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Helium 10 Starter: The Ultimate Review (Latest Update)

July 12, 2024
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

Just like you, many new sellers face the same fear of wasting money on complex tools they don’t understand. 

The Helium 10 Starter plan is designed to solve this problem.

With the Helium 10 Starter plan, you can confidently launch your Amazon business without breaking the bank or feeling lost.

Read on to learn everything you need to know about this plan, and how you could benefit from it. 

Key Takeaways

  • The Helium 10 Starter plan is best for new Amazon sellers at a budget-friendly price.
  • You can save 10-20% of the cost by using the codes: AVADA10 or AVADA20.
  • Despite limitations, you can optimize success with high-impact tools.

What Is Helium 10 Starter?

Helium 10 Starter is an entry-level subscription plan designed to equip new or smaller Amazon sellers with essential tools and training to kickstart their businesses.

It offers tools to help you:

  • Find profitable products: Research what sells well on Amazon.
  • Optimize your listings: Improve your product titles and descriptions for better visibility.
  • Manage your inventory: Keep track of your stock levels to avoid running out.
  • Learn the ropes: Get training on how to sell successfully on Amazon.
Helium 10 Starter is an entry-level subscription plan for smaller Amazon sellers

Features of Helium 10 Starter Plan

Product Research

Black Box

Black Box helps you find products that can sell well. Imagine feeling sure about your product choice. With Black Box, you can find popular items like yoga mats or resistance bands that have high demand and low competition. This means you have a better chance of success.

  • Usage: 20 Lifetime Uses
Black Box helps you find products that can sell well

Xray (Chrome Extension)

Xray shows how well a product is doing right on the Amazon page. Picture this: You find a cool kitchen gadget and want to know if it’s worth selling. Xray tells you how many people are buying it and how much money it makes. This helps you make smart decisions without guessing.

  • Usage: Full Access

Product Research

FeatureWhat It’s ForUsage
Black BoxFind profitable products20 Lifetime Uses
Xray (Chrome Extension)Evaluate product performanceFull Access

Keyword Research

Cerebro

Cerebro shows you the keywords that your competitors use. For example, if you sell water bottles, you can see which words other sellers use. With the Starter plan, you can check this twice a day. This helps you use the best keywords, making your products easier to find.

  • Usage: 2 Daily Uses
Cerebro shows you the keywords that your competitors use

Magnet

Magnet helps you find the best keywords for your product listings. If you sell office chairs, Magnet can find popular words like “comfy chair” or “desk chair.” Using these words in your listing means more people will find your products. This leads to more sales and less worry about being seen.

  • Usage: 2 Daily Uses

Here’s a video about what you can do to succeed with Magnet.

Xray Keywords

Xray Keywords helps you find the most important keywords for your products. Picture selling stylish phone cases and needing to know what buyers are searching for. Xray Keywords gives you the top keywords. This helps you reach more customers.

  • Usage: 5 Uses
FeatureWhat It’s ForUsage
CerebroFind competitor keywords2 Daily Uses
MagnetGenerate keyword lists2 Daily Uses
Xray KeywordsUncover relevant keywords5 Uses

Analytics

Market Tracker

Market Tracker lets you see how well your products are doing compared to others. Imagine you sell handmade candles. Market Tracker shows you how your candles are doing in the market. You can see trends and understand what’s popular. This helps you make smart decisions and stay ahead.

  • Usage: 1 Market
Market Tracker lets you see how well your products are doing compared to others

Profits

Profits help you keep track of your money. Picture this: You’re selling different products and want to know which ones make the most money. Profits show your earnings and expenses. You can see where you’re making money and where you need to cut costs. This helps you manage your finances and grow your business.

  • Usage: Full Access
FeatureWhat It’s ForUsage
Market TrackerMonitor market trends1 Market
ProfitsTrack earnings and expensesFull Access

Listing Optimization

Frankenstein

Frankenstein helps you clean up and organize your keywords. Think about having a messy pile of keywords. Frankenstein helps you sort them out, removing duplicates and unnecessary words. This means you have a clean list of keywords for your product listings.

  • Usage: Limited

Scribbles

Scribbles helps you use the best keywords in your product listings. Imagine writing a listing for a new kitchen tool. Scribbles shows you where to place important keywords. This makes your listing attractive to buyers and easy to find.

