Top 10 Shopify Email Apps In 2024

In this article, we’ll explore the top 10 email apps for Shopify, empowering you to enhance your communication strategies and drive business growth seamlessly.

Best Shopify Email Apps: Quick Comparisons

App Name	Vendor	Rating	Pricing (Monthly)	Logo	Action
1. Avada Email Marketing & SMS 👉 More Info	Avada	4.9 ⭐️	✔ Start from $16 ✔ Free plan: Yes		Get app!
2. Privy ‑ Pop Ups, Email, & SMS 👉 More Info	Privy Operations	4.6 ⭐️	✔ From $24 ✔ Free plan: Yes		Get app!
3. Email Collection Bar 👉 More Info	Hextom	4.8 ⭐️	✔ From $9.99 ✔ Free plan: Yes		Get app!
4. Seguno Email Marketing 👉 More Info	Seguno	4.8 ⭐️	✔ From $35 ✔ Free plan: Yes		Get app!
5. StoreYa pop ups, Email popups 👉 More Info	StoreYa	4.8 ⭐️	✔ From $9.99 ✔ Free plan: Yes		Get app!
6. Mailmunch ‑ Email Automations 👉 More Info	Mailmunch	4.6 ⭐️	✔ From $24.99 ✔ Free plan: Yes		Get app!
7. SmartrMail Email Marketing SMS 👉 More Info	SmartrMail	4.8 ⭐️	✔ From $14 ✔ Free plan: Yes		Get app!
8. Email Marketing Follow Up 👉 More Info	Klax Holdings LLC	4.8 ⭐️	✔ From $9 ✔ Free plan: Yes		Get app!
9. SpurIT Upsell Email Marketing 👉 More Info	SpurIT LLC	4.4 ⭐️	✔ Free		Get app!
10. Talon Email Automation 👉 More Info	Talon Commerce	4.1 ⭐️	✔ From $7.95 ✖ Free plan: No		Get app!

10 Popular Shopify Email Apps

Avada Email Marketing & SMS

• Rating: 4.9/5 ⭐
• Total reviews: 1,600 ✍

Avada Email Marketing & SMS is a comprehensive solution for merchants aiming to convert visitors into long-term customers. Offering omnichannel communication via email, SMS, push notifications, and WhatsApp, Avada empowers businesses to nurture leads effectively. Its standout features include smart mail, automation workflows, mass mail, and personalized campaigns.

Key Features

• Automation Workflows: Streamline processes with abandoned cart and checkout recovery, as well as subscriber welcome emails.
• Newsletter Campaigns: Engage customers through customizable newsletter pop-ups and email promotions.
• Lead Capture via Popup & Forms: Utilize various pop-up styles including discount and coupon pop-ups to capture leads.
• Diverse Email Marketing Templates: Access a range of templates including recart and firepush designs for effective communication.
• Personalization: Enhance customer experience with segmented contacts, product recommendations, and order creation SMS.

Pros & Cons

Pros

• Customizable Automation Workflows
• Effective Segmentation and Targeting Features
• Variety of Email and Pop-up Templates
• Responsive Customer Support
• Reasonable Pricing Options

Cons

• Limited Functionality on Free Plan
• Requires Upgrading for Advanced Automation Features

Pricing

This app offers 3 different pricing plans:

• Free
• Pro: $16/month
• Advanced: $47/month

Who Is Best For

This Shopify email app is best for:

• E-commerce Entrepreneurs in Fashion Retail seeking tailored automation for cart abandonment and personalized product recommendations.
• Digital Marketing Managers in Health & Wellness Brands requiring versatile email and pop-up templates for engaging newsletter campaigns.
• Small Business Owners in the Home Decor Industry aiming to capture leads through enticing pop-up offers and forms.
• Customer Experience Managers in Electronics Retail prioritizing personalized communication and order creation SMS for enhanced customer satisfaction.
• Marketing Coordinators in Food & Beverage Companies looking for affordable yet effective email marketing solutions with responsive support.

Privy ‑ Pop Ups, Email, & SMS

• Rating: 4.6/5 ⭐
• Total reviews: 24,824 ✍

Privy – Pop Ups, Email, & SMS is a go-to tool for Shopify businesses looking to enhance their marketing efforts effortlessly. It simplifies email and SMS marketing, boosts subscriber growth, and optimizes website conversion rates. With intuitive features and expert support, Privy empowers users to focus on business growth without hassle.

