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7 Best Shopify Newsletter Apps You Should Know in 2024

February 26, 2024

Written and researched by experts at AvadaLearn more about our methodology

CEO Avada Commerce

The newsletter is a timeless marketing activity that remains effective to this day. It’s worth exploring the available options for Shopify Newsletter Apps in the market to ensure the best results for your business.

7 Best Shopify Apps for Newsletters

Let’s explore the best newsletter apps based on real customer reviews on the Shopify App Store.

EcomSend Pop-Ups, Email Popups

EcomSend Pop-Ups, Email Popups is designed to enhance your email and SMS marketing efforts. With its ability to create customizable popups offering discounts, EcomSend not only helps in growing your marketing list but also in retaining customers showing exit intent and converting leads. These popups are fully customizable, ensuring they align perfectly with your brand’s aesthetic.

Subscribers will automatically be added to Shopify, making EcomSend compatible with any Shopify marketing app. It operates effortlessly without the need for coding. If you require assistance, support is readily available 24/7 through online chat or email, guaranteeing help is always at hand when you need it.

Pricing: Free

Rating: 5.0/5

Features

Grow your email & SMS marketing list with opt‑in pop-up or email sign-up forms.
Retain potential customers with exit intent or spin-the-wheel popup games.
Increase conversions with fully customizable pop-up discounts.
Customize the popup design to match your brand with an easy-to-use editor.
Integrate with any email marketing apps, like Klaviyo, Mailchimp, SMSBump, Privy

Who should use it?

Boutique stores.
Stationery shop.
Groceries.

Avada Email Marketing & SMS

The Avada Email Marketing & SMS is a highly-rated Newsletter App that not only convert visitors into leads but also cultivate lasting customer relationships. It embraces an omnichannel approach, enabling follow-ups and conversions through email marketing, SMS, push notifications, and WhatsApp.

Merchants can engage customers directly with sales popup forms, segment audiences for targeted campaigns, and leverage advanced reports for insights. Additionally, Avada offers unique tools like spin-to-win and push notifications, enhancing the interactive aspect of customer engagement.

Pricing: Free plan available.

Rating: 4.9/5

Features

Automation Workflows (Abandoned cart, Abandoned checkout, Welcome subscribers)
Newsletter campaigns (newsletter pop-up, customer email, email promo)
Capturing leads via Popup & Forms (popup window, discount pop-up, coupon popup)
Various email marketing templates: recart templates, fire push templates, shipment
Personalization (Segment contacts, Product recommendation, order creation SMS)

Who should use it?

High-end cosmetics store.
Service businesses such as spas, fitness centers, etc.

AI Pop Ups—SMS—Email Marketing

The AI Pop Ups—SMS——Email Marketing is a game-changer for both new and established brands. By integrating key marketing strategies like email and SMS marketing, one-page checkout upsells, engaging pop-ups, enticing discounts, rewarding loyalty programs, detailed analytics, AB testing, and an AI sidekick, it offers a seamless way to scale your business faster.

Moreover, it supports connections with optional tools such as MailChimp, Klaviyo, SMS Bump, Postscript, and Shopify forms, making it a versatile super app suitable for both Shopify Plus and Basic stores. The app’s ability to personalize customer journeys while you focus on other aspects of your business makes it an indispensable tool for optimizing online store performance.

Pricing: Free plan available. 10-day free trial.

Rating: 4.9/5

Features:

Ask ONE AI Sidekick — AI Chatbot Writes Product Description, Emails, Translation
Add One-Click Checkout Page — Cross-Sells & Sweet Upsell Product Recommendations
Automate Shopify Email/SMS Marketing — Cart Recovery, SMSBump, Klaviyo MailChimp
Activate Sales Pop-Up Window — E-Mail/Email Pop Up, Discount Spin Wheel/Wheelio
A/B Test Coupon Codes — Buy X Get Y/Buy One Get One, Gift Cards, Christmas/Xmas

Who should use it?

Makeup and cosmetics stores.
Jewelry stores.
Agricultural supermarkets.

