Helium 10 Listing Builder: A Comprehensive Guide

On Amazon, a well-optimized product listing is your lifeline to success. Leveraging Helium 10’s AI-powered listing builder is a game-changer for creating and optimizing your listings.

But, like any tool, it’s important to understand its capabilities and limitations. Let’s delve deeper into this powerful tool!

What is Helium 10 Listing Builder?

Helium 10 Listing Builder is a tool within the Helium 10 suite designed to streamline the creation and optimization of Amazon product listings. It aims to simplify the process of crafting compelling titles, bullet points, descriptions, and backend search terms that attract shoppers and rank well in search results.

Which Plan Does Helium 10 Listing Builder Include?

The Helium 10 Listing Builder is available across all Helium 10 subscription plans, with access varying depending on the plan you choose.

• Starter Plan: Up to 2 product listings with no support for Amazon sync.
• Platinum Plan: 20 lifetime product listings, with no Amazon sync.
• Diamond Plan: 300 lifetime uses with AI-enhanced suggestion and Amazon sync support.

If you want to use the Helium 10 Listing Builder, the Platinum plan is enough, but if you want to maximize your use of this feature, the Diamond Plan is definitely the best bet.

If Helium 10’s paid plans seem a bit out of reach for your budget, don’t worry! I have some exclusive discount codes you can use to save a significant amount on your subscription. Make sure to check out my detailed article about how to use Helium 10 coupons to get these special deals.

Helium 10 Listing Builder: Key features

AI-Driven Content Creation

The most recent and upgraded feature, the AI-enhanced Listing Builder, revolutionizes the way Amazon sellers create product descriptions. 

• Automated Content Creation: Leveraging the power of artificial intelligence, Listing Builder can automatically generate optimized product titles, bullet points, and descriptions. This saves sellers valuable time and effort, especially when dealing with a large number of products.
• Keyword Integration: The AI-powered content generation seamlessly integrates with your researched keywords from other Helium 10 tools, ensuring that your listings are optimized for maximum visibility and relevance in Amazon’s search results.
• Customization Options: While the AI generates content, sellers retain full control. You can easily customize and edit the generated content to align with your brand voice and specific product details.
• Multiple Templates and Tones: Choose from different templates and tones to match your brand identity and target audience. This ensures that your listings are not only optimized but also engaging and persuasive.

Helium 10 AI Listing Builder not only speeds up the listing creation process but also ensures that descriptions are both engaging and relevant, making the listing process faster, more efficient, and ultimately more effective.

Keyword Research and Integration

Helium 10 Listing Builder can import all your cultivated keyword lists while also displaying their search volume, number of related products, and CPR. 

• Seamless Keyword Import: Easily import your researched keywords from other Helium 10 tools (Cerebro, Magnet, Misspellinator) directly into Listing Builder.
• Keyword Density Optimization: Analyze and adjust keyword usage in your listings to ensure optimal visibility in Amazon search results.
• Listing Score: Get a comprehensive evaluation of your listing’s overall keyword optimization and identify areas for improvement.
• Backend Keyword Optimization: Optimize hidden backend keywords that are not visible to customers but influence search rankings.

Their suggestions are based on real-time data, ensuring you are using the most up-to-date and high-performing keywords. 

Competitor Analysis

Helium 10’s Listing Builder can give you a serious edge over your competition

• Listing Comparison: Compare your listing’s performance against top competitors to identify areas for improvement.
• Keyword Performance Score (KPS): Evaluate the effectiveness of your keyword choices and placement within your listing.
• Rank: Get a clear picture of how your listing stacks up against the competition in terms of keyword optimization.

Listing Optimization Suggestions

Helium 10’s Listing Builder goes beyond analysis, offering actionable suggestions to get your listings to page one of Amazon search results. With a single click, you can sync your updated listing directly to Amazon Seller Central, streamlining the optimization process.

What I find most valuable is the ability to fine-tune my listings based on specific product characteristics and my target audience’s preferred tone. This level of customization ensures that my listings not only rank well but also resonate with potential buyers, ultimately driving more conversions.

Listing Builder Scoring System

Once set up, Helium 10 has a robust scoring system to evaluate your work. It is a reliable base for you to fine-tune your strategies and maintain a competitive edge.

• Keyword Performance Score (KPS):  This metric assesses the SEO potential of your listing sections by combining various keyword match types and considering search volume and semantic relevance. The algorithm provides a comprehensive score, indicating your listing’s effectiveness.
• Keyword Performance Rank (KPR): This metric benchmarks your listing against competitors, offering insights into your overall competitive position. It identifies where optimization efforts will have the most significant impact.

How To Get Started With Helium 10 Listing Builder

Now, it’s time to get used to the Listing Builder suite of tools. Let’s see how user-friendly and powerful the tool is.

Step 1: Access the Listing Builder

Log in to your Helium 10 account and click Listing Builder under the “Tools” dropdown.

Step 2: Start a New Listing

Here, I will start with creating from scratch for beginners.

• Selecting the correct marketplace (e.g., Amazon.com for the US) ensures that all further steps are tailored to the specific requirements and audience of that market. 
• If you already have the product’s ASIN, you can input it in the designated field, but having an ASIN isn’t necessary to begin creating your new listing.

Step 3: Create a Keyword List

First and foremost, you need to set up your word bank for the listing. There are 3 options for users to add keywords:

• Add From My List: This option allows integration with keyword lists already created by the Helium 10 Keyword Research tool, ensuring that previously gathered keyword data can be utilized efficiently, saving time.
• Get Keyword Suggestions: By entering competitor ASINs, users can derive valuable keyword suggestions. It leverages competitive analysis to identify high-performing keywords. It works when you have a list already.
• Manually Add Keywords: This option provides flexibility for users who prefer to tailor their keyword list manually. It caters to specific strategies and niche insights that automated tools might overlook.