Key Features

• Drag and Drop Email Editor: Easily design customized email campaigns using a variety of pre-built templates.
• SMS Marketing Integration: Initiate SMS marketing campaigns including after-signup and cart saver texts for increased engagement.
• Versatile Popup Display Options: Choose from numerous popup styles to effectively grow email and SMS marketing lists.
• Automated Email & SMS Sequences: Set up automated workflows to engage customers around the clock.
• Expert Onboarding and Support: Receive personalized coaching and assistance regardless of your starting point.

Pros & Cons

Pros

• Customizable Popup Displays
• Competitive Pricing
• Boosts Subscriber Growth and Revenue
• User-Friendly Interface
• Exceptional Customer Support

Cons

• Limited Input Control in some areas
• Mobile Component Defects
• Intrusive Sign-Up Button on Mobile

Pricing

• Free Plan: Free to install
• Conversion Only: $24/month
• Starter Plan: $30/month
• Growth Plan: $45/month

Who Is Best For

This Shopify email app is best for:

• Independent Artists and Crafters seeking to grow their online presence and sales by easily implementing effective email and SMS marketing strategies without the need for extensive technical knowledge.
• Local Businesses and Brick-and-Mortar Stores wanting to expand their customer base and increase foot traffic by utilizing customizable pop-ups and targeted SMS campaigns to drive in-store visits and online purchases.
• Event Planners and Organizer needing to promote events and ticket sales through engaging email newsletters and timely SMS reminders, with the support of expert guidance to maximize attendance and engagement.
• Nonprofit Organizations and Charities looking to build and nurture relationships with supporters and donors through personalized email campaigns.
• Online Course Creators and Educators wanting to increase enrollment and engagement in their courses by utilizing automated email sequences and SMS notifications.

Email Collection Bar

• Rating: 4.8/5 ⭐
• Total reviews: 521 ✍

Email Collection Bar is a versatile tool designed to seamlessly capture visitor emails and enhance customer engagement on your website. With customizable features and targeted incentives, it empowers businesses to grow their subscriber lists and drive sales effectively.

Key Features

• Conversion-Boosting Customization: Create personalized bars to convert visitors into email subscribers.
• Seamless Integration with Email Service Providers: Automatically sync subscribers with top platforms like MailChimp and Klaviyo.
• Advanced Targeting Capabilities: Target specific audiences based on geo-location, customer attributes, pages visited, products viewed, and device type.
• Incentivized Email Collection: Offer unique discount coupons to incentivize email sign-ups and increase sales.
• Easy Setup and Compatibility: Supports all pages with one-click enablement and requires no coding expertise.

Pros & Cons

Pros

• Simplicity and Aesthetic Appeal
• Effective Email Collection and Conversion
• Smooth Integration with Email Marketing Platforms
• Responsive Customer Support
• Non-intrusive and Mobile-Friendly Design

Cons

• Limited Trigger Options for Bar Display
• Issues with Success Message Loading

Pricing

• Starter Plan: Free
• Basic Plan: $9.99/month
• Premium Plan: $29.99/month
• Enterprise Plan: $59.99/month

Who Is Best For

This Shopify email app is ideal for:

• Growth Hackers in SaaS Startup seeking a versatile tool to boost user acquisition and retention by strategically collecting visitor emails.
• Event Marketing Managers in Entertainment Industry looking for a customizable solution to increase attendee engagement and ticket sales.
• Hospitality Industry Marketers wanting to offer exclusive discounts and personalized incentives through email sign-up bars tailored to different guest segments and preferences.
• Real Estate Agents and Brokers needing a streamlined way to capture leads and nurture client relationships by integrating email collection bars with property listings.
• Financial Advisors and Wealth Managers requiring a compliant and user-friendly solution to grow their client base and provide valuable financial insights through email sign-up bars.

Seguno Email Marketing

• Rating: 4.8/5 ⭐
• Total reviews: 1,077 ✍

Seguno Email Marketing is the ultimate solution for Shopify merchants, offering a seamless email marketing experience within the familiar Shopify platform. Create captivating emails, automate campaigns, and track your success—all in one place. With intuitive features and now including Back in Stock restock alerts, achieve your email marketing goals efficiently and effectively.

Key Features

• Seamless Shopify Integration: Access segments, discounts, products, blogs, and more directly within Shopify.
• Pre-built Automation Series: Utilize a library of automation series to streamline email marketing campaigns.
• Canva Embedded Editor: Design visually appealing emails effortlessly using Canva within a full-screen editor.
• Deliverability Assistance: Ensure secure email delivery with built-in deliverability assistance and spam protection.
• Expert Support: Receive personalized support from real email marketing experts, regardless of shop size.

