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Top 15 Highest Margin Products to Sell Online and Make a Profit

March 06, 2024
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

In this article, we’ll take a closer look at the fascinating realm of Highest Margin Products and their crucial contribution to bolstering business profitability. 

Key Takeaways

Here are the top 15 Highest Margin Products that have proven to be lucrative ventures for businesses:

  1. Jewelry: Exquisite pieces with high perceived value and demand.
  2. Beauty Products: Cosmetics and skincare items that cater to diverse consumer preferences.
  3. Bamboo Toothbrushes: Eco-friendly oral care products gaining popularity for their sustainability.
  4. Sunglasses: Stylish eyewear with substantial profit margins.
  5. Watches: Timeless accessories that command premium prices.
  6. Women’s Apparel: Fashionable clothing for women, reflecting ongoing trends.
  7. Fitness Equipment: Exercise gear designed to meet fitness enthusiasts’ needs.
  8. Yoga Leggings: Specialized activewear for yoga practitioners and athleisure enthusiasts.
  9. Kids’ Toys: Playful and educational toys for children, a thriving market.
  10. Pet Care: Products catering to pet owners’ needs, emphasizing pet wellness.
  11. Candles: Fragrant candles creating a cozy ambiance, a favorite among consumers.
  12. Aromatherapy Purifiers: Products promoting relaxation and well-being through aromatherapy.
  13. Phone Accessories: Diverse add-ons for smartphones, a rapidly growing market.
  14. Home Office Products: Items tailored to the remote work and home office trends.
  15. Information Products: Digital content and courses with minimal production costs and high demand.

What Makes High-Margin Products?

High-margin products exhibit distinct attributes that contribute to their profitability. These include a compelling combination of perceived value and quality, often achieved through innovative design, premium materials, or unique features. Effective branding and marketing strategies further enhance their desirability, allowing for higher pricing without compromising consumer appeal. 

Additionally, high-margin products tend to cater to specific consumer needs or emerging trends, creating a sense of exclusivity and relevance that justifies their premium price point. Here are the attributes you should look out for when choosing high-margin products to sell online:

  • Quality and Perceived Value: A crucial aspect of high-margin products is their unwavering dedication to quality, using premium materials, intricate craftsmanship, and cutting-edge technology. This commitment fosters a sense of value among consumers, empowering brands to command higher prices.
  • Innovation and Uniqueness: High-margin products often drive innovation by introducing new features, functionalities, or designs that set them apart. This uniqueness creates an exclusive appeal, attracting consumers seeking one-of-a-kind experiences.
  • Brand Strength and Recognition: A strong brand plays a pivotal role in high-margin products. Trusted brands with a history of excellence and innovation can confidently attach premium prices, as consumers link them to reliability and top-tier performance.
  • Targeted Marketing and Positioning: High-margin products are strategically positioned in specific market segments. Through meticulous research, brands understand their audience’s distinct needs, enabling tailored messaging that resonates with consumers willing to pay more for personalized products.

Where to Find Inspiration for High-Margin Products?

Finding inspiration for high-margin products requires a keen understanding of market dynamics and consumer preferences. By delving into various sources and utilizing comprehensive research, businesses can uncover lucrative opportunities that align with the realm of highest margin products.

  • Trend Analysis: Keeping a close watch on emerging trends is a reliable source of inspiration. Analyzing consumer behaviors and preferences allows businesses to identify gaps in the market, paving the way for the creation of high-margin products that cater to evolving demands.
  • Niche Exploration: Exploring untapped or underserved niches can unearth potential goldmines. By identifying specific segments of consumers with unique needs, businesses can craft high-margin products that address these requirements, positioning themselves as innovative problem-solvers.
  • Customer Feedback: Engaging directly with customers provides invaluable insights. Feedback, reviews, and suggestions offer a glimpse into areas where improvements or new products could thrive. Transforming customer input into high-margin offerings can establish a strong bond of trust and loyalty.
  • Competitor Analysis: Studying competitors’ successes and shortcomings offers a strategic advantage. By identifying gaps or areas of improvement in existing products, businesses can develop high-margin alternatives that outshine the competition.
  • Collaborative Innovation: Partnering with suppliers, designers, or experts in a particular field can spark creative ideas. Collaborative efforts often result in innovative products that possess the potential for higher profit margins due to their unique nature.

