Crafting a Compelling About Us Page for Your Shopify Online Store: Shopify Templates & Examples
By Sam Nguyen
In this article, we’ll explore the transformative impact of compelling “About Us” pages on online stores and delve into exceptional Shopify templates and examples to boost conversion rates.
Key Takeaways
- Logan: Best for businesses looking for a clean and minimalist design, ideal for showcasing products or services in a straightforward manner.
- Lukage: Best for businesses aiming for a modern and stylish appearance, perfect for fashion, lifestyle, and creative industries.
- Citilize: Best for urban and contemporary brands, Citilize is great for businesses seeking a sleek and sophisticated online presence.
- Centic: Best for businesses that prioritize versatility, making it suitable for various industries and purposes.
- Mumento: Best for businesses with an artistic or creative focus, Mumento offers a visually appealing layout to showcase unique products or portfolios.
- Wokiee: Best for businesses aiming for a comprehensive and customizable e-commerce experience.
- Porto: Best for businesses wanting a polished and professional look, making it a solid choice for corporate, tech, or high-end brands.
- Lezada: Best for businesses in the fashion and beauty sectors, offering an elegant and trendy design to highlight products.
- Boom: Best for businesses that want a bold and energetic online presence, making it an excellent match for lifestyle, fitness, or entertainment industries.
The best example of Shopify eCommerce About Us page template
Online Store “About Us” Showcase #1: Airbnb’s Simple Yet Effective Approach
Many businesses overcomplicate this page, focusing on their mission, philosophy, and grand goals. However, the fundamental key is to describe who you indeed are. No need for an exhaustive list of values or a pitch for world-saving – just tell your customers about you.
Airbnb’s “About Us” page is a prime example of this approach. They engage people and boost conversion rates by keeping it simple and effective. Remember, it’s about connecting with your audience by straightforwardly sharing your identity and purpose.
Online Store “About Us” Showcase #2: Apptopia – Humanizing Customer Connections
Picture this: an “About Us” page for your online shop that’s not about machines but about people. That’s what Apptopia does, and it’s a lesson worth learning. Their “About Us” page isn’t filled with tech jargon or complex stuff – it’s about human connection.
Here’s how they do it:
- Real People, Real Stories: Apptopia puts real faces and stories before you. They don’t hide behind machines; they proudly introduce their team members. It’s like meeting the folks behind the scenes.
- Simple Words, Big Impact: Apptopia uses words that everyone can get instead of confusing tech talk. They explain their journey without making your head spin.
- Solving Real Problems: Apptopia talks about how they help solve real problems for real people. It’s not just about technology; it’s about making things better.
- Trust Through Transparency: They’re open about what they do and how they do it. No hidden agendas, just straight-up honesty.
- Engage and Connect: Apptopia invites you to reach out and connect. It’s not a one-way conversation; they want to hear from you.
Online Store “About Us” Showcase #3: Ugmonk.com’s Captivating Storytelling
Humans are naturally curious, and your customers, being human too, often crave the backstory of your online store. An appealing store crafts a journey – encompassing its history, present, and future aspirations.
A company embodying these three stages becomes resilient, enduring, and trustworthy. Ugmonk.com flawlessly illustrates this by weaving its tale to engage visitors and boost e-commerce conversion rates. They unveil the founders’ pre-company endeavors and the paths leading to their success.
But that’s not all. Ugmonk escorts you into the present, sharing ongoing insights – something customers yearn to know. They divulge not only their products but also how customers resonate with them. And, in a final touch of allure, they offer glimpses of the company’s future trajectory.
Online Store “About Us” Showcase #4: The Unexpected Truth of Jonloomer.com
Jon Loomer, a Facebook marketing expert, surprises visitors by revealing he’s also a devoted father. This personal touch enhances engagement, potentially increasing e-commerce conversions. Incorporating relatable and unique facts on your “About Us” page can create memorable connections and foster shareability, boosting your brand’s impact.
Online Store “About Us” Showcase #5: Moz.com – Trust in Visuals Over Text
While crafting an impressive ‘about us’ page with only text is possible, it’s not always the best approach. Your story benefits from utilizing all resources available.
At Moz.com, they recognize this truth. Their exceptional ‘about us’ page blends photos, videos, illustrations, quotes, and links. These elements transform the page into a captivating visual journey, engaging customers and boosting eCommerce conversions.
Consider your product’s nature. If it’s visually appealing, showcase it with images. For B2B offerings, testimonials could be impactful. But remember, every addition must enhance your narrative. Don’t include visuals for the sake of it; ensure they contribute meaningfully to your story.
Online Store “About Us” Showcase #6: Nike – Share Your Vision and Mission Powerfully
Your company’s values keep customers loyal. And your “About Us” page is the stage to showcase them.
Look at Nike’s page. Founded in 1964, Nike’s mission goes beyond shoes. They strive to unleash human potential and believe everyone’s an athlete. Their famous “Just Do It” slogan inspires, reassures, and motivates.
