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8 Best Helium 10 Alternatives for Amazon Sellers

July 16, 2024
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

Are you an Amazon seller who finds Helium 10’s pricing or features not quite the right fit for your needs? Don’t worry, you’re not alone! While Helium 10 is a popular tool, there are many other powerful alternatives available that might better suit your specific requirements and budget.

In this article, we’ll take a deep dive into the top contenders in the market, showing their capabilities, features, and pricing, so you can choose the perfect Helium 10 alternative to help you succeed on Amazon.

Top 8 Helium 10 Competitors & Alternatives: An Overview

Price (Monthly)Best ForGet Link
Jungle Scout$29 – $129Amazon sellers needing comprehensive product research and optimization tools.Get Tool
SellerApp$0 – $149Businesses seeking an all-in-one solution for product research, inventory, and advertising management.Get Tool 
Viral Launch$69 – $199Sellers focused on launching and optimizing new products.Get Tool
AMZScout$29,99 – $49,99Budget-conscious sellers prioritizing competitor research.Get Tool 
Perpetua$695Businesses wanting AI-powered ad campaign management.Get Tool 
Teikametrics$0 – $499Sellers seeking a mix of automated tools and professional guidance.Get Tool 
ZonGuru$49 – $79Sellers who prefer a centralized platform for research and optimization.Get Tool 
SellerMobile$19.99 – $149.99Sellers who need a mobile-optimized interface for on-the-go management.Get Tool 

Why Consider Alternatives to Helium 10?

Why Consider Helium 10 Alternatives

There are several reasons why you might consider exploring alternatives:

  1. Cost Effectiveness: Helium 10 offers a comprehensive suite of tools, which can be quite pricey, especially for new or small-scale sellers. Exploring alternatives might provide more budget-friendly options that still meet the necessary requirements for successful online selling.
  2. Feature Specificity: While Helium 10 covers a broad spectrum of features, some users might need more specialized tools that are better tailored to their specific business needs. Different platforms may offer unique features or better usability in certain areas, such as keyword research, inventory management, or analytics.
  3. User Experience: The user interface and overall experience can vary significantly between platforms. Some users might prefer a simpler, more intuitive interface or one that aligns better with their workflow. Trying out different tools can help find the one that best fits personal preferences and operational style.

Now, let’s take a closer look at each Helium 10 alternative!

Top 8 Helium 10 Alternatives [Free & Paid]

Jungle Scout

Jungle Scout

Jungle Scout is a popular suite of tools for Amazon sellers. It offers a user-friendly interface and robust features for product research, keyword tracking, competitor analysis, and sales analytics. With this tool, you can dive deep into product demand, competition, and sales potential, uncovering profitable opportunities.

Key Features:

  • Opportunity Finder
  • Keyword Scout
  • Product Database
  • Browser Extension
  • Supplier Database
  • Product Tracker

Pros:

  • Robust product research capabilities
  • Easy-to-navigate user interface
  • Extensive training resources
  • Affordable pricing structures

Cons:

  • No free trial, no free plan
  • Limited to desktop use
  • No multi-marketplaces support

Price:

StarterGrowth AcceleratorBrand OwnerCobalt
Monthly subscription$49/month$79/month$199/monthCustom
Annual subscription$29/month$49/month$129/monthCustom
Discount codesHERE

All plans come with a 7-day money-back guarantee

Best for:

  • New and experienced sellers looking for data-driven insights
  • Sellers who need to streamline their Amazon workflows
  • Businesses aiming to optimize their product sourcing and advertising strategies
  • Users seeking to enhance overall business performance through informed decision-making

SellerApp

SellerApp

SellerApp is a data-driven platform focusing on providing detailed analytics and insights for Amazon sellers. It’s great for finding high-potential products by analyzing key factors like demand, competition, and sales data.

Additionally, SellerApp’s advanced keyword research and recommendations are very helpful for improving product listings and advertising campaigns. It also offers tools for inventory management and advertising optimization, making it a comprehensive solution for managing and growing your Amazon business.