All in all, the search for inspiration for high-margin products requires a holistic approach. By analyzing trends, exploring niches, leveraging customer feedback, studying competitors, and fostering collaborative innovation, businesses can uncover pathways to creating products that resonate with consumers and drive profitability in the realm of highest margin products.

#1 Jewelry

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Jewelry stands as a quintessential example of a high-margin product due to its unique combination of allure and craftsmanship. The intricate artistry involved in jewelry-making often employs precious metals and stones, enhancing perceived value. 

The emotional resonance tied to jewelry fosters a willingness among consumers to invest, allowing for premium pricing. According to industry reports, the global jewelry market is projected to reach $292 billion by 2025, further underscoring its high-margin potential. 

Attributes such as brand reputation, design exclusivity, and the use of genuine materials contribute to the elevated pricing structure that characterizes high-margin products.

Intrinsically, jewelry possesses the hallmarks of high-margin products: quality craftsmanship, emotional connection, and a perceived sense of luxury. These attributes drive not only higher production costs but also create a sense of prestige that encourages consumers to embrace premium pricing. 

With the market’s growth trajectory, jewelry remains a captivating sector within the realm of highest margin products.

#2 Beauty Products

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Beauty products have earned their status as high-margin products due to a combination of factors that contribute to their profitability. The beauty industry thrives on innovation, with products often commanding premium prices driven by their branding, effectiveness, and perceived value. 

The allure of beauty products lies in their ability to tap into consumers’ desires for self-expression and confidence, allowing brands to establish strong emotional connections.

Attributes of high-margin products are prominent in the beauty industry. With profit margins often exceeding 50%, skincare and cosmetics leverage affordable production costs, striking packaging, and strategic pricing strategies. 

According to industry reports, the skincare segment alone is projected to reach a market value of $189.3 billion by 2025. Consumers’ willingness to invest in quality skincare products and the sector’s ability to introduce new, higher-priced formulations further validate beauty products as examples of high-margin success.

#3 Bamboo Toothbrushes

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Bamboo toothbrushes have emerged as a high-margin product due to their unique combination of eco-friendliness and consumer demand. As the world increasingly prioritizes sustainable alternatives, bamboo toothbrushes offer a compelling solution. 

Their production often involves cost-effective sourcing of bamboo, a rapidly renewable resource, coupled with biodegradable bristles. This enables manufacturers to maintain lower production costs while positioning bamboo toothbrushes as premium, environmentally conscious options.

Attributes typically associated with high-margin products are well-present in bamboo toothbrushes. Their eco-friendly image and alignment with wellness trends contribute to a perceived value that supports higher pricing. 

According to market research, the global toothbrush market is projected to reach $7.4 billion by 2027, with environmentally friendly options driving this growth. Bamboo toothbrushes, with their sustainable ethos and innovative design, stand poised to capture a significant share of this market, substantiating their status as a high-margin product.

#4 Sunglasses

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Sunglasses truly shine as high-margin gems, and their appeal goes beyond UV protection – it’s a harmonious blend of style, function, and branding. With markups of 1000% to 2000%, premium materials, intricate designs, and smart marketing drive their success. 

For instance, a $20 production cost can yield a remarkable $200 price tag. Endorsements, limited editions, and a touch of celebrity glamour enhance their perceived value, allowing sunglasses to command higher prices while maintaining affordable production.

Sunglasses embody key high-margin attributes seamlessly. Their diverse styles, advanced lens tech, and brand exclusivity mirror the fusion of value and uniqueness. Luxury eyewear, adorned with quality and detailing, exudes exclusivity, resonating with discerning customers who value both style and eye protection. 

