How to Use Helium 10 For Amazon Product Research (Detailed)

Let’s take a look at how you can use Helium 10 product research tools to find profitable product opportunities on Amazon!

Key Takeaways

3 steps to use Helium 10 for Amazon product research:

• Step 1: Discover product opportunities with Black Box
• Step 2: Analyze specific products with Xray
• Step 3: Understand historical trends with Trendster

What is Helium 10 for Product Research? 

Helium 10 for Product Research is a set of tools that helps Amazon sellers find profitable products, analyze market trends, and understand their competition. It’s designed to make it easier for sellers to identify the best products to sell and how to optimize their listings to attract more customers.

Here are Helium 10’s Amazon product research tools:

• Black Box
• Xray
• Trenster

Helium 10’s Product Research Tools

Here is a quick snapshot of how to use Helium 10 for product hunting:

Black Box

Black Box in Helium 10 is a product research tool that helps Amazon sellers find profitable, low-competition products. By using specific search criteria, sellers can quickly discover high-demand products that fit their business needs.

Black Box is ideal for discovering new product opportunities by searching through a vast database with specific criteria. 

Xray

Xray is a product research tool within Helium 10 that provides detailed insights into the performance of products on Amazon. It offers a quick snapshot of key metrics like sales estimates, revenue, and historical trends, helping sellers make informed decisions about which products to sell.

Unlike Black Box, Xray provides detailed, real-time analysis of individual product performance directly from Amazon pages. 

Trendster

Trendster is a product research tool within Helium 10 designed to help Amazon sellers understand the historical performance of products. By tracking sales trends over time, Trendster provides valuable insights into seasonal patterns and market fluctuations, enabling sellers to predict future demand and make informed decisions.

How to Use Helium 10 for Product Research

Many people think they can pick products themselves, but making decisions based on anecdotal data is like gambling. Helium 10 provides detailed data to make informed decisions, avoiding the gamble. This powerful tool helps with all three stages of how to find products on Helium 10.

You can take a look at this video on how to hunt products on Helium 10.

Here’s a simpler guide:

Step 1: Discover Product Opportunities with Black Box

How do you use Helium 10 to find products? My answer is: Use the Black Box feature of Helium 10. Black Box helps you find high-demand, low-competition products. Here’s how to start:

1. Access Black Box: Log into your Helium 10 account and navigate to the “Black Box” tool under “Product Research.”

2. Set Your Search Criteria:

• Category: Choose the category relevant to your niche (e.g., “Appliances”).
• Price Range: Set between $20 and $50 to avoid high competition and ensure higher profit margins.
• Monthly Sales: Enter a range to find products generating significant revenue (e.g., $10,000 – $50,000).
• Review Count: Set a maximum to find products that need improvement (e.g., <100 reviews).
• BSR (Best Seller Rank): Use this to find less competitive products.
• Save Filter Presets: Save your settings to use them again in the future.

3. Conduct the Search: Click the “Search” button to generate a list of products that meet your criteria.

4. Analyze Results: Review the list and focus on products with high demand and low competition.

After that, you can finally identify potential products that have a high chance of success on Amazon.

Step 2: Analyze Specific Products with Xray

Xray provides detailed insights into the performance of specific products. Here’s how:

1. Open an Amazon Product Page: Navigate to the product page you want to analyze on Amazon.

2. Launch Xray: Click on the Helium 10 icon in your Chrome toolbar and select “Xray.”

3. View Product Data: Xray will display metrics like monthly sales, revenue, and review count.

4. Analyze the Data: Assess the product’s performance to determine its viability for your inventory.

5. Checking Key Metrics:

• Monthly Sales: Ensure the product has consistent sales.
• Review Count: Too many reviews might indicate high competition.
• Net Profit: Use Helium 10 to calculate estimated profit margins, considering FBA fees and manufacturing costs.

Step 3: Understand Historical Trends with Trendster

Trendster helps you understand the historical performance of products, revealing seasonal patterns and market fluctuations. Here’s how:

1. Access Trendster: Log into your Helium 10 account and go to the “Trendster” tool under “Product Research.”

2. Enter Product Information: Input the ASIN (Amazon Standard Identification Number) of the product you want to analyze.

3. Analyze Historical Data: Trendster will display the product’s historical sales data, including sales rank, price changes, and review trends.

