Helium 10 Tutorial: Essential Tools for Every Amazon Seller

Are you struggling to optimize your Amazon FBA business? I was too, until I discovered Helium 10. This powerful software suite transformed the way I manage my Amazon store. In this tutorial, I’ll share my experience and guide you on how to make the most of each Helium 10 tool to boost your Amazon business. Follow along, and you’ll see significant improvements in your store’s performance.

What is Helium 10?

Helium 10 is a comprehensive suite of tools designed to optimize Amazon account management for sellers and marketing agencies. This all-in-one platform includes numerous tools to streamline your operations, increase sales, and maximize profits, such as product research, keyword research, listing optimization, and advertising optimization. 

Getting Started with Helium 10

Ready to experience your Amazon FBA business with Helium 10? Follow these steps to get started and unlock the full potential of this powerful tool suite.

Step 1: Creating an Account

To begin, create a free Helium 10 account. There’s no cost to register, and you won’t need to provide a credit card. Simply click the blue “sign up for free” button, enter your email and password, and follow the verification instructions sent to your email address.

If you have any questions during this process, feel free to contact their excellent customer service team at support@helium10.com. They’re available 24/7, so you can get assistance anytime!

After registering, you find yourself in the Helium 10 dashboard. It might be overwhelming initially, but you will see a top navigation bar, a sidebar on the left, and blocks of tool information in the center of the screen. 

Step 2: Install the Chrome Extension

Next, you will add the Helium 10 Chrome extension to your toolkit. You can find it by clicking here to visit the Helium 10 Chrome extension’s download page or searching for “Helium 10” in the Chrome web store. 

Click “Add to Chrome” to install the Helium 10 Chrome Extension.

This free extension is like your personal guide when you’re on Amazon. It pops up automatically in your browser to show you important information like monthly sales history, pricing trends, rankings, product review analytics with keyword search capabilities, and more.

Plus, the Helium 10 Chrome Extension has a Profitability Calculator, allowing you to copy ASINs (Amazon Standard Identification Numbers) for rapid data compilation. It’s super easy to know product codes, see potential profits, and find those products on Alibaba.com for sourcing.

Step 3: Use the Pro Training Videos Source

Helium 10 offers much information, which can be confusing at first. But learning how to use it is key to doing well on Amazon. 

Their Chief Brand Evangelist and Director of Training, Bradley Sutton, collaborates with other Helium 10 experts to provide detailed tutorials. These Helium 10 academy videos walk you through each tool’s features and demonstrate practical applications for various tasks and strategies.

You can access their websit Pro Training page or your Helium 10 dashboard. Each tool has videos that you can watch, pause, and revisit as needed.  They don’t just want you to know their tools, they want you to know how to use them to succeed on Amazon.

Step 4: Completing the course at the Freedom Ticket

Their Freedom Ticket course is a comprehensive Helium 10 training program designed to teach you everything about setting up and running an Amazon business. It caters to beginners looking to establish a solid foundation and experienced Amazon sellers seeking to refine their skills.

The Helium 10 course covers fundamental business principles and provides in-depth knowledge of how to use Helium 10 for Amazon marketplace operations. It integrates Helium 10 tool strategies into its curriculum to maximize your learning experience.

Key Helium 10: Tools and How to Use Them

Let’s explore the essential Helium 10 tools and how each one can benefit your Amazon FBA business.

Keyword Research

To achieve high visibility in relevant search results, effective keyword research is crucial. Fortunately, Helium 10 offers a range of powerful tools designed for comprehensive keyword research that enhance your Amazon FBA strategy.

Magnet Source

Magnet is your go-to tool for swiftly gathering a comprehensive list of relevant keywords tailored to your product.

Start by entering your primary keyword and selecting the appropriate marketplace. From there, Magnet will generate a list sorted by search volume, highlighting the most crucial keyword ideas for your optimization strategy.

Helium 10 continuously enhances its tools, including Magnet, which now supports Walmart, offering Amazon sellers a promising alternative marketplace to explore and expand their reach.