Key Features:

  • Product research
  • Keyword research
  • Listing optimization
  • Profit dashboard
  • Inventory management with stock-level tracking
  • PPC analyzers
  • AI automation
  • Browser Extension

Pros:

  • A wide range of features for various selling phases
  • User-friendly interface with mobile app support
  • Detailed insights and analytics
  • Competitive pricing with a free plan included
  • Support for multiple Amazon marketplaces

Cons:

  • A steeper learning curve compared to some other tools
  •  The Chrome extension has occasional lags and slow loading times
  •  Keyword tracking features might be less robust

Price:

  • A free plan is available
  • Paid plans range from $99 to $749/month, depending on ASINs, monthly ad spend, and monthly revenue
  • 7-day free trial for all paid plans

Best for:

  • Sellers needing comprehensive tools from startup to scale
  • Users who require robust tools for inventory and advertising management
  • Amazon sellers across multiple marketplaces looking for a scalable solution
  • Businesses aiming for an integrated platform to manage multiple aspects of Amazon’s selling

Viral Launch

Viral Launch

Viral Launch is an Amazon tool that specializes in helping sellers successfully launch and efficiently market their products. Viral Launch equips sellers with tools to boost a product’s social proof and visibility.

In addition, Viral Launch provides robust tools for product and keyword research, as well as in-depth competitor analysis. This makes it an attractive option for sellers who are primarily focused on launching new products and building a strong foothold in the market.

Key Features:

  • Product Discovery​
  • Listing Builder​
  • Competitor Intelligence​
  • Market Intelligence​
  • Keyword Manager
  • Review Generator
  • Keyword Research​
  • Kinetic PPC

Pros: 

  • Product launch and optimization expertise
  • High level of data accuracy
  • Comprehensive market and competitor insights
  • User-friendly interface with easy-to-understand data visualizations
  • Flexible pricing plans suited to different needs
  • Advanced PPC automation tool
  • Great customer service

Cons:

  • Limited scope product launch aspects
  • Some features have a steep learning curve
  • Higher price

Price:

EssentialsProPro plus ads
Monthly subscription$69/month$99/month$199/month
Annual subscription$690/year$990/year$1995/year

All plans come with a 14-day free trial.

Best for:

  • Sellers focused on launching new products on Amazon
  • Users requiring strong market and competitor insights to position their products
  • Businesses needing specialized services like photography and copywriting for product launches
  • Sellers looking to integrate with Walmart as well as Amazon

AMZScout

AMZScout

AMZScout is a budget-friendly option for sellers who need essential tools for product research and competitor analysis. It offers a Chrome extension for quick product analysis and a web app for more in-depth research.

Key Features:

  • Product Database
  • Product Tracker
  • PRO Extension
  • AI Listing Builder
  • Product Keyword Lookup 2.0
  • Competitor’s keyword research

Pros:

  • Strong product research and sourcing capabilities
  • Advanced tools for listing optimization and keyword research
  • User-friendly interface with pro browser extension & mobile app accessibility
  • Cost-effective pricing

Cons:

  • Lacks some advanced features found in other platforms, such as PPC optimization and keyword tracking
  • Requirement for additional add-ons for some advanced features

Price:

  • Monthly subscription plans ranging from $24.99 to $149.99
  • 10-day money-back guarantee
  • Free plan available

Best for

  • Sellers looking for detailed competitor insights to inform their strategy
  • New sellers seeking educational resources to start selling on Amazon
  • Businesses interested in dropshipping, arbitrage, and wholesale
  • Sellers who need to optimize product listings and PPC campaigns for better visibility and sales

Perpetua

Perpetua

Perpetua is a game-changer for Amazon sellers who want to simplify and supercharge their advertising efforts.