4. Identify Trends: Look for patterns such as seasonal spikes or consistent growth.

5. Use Insights: Plan inventory and marketing strategies based on these insights.

6. Monitoring Trends: Use Helium 10 to track the product over time. Analyze sales graphs to check for seasonal trends. Verify that the product meets your criteria consistently.

With Trenster, you can finally predict future demand and make strategic decisions on inventory and marketing.

Must Track Metrics in Helium 10 Product Research

1. Black Box

• Monthly Revenue: Ensure the product generates significant revenue.
• Price Range: Set a range that allows for a good profit margin while avoiding high competition.
• Review Count: Lower review counts can indicate less competition.
• Best Seller Rank (BSR): Lower BSR indicates better-selling products, but too low may mean high competition.
• Review Rating: Find products with lower ratings that you can improve upon.

2. Xray

• Sales Volume: Check the number of units sold monthly to gauge demand.
• Revenue: Understand the potential earnings from the product.
• Review Count: Assess the competition by looking at how many reviews top listings have.
• Review Rating: Identify areas for improvement by looking at the average ratings.
• Price: Ensure the product is priced competitively while maintaining profitability.
• Net Profit: Calculate profit margins after considering FBA fees, shipping, and manufacturing costs.
• Listing Quality Score (LQS): Evaluate the quality of product listings to identify areas for improvement.

3. Keyword Tracker and Alerts

• Keyword Rankings: Monitor how well your product ranks for specific keywords.
• Sales Trends: Track sales over time to identify seasonal trends and sales spikes.
• Review Velocity: Keep an eye on how quickly your product is gaining reviews.
• Inventory Levels: Ensure you have enough stock to meet demand and avoid stockouts.
• Price Changes: Monitor any price changes in your product and competitors’ products.
• Competitor Activity: Track changes in competitors’ listings, such as new reviews, price changes, and ranking shifts.

Top 3 Benefits of Helium 10’s Product Research Tools 

Stay out of overcrowded markets

By using Black Box, you can identify high-demand, low-competition products. This prevents you from entering markets that are overcrowded with competitors, where it’s hard to stand out and make sales.

Understand customer needs

Tools like Xray provide detailed insights into product performance, including sales trends and historical data. This helps you avoid investing in products with low or fluctuating demand, ensuring a more stable and profitable product selection.

Outshine your competitors

Competitor analysis tools allow you to see what your rivals are doing. This helps you find gaps in the market and opportunities to differentiate your products, giving you an edge over the competition.

Can I use Helium 10 tools for product research on Pinterest?

Yes, Helium 10 allows you to use Pinterest Trends for Amazon product research using helium 10. The “What’s Trending on Pinterest” feature helps you discover trending keywords and potential product ideas by analyzing Pinterest data.

How to Use Pinterest Trends for Amazon Product Research

1. Access the Pinterest Trend Finder
   • Log into your Helium 10 account.
   • On your main dashboard, scroll down to the “Research a Keyword” widget.
   • Look for the “What’s Trending on Pinterest” feature.
2. Explore Trending Keywords
   • Click on the “refresh” button to generate a new trending keyword.
   • These keywords are sourced from Pinterest Trends based on recent search volume increases.
3. Analyze the Keyword on Pinterest
   • Click on “Open in Pinterest” to view a graph showing the keyword’s trend over time on Pinterest.
   • This visualization helps you understand the keyword’s popularity trajectory.
4. Validate the Keyword on Amazon
   • Use Helium 10’s Demand Analyzer (part of the Chrome Extension) for the keyword.
   • Click “run analysis” to see how the keyword performs on Amazon in terms of search volume and competition.
5. Identify Product Opportunities
   • If the Pinterest trend suggests a non-product keyword (e.g., a recipe), think about the products associated with that idea (e.g., unique dishes or utensils).
   • Use Helium 10’s Black Box to further explore the keyword within Amazon, focusing on search volume and competition.
6. Expand Your Research with Magnet
   • Use the “Research a Keyword” widget to dive deeper into the keyword with Helium 10’s Magnet tool.
   • Apply advanced filters to find relevant Amazon keywords containing your target phrase and sort by search volume for the most popular terms.
7. Refine with Xray and Cerebro
   • While browsing Xray results, select an item and click “Run Keyword Search” to transfer it to Cerebro.
   • In Cerebro, set filters for minimum search volume and rank range to find high-performing keywords.

FAQs: Helium 10 Product Research

Final Thoughts

After reading this article about helium 10 product research for your Amazon business, we hope that you can use the product research tools smoothly.