Cerebro Source via ASIN 

Cerebro is a robust reverse ASIN tool for detailed product analysis and keyword research. This tool allows you to analyze up to 10 products simultaneously, generating a comprehensive list of keywords for which these products currently rank. It provides insights into search volume, competition, and title density, indicating how often a keyword appears in top-ranking listings’ titles.

Including keywords in your title can significantly improve your chances of ranking higher for those terms, making Cerebro’s insights invaluable for optimizing your listings effectively.

Sort the results by search volume to prioritize your keyword strategy, ensuring your listing is optimized for maximum visibility and sales.

Cerebro’s capabilities extend beyond Amazon; it also supports Walmart, making it versatile for sellers exploring multiple marketplaces.

Product Research

Explore powerful tools within Helium 10 designed to streamline your product research efforts and uncover profitable opportunities for your Amazon FBA business.

Xray 

The Xray tool simplifies market analysis by providing comprehensive insights into demand and competition directly from any search results page. With Xray, you can access crucial data such as revenue metrics, average prices, review levels, and more, empowering you to evaluate potential product ideas effectively.

Moreover, Xray’s Chrome extension allows you to view sales charts, track trends, and completely understand product opportunities. 

Additionally, Xray features keyword search volume data to gauge overall demand. It also offers customizable filters to refine search results, including options to exclude sponsored products and focus on relevant metrics.

Black Box

Black Box, one of the pioneering tools in Helium 10’s suite, streamlines product research by allowing users to add specific criteria and search the entire Amazon database for relevant product ideas. You can apply filters based on various metrics such as monthly revenue, number of reviews, star ratings, and price. These filters help pinpoint products with high demand, low competition, and opportunities for differentiation and improvement.

For a more comprehensive research approach, explore the keywords tab in Black Box. This feature analyzes isolated products and assesses all listings within search results associated with specific keywords.

Trendster 

With Trendster, you can track a product’s historical selling price and Best Seller’s Rank (BSR), which indicates its sales performance—lower numbers signify higher sales.

Additionally, Trendster allows you to input keywords to access Google Trends data, helping you assess whether a product idea might follow a passing trend akin to the popular fidget spinner craze.

Listing Optimization 

Let’s explore three essential tools in Helium 10 designed to enhance your Amazon listings, ensuring maximum visibility and boosting conversion rates.

Listing Builder

Listing Builder is a much better tool than Scribbles for creating Amazon listings that rank well in search (SEO-optimized). Here’s how to get the most out of it:

• Step 1: Import your keywords: Put your list of key phrases into Listing Builder
• Step 2: Add single words: Take all the single words to process with Frankenstein and add them to Listing Builder as well 

Listing Builder will keep track of times you use phrases and single words throughout your listings, helping you see what keywords suit your marketing strategy. 

Index Checker

Index Checker verifies whether your product is searchable on Amazon for specific keywords. Being indexed means your product appears in search results when relevant searches are conducted.

Typically, having keywords present in your listing—regardless of their order—is sufficient for indexing. However, occasional listing errors can prevent this from occurring.

Listing Analyzer 

For those aiming to refine their current product listings, the Listing Analyzer is an invaluable tool. Simply input your ASIN, and this tool evaluates your product detail page based on industry best practices. It examines title length, image quality, and review quantity. 

By highlighting key areas for improvement, the Listing Analyzer guides you in enhancing your Amazon FBA business, effectively increasing traffic and boosting sales.

Analytics

Delve into the array of analytical tools offered by Helium 10, each tailored to provide in-depth insights for maximizing your Amazon FBA business’s performance.

Keyword Tracker

Use Keyword Tracker to monitor the positions of critical keywords closely.

Simply input your priority keywords, and Keyword Tracker updates their ranking positions daily. For more frequent updates during product launches or targeted campaigns, click the “Eocket” icon next to specific keywords for hourly updates.

The Keyword Tracker page offers a concise overview, detailing the number of keywords ranked in the top 10 and top 50, along with aggregated search volumes for each term.

To manage tracking frequency effectively, set up email notifications for convenient daily reports, minimizing the urge to check manually.

Market Tracker

Create a new market and enter keywords to track overall market trends. The tool continuously updates with new product suggestions for tracking, which you can review and manage.

Over time, your product tracker list expands, providing valuable insights into monthly market volumes and your market share. Use this data to analyze competitors’ strategies and replicate successful tactics to enhance your own sales growth.