Moreover, the sunglasses market’s projected $40 billion value by 2027 underscores the sustained demand for these chic and functional accessories.

#5 Watches

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Watches hold a distinct position as high-margin products due to a combination of factors that contribute to their allure and profitability. With intricate craftsmanship, premium materials, and renowned brands, watches command higher price points, translating into substantial profit margins. 

A notable attribute is the emotional value attached to watches, creating a willingness among consumers to invest in these timeless accessories.

Statistics further reinforce their high-margin nature. Luxury watch brands, for instance, often enjoy profit margins upwards of 50%, showcasing the strong correlation between craftsmanship, branding, and profitability. 

Additionally, the global watch market’s consistent growth, estimated at a CAGR of 4.7%, underscores the sustained demand for watches as high-margin status symbols. In essence, watches epitomize the essence of high-margin products, where exceptional design, branding, and emotional appeal converge to yield remarkable profitability.

#6 Women’s Apparel

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Women’s apparel stands as a prime example of a high-margin product category for several compelling reasons. The fashion industry’s ever-evolving nature enables brands to capitalize on trends and exclusivity, setting the stage for elevated pricing. 

According to industry reports, women’s clothing holds an average markup of 52%, significantly surpassing many other product types. This sector thrives on emotional appeal and brand loyalty, allowing businesses to attach premium price tags to garments that resonate with consumers’ desires and aspirations.

Attributes commonly associated with high-margin products are prominently present in women’s apparel. The blend of quality fabrics, intricate designs, and impeccable craftsmanship enhances perceived value, enabling brands to justify higher prices. 

Moreover, the allure of unique styles caters to individual preferences, fostering a sense of exclusivity that commands premium pricing. By investing in branding, marketing, and staying attuned to consumer insights, women’s apparel consistently embodies the essence of high-margin products.

#7 Fitness Equipment

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Fitness equipment exemplifies the realm of high-margin products. Its profitability is a fusion of factors, fueled by the surging health and wellness trend that propels demand and ensures consistent sales. 

The perceived value of fitness equipment, coupled with its transformative impact on lives, justifies a notable price markup. This niche thrives on recurring purchases and a devoted customer base that invests in well-being. Manufacturers embrace the hallmarks of high-margin products: quality materials, innovative design, and effective branding.

Data amplifies its high-margin stature. Forecasts predict the fitness equipment market to hit $15.2 billion by 2027, showcasing steady growth. Profit margins, spanning 40-60%, underscore its earning potential. 

Consumer insights affirm a penchant for premium, enduring equipment, cementing quality’s significance. In summation, fitness equipment impeccably embodies high-margin attributes, thriving in a buoyant market, alluring businesses with substantial profits.

#8 Yoga Leggings

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Yoga leggings have emerged as a prominent example of high-margin products within the fitness and activewear market. The combination of innovative design, premium materials, and a strong brand presence contributes to their elevated pricing. 

These leggings often leverage moisture-wicking fabrics, compression technology, and trendy patterns to enhance both performance and aesthetics, resonating with health-conscious consumers.

With a production cost averaging $15 per pair and a retail price ranging from $50 to $100, yoga leggings boast an impressive profit margin of 60% to 85%. Their perceived value, reinforced by endorsements from fitness influencers and celebrity endorsements, further solidifies their status as high-margin products. 

The attributes that define high-margin products, such as uniqueness, branding, and consumer appeal, align seamlessly with yoga leggings, making them a prime example of a profitable venture within the realm of highest margin products.

#9 Kids’ Toys

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Kids’ toys hold the allure of being both entertaining and educational, making them a prime contender for high-margin products. These toys often leverage the emotional connection parents have with their children, enabling brands to set premium prices. 

Additionally, the demand for innovative and safe toys contributes to higher production costs, further justifying elevated pricing. With an average profit margin ranging from 40% to 60%, the kids’ toy industry showcases the attributes of high-margin products.