  • Usage: Limited

Listing Analyzer

Listing Analyzer checks your product listings against the best ones. Picture having a listing for a smart gadget that’s not selling well. Listing Analyzer compares it to top listings and tells you what to improve. This helps you make your listings more competitive.

  • Usage: 2 Monthly Uses

Watch this video to see how you can benefit from the Listing Analyzer feature.

Listing Builder

Listing Builder helps you create listings that are easy to find and buy. Suppose you’re launching a new fitness product. Listing Builder guides you through creating a listing. It ensures you include all the right elements and uses AI to enhance your listing. This makes the process easier and reduces stress.

  • Usage: Limited
FeatureWhat It’s ForUsage
FrankensteinClean up keyword listsLimited
ScribblesOptimize keyword placementLimited
Listing AnalyzerImprove product listings2 Monthly Uses
Listing BuilderCreate optimized listingsLimited

Operations

Alerts

Alerts help you stay on top of changes with your products. Imagine selling two types of phone accessories. Alerts notify you if there are any changes to your listings, like price changes or new reviews. This helps you quickly respond to issues and keep your products performing well.

  • Usage: 2 Products

Inventory Management

Inventory Management helps you keep track of your stock levels. Picture this: You have a limited number of handmade jewelry pieces. Inventory Management shows how much stock you have left. This helps you avoid running out of popular items or having too much of slow sellers.

  • Usage: Limited
FeatureWhat It’s ForUsage
AlertsMonitor listing changes2 Products
Inventory ManagementTrack stock levelsLimited

Add-Ons

Adtomic

Adtomic helps you optimize your Amazon ads. Imagine wanting to boost your sales with targeted advertising. Adtomic helps you create and manage ad campaigns that reach the right customers. It analyzes data and adjusts your ads to get the best results. This means you can increase your visibility and sales without wasting money.

  • Cost: Starting at $199 per month
Adtomic helps you optimize your Amazon ads

Market Tracker 360

Market Tracker 360 offers deep market analysis and insights. Imagine wanting to expand into new product categories. Market Tracker 360 gives you detailed data on market trends, competitor performance, and customer behavior. This helps you make smart decisions and stay ahead of the competition.

  • Cost: Starting at $500 per month
FeatureWhat It’s ForUsage
AdtomicOptimize Amazon adsStarting at $199/mo
Market Tracker 360In-depth market analysisStarting at $500/mo

Additional Perks

Multi-User Login

Multi-User Login allows you to share access with a team member. Imagine you have a partner helping you with your Amazon business. With Multi-User Login, they can access the tools and data they need without sharing their personal login. This makes collaboration easier and keeps your account secure.

  • Usage: 1 User

Connected Accounts

Connected Accounts lets you manage multiple Amazon accounts from one place. Imagine running different stores or selling in various markets. Connected Accounts allow you to switch between these accounts easily. This saves you time and reduces the hassle of logging in and out repeatedly.

  • Usage: 2 Accounts
FeatureWhat It’s ForUsage
Multi-User LoginShare access with team member1 User
Connected AccountsManage multiple Amazon accounts2 Accounts

Features Not Available in Helium 10 Starter Plan

While the Helium 10 Starter plan offers many useful tools, some advanced features are not included:

  • Keyword Sales: Helps you understand which keywords drive sales.
  • Advanced Brand Analytics: Provides detailed brand performance data.
  • Dashboard Access: Centralizes all your metrics and analytics.
  • My Products: Tracks and manages a large inventory of products.
  • Insights & Recommendations: Gives tailored advice based on your data.
  • Keyword Tracker: Monitors keyword ranking over time.
  • Keyword Tracker for Walmart: Tracks keyword performance specifically for Walmart listings.
  • Refund Genie: Automates the process of getting reimbursements from Amazon.
  • Follow-Up: Automates customer follow-up emails.
  • Business Valuation: Estimates the value of your business.
  • Elite: Offers exclusive features and benefits for top-tier sellers.
  • Monthly Expert Training: Provides regular training sessions with experts.
  • In-Person Workshops: Offers hands-on learning experiences.
  • Private Facebook Group: Access to a community of experienced sellers for support and advice.

Is Helium 10 Starter enough?

As a seasoned Amazon expert, I can say that while these advanced features are incredibly useful, they are not essential for beginners. The Helium 10 Starter plan includes the core tools needed to get started and see initial success.

For new sellers, focusing on mastering the basics—such as product research, keyword optimization, and basic listing management—is crucial.

These fundamentals will build a solid foundation for your business.