The lesson? When your brand connects deeply, loyalty follows. Your “About Us” isn’t just a page; it’s a loyalty builder.
Online Store “About Us” Showcase #7: Yellow Leaf Hammocks – Authentic Storytelling
Let’s talk about Yellow Leaf Hammocks’ e-commerce “About Us” page – a prime example of the power of storytelling. Stanford University showed that people remember stories way better than facts – 63% for stories, only 5% for facts. That’s why customers love real-life stories behind brands.
Yellow Leaf Hammocks gets this right. They don’t just list hammock details; they tell how their hammocks empower weavers and their families. It’s a simple way to show heart and authenticity.
So, when you craft your “About Us” page, remember: sharing your story matters – it connects with customers.
Online Store “About Us” Showcase #8: Sweet Loren’s Purposeful Explanation
When creating an e-commerce “About Us” page that genuinely resonates, let’s look at Sweet Loren’s approach. It’s not just about showcasing your products’ images; it’s about sharing the core beliefs that drive your business decisions. Sweet Loren’s does this exceptionally well by spotlighting its values as you scroll through its page. They believe in bringing people together to share laughter, celebrate, and connect – values that guide their offer.
Now, after you’ve written your About Page, here are some key points to consider:
- Connecting Values with Quality: How do our values and mission impact the quality of our products? When you align what you believe in with what you offer, it shows in the quality of your products.
- Understanding the “Why”: Go beyond just selling products. Talk about the problems your products solve. Instead of focusing solely on what you sell, explain why you sell it and how it makes a difference.
Craft a Unique Shopify “About Us” Page for Your Online Store
Crafting your very own Shopify “About Us” page template is well within your reach. This is necessary to reflect your brand’s essence and connect with your audience, using a style that resonates and increases conversion rates.
Shopify “About Us” Template for Online Stores #1: Logan
Shopify “About Us” Template for Online Stores #2: Lukage
Shopify “About Us” Template for Online Stores #3: Citilize
Shopify “About Us” Template for Online Stores #4: Centic
Shopify “About Us” Template for Online Stores #5: Mumento
Shopify “About Us” Template for Online Stores #6: Wokiee
Shopify “About Us” Template for Online Stores #7: Porto
Shopify “About Us” Template for Online Stores #8: Lezada
Shopify “About Us” Template for Online Stores #9: Boom
Online Store About Us: FAQs
Writing an “About Us” section for online shopping involves telling your brand’s story in a way that resonates with your target audience. Start by explaining your brand’s mission, values, and unique journey to its creation.
Highlight what sets your online store apart and why customers should trust and choose your products. Make it relatable and engaging, and consider incorporating customer testimonials or success stories to build credibility.
When crafting an “About Us” section for a physical store, focus on connecting with your customers. Share the history of your store, its origins, and the passion that drives your team. Highlight any community involvement or particular values that your store embraces. Make it personal and inviting, giving customers a glimpse into the people and stories behind the storefront.
Creating a Shopify “About Us” page involves a few straightforward steps. Follow this guide to set it up:
- Log in to Your Shopify Account: Access your Shopify admin dashboard and go to Online Store > Pages.
- Add a New Page: Click the “Add page” button to start crafting your new Shopify page.
- Edit Your Page Content using these options:
- Page Title: Name your page for how it will appear in your website’s menu.
- Page Content: Fill in the information you want to share on your “About Us” page.
- Visibility: Decide whether your page is viewable or hidden from customers (Visible or Hidden).
- Theme Template: If you have a specific design for your store, apply it to your “About Us” page for consistency.
- Search Engine Description: Add a brief meta description for your page’s search results preview.
- Add Your Page to the Menu:
To make your new “About Us” page accessible to customers, you’ll need to add it to your website’s menu.
- Go to Navigation: Find the Navigation section in your Online Store dashboard.
- Main Menu: Click on the Main menu to include your “About Us” page as a menu item.
- Internal or External Link: You can link to another page or an external source. Click Add when you’ve decided.
- Save Your Menu: Don’t forget to hit the Save menu to complete this step.
Following these steps will help you quickly create and publish your Shopify “About Us” page, making it accessible and navigable for your customers.
An effective “About Us” page should include the following elements:
- Brand Introduction: Introduce your brand, its values, and its mission.
- Founder’s Story: Share the story of how your brand came to be, including any challenges and successes.
- Team Information: Introduce key team members and their roles, adding a personal touch.
- Core Values: Highlight the values that guide your brand’s decisions and actions.
- Customer Benefits: Explain how your products or services benefit customers and solve their problems.
- Visuals: Use images or videos to showcase your workspace, products, and team.
- Testimonials: Include customer testimonials or success stories to build credibility.
- Community Involvement: If applicable, mention any community initiatives or causes your brand supports.
- Call to Action: Encourage visitors to take action, such as exploring your products or subscribing to your newsletter.
Bottom Line
Your online store About Us page holds the potential to build trust and connection with customers. By incorporating these proven Shopify templates and tips, you can craft an impactful page that elevates your brand and drives higher conversion rates