The attributes of high-margin products are clearly evident in the kids’ toy sector. Quality craftsmanship, durability, and adherence to safety standards amplify the perceived value, allowing brands to charge premium rates. 

According to industry statistics, the global toy market reached $90.7 billion in 2020, with substantial growth projected in the coming years. This industry resilience and consistent consumer demand underscore the viability of kids’ toys as high-margin products, offering a harmonious blend of joy for children and profitability for businesses.

#10 Pet Care

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Pet care products have emerged as high-margin offerings within the e-commerce landscape. This trend can be attributed to the unwavering bond between pet owners and their furry companions. 

The emotional connection prompts pet owners to seek the best products for their pets, often willing to invest in quality. Premium pet foods, grooming supplies, and accessories offer profit margins fueled by the strong emotional value attached to pet well-being.

Attributes common to high-margin products are clearly evident in the pet care industry. Quality and perceived value reign supreme, as pet owners prioritize their pets’ health and happiness. Innovative designs and eco-friendly materials in pet products resonate with conscious consumers, driving higher prices. 

A Pet Product Association survey revealed that the U.S. pet industry reached $103.6 billion in 2020, reinforcing the potential for lucrative profit margins in this sector. By understanding and catering to the emotional and practical needs of pet owners, businesses can capitalize on the high-margin nature of pet care products.

#11 Candles

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Candles have established themselves as high-margin products within the consumer market. Their appeal lies in the synthesis of multiple attributes that contribute to their profitability. 

From an economic standpoint, the production cost of candles is relatively low, allowing for substantial price differentials. This, coupled with their ability to evoke emotions and create ambiance, justifies premium pricing.

Candles possess the quintessential attributes of high-margin products. Their perceived value is often augmented by factors such as premium fragrances, elegant designs, and eco-friendly materials. Consumers are willing to invest in candles not merely as sources of light, but as mood-enhancing elements. 

The candle industry has witnessed steady growth, with a projected global market value of $6.76 billion by 2025, underscoring their robust demand. By capitalizing on creative branding and unique packaging, candle manufacturers can further amplify their high-margin potential.

#12 Aromatherapy Purifiers

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Aromatherapy purifiers exemplify high-margin products due to their unique blend of therapeutic benefits and aesthetic appeal. The demand for wellness and relaxation solutions has surged, leading to an increased interest in these products. 

Aromatherapy purifiers capitalize on this trend by offering a multisensory experience that combines soothing scents with visually pleasing designs.

These products often boast profit margins upwards of 50%, attributed to their relatively low production costs and premium pricing justified by their wellness association. According to industry data, the global aromatherapy market is projected to grow at a CAGR of 7.5% from 2021 to 2028, reflecting the sustained demand for such products. 

As consumers seek holistic well-being solutions, aromatherapy purifiers stand as a prime example of high-margin products that successfully cater to both physical and emotional needs.

#13 Phone Accessories

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Phone accessories have emerged as high-margin products due to their symbiotic relationship with the ever-evolving smartphone market. As the demand for advanced mobile technology surges, so does the need for compatible accessories. 

This dynamic creates a prime opportunity for businesses to capitalize on consumers’ desire to enhance and protect their devices.

Phone accessories inherently possess attributes that contribute to their high-profit potential. Their relatively low production costs and widespread appeal allow for attractive pricing strategies. 

Research indicates that phone case sales alone, a subset of phone accessories, are projected to reach $38.26 billion by 2026, exemplifying the substantial market. Coupled with effective branding and targeted marketing, phone accessories stand out as a prime example of high-margin products that offer both utility and style in a tech-centric world.

#14 Home Office Products

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Home office products have become prized high-margin commodities owing to the evolving work landscape. With the surge in remote work, the demand for ergonomic furniture, organizers, and tech accessories has skyrocketed. 

These specialized items, priced at a premium, respond to consumers’ eagerness to enrich their work-from-home setup. Industry insights project the global home office furniture market to grow at a 7.3% CAGR from 2021 to 2028, underlining its profit potential.

