Creating a Landing Page Email Capture: What You Must Do (with Examples)
By Sam Nguyen
In this article, we’ll uncover the secrets behind an effective landing page email capture, showcasing top examples and offering invaluable tips to simplify your lead generation journey.
Key Takeaways
- An email capture landing page is a specialized web page to collect visitors’ email addresses. These pages often offer value in the form of content, discounts, or exclusive access to entice users to provide their information.
- To achieve high conversions, it’s essential to maintain a clear and compelling landing page headline coupled with an intuitive design. Additionally, highlighting the benefits of signing up can encourage users to share their email addresses willingly.
What is an Email Capture Landing Page?
An email capture landing page is a specially crafted website whose primary mission is to persuade visitors to drop their email addresses. Chances are, you’ve encountered one without even realizing it.
But why would anyone just give away their email?
The magic lies in the allure of a special offer, a kind of ‘trade’ – your email in return for something valuable.
Think of it like a friendly handshake when meeting someone new. This landing page is the first introduction between a business and a potential customer. Not only does it make a memorable first impression, but it’s also a clever strategy to make the most out of your web traffic.
Taking a leaf from Chris Hexton’s insights, a guru in conversion optimization, using such pages for gathering email subscribers can skyrocket your conversion rates, potentially by up to a whopping 50%.
Top 9 Tips for Effective Landing Page Email Captures
So, before diving into readily available templates or a step-by-step guide on crafting that killer email landing page, let’s explore the top 09 best practices:
01. Make It Personal and Reassuring
Drawing from a revealing A/B test by GoodUI.org, it was found that landing pages prioritizing personalization and offering reassurance to visitors are likely to outperform their counterparts. Specifically, they have a 21.8% edge in better performance.
Understanding and catering to user preferences is crucial. Here’s a quick rundown of why these elements are pivotal:
- Connection with the Audience: Personalization establishes a deeper bond with your audience by tailoring the experience to them.
- Building Trust: Reassurance builds confidence. When visitors feel secure, they’re more inclined to take the desired action.
- User-Centric Approach: Observing and adapting to your audience’s preferences isn’t just good manners; it’s business savvy. Listening to their feedback and preferences helps ensure that what you offer aligns with what they want – a fundamental step towards achieving product-market fit.
02. Keep Landing Pages Clean and Simple
We’ve all been there: stumbling upon a product that’s fantastic but is coupled with a user experience that makes us reconsider our choices. With landing pages for email marketing, simplicity reigns supreme. A cluttered or overly complex page can deter potential leads or customers, pushing them to abandon their journey midway.
A recent A/B test from GoodUI.org supports this notion. It revealed that landing pages with fewer form fields consistently outperform more complex ones. So, if you’re aiming for high conversions and user engagement, here are a few key takeaways:
- Clarity Over Clutter: Always prioritize a clean and clear design over cramming too much information.
- Fewer Form Fields: Reduce the number of fields on your email capture landing page. It enhances the user experience and boosts the page’s performance.
- User-Friendly UX: Ensure the user journey is smooth, intuitive, and hassle-free. It increases the likelihood of visitors taking the desired action.
Remember, simplicity is not basic; it’s about offering a seamless, user-friendly experience.
03. Use Pop-ups Effectively
Capturing a user’s attention is half the battle in the digital landscape. Enter: Pop-ups. These little attention-grabbers have proven their worth as an efficient tool for user engagement on your email capture landing page.
A recent A/B test from GoodUI.org showcased that pop-ups with a blurred product background outperformed their counterparts by an impressive 0.69%.
When integrating pop-ups into your landing page for email marketing, consider the following:
- Engaging Design: Opt for visuals like blurred product backgrounds to create intrigue.
- Timely Triggers: Schedule pop-ups to appear strategically during the user’s journey.
- Clear Call-To-Action: Ensure your pop-up has a direct and enticing call-to-action to maximize conversions.
04. Showcase Social Testimonials
It’s inherent in humans; we often look to others for guidance, assurance, and validation. Tapping into this innate behavior, social proof emerges as a powerhouse in email capture landing pages. The data speaks for itself.
GoodUI.org reveals that showcasing genuine clients who vouch for your product can enhance your site’s performance by a striking 4.9%.