Pros & Cons

Pros

• User-Friendly Interface
• Seamless Shopify Integration
• Wide Range of Customization Options
• Efficient Automation Features
• Responsive Customer Support

Cons

• Subscriber Management Issues
• Lack of Instant Online Chat Support

Pricing

• Starter: Free
• Standard: $35/month
• Advanced: $245/month

Who Is Best For

This Shopify email app is best for:

• Boutique Owners in the Fashion Industry seeking a Shopify-integrated email marketing solution to drive sales and engage customers with visually appealing campaigns.
• Crafters and Artisans Selling Handmade Goods wanting a user-friendly platform to promote products through email marketing.
• Beauty and Cosmetics Brands needing efficient automation and customization tools to create engaging email campaigns that showcase new products.
• Subscription Box Entrepreneurs requiring a reliable email marketing solution with seamless Shopify integration to manage subscriber communication and retention.
• Food and Beverage Producers looking for an email marketing app that simplifies promotion of seasonal products and special offers to Shopify customers.

StoreYa pop ups, Email popups

• Rating: 4.8/5 ⭐
• Total reviews: 203 ✍

StoreYa Coupon Pop is designed to enhance your online store’s performance by offering beautifully crafted pop-ups, discounts, and offers to visitors, ultimately boosting sales and growing your email list effortlessly.

Key Features

• User-Friendly Popup Editor: Easily design attractive pop-ups in minutes.
• Unlimited Email Capture: Gather emails, names, and phone numbers without restrictions.
• Instant Offers: Convert visitors into customers instantly with compelling offers.
• Targeting Rules: Decide when and where to display offers with precision.
• Campaign Management: Easily manage multiple campaigns for diverse promotions.

Pros & Cons

Pros

• Easy Integration
• Customization
• Effective Conversions
• Unique Features
• Responsive Customer Service

Cons

• Technical Issues
• Questionable Statistics Sharing

Pricing

• Free
• Economy: $.99/month
• First Class: $24.99/month
• Private Jet: $69.99/month

Who Is Best For

This Shopify email app is best for:

• E-commerce Entrepreneurs in Fashion Retail seeking to increase sales and grow their email list through visually appealing pop-ups and targeted offers.
• Online Store Managers in Home Decor wanting to boost conversions and engagement by providing instant discounts and capturing customer information seamlessly.
• Digital Marketers in Beauty & Cosmetics needing effective tools to drive sales and social media engagement through enticing pop-ups and exclusive offers.
• Small Business Owners in Food & Beverage looking to incentivize purchases and collect customer data for marketing purposes using customizable pop-ups and unique coupon codes.
• Content Creators and Bloggers wanting to increase website traffic and email subscribers by leveraging visually appealing pop-ups and targeted promotions.

Mailmunch ‑ Email Automations

• Rating: 4.6/5 ⭐
• Total reviews: 559 ✍

Mailmunch – Email Automations is a comprehensive tool tailored for digital marketers and e-commerce professionals, empowering them to engage customers with personalized emails, newsletters, landing pages, and popup forms. With advanced analytics and AI-powered features, it’s ideal for optimizing campaigns and driving conversions effectively within the competitive digital landscape.

Key Features

• Behavior-Driven Automations: Drive customer conversions and revenue through tailored, automated campaigns.
• Personalized Newsletters: Utilize advanced segmentation for precise targeting and impactful messaging.
• AI Chat Engine & QuickCreate: Transform marketing campaigns with AI assistance and rapid campaign creation.
• Compelling Templates: Access powerful and visually appealing templates for lead generation campaigns.
• Conversion-Optimized Landing Pages: Design landing pages that drive clicks and conversions seamlessly.

Pros & Cons

Pros

• Effectiveness in Boosting Sales
• User-Friendly Interface
• Robust Features
• Free Version Functionality
• Excellent Customer Service

Cons

• Cumbersome Templates
• Slow Support Response
• Limitations in Integration with Shopify Point of Sale

Pricing

• Free
• Premium: $24.99/month

Who Is Best For

This Shopify email app is perfect for:

• Marketing Managers in E-commerce seeking a comprehensive tool to optimize email marketing and lead generation efforts through personalized campaigns and conversion-focused landing pages.
• Small Business Owners in Retail wanting to grow their email lists and boost sales with easy-to-use email automation tools and customizable templates.
• Digital Marketers in SaaS Startups needing advanced segmentation and automation features to drive customer engagement and revenue growth through targeted email campaigns.
• Content Creators and Bloggers looking for a solution to create compelling newsletters and landing pages that drive clicks and conversions, supported by AI-powered assistance and analytics.
• Customer Experience Managers in Hospitality requiring a platform to engage customers with personalized emails.