Home office products display the hallmark traits of high-margin items. They blend quality, innovation, and targeted marketing, boasting premium materials and ergonomic designs that justify elevated prices. Innovations like smart desks and wireless charging amplify their allure. 

Leveraging a profound understanding of remote workers’ needs, successful brands strategically position these products to resonate with those seeking heightened productivity and comfort in their home workspaces. These collective attributes firmly establish home office products as top-tier high-margin contenders. 

#15 Information Products

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Information products stand out as high-margin offerings due to their unique cost structure and scalability. Unlike physical products, information products involve minimal production expenses, as they are typically delivered digitally. 

This inherent cost efficiency allows for significantly higher profit margins, often surpassing 90% or more. In addition, information products can be replicated and distributed effortlessly, making them a prime example of the scalability that characterizes high-margin products.

Information products exhibit key attributes of high-margin products. Their perceived value is often substantial, as they provide knowledge, insights, and solutions to specific problems. Market demand for valuable information is consistently strong, further contributing to their high-profit potential. 

Leveraging numbers and statistics, it’s evident that the low production costs coupled with a broad and accessible customer base make information products a prime contender in the realm of highest margin products.

Where to Sell the Highest Margin Products

Through an Ecommerce Builder

Selling high-margin products becomes seamless through the utilization of an Ecommerce Builder. These platforms, such as Shopify, WooCommerce, or BigCommerce, provide entrepreneurs with the tools to create their online stores with ease. 

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Customization options allow businesses to showcase their unique products, while integrated marketing tools help attract potential customers. Ecommerce Builders offer a comprehensive solution, from product listings to secure payment gateways, ensuring a smooth and professional selling experience. 

By harnessing the power of Ecommerce Builders, businesses can tap into the vast online market and capitalize on the potential of their highest margin products.

On a Third Party Marketplace

Opting to sell your highest margin products on a third-party marketplace offers immediate access to a vast customer base. Platforms such as Amazon, eBay, and Etsy already have established audiences actively seeking products. 

While these marketplaces may charge fees and have some limitations on branding and customization, they provide built-in traffic and robust logistics. This convenience can help jumpstart your sales, especially if you’re looking to tap into existing consumer demand for your high-margin products. 

By strategically utilizing third-party marketplaces, you can effectively balance profit margins with exposure and reach.

Best High-Margin Products: FAQs

The top-selling product varies based on market trends and consumer preferences. It’s important to conduct thorough research and stay updated on current demands to identify the specific high-margin product that resonates most with your target audience.

Remember, staying adaptable to market shifts is key to maximizing your profits within the realm of highest margin products.

The product with the largest profit margin is often one that combines unique value, low production costs, and high demand. This can vary depending on market trends and consumer preferences.

Conducting thorough market research and cost analysis will help identify the specific product that holds the potential for the highest profit margin within your business context.

Determining the single most profitable product overall can be complex, as it depends on various factors such as market trends, consumer demand, production costs, and competitive landscape. It’s essential to conduct thorough market research and financial analysis to pinpoint the specific product that holds the highest profit potential within your unique business context.

The realm of highest margin products in the food industry is often dominated by gourmet and specialty foods. Items like artisanal chocolates, organic spices, and premium coffee blends tend to command higher prices due to their unique quality, branding, and the perceived value they offer to consumers.

The exclusivity and distinct flavors associated with these products contribute to their ability to maintain impressive profit margins in the competitive food market.

The highest margin business refers to industries or products that generate a significant profit margin relative to their production or operating costs. Businesses with high margins are able to retain a large portion of their revenue as profit after accounting for expenses.

The specific business with the highest margin can vary depending on market conditions, industry dynamics, and other factors. However, some industries are generally known for having high-profit margins.

Summary

In the fast-paced realm of e-commerce, harnessing the power of highest margin products holds the key to a transformative business journey. By grasping their defining traits, seeking creative sparks, and making shrewd platform choices, enterprises can significantly enhance their bottom line and solidify their position in the fiercely competitive high-margin products market.


Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.