This AI-powered platform takes the reins on managing your ad campaigns, using advanced algorithms to automatically adjust your bids in real time for maximum return on your ad spend. (ROAS). Perpetua’s campaign optimization features continuously analyze your performance data, fine-tuning your advertising strategies without you needing to lift a finger.

Plus, with detailed reporting, keyword research tools, and competitor analysis, Perpetua gives you a clear view of what’s working and what’s not.

Key Features:

  • AI-driven automated bidding and campaign management
  • Real-time performance analysis and optimization
  • Detailed reporting and analytics dashboard
  • Keyword research and competitor analysis tools
  • Integration with major e-commerce platforms

Pros:

  • AI-Powered optimization
  • Detailed performance reports and insights
  • Offers dedicated account management support
  • Customizable goals
  • Rule-based automation

Cons:

  • Primarily focuses on PPC advertising
  • High price
  • Limited options for customization in campaign setup

Price:

  • Essentials: $695/month
  • Growth: $695/mth + % of ad spend
  • Premium: Custom

Perpetua doesn’t offer a risk-free trial. However, it provides a free demo, which is a great way to learn and understand the different features of the platform.

Best for:

  • Sellers who prefer a hands-off approach to managing complex ad campaigns
  • Startups and large brands focusing on growth through advertising
  • Businesses aiming to scale rapidly through targeted, effective advertising campaigns
  • Sellers seeking to enhance their advertising strategies with AI-powered tools

Teikametrics

Teikametrics

Teikametrics offers a sophisticated platform for Amazon and Walmart sellers focusing on ad management and optimization. The tool distinguishes itself with algorithmic bidding and automated keyword actions, streamlining campaign management to maximize return on ad spend. 

Key Features:

  • Algorithmic keyword bidding and automated keyword actions
  • Goal-based campaign optimization
  • Full FBA overview dashboard
  • Opportunities forecasting and profit analysis tools
  • PPC management for Sponsored Products and Sponsored Brands
  • Refund recovery services
  • Customized reporting and insights analysis

Pros:

  • Advanced algorithmic bidding optimization reduces manual effort
  • Comprehensive product-level profitability analysis
  • Real Amazon experts available through managed services
  • Effective keyword automation eliminates tedious manual processes
  • Supports both Amazon and Walmart sellers

Cons:

  • High cost, especially for managed services and comprehensive plans
  • Not suitable for beginners due to the complexity of data analysis

Price:

BasicAI-PoweredAd Management
FreeMonthly ad spendPricingCustom
Up to $5K/month$99/month
$5K – $10K/month$499/month
Over $10K/month$499/month + 3%of monthly ad spend above $10k

Best for:

  • Amazon and Walmart sellers looking for advanced ad management tools
  • Sellers who prefer a mix of DIY and managed services
  • Businesses aiming to enhance profitability through detailed data analysis and optimized ad spending
  • Sellers from mid-level to large enterprises, looking to leverage expert insights and advanced algorithms

ZonGuru

ZonGuru

ZonGuru is an all-in-one tool specifically designed to simplify and enhance how you manage your Amazon business. It shines in product research and keyword research. It also offers a profit calculator and competitor analysis tools, giving you a complete picture of your business.

In short, ZonGuru offers a holistic and integrated approach for sellers who prefer a centralized platform.

Key Features:

  • Niche Finder for generating product ideas quickly
  • Chrome Extension for direct research on Amazon
  • Sales Spy for tracking monthly sales data
  • Love-Hate tool to understand product strengths and weaknesses
  • Easy Source collaboration with Alibaba for supplier pairing
  • Keywords on Fire for uncovering competitive buyer keywords
  • Listing Optimizer backed by accurate data for crafting perfect listings

Pros:

  • Advanced capabilities for listing optimization and keyword research
  • Automated advertising campaign management and optimization
  • Comprehensive reporting and analytics dashboard
  • Integration with major e-commerce platforms
  • Dedicated account management support

Cons:

  • Pricing may be prohibitive for smaller sellers
  • Limited options for customization

Price:

ResearcherSeller
Monthly subscription$49/monthFrom $79 to $249/month
Annual subscription$29/monthFrom $49 to $159/month

A 7-day free trial is available for all plans

Best for:

  • Sellers seeking an all-in-one platform to manage various aspects of their Amazon business
  • Users needing robust tools for product research and competitive analysis
  • Sellers aiming to optimize listings and increase sales through targeted keyword strategies
  • Businesses looking for effective supplier sourcing and product differentiation tools

SellerMobile

SellerMobile

SellerMobile is designed to cater to Amazon sellers who are constantly on the move. This platform not only offers foundational features like product and keyword research but also excels in inventory management and profit calculation tools. All of this is accessible right from your smartphone or tablet, so you can manage your business from anywhere, anytime.

Key Features:

  • Product Performance
  • Inventory Management
  • Algorithmic Repricer
  • Feedback Automation
  • Alerts & Notifications
  • Order Analysis
  • KPI

Pros:

  • Intuitive mobile interface suitable for on-the-go use
  • Advanced tools for various stages of selling
  • Robust inventory management and forecasting capabilities
  • Integration with major e-commerce platforms
  • Affordable pricing structures for various seller levels

Cons:

  • Some limitations in advanced product research and keyword optimization
  • Mobile features may not be as comprehensive as those found on desktop platforms

Price:

LiteStartGrowExpandEnterprise
Monthly subscription$19.99/month$59.99/month$99.99/month$149.99/monthCustom
Annual subscription$16/month$48/month$79/month$119/monthCustom

All plans come with a 14-day free trial

Best for:

  • Amazon sellers who need to manage their business remotely
  • Users who prefer a mobile-first approach to business management
  • Businesses looking for an efficient tool to handle inventory and sales from multiple marketplaces
  • Sellers seeking quick and accessible insights into sales, profits, and customer trends

The Final Verdict

Among the top 8 Helium 10 alternatives, Jungle Scout stands out as the best option. It excels in product research, keyword analysis, and competitor insights, making it ideal for both new and experienced Amazon sellers. The intuitive interface and extensive training resources make it accessible, while its flexible pricing plans enhance its appeal.

Jungle Scout’s real-time analytics and detailed competitor analysis provide sellers with essential insights for informed decision-making. Its seamless integration with major e-commerce platforms further streamlines workflows, making Jungle Scout the top alternative to Helium 10.

Bottom Line

Each of these 8 Helium 10 alternatives provides essential tools for product research, keyword optimization, and competitor analysis, ensuring you have the resources to thrive in the competitive Amazon market. Considering your unique needs, business goals, and budget for investing in the right tools.

FAQs

When searching for a Helium 10 alternative, the main features to look for include:

  • Product Research: Tools that help identify high-potential products by analyzing demand, competition, and sales data.
  • Keyword Research: Features that optimize product listings and advertising campaigns for better visibility and conversions.
  • Competitor Analysis: Insights into competitors' performance, including sales data, reviews, and pricing trends.
  • Inventory Management: Tools for tracking stock levels, forecasting demand, and managing restocks.
  • Advertising Optimization: Advanced tools for managing and optimizing PPC campaigns.
  • User Interface: An intuitive and user-friendly interface that simplifies the workflow.

For those on a tight budget, AMZScout is a great affordable option. Its pricing plans range from $24.99 to $149.99 per month, and it offers a 10-day money-back guarantee and a free trial. AMZScout provides strong product research and competitor analysis capabilities at a cost-effective price point.

For beginners, Jungle Scout is the best Helium 10 alternative. It offers a user-friendly interface, extensive training resources, and affordable pricing plans ranging from $49 to $199 per month. The platform provides comprehensive support for new sellers, making it easier to navigate the complexities of selling on Amazon.

Yes, most of the Helium 10 alternatives listed offer free trials or free plans with limited features.

Jungle Scout, SellerApp, and Perpetua all support multiple Amazon marketplaces, while others may have limited international support.


Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.