When integrating social proof into your landing page for email marketing, consider these steps:
- Star Ratings: A universally recognized symbol of quality and approval. Use it to show potential subscribers the value they’re about to get.
- Testimonials: Nothing says ‘trust’ like genuine feedback from satisfied customers. Curate and display these affirmations prominently.
- Client Logos: If noteworthy companies or brands use your product or service, showcasing their logos can add a layer of credibility.
05. Opt for the Right Button
A seemingly small detail, the choice of a button on your email capture landing page, holds significant power.
How so?
Based on insights from GoodUI.org’s A/B testing, enhancing your button with value-driven wording can uplift your success rate by a notable 2.48%. The right phrasing can be the difference between a mere visit and a successful subscription or conversion.
When crafting your button, consider these strategies:
- Value-Driven Wording: Instead of just “Submit,” use terms like “Get My Guide” or “Join the Community.”
- Color and Contrast: Ensure your button stands out but remains consistent with your site’s aesthetics.
- Position: Place it where it’s easily noticeable, ideally following a compelling landing page headline.
06. Prioritize CTA, Benefits, and Design
Your landing page for email marketing needs to strike a chord instantly, and this hinges heavily on three elements: the call to action, value proposition, and overall presentation.
Here’s why:
- Presentation: Your first impression matters. A polished and captivating visual presentation can set the right tone for visitors, making them more receptive to your message.
- Value Proposition: Convey the unique benefits visitors will get. What sets your offer apart? Spell it out briefly.
- Call to Action (CTA): Make it stand out. A compelling CTA can be a game-changer. Minor tweaks like enlarging form fields can skyrocket your success rate. GoodUI.org data indicates an impressive 48.97% jump in success with this strategy!
07. Highlight Special Deals
There’s a reason why special offers and discounts are staple tactics in marketing – they’re effective! Here’s the breakdown:
- Incentive-Driven: Offering a tangible benefit, like a discount, in exchange for an email is a win-win. It incentivizes visitors to act, making them feel valued.
- Perceived Value: Everyone loves feeling special and getting a good deal. It’s human nature. Capitalize on this by presenting exclusive offers on your landing page to collect emails.
A simple welcome discount can ramp up your conversion odds.
08. Aim for Quick and Effective Designs
Efficiency is crucial in landing page design. Visitors typically gauge a website’s appeal in mere moments upon landing. Thus, ensuring a visually pleasing and straightforward layout becomes vital. Simple optimizations, like centering forms and buttons, can boost success rates, as evidenced by a 5.11% increase. In the context of email capture landing pages, quick, effective designs reign supreme.
09. Boost Engagement with Benefit Bars
Leveraging the Fear Of Missing Out (FOMO) in your email capture landing page can significantly boost engagement. GoodUI.org notes that incorporating the FOMO element can enhance your success rate by over 5%. Nobody wants to feel left out of the loop on valuable offers or updates in today’s digital age. Integrating a benefit bar into your menu captures attention and reinforces to visitors the unique advantages of choosing your business.
14 Inspiring Landing Page Email Capture Designs
01. Freelancing Females
The Freelancing Females website brilliantly capitalizes on the power of enticing language to capture emails. Labeling their offering as “one-of-a-kind” naturally piques visitors’ curiosity, making them wonder what unique value they might miss out on if they don’t subscribe immediately.
02. Below The Fold
The Below The Fold newsletter masterfully crafts its call to action. It’s straightforward, potent, and informative, informing subscribers upfront about the frequency of emails and the type of content they can expect. It’s a smart move!
03. Lance
The Lance newsletter is a top example in our list. Its design is refreshingly minimalist, devoid of any background or distractions. All it presents is a brief one-liner that immediately conveys the essence of what subscribers will receive.
04. Soapbox Project
In today’s age, being unconcerned about climate change is a rarity. The Soapbox Project addresses this pressing concern brilliantly with its call to action. Not only does the website offer insights into sustainability and recycling but the design and execution of their email capture landing page are simply impeccable and visually appealing.
05. Codecademy
While many sites make the sign-up process tedious, Codecademy stands out with its streamlined approach. They simplify the procedure by just requiring an email and password, eliminating the usual cumbersome steps often associated with other platforms. This ease can significantly enhance the user experience on their email capture landing page.
