How To Use Helium 10 Cerebro To Improve Your Amazon Listings
By Sam Nguyen
Ever wondered how your competitors consistently rack up those impressive sales figures? It’s likely because they’re ranking for multiple keywords. That’s where Helium 10 Cerebro can help you with!
It’s a reverse ASIN powerhouse that lets you break down any product’s ASIN and uncover the exact keywords they’re using to rank so well.
This comprehensive guide will show you how to leverage this powerful tool to optimize your listings, improve visibility, and boost sales.
What is Helium 10 Cerebro?
Helium 10 Cerebro is a powerful reverse ASIN lookup tool that allows you to uncover the keywords your competitors are ranking for on Amazon. This information can be invaluable for your own keyword research and optimization strategies.
Helium 10 Cerebro’s availability varies by market, as shown in the table below:
| Available | Not Available |
| United States | Sweden |
| Canada | Poland |
| Mexico | Turkey |
| Brazil | Saudi Arabia |
| United Kingdom | Egypt |
| Germany | Singapore |
| France | China |
| Italy | |
| Spain | |
| The Netherlands | |
| United Arab Emirates | |
| Australia | |
| Japan | |
| India |
Here’s what you can achieve with Cerebro:
- Successfully launch new products and bring more awareness to your brand
- Optimize your existing listings
- Assess keyword effectiveness for your products on both Amazon and Walmart
Key Features of Helium 10 Cerebro
Helium 10 Cerebro is packed with features designed to help Amazon sellers optimize their listings and boost their sales. Here are some of its key features:
Reverse ASIN Lookup – Competitor Keyword Discovery
This feature is the cornerstone of Helium 10 Cerebro. It allows you to discover the keywords that your competitors are ranking for. You can add up to 10 competitors’ ASINs, and this tool will provide a comprehensive list of keywords that drive traffic to their listings, showing you what works in your niche.
Keyword Metrics (Search Volume, CPR, etc.)
Cerebro provides essential data for each keyword, including:
- Search Volume: Estimated number of monthly searches for the keyword.
- Organic Rank: The competitor’s organic ranking position for the keyword.
- Sponsored Rank: The competitor’s sponsored ad ranking position for the keyword.
- Competing Products: Number of products competing for the keyword.
- Sponsored ASINs: Number of sponsored ads targeting the keyword.
These metrics give you a clear picture of keyword performance and competition, allowing you to choose the best keywords for your listings.
Advanced Filters
Cerebro’s advanced filters are a game-changer when it comes to refining your keyword research. With just a few clicks, you can easily sift through a massive list of keywords and narrow it down to the most relevant and high-performing options.
Essential data for each keyword includes:
- Word Count: Filter by the number of words in the search phrase.
- Search Volume: Estimate monthly searches for a keyword.
- Organic Rank: See the organic search position for a keyword.
- Match Type: Select from All, Amazon Recommended, Sponsored, or Organic matches.
- Phrases Containing: Show phrases containing specified keywords.
- Keyword Sales: Estimate monthly sales from each keyword (US markets only, Diamond plan required).
- Cerebro IQ Score: Evaluate the keyword’s value based on search volume vs. competition.
- Title Density: Count of page 1 products with the keyword in the title.
- Competing Products: Total products returned in a search for the keyword.
- Amazon Choice: Filter by Amazon’s Choice badge status.
- Exclude Phrases Containing: Exclude phrases with specified keywords.
- Search Volume Trend: Track percentage change in search volume over 30 days.
- Sponsored Rank: Last detected sponsored ad position.
Additional Features
Beyond the reverse ASIN lookup, Cerebro packs some additional punches:
- Word Frequency: A handy feature that shows you how often each word associated with the product you’re researching appears in relevant searches.
- Cerebro IQ Score: A unique metric that evaluates the overall value of a keyword, considering search volume, relevancy, and competition to indicate potential effectiveness.
- Magnet Integration: Seamless integration with Helium 10’s Magnet tool, combining competitor keyword discovery with broad keyword generation for a comprehensive keyword strategy.
- Exporting Data: Ability to export keyword data in various formats for further analysis, team sharing, or integration into existing workflows.
How Much Does It Cost To Use Helium 10 Cerebro?
To unlock the full power of Helium 10 Cerebro and enjoy unlimited access to all its features, you’ll need to subscribe to the Helium 10 Platinum plan or higher.
| Platinum | Diamond | |
| Monthly | $99/month | $279/month |
| Annually (Save up to 25%) | $79/month | $229/month |
Check out Helium 10 pricing page for more details. Don’t forget to use my exclusive discount codes and check out my detailed article about how to use Helium 10 coupons to get a great deal on your subscription and save some money!
How to Use Cerebro Helium 10
By following these simple steps, you can effectively use Helium 10 Cerebro to improve your Amazon product listings and boost your sales.
- Log in to Helium 10: Go to the Helium 10 website and log in to your account.
- Access Cerebro: From the dashboard, navigate to the “Keyword Research” section and click on “Cerebro.”
- Select Your Marketplace: Click the flag next to the search field to choose the marketplace you are selling in or planning to sell in.
- Enter an ASIN: In the search bar, enter the ASIN (Amazon Standard Identification Number) of the product you want to analyze. You can find the ASIN on the product’s Amazon page.