SmartrMail Email Marketing SMS

SmartrMail Email Marketing SMS is a comprehensive Email Marketing and SMS Shopify app designed to elevate your online store’s communication strategy. This powerful tool offers a suite of high-converting email automation workflows.

To ensure a smooth start, SmartrMail’s team of email experts is on hand to set up all your email automation funnels. Additionally, the app boasts over 100 customizable Newsletter and Popup templates, alongside pre-built series for both Email Marketing and SMS Marketing, ensuring your messages resonate with your audience. Transitioning to SmartrMail is hassle-free, with free migration support from popular platforms like MailChimp, Klaviyo, Omnisend, and Privy.

Pricing: Free plan available. 15-day free trial.

Rating: 4.9/5

Features

Abandoned Cart email, Welcome email, Back in Stock email, Thank you Email & more
Email Marketing, Email Automation, Newsletter, Popup, 100+ Email Templates, SMS
1-to-1 Training, Easy Setup, One-Clic Automations, 24/5 Chat & Phone support
Battle-tested Email funnel strategy, design + automation by our in-house agency
Migration available from MailChimp, Klaviyo, Omnisend, Shopify email + more

Who should use it?

Businesses that provide custom products such as Bath Bomb store, Candles Store, etc.
Toys, homewares, and gift stores.

Seguno: Email Marketing

Seguno: Email Marketing, a tool designed exclusively for Shopify, streamlines the email marketing process to help you achieve better results quicker.

Integrated seamlessly within Shopify, Seguno allows you to craft captivating emails, set up automated triggers, and monitor your success—all from a familiar interface. It incorporates best practices and gives you immediate access to your shop’s data, minimizing the risk of errors and freeing up your time to focus on business growth.

Plus, the addition of Back in Stock restock alerts ensures you never miss an opportunity to engage your customers.

Pricing: Free plan available. 10-day free trial.

Rating: 4.9/5

Features

Stay inside Shopify; access your segments, discounts, products, blogs, and more.
Use a library of pre-built automation series and Back in Stock restock alerts!
Design beautiful emails in minutes with Canva embedded in a full-screen editor.
Send securely with built-in deliverability assistance and spam protection.
Get custom support quickly from real email experts, no matter your shop size.

Who should use it?

Hotels, tourism businesses.
Beauty salons.
Boutiques.

Privy ‑ Pop-Ups, Email, & SMS

With Privy ‑ Pop-Ups, Email, & SMS, users can effortlessly grow their email and SMS contact lists, automate their email marketing campaigns, and send profitable text messages to enhance website conversion rates.

What sets Privy apart is its user-friendly interface, which allows even those without prior expertise to create captivating email newsletters, launch effective website popups, and automate essential cart saver texts.

Built with ease-of-use at its core, Privy enables business owners to devote more time to scaling their operations, while offering robust support every step of the way.

Pricing: From $24/month. 15-day free trial.

Rating: 4.6/5

Features

Easy-to-use drag-and-drop email editor. Choose from tons of pre-built templates.
Get started with SMS marketing. Send after-signup and cart saver texts.
Dozens of popup display options to grow your email & SMS marketing lists.
Email & SMS automations that work around the clock so you don’t have to.
Free email & chat support no matter where you start.

Who should use it?

Cosmetics businesses.
Fashion and jewelry businesses.
Handmade businesses such as scented candle shops, personalized perfumes, etc.

Justuno ‑ Email & SMS Pop ups

Designed to boost conversions for retailers,Justuno ‑ Email & SMS Pop ups offers powerful tools to engage visitors through dynamic Ecommerce promotions, email, and SMS capture popups, alongside tailored website messaging.

Furthermore, Justuno excels in driving personalized website experiences that effectively convert visitors into customers. With its user-friendly interface, retailers can effortlessly create marketing touchpoints that resonate with their audience, making it an essential tool for enhancing your online store’s performance.

Pricing: Free plan available. 15-day free trial.