06. Munchery
Pop-ups have a notable impact, and Munchery‘s execution is a prime example. They cleverly use a black gradient to blur the background, drawing attention to their landing page’s central email capture section. This minimalistic yet strategic design invites users to join their community seamlessly.
07. L.L. Bean
Offering free discounts and incentives can be a compelling lure, and L.L. Bean has tapped into this effectively. Their approach simply makes sense: Who wouldn’t want to get more for less? Such strategies naturally entice visitors to engage with the email capture landing page.
08. Shopify
Shopify, a standout among websites, masterfully captures leads. Their enticing benefit button, offering a free trial invitation, showcases their innovative approach to email capture on their landing page.
09. 1440 Daily Digest
The 1440 Daily Digest nails the art of effortless lead capture. Their promise of a 5-minute read is both efficient and enticing, drawing users in to share their details.
10. Morning Brew
Promising intelligence enhancement in just 5 minutes is a captivating proposition of Morning Brew. The allure of swift knowledge acquisition makes one eager to share one’s email.
11. Next Draft
The impeccable design, compelling copy, and captivating background of Next Draft undeniably draw attention. Its appealing aesthetic and seamless sign-up process make it a standout.
12. The Hustle
Pop-ups have a reputation for efficacy, and The Hustle exemplifies this perfectly. Their approach is direct; not only do they prompt you for your details, but they also highlight the compelling reasons to join their email list.
13. Jack’s Flight Club
The allure lies in the headline of Jack’s Flight Club. With the promise of affordable flights to stunning destinations delivered straight to your inbox, it’s hard to resist. Every element on the homepage, from the captivating headline to the enticing benefit button, has been meticulously crafted.
14. The Penny Hoarder
While leaning towards the traditional side, The Penny Hoarder grabs our attention with aplomb. Its homepage generously presents many resources, including invaluable tips, handy tools, and a complimentary financial Bootcamp. A definitive example of doing it right!
FAQs: Landing Page Email Capture
Creating a landing page to capture emails involves a few key steps:
- Choose a Platform: Start by selecting a landing page builder or platform like WordPress with plugins like Elementor Wix or specialized platforms like Unbounce or Leadpages.
- Design With Purpose: Keep your design simple, intuitive, and focused on the goal – capturing emails. Ensure the sign-up form is easy to locate, preferably above the fold.
- Craft Compelling Content: Use persuasive headlines and content that convey the value or benefit of signing up.
- Add an Opt-in Form: Incorporate a simple form asking for the visitor’s email address. You might also request their name for a more personalized touch.
- Provide Value: Offer a lead magnet like an eBook, discount, or access to exclusive content as an incentive for signing up.
- Test & Optimize: Once your page is live, monitor its performance and make necessary tweaks for better conversion rates.
While the terms are often used interchangeably, there are subtle differences. A landing page is a broader term referring to any web page where visitors land after clicking a link or ad. Its purpose can vary – from selling a product explaining a service to capturing emails. On the other hand, a capture page has a specific purpose: to capture visitor information, usually through a form. Therefore, all capture pages are landing pages, but not all are capture pages.
Collecting emails before a product launch, website unveiling, or significant release can help build anticipation and create an initial user base. Here’s how to do it:
- Set Up a Pre-Launch Landing Page: This page should hint at what’s coming, sparking interest and curiosity.
- Offer Incentives: Give early subscribers exclusive access, discounts, or bonuses to encourage sign-ups.
- Use Social Media: Promote your upcoming launch and the pre-launch page across your social channels to reach a broader audience.
- Engage With Teasers: Share sneak peeks, behind-the-scenes looks, or countdowns to keep your audience engaged.
- Leverage Influencers: If applicable, work with influencers in your niche to spread the word.
- Email Automation: Use email automation tools to immediately send a confirmation or thank-you note to those who sign up, ensuring they’re on the list.
Conclusion
An effective email capture landing page can significantly boost your lead generation efforts. By focusing on compelling headlines, clear value propositions, and user-friendly designs, businesses can seamlessly encourage visitors to share their email addresses.