- Click on “Get Keywords”: After entering the ASIN, click the “Get Keywords” button to start the analysis.
- Review Keyword Results: Cerebro will display a list of keywords related to the ASIN. Review the list to see which keywords are driving traffic to the product.
- Apply Filters: Use the available filters (like search volume, competing products, and more) to narrow down the keyword list to the most relevant ones.
- Analyze Metrics: Look at the detailed metrics for each keyword, such as search volume, CPR (Cerebro Product Rank), and Cerebro IQ Score, to determine which keywords are the most valuable.
- Export Data: If needed, export the keyword data by clicking the “Export” button. This allows you to download the list for further analysis or sharing.
Best Ways to Analyze the Keyword List Using Helium 10 Cerebro?
To effectively analyze the keyword list generated by Helium 10 Cerebro, follow these detailed strategies:
- Analyze Search Volume: The Search Volume column provides the frequency with which Amazon customers use each keyword. Focus on keywords with high search volumes to ensure your product appears in popular searches.
- Check Search Volume Trends: The Search Volume Trend column shows whether the search volume for a keyword has increased or decreased over the last 30 days. This helps you identify trending keywords that are gaining popularity or keywords that are declining in interest.
- Utilize Cerebro IQ Score: The Cerebro IQ Score highlights keywords that have high search volumes but low competition. Targeting these keywords can give you an edge, especially when introducing new products, as they offer good visibility without too much competition.
- Use Common Words Feature: The Common Words feature helps you filter out irrelevant words from your keyword list. By removing unnecessary words, you can focus on the most relevant keywords for your product, making your optimization strategy more effective.
- Analyze Data Columns: Utilize different data columns such as Organic Rank, Match Type, and Title Density to gain deeper insights. Organic Rank shows your product’s position in organic search results for a keyword, Match Type lets you see if the keyword is recommended by Amazon, sponsored, or organic, and Title Density indicates how many page 1 products have the keyword in their title.
Ranking Differences in Cerebro vs. Keyword Trackers
Here are the key differences between Helium 10 Cerebro and Keyword Tracker:
Timeframe of Data
Cerebro provides keyword ranking data based on a broad timeframe, including the last day, seven days, or 30 days. This gives a comprehensive view of keyword performance trends over time. On the other hand, Keyword Tracker updates ranking data more frequently, offering hourly or daily updates depending on the subscription plan. This allows for real-time monitoring of keyword performance.
Purpose and Use
Cerebro is designed for high-level keyword research and analysis, helping users understand overall keyword performance and trends. It is ideal for strategic planning and identifying high-value keywords over a longer period. Keyword Tracker, however, is focused on providing current ranking data, making it useful for tracking the immediate impact of changes and optimizing listings in real time.
Accuracy
Both tools are accurate within their respective scopes. Cerebro offers reliable data for broad keyword analysis, while Keyword Tracker provides precise, up-to-date information for ongoing monitoring and quick adjustments.
Bottom Line
Helium 10 Cerebro is a must-try tool for Amazon sellers looking to optimize their listings and boost sales. With its powerful keyword research capabilities, you can discover high-performing keywords, analyze trends, and outsmart the competition. Start leveraging this tool now and take your Amazon business to the next level!
FAQs
CPR, or Cerebro Product Rank, is a feature in Helium 10 that estimates the number of units you need to sell within an 8-day period to rank on the first page of search results for a specific keyword on Amazon. This calculation helps sellers plan their product launches and promotional campaigns by providing a target sales volume. The goal is to achieve higher visibility by appearing on the first page, where the majority of buyers make their purchases.
The Cerebro IQ Score is a metric in Helium 10 that evaluates the potential value of a keyword for your product listing. It is calculated based on the search volume, relevancy, and competition for a given keyword. A higher Cerebro IQ Score indicates that the keyword is highly relevant to your product, has a good amount of search traffic, and has relatively low competition. This makes it an ideal keyword to target in your listings and advertising campaigns.
Cerebro: This tool performs a reverse ASIN lookup, allowing you to see which keywords are driving traffic to your competitors' products. By entering a competitor's ASIN, Cerebro provides a comprehensive list of keywords that the competitor ranks for, along with metrics like search volume, relevancy, and competition. This helps you understand which keywords are effective for similar products and allows you to optimize your own listings accordingly.
Magnet: Magnet is a keyword generation tool that starts with a seed keyword you provide. It generates a broad list of related keywords, offering new opportunities that you might not have considered. Magnet focuses on keyword discovery, helping you find additional keywords to target in your listings and PPC campaigns.
In short, Cerebro is used to analyze competitors' keyword strategies, while Magnet is used to discover new keyword opportunities.
The organic rank data in Helium 10 Cerebro is typically updated every 24 hours. This frequent updating ensures that you have access to the most current and accurate keyword rankings for your products and your competitors' products.
Yes, Helium 10 Cerebro can be used for Walmart as well as Amazon. Cerebro provides similar keyword research and optimization capabilities for Walmart, helping sellers identify effective keywords and optimize their product listings on the Walmart platform. By leveraging the insights gained from Cerebro, you can improve your product visibility, attract more potential buyers, and increase your sales on Walmart.