SmartrMail Email Marketing SMS

• Rating: 4.8/5 ⭐
• Total reviews: 583 ✍

SmartrMail Email Marketing SMS is the ultimate solution for Shopify merchants, offering a comprehensive suite of email marketing and SMS tools to boost sales and engagement. With automated workflows, customizable templates, and migration options, it’s the go-to choice for e-commerce professionals and merchants.

Key Features

• Email Automation Suite: A comprehensive set of tools including abandoned cart emails, and welcome emails.
• Multi-Channel Marketing Platform: Seamlessly manage email marketing, automation, newsletters, popups, and SMS campaigns from a single integrated platform.
• Personalized Support and Training: Access 1-to-1 training sessions and enjoy easy setup with one-click automations, backed by round-the-clock chat and phone support for prompt assistance.
• Proven Email Strategy and Implementation: Benefit from battle-tested email funnel strategies, designs, and automation techniques developed and refined by our in-house agency.
• Effortless Migration Service: Easily transition from MailChimp, Klaviyo, Omnisend, Shopify email, and other platforms.

Pros & Cons

Pros

• Seamless Integration
• Automated Follow-Up Emails
• Direct Email Signups
• Product Recommendations
• Affordable Pricing

Cons

• Misconception about Free Trial
• Lack of Email Control Functionality

Pricing

• Free Plan: Free to install
• Essentials Plan: $14/month
• Pro Plan: $99/month

Who Is Best For

This Shopify email app is best for:

• E-commerce Startups in the Pet Supplies Niche seeking a robust email marketing solution to automate workflows, specifically tailored for the pet industry.
• Digital Marketing Agencies Specializing in Luxury Fashion Brands wanting a versatile platform to streamline email campaigns for high-end clients.
• Local Service Providers in the Home Renovation Industry needing an affordable and intuitive tool to nurture leads, deliver targeted messaging, and boost customer engagement through email and SMS.
• Lifestyle Bloggers Focusing on Sustainable Living looking for a comprehensive email marketing platform to grow their audience, increase website traffic, and monetize their content.
• Independent Bookstores Transitioning to Online Retail requiring a seamless integration between their physical stores and online presence.

Email Marketing Follow Up

• Rating: 4.8/5 ⭐
• Total reviews: 188 ✍

Tired of paying for emails that never get sent? With Email Marketing Follow Up, you only pay for emails that are actually delivered. Automate customer engagement, boost sales and enjoy customizable campaigns while it handles the heavy lifting. 

Key Features

• Targeted Messaging: Tailor emails based on specific customer tags, products, and other criteria for personalized engagement.
• Effortless Automation: Activate a variety of campaigns with a single click, including greetings, order confirmations, and cart recovery sequences.
• Versatile Use Cases: Address a range of scenarios such as thanking repeat buyers, encouraging reviews, and managing delayed alerts.
• Dedicated Support: Receive expert assistance in setting up and optimizing campaigns to ensure success.
• Customization Options: Choose from a selection of pre-designed templates, customize them to fit your brand, or integrate your own HTML designs for maximum flexibility.

Pros & Cons

Pros

• Easy Setup
• Customization Options
• Email History Tracking
• Automated Emails
• Responsive Customer Service

Cons

• Need for Email Editing
• Coding Knowledge Required
• Slow Support Response

Pricing

• Free
• PRO 1000: $9/month
• PRO 3000: $19/month
• PRO 5000: $29/month

Who Is Best For

This Shopify email app is perfect for:

• Pet Supplies E-commerce Entrepreneurs seeking user-friendly email automation to enhance sales and customer engagement in their online pet supply businesses.
• Fashion Boutique Owners wanting customizable email solutions without coding knowledge to effectively market their boutique fashion brands.
• Luxury Goods Retailers needing efficient tools for recovering abandoned carts and gathering customer reviews in their luxury goods and accessories e-commerce ventures.
• Home Renovation Service Providers looking for versatile email marketing platforms with responsive support to promote their home renovation services and engage with clients effectively.
• Sustainable Living Bloggers seeking cost-effective email solutions to boost sales and grow their sustainable living lifestyle blog efficiently, focusing on eco-friendly products and ethical brands.

