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Shopify Modular Theme Review: An Artistic Shopping Experience

August 21, 2024
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

Looking to transform your Shopify store into a visual masterpiece? The Modular theme is your answer. I’ve used it myself and love how it lets you craft a unique story for your brand. With its emphasis on stunning visuals and eye-catching animations, your products will truly shine.

In this review, I’ll break down everything you need to know about Modular, from its features to its pros and cons. I’ll share my firsthand experiences and show you how this theme can elevate your store’s design and boost engagement.

Avada’s Verdict
Pros:
  • Various customization options for layout, colors, fonts
  • Built-in blog for easy content management and engagement
  • Responsive, modern, minimalist, rational, and practical design
  • Excellent support team
  • User-friendly with step-by-step instructions for easy setup
  • Unlimited free trial
Cons:
  • Limited functionality compared to other Shopify themes
  • Relatively expensive for startups
  • Translation issues happens to some users
Rating: 4.8/5⭐
Best For
Boutique shops or creative businesses that needs an online store to start selling quickly

What Is A Modular Theme Shopify?

modular shopify theme

Modular is a premium Shopify theme that brings a distinctive vibe to your online store. It offers a visually captivating design that combines modern elements with a touch of playfulness. 

I love the pre-built layouts and stunning designs. The theme’s simple setup and user-friendly interface freed me up to focus on what really matters: selling my products!

5 Outstanding Features of Shopify Modular Theme

Fun & Energizing Design

As someone who appreciates visually captivating designs, I’ve found the Shopify Modular Theme to be a canvas for your creativity. It adds a spark of energy to your store with eye-catching layouts, bold colors, and playful animations.

It’s perfect for showcasing artistic products, trendy fashion, or unique lifestyle items. If your brand has a vibrant and playful personality, Modular is the theme to bring it to life.

modular shopify theme

How this feature can be helpful for Shopify merchants:

  • Express Brand Personality: The unique and energetic aesthetic allows merchants to showcase their brand’s individuality and create a distinct online presence.
  • Enhance Product Showcase: The eye-catching design elements draw focus to products, potentially increasing engagement and conversions.

Dynamic Checkout

One of the things I love about Modular is its streamlined Dynamic checkout. Customers can skip the cart and go straight to checkout from the product page, making impulse purchases even easier. Plus, the theme supports all the accelerated checkout options that Shopify offers, further speeding up the process.

Shopify modular theme dynamic checkout

How this feature can be helpful for Shopify merchants:

  • Improve Mobile Experience: Mobile shoppers benefit from a simplified checkout process, leading to higher conversions on smartphones and tablets.
  • Competitive Advantage: Offering a fast and seamless checkout experience sets your store apart from competitors, attracting more customers and increasing sales potential.

Quick View

The Quick View feature of the Shopify Modular theme is a real game-changer for improving the shopping experience. It lets customers see product details and add items to their cart right from the homepage or collection pages, without the hassle of clicking through to individual product pages. This streamlines the entire process and makes impulse buys a breeze.

Modular theme shopify quick view

How this feature can be helpful for Shopify merchants:

  • Increased Engagement: By making it easier for customers to view product information, Quick View can lead to increased engagement and time spent on the site.
  • Improved Conversions: Quick View allows customers to add products to their cart directly from the homepage or collection pages, simplifying the purchase process and potentially boosting conversions.

A Blog To Effectively Tell Your Brand’s Story

As someone running a Shopify store, I think that storytelling is key to building a connection with customers. And the Modular Shopify Theme really helps with this!

I use the built-in blog to share behind-the-scenes peeks, talk about my inspirations, and even spotlight other artists. It’s a great way to engage with my audience and show them the heart behind my brand.

Shopify modular shopify theme blog

How this feature can be helpful for Shopify merchants:

  • SEO Benefits: Blog posts with relevant keywords can improve your store’s visibility in search results, driving organic traffic and potential sales.
  • Promote Products and Offers: Subtly weave product mentions and promotions into your blog posts to drive traffic to your product pages and boost sales.

Mobile Responsiveness

The theme will make your store look fantastic and work flawlessly on mobile devices, whether it’s a phone or a tablet, so customers can easily browse and enjoy your products even when they’re on the go. The design adapts perfectly to any screen size, so your site will always look its best.

modular shopify theme

How this feature can be helpful for Shopify merchants:

  • Enhanced User Experience: Mobile shoppers enjoy a seamless browsing experience with easy navigation, legible text, and properly sized images.
  • Improved SEO: Search engines prioritize mobile-friendly websites in their rankings. A responsive store is more likely to appear higher in search results, driving more organic traffic.

How Much Does Modular Theme Shopify Cost?

The Modular Theme Shopify is priced at $300 for a one-time payment. However, it offers an UNLIMITED FREE TRIAL, allowing you to thoroughly test and customize the theme to your liking before deciding to purchase. You only pay when you’re fully satisfied and ready to publish your store with the Modular theme.