Rating: 4.6/5

Features

Lead Capture: Target new visitors and increase your email database
Recover Abandoned Carts: Use exit offers to reduce the bounce rate
Commerce AI: Improve AOV with intelligent product recommendations
Audience Sync: Improve ROAS by connecting email lists from Google Ads & Facebook
Personalization: Personalized onsite experiences to engage visitors

Who should use it?

Electronics stores.
Restaurant.

Customer Engagement: Shopify Newsletter Apps offer sellers unique features to communicate directly with customers on their online store. These features enhance customer interaction, increasing customer satisfaction and a higher purchase probability. With this tool, you can personalize your customers’ experiences and build strong relationships with them. It’s an excellent way to keep your customers engaged and ensure that they return to your online store repeatedly.
Personalized Customer Experience: These apps provide customization features for email content and subject lines, catering to individual customer preferences. This creates a more personalized and relevant experience, enhancing the customer’s satisfaction.
Promotion of Products and Services: One effective way to keep your customers in the loop about your latest products and offerings is by sending a newsletter. Shopify Newsletter Apps are the best assistance, in this case, to help you reach potential clients while encouraging current customers to try your new products and services. By doing so, you can significantly boost your business’s revenue.
Encourage Repeat Business: Shopify Newsletter Apps provide a channel to stay in touch with your customers and keep them engaged even after purchasing. You can share valuable content, industry insights, and helpful tips related to your products, keeping your brand in customers’ minds. Regular communication through newsletters helps build trust, enhances customer loyalty, and encourages repeat business.
Building Trust and Brand Authority: Shopify Newsletter Apps support your business by regularly providing newsletters that bring valuable, high-quality information to customers. As a result, your business will become a brand that always brings the best value to customers, an “expert” in its industry. Any individual or business wants to achieve this when building customer relationships.
Up-selling and Cross-selling: With Shopify Newsletter Apps, you can easily segment your customers. This enables you to send targeted marketing campaigns tailored to specific customer segments, increasing the chances of up-selling and cross-selling.

Newsletter emails in Shopify are displayed depending on the needs and adjustments of the business owner. For example, Welcome New Subcribes Pop-up often appears on the homepage when customers follow your store, One-click Upsell publishes when customers check out, and so on.

You’ll need a few key things to send newsletters to your clients effectively.
Firstly, you’ll need to set up lead capture forms on your website to collect people’s email addresses.
Secondly, you’ll need to find an email marketing tool that integrates seamlessly with your Shopify platform. It’s also important to have historical data syncing capabilities to make your data usable.
Moreover, the ability to filter customer lists based on behaviors, metrics, and various characteristics will enable more precise audience targeting. The creation and saving of segments, along with tagging, can be immensely beneficial. Personalizing your newsletters with dynamic blocks showcasing specific products or data is also crucial. And needless to say, your branding should be featured in the email.
Finally, you’ll want to be able to access email performance reporting that will show you opens, clicks, and conversions, ideally on an individual level, so that you can see how each customer reacted to your email.

Shopify’s Newsletter apps help you collect email addresses from your customers and create visually appealing email campaigns. You can manage subscribers, set up automated emails, and track campaign performance. Besides, Newsletter apps support more features like pop-up management, up-selling and cross-selling, etc.

To add a newsletter app to your Shopify store, choose an app from it, install it, configure its settings, integrate it with your store, design your templates, and test and preview before sending it out. Promote it on your website and monitor its performance using analytics and reporting features.

You must first determine your needs and budget to choose a Newsletter App that is right for your Shopify store. These are the top two criteria that you need to consider carefully. You can then screen apps that match the above criteria. To ensure the best choice, carefully read the reviews of experts and other users.

Final Words

If you’re running a business on Shopify, considering the best newsletter apps available is necessary. With the right software, you can attract new customers and retain them as loyal buyers. Take the time to find the app that best suits your brand’s needs and watch your business grow.

Related Posts:

15 Best Shopify Newsletter Pop-up Apps (Free & Paid)

Sam Nguyen

Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.