articles for more information:

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• 10 Best Ecommerce Sites In The Philippines
• 10 Leading Ecommerce Sites In The USA

Bottom Line

Whether you’re searching for electronics, fashion, or health products, these top 10 eCommerce websites in New Zealand have you covered. Hope that you learn a thing or two from these websites for your own business.

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