What Do Users Say About The Shopify Modular Theme?

modular shopify theme

From what I’ve seen, users absolutely love the Shopify Modular Theme, with a whopping 96% positive reviews from over 200 people. They rave about its beautiful design, flexibility, and all the awesome features it offers. It’s clear that this theme has helped many businesses create stunning and functional websites.

I’ve also heard great things about the support team. They’re super helpful and responsive, even going the extra mile to provide personalized assistance.

Overall, the Shopify Modular Theme seems to be a hit. Users say it’s a perfect fit for their brands and has helped them achieve their business goals.

3 Theme Styles of Shopify Modular Theme

Mayfair

modular shopify theme

The Mayfair style is the most popular and versatile option. It features a left sidebar for easy navigation and a large central area for displaying content. This layout is perfect for general-purpose shops or those with significant content to showcase. 

The Mayfair style’s simplicity and organization make it an excellent choice for fashion stores, particularly those focusing on women’s clothing.

Hoxton

modular shopify theme

Designed for shops with extensive content organized into categories, the Hoxton style boasts a left sidebar for effortless navigation and a spacious central area for content display. 

The Modular Shopify theme is especially well-suited for stores that place a strong emphasis on content organization, making it an ideal choice for businesses specializing in women’s clothing and apparel. This theme provides a user-friendly approach to organizing various elements, ensuring that your store’s content is effectively presented and easily navigable.

Chelsea

modular shopify theme

For those seeking to make a bold statement with their shop, the Chelsea style is the perfect choice. It features a large central area for content without a sidebar, ensuring that the focus remains on your blog or featured content. 

The Chelsea style is ideal for businesses that want their blog to be the center of attention and wish to create an aesthetically pleasing and engaging experience. It is particularly well-suited for the beauty sector, where visual appeal plays a vital role.

Who Is Shopify Modular Theme For?

  • E-commerce startups
  • Small to medium-sized businesses
  • Creative businesses and professionals that need an online store to start selling quickly
  • Fashion and lifestyle brands
  • Niche specialty stores like gourmet food shops, fitness equipment stores, or pet boutiques.

Where To Buy The Modular Shopify Theme?

When you’re in need of a theme for your Shopify store, the Shopify Theme Store is the ultimate destination to explore. Accessible through your Shopify admin dashboard or the official Shopify website, the store offers a wide range of themes.

Alternatively, if you’re specifically interested in the Modular theme developed by Presidio Creative, you can find it on their website. Simply click the “Try for free” button, and you’ll be redirected to the Shopify Theme Store’s Modular theme page.

How Fast Is Shopify Modular Theme?

The Shopify Modular Theme ranks #32 for speed among the 83 Shopify themes audited. It has an average Speed Index of 4510 ms, which measures the time visible parts of the page are displayed.

While it may not be the fastest Shopify theme available, the Shopify Modular Theme still offers a satisfactory level of speed for an optimal browsing experience.

2 Successful Stores Using Shopify Modular Theme

The Rustic Barn

The Rustic Barn - Successful Stores Using Shopify Modular Theme

The Rustic Barn, an online store showcasing hand-made products, has truly embraced rustic and artisanal charm through their use of the Shopify Modular Theme. The warm color palette, earthy textures, and carefully curated product displays transport visitors to a world of craftsmanship and authenticity. 

The website’s intuitive navigation and thoughtful categorization allow for seamless browsing, ensuring that each hand-made product is showcased to its fullest potential. 

The Modular Theme’s flexibility and The Rustic Barn’s attention to detail have resulted in a visually appealing and emotionally resonant website. It evokes a sense of nostalgia and craftsmanship that leaves me feeling connected to the artisans behind these beautiful creations.

Common Man Coffee Roasters

Common Man Coffee Roasters - Successful Stores Using Shopify Modular Theme

Common Man Coffee Roasters, a coffee and breakfast establishment, effectively utilizes the Shopify Modular Theme to create an enticing and visually appealing online presence. The website’s design exudes a modern and urban vibe, with bold typography and captivating imagery that instantly captures the essence of the café experience. 

The theme’s layout allows for easy navigation, enabling customers to explore the menu, learn about the coffee roasting process, and place orders seamlessly. The combination of vibrant visuals, well-structured content, and the theme’s responsiveness creates an immersive and delightful browsing experience. 

Overall, Common Man Coffee Roasters’ website, powered by the Shopify Modular Theme, successfully translates the café’s atmosphere into the digital realm, enticing customers to indulge in their coffee and breakfast offerings.

Ending Words

The Shopify Modular Theme offers a powerful solution for transforming your store into a captivating piece of art. By leveraging the features of the Shopify Modular Theme, you can attract more customers, boost sales, and take your online store to new heights.


Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.