Helium 10 Pricing & Discounts You Need to Know Before Subscribing
Helium 10 stands out as a leading solution for Amazon sellers to succeed, offering various pricing plans to fit different budgets and goals. But before you subscribe, it’s crucial to understand what each plan entails and how to get the most value for your money.
In this article, I’ll break down Helium 10’s pricing structure, highlight key features, and reveal my exclusive discounts. After reading this, you’ll decide which plan you should get. Now, let’s dig in!
How Much Is Helium 10? A Detailed Pricing Breakdown
Helium 10’s pricing structure is designed to be flexible and scalable, catering to a wide range of Amazon sellers, from beginners to experienced professionals.
The below table will sum up the cost of Helium 10:
Starter | Platinum | Diamond | |
Monthly subsciption | $39 | $99 | $279 |
Monthly subscription | $29/month ($348/year) | $79/month ($948/year) | $229/month ($2748) |
Add-on services | Starting at $99 per month | ||
My exclusive discounts | 20% Off for 6 Months: AVADA20 10% Off Every Month: AVADA10 |
If you didn’t know, once you sign up, you automatically access the Helium 10 free plan, which lasts forever with limited tools. This option is perfect for sellers wanting to learn what this tool is about and if it’s worth subscribing to.
You can also save up to 25% when opting for annual billing, making it a cost-effective option for long-term use. All Helium 10 plans come with a 7-day money-back guarantee for your first payment, and don’t forget to use my discount codes to save even more!
Make sure to check out my detailed article about how to use Helium 10 coupons to get these special deals.
If you’re a larger company, Helium 10 also offers two other plans: Supercharge Your Brand and Enterprise. These plans have even more advanced features, but you’ll have to contact Helium 10 directly to find out the pricing details.
What’s Included In Each Helium 10 Pricing Plan?
Starter
The Starter Plan of Helium 10 costs $29/month (billed annually) or $39/month (billed monthly) and provides a range of basic tools, making it a suitable entry-level option for those new to Amazon selling or looking to sell their first products.
Here are the key features included:
Category | Tool | Usage Limitations |
Product Research | Black Box | 20 lifetime uses |
Xray | Available | |
Xray for Walmart | Limited | |
Review Insights | Available | |
Product Launchpad | Limited | |
Keyword Research | Cerebro | 2 daily uses |
Cerebro for Walmart | Limited | |
Magnet | Limited | |
Magnet for Walmart | Limited | |
Xray Keywords | 5 uses | |
Listing Optimization | Listing Analyzer | 2 monthly uses |
Listing Builder | Limited | |
Scribbles | Limited 30-day use | |
Frankenstein | Limited 30-day use | |
Operations | Alerts | 2 ASINs |
Inventory Management | 1 use | |
Analytics | Market Tracker | 1 market |
Profits | Full access | |
Profits for Walmart | Available | |
Learning | Freedom Ticket (FBA Training Course) | No cost |
Additional Perks | Multi-user login | 1 |
Seller Central Accounts | 2 tokens | |
Add-ons | AdtomicMarket Tracker 360 |
Platinum
If you are more serious about establishing and running a business on Amazon or Walmart, the Platinum plan, which costs $79/month (billed annually) or $99/month (billed monthly), is a worthwhile investment to grow your business.
It includes all the features of the Starter Plan, along with additional tools and expanded usage limits that are essential for more capable users.
Category | Tool | Usage Limitations |
Product Research | Black Box | 250 uses per day |
Xray | Available | |
Xray for Walmart | Available | |
Review Insights | Available | |
Product Launchpad | Available | |
Keyword Research | Cerebro | Full Access |
Cerebro for Walmart | Available | |
Magnet | Full Access | |
Magnet for Walmart | Available | |
Xray Keywords | Up to 500 uses | |
Keyword Sales | Available | |
Advanced Brand Analytics | Available | |
Insights Dashboard | Dashboard Access | Available |
My Products | 20 ASINs | |
Listing Optimization | Listing Analyzer | 50 uses per month |
Listing Builder | 20 lifetime uses (no Amazon sync) | |
Scribbles | Full Access | |
Frankenstein | Full Access | |
Operations | Alerts | 20 ASINs |
Follow Up | 5000 emails/month | |
Inventory Management | Up to 40 SKUs | |
Analytics | Market Tracker | Up to 3 markets |
Profits | Available | |
Profits for Walmart | Available | |
Keyword Tracker | 500 keywords | |
Keyword Tracker for Walmart | 100 keywords | |
Learning | Freedom Ticket (FBA Training Course) | Unlimited access |
Amazon PPC Academy | Token connected | |
Additional peaks | Multi-User Login | 1 |
Seller Central Accounts | Connect up to 2 | |
Add-ons | Keyword TrackerAdtomicMarket Tracker 360 |
This is the most popular plan of Helium 10. It provides access to a wide range of essential tools at a mid-range price point. If you want to make the most of your Amazon business and plan to scale up in the near future, I’d recommend subscribing to this plan.