Once you add your keywords, they show up in the keyword bank with the tracking of search volume and competitor performance index metric.

Step 4: Build the Listing

Next, the main work comes. You must input the Listing Details in each field to start optimizing.

• Product Title, Bullet Points, Description, Search Terms, Subject Matter: These fields allow for detailed and specific input, ensuring that each aspect of the product listing is thoroughly optimized. The visibility of the keyword bank during this process helps integrate essential keywords seamlessly.

In this stage, you can use the “Write it for me” function to leverage AI to create your product listing to generate the title, bullet points, and description. Remember to input detailed product information, including characteristics, name, target audience, and brand name.

The output may not always be perfect; thus, review and edit the AI-generated content before using it in your Amazon listings.

Once filled, the system then offers actionable metrics and insights, guiding users to make data-driven decisions to enhance their listings.

• Listing Quality Score: The score provides immediate feedback on the listing’s adherence to best practices, ensuring that users can make necessary adjustments to enhance quality and compliance.
• Generated Search Volume: It compares the monthly search volume of the keywords used in the listing with the total available search volume and then provides insights into the potential visibility and reach of the listing.

Step 5: Finalize the Listing

Last but not least, to ensure no critical aspects are overlooked, take a careful look at:

• Review Best Practices: The checklist in the Best Practices section above ensures that all essential elements of a competitive listing are met. This feature acts as a final quality control measure before publishing the listing.
• Review the Keywords Performance: Click on “Keyword Performance”, which is a powerful tool to actually define how many keyword phrases in your Amazon listing incorporate a specific root keyword

• Complete Listing: Clicking the “Finish” button finalizes the process, making the listing ready for Amazon. This step consolidates all previous efforts and ensures that the listing is fully optimized and compliant.

Optimize the Listing 

If you already have a product list and want to optimize it seasonally, you can link their existing Amazon listings using ASINs through your Amazon Seller Central account, allowing them to apply the same robust optimization features used for new listings. 

This capability ensures that all listings, new or old, can benefit from Helium 10’s advanced optimization tools.

Generate AI Images

Interestingly, the Helium 10 Listing Builder is equipped with an AI image generator to transform how Amazon sellers create product images. 

Just by inputting product details, the tool generates a caption and then an image. Though it takes a few minutes to create, the result is a personalized and visually appealing image.

Who Is The Helium 10 Listing Builder For?

The Helium 10 Listing Builder is best suited for:

• New Amazon sellers who want to create high-quality listings
• Experienced sellers with limited time
• Sellers with a large number of products
• Private label sellers who need to create unique and compelling product descriptions that showcase their brand and products
• Sellers struggling with keyword optimization

​​Helium 10 Listing Builder: A Case Study

To get real experience with Helium 10 Listing Builder, I will bring a case study from Ecomcy, a UK-based Amazon and Walmart marketing agency that leveraged the tool to enhance their clients’ Amazon listings and achieve significant sales growth. 

The owner of Ecomcy has shared that the agency struggled to help smaller businesses expand beyond Amazon due to high costs and competitive pressure. Their clients needed better visibility and effective listing management to succeed.

They have come up with a strategic plan about what they are going to do with Helium 10’s Listing Builder pack of tools:

• Keyword Optimization: Utilizing Helium 10’s Cerebro and Magnet tools, Ecomcy refined keyword lists to include long-tail keywords, reducing PPC costs and improving search specificity.
• Listing Creation and Enhancement: With the Listing Builder, Ecomcy crafted optimized listings by integrating high-priority keywords into titles, bullet points, and descriptions. The tool’s AI capabilities helped create engaging and accurate product descriptions.
• Continuous Monitoring: Using the Listing Analyzer, Ecomcy regularly assesses listing performance, making necessary adjustments to keep content updated and optimized.

After all, everything comes with expectations, and here is what they have achieved:

• Ecomcy achieved a 15% increase in conversion rates for their clients by optimizing listings for better visibility and appeal.
• The comprehensive tools saved Ecomcy and their clients approximately 35 hours per week, allowing them to focus on other business areas.
• Some clients experienced revenue boosts of up to $75,000, significantly benefiting from the enhanced listings.

The case study of Ecomcy’s use of Helium 10’s Listing Builder demonstrates the value of leveraging advanced tools for Amazon listing optimization.  The strategic use not only enhanced listing visibility but also saved considerable time to focus on other critical aspects of their business.

Tips for Maximizing the Effectiveness of Helium 10 Listing Builder

To fully leverage the capabilities of the Listing Builder, consider these key strategies:

• Keep Listings Fresh: Regularly update your listings to stay competitive and address changing customer preferences.
• A/B Testing: Experiment with different titles, bullet points, and descriptions to determine the most effective combinations for your products.
• Stay Updated: Monitor emerging trends and new keywords in your category to ensure your listings remain relevant and optimized.
• Use Comprehensive Keyword Research: Utilize the available Helium 10 tools to gather a robust list of relevant keywords and refine them to remove duplicates and focus on the most important terms.
• Optimize for Mobile: Ensure that your product listings are mobile-friendly since a significant portion of Amazon shoppers use mobile devices. Pay attention to how the content appears on smaller screens.
• Focus on High-Impact Areas: Prioritize optimizing your product title and the first bullet point, as these are the most visible parts of your listing and have the greatest impact on customer decisions.

Bottom Line

Helium 10’s Listing Builder is more than just a tool for adding better keywords or simplifying the listing process. It’s a powerful asset that enhances your visibility, attracts potential buyers, and drives increased sales. You should start using Helium 10 Listing Builder and see how it can transform your Amazon listings into high-converting sales engines.

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