The advanced features not included in the Starter plan, like advanced analytics and automation tools, become more valuable as your business scales and your operational complexity increases.

In the early stages, the primary goal should be to understand the market, optimize listings, and start generating sales.

Once you have a steady flow of revenue and a growing product catalog, upgrading to access advanced features will make more sense.

These tools can then help streamline operations, provide deeper insights, and drive greater efficiency, ultimately supporting significant business growth.

Helium 10 Starter Pricing 

Monthly Subscription: $39 per month

If you want flexibility, the monthly plan is $39. This is great if you want to test the waters. You get all the essential tools and training to start your Amazon business.

Annual Subscription: $29 per month

The annual plan saves you money. It costs $29 per month when you pay for a year. This is perfect if you are committed to growing your Amazon business. You can save up to $120 a year with this option.

If you are worried about the high cost and long-term commitment, you can go with the $39 monthly plan to see if it works for you. If you like it, switch to the annual plan to save money. This flexibility reduces risk and lets you invest with confidence.

The annual plan saves you money

How to Get Started with Helium 10 Starter Plan

Starting your journey with Helium 10 is simple and straightforward. Here’s a step-by-step guide to help you sign up for the Helium 10 Starter plan and begin using the essential tools to grow your Amazon business.

Step 1: Visit the Helium 10 Website

First, click here to go to the Helium 10 website

Step 2: Enter the discount codes

You can choose one of these two discount codes.

  • To get 20% off for 6 months, use the code: AVADA20
  • To get 10% off every month, use the code: AVADA10
You can choose one of these two discount codes

Step 3: Select the Starter Plan

Once you’re on the Helium 10 homepage:

  1. Navigate to the Pricing Page: Look for the “Pricing” tab at the top of the page and click on it.
  2. Choose the Starter Plan: Scroll down to find the “Starter” plan. You’ll see two options:
    • Monthly Billing: $39 per month
    • Annual Billing: $29 per month
Select the Starter Plan

Step 4: Click “Buy Now”

After deciding which billing option suits you best, click the “Buy Now” button under the Starter plan. This will take you to the sign-up page.

Step 4: Create Your Account

On the sign-up page, you’ll need to create an account:

  1. Enter Your Email: Provide a valid email address that you use regularly.
  2. Set a Password: Choose a strong password to keep your account secure.
On the sign-up page, you’ll need to create an account

Step 5: Enter Payment Details

Next, you’ll need to enter your payment information:

  1. Payment Method: Select your preferred payment method (credit card, PayPal, etc.).
  2. Billing Information: Fill in your billing details, including your name, address, and card information.
you’ll need to enter your payment information

Step 6: Review and Confirm

Before finalizing your purchase:

  1. Review Your Plan: Double-check that you’ve selected the correct plan and billing option.
  2. Read the Terms: Make sure to read and understand the terms of service.

Step 7: Complete Your Purchase

Once you’ve reviewed everything:

  1. Click “Complete Purchase”: Finalize your subscription by clicking the button.
  2. Confirmation: You’ll receive a confirmation email with details about your subscription.
Complete Your Purchase

Step 8: Login and Get Started

Now that you’re all set up:

  1. Log In: Use your email and password to log in to your new Helium 10 account.
  2. Explore: Start exploring the dashboard and familiarize yourself with the tools available in the Starter plan.

Who Is Helium 10 Starter Plan Best For and Who’s Not

Helium 10 is Best For:

  • New Sellers: Perfect for beginners with essential tools for starting out.
  • Budget-Conscious Entrepreneurs: Affordable at $29/month (annually) or $39/month (monthly).
  • Small-Scale Sellers: Ideal for managing a small number of products.
  • Experimenters: Great for testing Helium 10’s tools without a big commitment.

Helium 10 is Not Best For:

  • Experienced Sellers: Too basic for those with advanced needs.
  • Large-Scale Operations: Lacks advanced inventory and market tracking.
  • Data-Driven Businesses: Missing in-depth analytics and recommendations.
  • Those Needing Continuous Training: No monthly expert training or community support.

How to Save on Helium 10 Starter Plan Purchase

Finding the right tools to boost your Amazon business is essential, and saving money while doing so is always a bonus. Here are some tips on how you can save on your Helium 10 Starter plan purchase:

Opt for Annual Billing

One of the easiest ways to save on the Helium 10 Starter plan is by choosing the annual billing option.