Diamond
The Diamond plan is a comprehensive suite of tools designed for experienced Amazon sellers looking to maximize their growth and stay competitive in the marketplace. With a cost of $229/month (billed annually) or $279/month (billed monthly), it provides access to all Helium 10 tools and higher limits for several key tools.
Its robust range of features consists of:
Category | Tool | Usage Limitations |
Product Research | Black Box | 250 uses per day |
Xray | Full Access | |
Xray for Walmart | Available | |
Review Insights | Available | |
Product Launchpad | Available | |
Keyword Research | Cerebro | Full Access |
Cerebro for Walmart | Available | |
Magnet | Full Access | |
Magnet for Walmart | Available | |
Xray Keywords | Full Access | |
Keyword Sales | Available | |
Advanced Brand Analytics | Available | |
Listing Optimization | Listing Analyzer | 150 uses per month |
Listing Builder | AI-enhanced 300 lifetime uses with Amazon sync | |
Scribbles | Full Access | |
Frankenstein | Full Access | |
Operations | Alerts | 200 ASINs |
Follow Up | 15,000 emails/month | |
Refund Genie | Full Access | |
Inventory Management | Full Access | |
Business Valuation | Available | |
Analytics | Market Tracker | Up to 5 markets |
Profits | Available | |
Profits for Walmart | Available | |
Keyword Tracker | 2500 keywords | |
Keyword Tracker for Walmart | 250 keywords | |
Learning | Freedom Ticket (FBA Training Course) | Full Access |
Amazon PPC Academy | Full Access | |
Exit Ticket | Full Access | |
Additional Perks | Multi-user Login | 5 |
Seller Accounts | 5 tokens | |
Monthly Expert Training | Available | |
In-Person Workshops | Available | |
Private Facebook Group | Available | |
Add-ons | Keyword TrackerAdtomicMarket Tracker 360Elite |
This plan also suits experts, marketing-focused sellers, multi-account managers, high-growth sellers, and data-driven sellers aiming for rapid expansion and optimization of their business performance.
Supercharge Your Brand
The Supercharge Plan is the most top-tier and all-inclusive solution designed for enterprises and agencies aiming for unparalleled growth. It has a custom pricing, so you need to contact Helium 10 sales representatives for more details.
This plan significantly expands the features of the Diamond Plan, offering multi-user access and advanced tools.
Category | Tool | Usage Limitations |
Product Research | Black Box | 500 uses per day |
Xray | Full Access | |
Xray for Walmart | 5000 requests | |
Keyword Research | Cerebro | Full Access |
Cerebro for Walmart | Full Access | |
Magnet | Full Access | |
Magnet for Walmart | Full Access | |
Listing Optimization | Listing Analyzer | 300 uses per month |
Listing Builder | 300 AI-enhanced product listings with Amazon sync | |
Scribbles | Full Access | |
Frankenstein | Full Access | |
Operations | Alerts | Up to 5000 ASINs |
Follow Up | 50,000 emails/month | |
Inventory Management | Full Access | |
Business Valuation | Full Access | |
Analytics | Market Tracker | Up to 15 markets |
Profits | Full Access | |
Profits for Walmart | Full Access | |
Keyword Tracker | 10,000 keywords | |
Keyword Tracker for Walmart | Available | |
Learning | Freedom Ticket (FBA Training Course) | Full Access |
Amazon PPC Academy | Full Access | |
Exit ticket | Full Access | |
Additional Perks | Seller Accounts | 25 tokens |
Multi-User Login | Up to 25 users | |
Insights Dashboard | Full Access | |
Insights and Recommendations | Full Access | |
Monthly Expert Training | Full Access | |
Add-ons(Marketing) | Adtomic | Available |
Market Tracker 360 | Available | |
Elite | Available |
Add-ons to Enhance Helium 10 Subscription
Besides the core subscription plan, Helium 10 also provides an optional package with essential enhancements.
- Adtomic – AI-Powered PPC Tool (from $199/month)
Available at:
- No cost for Supercharge Your Brand plan members and Diamond Bundle
- For the Starter, Platinum, or Diamond plan, it would cost
- $399/month if ad spend is $20k/month ( plus 2% of Ad Spend > $20k)
- $199/month if ad spend is $10k/month ( plus 2% of Ad Spend > $10k)
Interestingly, they offer a Bundle Offer, which is the Adtomic & Diamond Bundle, starting at $349/month (with an annual plan)
Adtomic comes with the ability to
- Simplify PPC campaign management with AI-driven insights
- Enhance ad performance and ROI through automation and optimization
- Improve keyword visibility.
