Exploring Google’s Most Result Search Returns

Google is the world’s most popular search engine, but how do people use it, and what has the most results on Google in 2023? Here are some key statistics, trends, and insights.

Google Search Statistics: Key Takeaways

• Google handles over 8.5 billion daily searches or about 99,000 searches per second.
• An average person searches on Google about 3-4 times daily or about 1,460 times yearly.
• The top search news keyword on Google globally and in the US in 2022 was “Ukraine.”
• Google has % a dominant market share of over 84% for desktop searches worldwide.
• About 53% of users click on the first organic result in Google search, and organic searches account for about 53% of site visits.
• Google offers various features and tools to enhance the search experience, such as Google Lens, Google Voice, Google Maps, Google News, and more.
• Some of the top searched terms on Google in different categories in 2022- 2023 were “Wordle,” “NFt,” “Shiba Inu,” etc.

How Many Searches Does Google Handle Daily?

Google doesn’t share its search volume data. However, it’s estimated Google processes approximately 99,000 search queries every second, translating to 8.5 billion searches per day and approximately 3 trillion global searches per year.

How Often Does An Average Person Search On Google?

According to some estimates, an average person makes 3 to 4+ Google searches each day. However, this number may vary depending on the person’s location, age, interests, and other factors.

Top Search Queries on Google

The most searched song in 2023 is “Drivers License by Olivia Rodrigo,” and the most searched person is “Kim Jong-un”.

Please note that these search trends are subject to change over time, and the actual most searched queries on Google in 2023 may vary based on current events and user interests. You can always check Google Trends for the most up-to-date and region-specific search trends.

Google Search Engine Statistics

• Google has a 91.85% share of the global search engine market as of August 2023. Source: Gs.statcounter
• Google’s search algorithm considers over 200 factors, and its index contains a staggering 100,000,000 gigabytes of data. 
• Moving up one spot in Google’s search results can boost a site’s Click-Through Rate (CTR) by an impressive 30.8%.

Google Search Activity

Google initiates 46% of product searches, with Amazon starting 54%. An impressive 85% find what they want without changing their initial search, but 15% don’t get the desired result.

In the US, 55% of teens rely on Google Assistant daily. Additionally, users opt for autocomplete suggestions in 23% of their Google searches.

Business-Related Google Search Trends

• Google’s tools boosted US economic activity by $426 billion in one year.
• Annually, Google’s search volume grows by 10-15%.
• A significant 91.8% of Google queries are long tail keywords.
• For local searches, 42% of users turn to Google Maps.
• On average, businesses gain an $8 profit from every $1 spent on Google Ads.
• Google modifies the given meta description for search results in 62.78% of instances.
• New search queries on Google range from 16% to 20% yearly.

Voice and Mobile Search: More users use voice assistants and mobile devices to search for information, products, and services. 27% of people use voice search on mobile as of 2023, and more than 40% of the voice search results are from the featured snippets. 

Featured Snippets and Zero-Click Results: Google displays more information and answers directly on the search results page, reducing the need for users to click through to websites. The first result on Google gets an average click-through rate of 45.25%, while the tenth result gets only 2.5%. Organic search drives 53% of all site visits, while paid search drives only 15%.

AI-Generated Content: Google uses artificial intelligence to generate content for some queries, such as summaries, definitions, translations, and captions. AI can generate content for 16% of queries and improve the quality and relevance of content by 57%.

Digital Accessibility: Google prioritizes websites that are accessible and inclusive for all users, regardless of their abilities, devices, or preferences. 71% of web users will leave a website that is not accessible, and only 36% of websites are fully accessible.

What Percentage Of Users Click On The Top Results In Google Search?

The distribution of user clicks on Google search results is quite telling. On average, the first five results displayed on the search results page collectively garner approximately 67.60% of all clicks when the search is conducted on a desktop device. Among these, the top result reigns supreme, capturing the lion’s share at 31.24% of all clicks.

In stark contrast, results ranked between positions 6 to 10 receive a notably smaller share, accounting for only 3.73% of the total clicks. Consequently, 71.33% of all clicks for a search query are concentrated on the first page of results, underlining the importance of securing a prominent position in Google’s search rankings.

Source: Advance Metrics

What Percentage Of Site Visits Come From Organic Searches?

A substantial portion of website traffic, precisely 53.3%, is attributed to organic search, as reported by BrightEdge. This underscores the significance of organic search in driving website visitors and its critical role in the online presence of businesses and organizations.

Source: BrightEdge

Google Search Statistics

Google Lens

Google Lens is a tool that can help you search what you see using your phone’s camera. You can copy or translate text, identify plants and animals, explore places or menus, discover products, and more.

• Google Lens is used for 8 billion visual searches per month. That is like 2.5 times more volume it achieved than the previous year.
• Google Lens can detect over 1 billion items and translate text in over 100 languages.

Most popular Google Lens use cases:

Google Voice

Google Voice is a service that allows users to make and receive phone calls, send and receive text messages, and forward calls to different devices using a single phone number. Google Voice also offers features such as voicemail transcription, call screening, spam filtering, and conference calling. Here are some statistics related to Google Voice:

• Google Voice has over 7.5 million users in the United States as of 2020.
• Google Voice users make over 3 billion minutes of calls per month.
• Google Voice users send over 2 billion text messages per month.
• Google Voice is available in 11 countries and supports over 150 languages.

Google Voice integrates with other Google products such as Gmail, Hangouts, and Calendar. 