Profits

Track your Amazon profits easily with Helium 10 Profits.

1. Step 1: Enter your costs: Enter your COGS (cost of goods sold), including product costs, shipping, and taxes, into Helium 10.
2. Step 2: See detailed reports: Helium 10 will deliver detailed reports on units sold, revenue generated, and most importantly, your overall profit.
3. Step 3: Be accurate: Include any other costs you have that Amazon doesn’t track, like fees for storing your products with a fulfillment company (3PL).
4. Step 4: Understand your business: With all this information in one place, you can quickly see your profits over time and get a clear picture of your Amazon business’ profitability.

Marketing

Leveraging Helium 10’s marketing tools effectively is essential for achieving a robust product launch momentum.

Helium 10 Adtomic

Helium 10 Adtomic addresses the increasing challenges of Amazon PPC management due to heightened competition and rising costs. It streamlines campaign creation with best-practice structures and automates adjustments based on the performance metrics you define. 

By handling tasks requiring manual effort in Amazon Seller Central, Adtomic saves significant time each month, optimizing your PPC campaigns effectively. This tool represents a smart investment in terms of cost-efficiency and ensures a substantial return on both financial investment and time saved.

Helium 10 Portals

Helium 10 Portals addresses the growing challenge Amazon sellers face in accessing and engaging with customer data on the platform. 

Portals offer customizable landing page templates to drive traffic to branded opt-in pages during product launches. Sellers can build a valuable email list over time by offering attractive discounts in exchange for customer emails. This approach can be repeated with each product launch, enabling regular follow-ups with customers via email to promote new products and special offers.

Portals also integrate with tools like the Facebook pixel, making it accessible for sellers to build an audience and enhance brand visibility, even without extensive web development skills or a large budget for website creation.

What Customers Say about the Helium 10 Tutorial?

According to the Softwareadvice, Helium 10 receives positive and negative feedback from customers: 

• “My experience with H10 is great. It’s a perfect business deal. I mean they over-delivery, most of the time. The add little or big improvements that matter and they try to be in the first line with almost the complete package for an Amazon business.” – Robert.
• “I had been struggling with reporting and value of my amazon business; then the minute I turned on Magnet, hey presto! I now can show my investors what the heck it is I am doing!!! You have really thought of everything a business could need.” – Catherine.
• “It is easy to use once you spend the time to learn its applications and it is A-Z in what is needed for e-commerce business.” – Harold.

Advanced Tips and Best Practices

Explore advanced strategies and essential best practices for leveraging Helium 10 to its fullest potential, elevating your Amazon FBA business with expert guidance and actionable advice.

Advanced Search Techniques

• Phrase Searching: Enclose phrases in quotation marks to find exact matches. Searching for “organic coffee” will look for listings containing that exact phrase.
• ASIN Searches: Use Amazon Standard Identification Numbers (ASINs) to search for specific products. 
• Filtering Options: Utilize Amazon’s filtering options to refine search results by price range, customer ratings, prime eligibility, and more.
• Category-Specific Searches: Narrow your search by selecting specific categories. This helps in focusing on products within a particular niche or segment.
• Review Sort: Sort search results by customer reviews to identify top-rated products or gauge customer satisfaction levels.

Common Mistakes to Avoid

• Insufficient Product Research: Skipping thorough research can lead to launching products with low demand or high competition, affecting sales potential.
• Lack of Competitor Analysis: Failing to analyze competitors’ strategies can result in missed opportunities to differentiate and optimize your offerings.
• Poor Keyword Optimization: Neglecting to optimize product listings with relevant keywords can hinder visibility and organic search ranking on Amazon.
• Ineffective Inventory Management: Mismanaging inventory levels may lead to stockouts or excess inventory, impacting cash flow and customer satisfaction.
• Ignoring Customer Feedback: Not addressing customer feedback and reviews can harm your reputation and customer retention, missing opportunities for improvement and growth.

Ending Words 

Helium 10 is a game-changer for Amazon sellers. By diving deeper into the Helium 10 tutorials and experimenting with its tools, you’ll discover its full potential and increase your sales. 

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