SpurIT Upsell Email Marketing

• Rating: 4.4/5 ⭐
• Total reviews: 96 ✍

SpurIT Upsell Email Marketing offers a seamless way to promote and upsell products via email, transforming your emails into additional points of sale. By analyzing customers’ orders, relevant product offers are automatically sent, enhancing engagement and driving sales beyond the initial purchase.

Key Features

• Automated Upsell Offers: Various upsell offers are automatically sent to customers based on their purchase history, maximizing sales opportunities.
• Purchase-Based Notifications: Targeted notifications are triggered by specific customer actions or purchases, making email campaigns more effective and personalized.
• Instant Statistics and Reports: Access comprehensive statistics and reports instantly to gain insights and optimize email engagement strategies.
• Customizable Email Design: Fully customize email designs and templates to suit different regions, ensuring relevance and appeal to diverse audiences.
• Flexible Time Intervals: Set time intervals such as 2 weeks or a month to fine-tune email delivery timing and optimize customer engagement.

Pros & Cons

Pros

• E-commerce Essential
• Well-Designed Functions
• Easy Installation
• Excellent Support
• Potential for Success

Cons

• Limited Language Customization
• Translation Tab Issues
• Lack of Resolution

Pricing

Free to use

Who Is Best For

This Shopify email app is best for:

• Online Retailers of Athletic Gear targeting the Fitness enthusiasts seeking to enhance their workout routines with personalized product recommendations.
• Home Decor Entrepreneurs targeting Interior designers aiming to upsell complementary home furnishings and decor items to their clients.
• Tech Gadgets Retailers targeting Tech enthusiasts interested in discovering the latest gadgets and accessories through targeted upselling campaigns.
• Beauty and Skincare Brands targeting Beauty enthusiasts looking to elevate their skincare routines with recommended products tailored to their needs.
• Food and Beverage Suppliers targeting the Foodies eager to explore new culinary experiences with curated recommendations for gourmet ingredients and beverages.

Talon Email Automation

• Rating: 4.1/5 ⭐
• Total reviews: 17 ✍

Talon Email Automation specializes in crafting personalized, simplistic emails that resonate with customers. By tailoring emails to individual actions and scheduling them strategically, businesses can enhance engagement and boost response rates. With the ability to create unlimited rules based on customer interactions, Talon streamlines email marketing campaigns effectively.

Key Features

• Personalized Email Appearance: Customize emails to appear personal and engage customers effectively.
• Effortless Configuration and Scheduling: Easily set up and schedule email campaigns without complications.
• Rule-Based Automation: Utilize rules triggered by customer actions such as purchases or sign-ups to automate email sending.

Pros & Cons

Pros

• Easy setup and configuration
• User-friendly interface for creating automated emails
• Flexible scheduling options for sending emails
• Affordable pricing plans, including a generous free tier
• Responsive and helpful customer support

Cons

• Limited customization options for email formatting
• Lack of comprehensive user manual or explanatory resources
• Unclear functionality regarding targeting specific customer segments

Pricing

• Basic: $7.95/month
• Pro: $16.95/month
• Business: $29.95/month

Who Is Best For

This Shopify email app is best for:

• Independent Fashion Designers seeking a straightforward solution to engage customers post-purchase and collect feedback for their boutique clothing lines.
• Local Artisanal Crafters needing an affordable and user-friendly email automation tool to solicit reviews and recommendations from customers after sales at craft fairs or online.
• Online Bookstore Owners wanting a hassle-free way to request reviews and recommendations from book buyers to enhance their bookstore’s online reputation and customer satisfaction.
• Fitness Coaches and Trainers looking for a simple platform to gather post-workout feedback and testimonials from clients to improve their fitness programs and attract new customers.
• Travel Agents and Tour Operators requiring a cost-effective solution to automate review requests and gather feedback from travelers after booking trips or tours, facilitating reputation management and customer referrals.

Why You Should Use Email Marketing Apps

Email marketing is a fantastic way to grow your business because almost everyone checks their emails daily. Why not use that to your benefit? You can keep your customers up-to-date and send automated messages like welcome emails or reminders about abandoned carts. Plus, since most people use their phones to check emails, you can reach them anywhere. You can also tailor your messages just for them. With email marketing apps for Shopify, you can expect to connect easily with your customers and boost your sales. It’s all about making the most of a simple tool to get great results.

Best Shopify Email Apps: FAQs

Bottom line

In conclusion, choosing the right email app Shopify can significantly enhance your marketing efforts, boost customer engagement, and drive sales, making it a crucial investment for the success of your online store.