Source: Statista, TechCrunch, Google.

Search On Mobile

Mobile search has become increasingly popular as more people access the internet on their mobile devices. Here are some statistics related to Search On Mobile:

Mobile devices account for over 55% of the global online searches as of 2021.

• Mobile devices generated over 40% of the global e-commerce revenue as of 2020.
• Mobile devices have an average click-through rate of 4.1% for organic search results, compared to 3.6% for desktop devices.
• Mobile devices have an average conversion rate of 2.25% for organic search results, compared to 4.81% for desktop devices.
• Mobile devices have an average bounce rate of 50.3% for organic search results, compared to 43.9% for desktop devices. 

Source: We Are Social, StatCounter, eMarketer, BacklinkO, Unbounce.

Google Search Market Share

Mobile

63% of Google’s US organic search traffic originates from mobile devices. This implies that there are about 2.68 billion Google mobile searches per day in the US and 978 billion Google mobile searches per year in the US.

Source: Oberlo

Worldwide mobile market share of Google Search engine over the years:

Source: Statista. 

Desktop

Google had a share of around 84% of the global desktop search market as of August 2023. This means that out of every 100 desktop searches, about 84 are done on Google.

Worldwide desktop market share of leading Search Engines:

Source: Statista

Top Searched Term On Google

Globally

According to Google’s Year in Search report, the word “wordle” was the most searched term globally and in the US in 2022. Some other top-searched terms on Google globally are Ukraine, Queen Elizabeth II, NFT, and Omicron. However, in 2023, “crisbuzz” has become the most searched Google term.

Top 10 most searched keywords worldwide in 2023:

Source: Ahrefs

In The US

The top searched term on Google in the US in 2022 was Wordle. Some other top-searched terms in the US are Gabby Petito, Adele, Shiba Inu, and Squid Game.

Source: Washingtonpost.com

In 2023, the most popular search term on Google is “Facebook” with a search volume 144,000,000. Following closely, “YouTube” ranks as the second most frequently searched keyword.

Google’s Top 10 most searched keywords in the US:

Source: Ahrefs

Top Searched Question On Google

Globally

The most asked questions on Google in 2023 are:

• What to watch
• How to use ChatGPT
• When is the coronation
• Where is the Titanic
• Who is the richest person in the world

In The US

In the US, the most asked questions were:

• How to use ChatGPT
• When is the coronation
• Who is the president of the United States
• Where is Yellowstone National Park
• What is the meaning of life

It seems that a lot of people are eager to learn how to utilize ChatGPT effectively for various tasks and conversations.

Source: Similarweb 

Top Google Search Trends of 2022

Top Searched Keyword

“Wordle” emerged as a cultural phenomenon in 2022, captivating word puzzle enthusiasts and casual gamers alike. This online word-guessing game gained immense popularity, prompting countless players to search for tips, strategies, and related discussions. Its simple yet addictive gameplay made it a standout keyword in Google searches for the year.

The following table displays the top searches in 2022: 

Top Searched News Keyword 

The search term “Ukraine” dominated the news landscape in 2022, reflecting the global interest in the country’s ongoing geopolitical developments, conflicts, and humanitarian issues. Users use Google to stay informed about the latest updates, international responses, and the evolving situation in Ukraine.

Let’s look at the top news searches of 2022. 

Top Searched Person

Queen Elizabeth II, the longest-reigning current monarch, garnered significant attention in Google searches in 2022. Users sought information about her life, reign, and various events, including her Platinum Jubilee celebrations, marking an incredible 70 years on the throne. Her enduring presence and historical significance made her a top-searched personality.

Here’s the list of the most searched people in 2022. 

Top Searched Actor

Johnny Depp, the veteran actor, dominated most of 2022, first due to the controversies surrounding his long-delayed defamation suit against ex-wife Amber Heard and then after winning the trial. He also starred in movies such as Minamata, City of Lies, and Fantastic Beasts 3.

This table shows Google’s most searched actors worldwide in 2022

Source: Google Trend

Top Popular Google Searches Worldwide

“Wordle” is the top #1 popular Google search Worldwide, and “Google” has the largest search volume.

If you want to know the top 10 trending searches, which are the terms with the highest traffic spike,  you can see them in this table.

If you want to know the top 10 most searched keywords, which are the terms that had the highest average monthly search volume, you can see them in this table

Source: Google Trend

Wrapping Up

Our exploration of Google’s 2023 search landscape has unveiled a world of data, trends, and insights. These ever-evolving statistics reveal the dynamic nature of online search behavior, driven by user interests and global events.

Google’s unwavering dominance in the search engine arena remains unchallenged on desktop and mobile devices, reminding us of its profound impact on our digital lives. Businesses, in particular, must take note of these statistics as they navigate the complex world of digital optimization.

From the ascent of voice and mobile searches to the quest for featured snippets and the rise of AI-generated content, the digital realm continues to transform. Ensuring digital accessibility for all users emerges as a vital concern.

These numbers convey essential messages: the significance of top search rankings, the power of organic search, and the growing role of mobile devices. Google’s mission to refine results, reduce clicks, and provide instant answers shapes our digital journey.

As we conclude this journey into Google’s 2023 search trends, remember that the digital world is ever-changing. Staying informed, adapting, and embracing possibilities are keys to navigating this dynamic landscape. Google remains our trusted companion, guiding us through the boundless horizons of the digital universe.