- Elite – Exclusive training (from $99/month)
Available at: Only for Diamond and Supercharge Your Brand at a price from $99 per month
With Elite, sellers can
- Access to exclusive networking opportunities and training sessions
- Include monthly expert coaching, in-person workshops, and private Facebook groups
- Get invaluable insights and strategies from industry experts
- Facilitate networking with other successful sellers
- Stay ahead of the competition with advanced techniques
- Market Tracker 360 – Market Intelligence (from $500/month)
Available at: all plans with a price starting at $500 per month
This powerful tracker tool can strongly help users:
- Provide the most accurate market insights to grow your business
- Outperform competitors with detailed market analysis
- Access to advanced tools for tracking market trends and dynamics
- Make informed decisions based on comprehensive market data
- Supports strategic planning and market positioning
- Keyword Tracker (from $19/month)
Available at: Platinum, Diamond, and SuperCharge Your Brand starts at $19/month
The tool is able to
- Extend keyword tracking beyond standard plan offerings
- Allow for more precise monitoring of keyword performance
- Enhance SEO strategies and help maintain competitive rankings
Which Helium 10 Plan Is Suited For You?
- Starter Plan: New sellers and those with a limited budget who are just starting to build their Amazon business with several products.
- Platinum Plan: Growing businesses and sellers who want a comprehensive suite of tools for product research, keyword research, listing optimization, and inventory management.
- Diamond Plan: Established sellers and larger businesses who need advanced tools and higher limits for scaling their Amazon operations.
- Supercharge Your Brand and Enterprise Plan: Large enterprises, high-volume sellers, and agencies who need customized solutions tailored to their specific needs.
Helium 10 Pricing vs Competitors
Currently, on the market, there are several prominent tools for Amazon sellers, including Helium 10, Jungle Scout, and SellerApp. So, what are their pricing and competitive advantages? Let’s take a glance at the quick comparison in the following:
Criteria | Helium 10 | Jungle Scout | SellerApp |
Monthly Billing | $39 – $279+ | $49 – $199+ | $99 – $149+ |
Annual Billing | $29/mo- $229/mo+ | $29/mo – $129/mo+ | $39/mo – $50/mo+ |
Free Trial/Plan | Free plan available | No (7-day money-back guarantee) | 7-day free trial under the Freemium plan |
Add-ons Services | From $99 | From $189 | From $200 |
Features in Basic Plan | 20 uses Black Box Xray 2 uses Listing analyzer 1 Market tracker | 20 Product Tracker 30 Opportunity Finder 30 Supplier Database 1 month of historical data | Product Research Keyword Research Listing Optimization Alerts |
Features in Advanced Plan | Black Box 500 uses 5000 Insights ASIN 10,000 SKUs inventory 10,000 keywords tracker | 1000 Product Tracker Unlimited Opportunity Finder 2 years of history keyword data 5000 keywords rank Tracker | Advanced Product Research AI-Powered Recommendations Advertising Automation Business Intelligence Advanced Analytics |
Overall, Helium 10’s pricing is the most competitive and well-diversified choice, with robust features suitable for various stages of e-commerce growth. While it may be pricier than some competitors at the more advanced plans, the extensive capabilities and add-ons absolutely justify the investment.
Bottom Line
I hope my detailed article on Helium 10 pricing plans has helped you figure out which one is right for your business. I recommend you sign up and use your free account and give it a thorough test drive for the first 30 days to decide whether the tools will be valuable for you. Then, you can upgrade to one of the paid plans. Don’t forget to use my discount codes to save some money on your subscription!
FAQs
No. Helium 10's pricing primarily includes the costs outlined in their plan tiers. However, there are additional fees for certain add-ons and advanced features.
Yes, but it depends on the plan. Starter and Platinum provide only 1 user, while Diamond allows up to 5 users, and the Supercharge Plan supports up to 25 users. If you need additional users, you may need to contact Helium 10 for custom arrangements or subscribe to at least the Diamond plan or higher.
Helium 10 accepts several major credit card payment methods, including Visa, Mastercard, Discover, American Express, and UnionPay. These payments are processed through Stripe, a secure payment gateway.
Yes, Helium 10 can also be used for marketplaces other than Amazon, including Walmart.
Helium 10 provides customer support through live chat, email, and a contact form. Their Help Center offers FAQs and informative articles for quick answers. Customer service response times are generally fast and helpful.