  • Cost: $29 per month (billed annually)
  • Savings: By paying annually, you reduce the monthly cost from $39 to $29. This means you can save $120 over the course of a year compared to the monthly plan.

Use Promo Codes for Discounts

Helium 10 offers promo codes that can help you save even more on your subscription.

  • Current Offers:
    • 20% Off for 6 Months: Use the code AVADA20 to get 20% off for the first six months.
    • 10% Off Every Month: Use the code AVADA10 to get 10% off every month.

Tips for Maximizing the Helium 10 Starter Plan Despite Its Limitations

The Helium 10 Starter plan offers essential tools for new Amazon sellers, but it does have some limitations. Here’s how you can strategically maximize the benefits of this plan and work around its limitations.

1. Strategic Use of Product Research Tools

Black Box and Xray are powerful but limited tools.

  • Black Box: With only 20 lifetime uses, make each search count. Focus on niche markets with less competition and higher profit margins. For example, if you are interested in the fitness market, use one search to explore sub-niches like yoga accessories or home gym equipment.
  • Xray: Since Xray is unlimited, use it extensively. For example, if you find a potential product like resistance bands, use Xray to check sales data, revenue, and reviews for multiple listings. This helps you validate your findings from Black Box.

2. Effective Keyword Management

Cerebro and Magnet have daily use limits.

  • Cerebro: Use your two daily searches to analyze your top competitors. For example, if you sell eco-friendly water bottles, find the top sellers in this niche and use Cerebro to discover which keywords they rank for. Prioritize these keywords in your listings.
  • Magnet: Use your two daily searches to generate comprehensive keyword lists. Focus on long-tail keywords like “reusable water bottle with straw” that have less competition but high relevance. Rotate your keyword research focus each day, such as one day focusing on “reusable water bottles” and the next on “eco-friendly bottles.”
Effective Keyword Management

3. Enhance Listings Within Limits

Scribbles and Frankenstein have limited access.

  • Scribbles: During the limited access period, optimize your most important listings first. For example, start with your best-selling products to ensure they are optimized for search visibility. Take screenshots or notes of keyword placements and strategies to replicate manually later.
  • Frankenstein: Use this tool to refine your keyword lists during the trial period. For example, if you have a list of 100 keywords for “office chairs,” use Frankenstein to remove duplicates and irrelevant terms, creating a clean, efficient list to use in your listings.

4. Optimize Listings Efficiently

Listing Analyzer and Listing Builder have limited uses.

  • Listing Analyzer: Use your two monthly uses strategically. For example, analyze a high-potential product like a smart home device that isn’t performing well. Implement the recommended changes, such as improving images or bullet points, and track the improvements.
  • Listing Builder: Focus on creating high-quality listings for your most promising products. For example, when launching a new fitness product, use the AI suggestions to optimize the title, bullet points, and description to make it more attractive and effective.

5. Monitor and Adapt

Market Tracker and Profits are invaluable tools with certain limits.

  • Market Tracker: Since you can track only one market, choose the market that is most crucial to your business. For example, if you sell handmade candles, set Market Tracker to monitor this niche. Regularly review the trends and adjust your strategies, such as introducing new scents based on popular trends.
  • Profits: Use this tool to maintain a clear picture of your finances. Regularly update and review your earnings and expenses. For example, track how much you spend on inventory versus your sales revenue to identify cost-saving opportunities and areas where you can increase profitability.

6. Stay Alert and Organized

Alerts and Inventory Management are essential but limited.

  • Alerts: Set up alerts for your two highest-performing or most critical products. For example, if you sell phone accessories, set alerts for your best-selling phone case and screen protector. This ensures you can quickly address any changes or issues.
  • Inventory Management: Keep detailed records of your inventory manually to supplement the limited tool. Regularly audit your stock levels and sales trends. For example, if handmade jewelry is a best-seller, ensure you track inventory closely to avoid running out.

Conclusion

So, that’s all about the Helium 10 Starter Plan. I hope you find everything you need and that you will make an informed decision!

FAQs: Helium 10 Starter

The Platinum plan includes more advanced features like extended keyword tracking, advanced analytics, and additional tools for larger inventories compared to the Starter plan.

No, you need an Amazon account to fully use Helium 10's features.

Yes, Helium 10 offers monthly payment options for all their plans.

Yes, the Helium 10 Starter plan allows for 1 user, but higher plans like Platinum and Diamond offer multi-user access.


Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.