Privy Shopify App Review | Should Merchants Install This App?

Key Takeaways

• Privy is a straightforward Shopify app designed to help businesses increase their email lists, develop marketing campaigns, and regain lost sales. It offers features such as pop-ups, email marketing tools, and emails targeting abandoned carts.
• Users give Privy high marks for its ease of setup and use. The pop-ups effectively turn visitors into leads, while its automation capabilities enable businesses to boost sales with less effort.

Privy Shopify app helps businesses grow their email lists, create marketing campaigns, and regain lost sales. In this article, we will learn about the main features of the Privy Shopify app. We will also see examples of businesses that use Privy and why they like it. Finally, we will look at other apps similar to Privy.

Pros & Cons

Pros

• User-Friendly: Privy boasts an intuitive interface, making it a breeze for users to craft and oversee marketing campaigns. This accessibility ensures that even those without extensive technical knowledge can utilize it effectively.
• Customization: Businesses can tailor campaigns to align with their brand identity, maintaining a consistent and engaging customer experience. This flexibility allows for creative and on-brand messaging.
• Affordability: Privy offers a range of pricing plans, accommodating businesses of various sizes and budgets. Small businesses, in particular, can benefit from its cost-effective solutions.
• Robust Customer Support: Privy provides a dedicated customer support team to address users’ concerns or challenges. This support system ensures a smooth experience and prompt issue resolution.
• Versatile Campaign Options: Privy offers embedded forms, flyouts, spin-to-win wheels, banners, and announcement bars for growing email lists. Cross-selling campaigns and a free shipping bar can also help increase your store’s Average Order Value (AOV).
• Automated Cart Abandonment Emails: The app helps recover potentially lost sales by automatically sending cart abandonment emails, a valuable feature for reducing missed revenue opportunities.
• Content Creation Made Easy: Privy’s easy-to-use drag-and-drop editor simplifies the process of creating engaging content for your campaigns.

Cons

• Contact List Costs: As your contact list grows, you may need to upgrade to a higher-priced plan. The costs associated with maintaining a larger contact list can be a consideration for businesses with extensive customer databases.
• External App Interface: Privy’s user interface operates externally rather than embedding within your Shopify store. While this is a minor drawback, it can result in a slightly less integrated user experience.
• In-App Chat Support Wait Times: Longer waiting times for in-app chat support due to a queue might be a minor inconvenience during peak periods of user interaction.

What is Privy Shopify App

Privy is a fantastic Shopify app that boosts your online store. It offers customizable tools for email capture, exciting marketing campaigns, and recovering lost revenue, all while you control your customer list.

Its email capture feature is a standout, allowing easy integration of pop-ups and banners to collect emails from website visitors and social media users, no coding needed.

Additionally, Privy excels in email marketing, offering a user-friendly platform to create engaging email campaigns and automated messages like cart abandonment reminders. It also includes SMS marketing for direct text message communication with customers.

Main features 

Customizable Pop-ups

The Privy Shopify app offers a range of features designed to enhance your online store’s performance, starting with customizable pop-ups. These pop-ups allow you to create engaging messages and promotional offers tailored to your audience. With Privy, you have fine-grain control over where and when these pop-ups appear on your website, making them more effective in capturing your visitors’ attention.

These pop-ups are not only customizable in terms of their appearance but also in their content. You can craft messages, promotions, and calls to action that match your brand and resonate with your customers. This level of customization helps you deliver a more personalized and appealing experience to your website visitors.

The flexibility to customize pop-ups is a significant advantage, as it empowers you to test different messages and designs to see what works best for your audience. Whether you want to promote a special discount, encourage newsletter signups, or showcase new products, Privy’s customizable pop-ups make it easy to tailor your approach and boost user engagement on your Shopify store.

Email Marketing

The Email Marketing tool of the Privy Shopify app is a powerful tool that allows online businesses to connect with their customers and drive sales through email communication. Here’s a closer look at how this feature works:

Creating Engaging Emails:

With Privy’s user-friendly drag-and-drop email editor, even those with limited design experience can create attractive and engaging emails. The editor offers a variety of pre-built templates, making it easy to customize the look and feel of your emails.

Campaign Management:

Privy enables you to manage email campaigns effortlessly. You can plan, schedule, and monitor the performance of your email campaigns all within the app. This makes it simple to stay organized and ensure your emails reach the right audience at the right time.

Automated Email Flows:

Automation is a critical component of Privy’s email marketing feature. You can set up automated email flows that work around the clock. These flows include welcome emails for new subscribers, abandoned cart recovery emails, and follow-up emails after a purchase. Automation helps you engage with your customers without manual effort.

SMS Marketing

The SMS Marketing feature in the Privy Shopify app provides businesses with a direct and effective way to engage with customers through text messages. 

Here’s a brief overview:

• Direct Engagement: SMS marketing offers a direct channel for communication with customers. Text messages are typically opened and read promptly, efficiently conveying important information.
• Campaign Setup: Privy simplifies the process of creating and sending SMS campaigns. This feature is excellent for sharing time-sensitive updates, promotions, and event notifications.
• Automated Flows: Like email marketing, Privy allows you to set up automated SMS flows. For example, you can create sequences of text messages to recover abandoned shopping carts and encourage customers to complete their purchases.

Campaign Targeting

The Privy Shopify app has a powerful Campaign Targeting feature that helps online businesses reach the right audience for their marketing efforts. This feature is an essential component of Privy’s toolkit, alongside customizable pop-ups, performance measurements, custom discount codes, and cart recovery emails. 

Let’s dive into the Campaign Targeting feature with simple vocabulary:

• Precise audience Reach: Privy’s Campaign Targeting feature lets you be very specific about who you want to communicate with. You can send your messages to particular groups of people, ensuring that your marketing efforts are highly relevant.
• Tailored Campaigns: This feature lets you tailor your marketing campaigns to different customer segments based on their behavior, preferences, and demographics. It helps you speak directly to the interests and needs of your audience.
• Personalization: Privy’s Campaign Targeting feature allows you to personalize your messages. This means you can address customers by name and create content that resonates with them.

Cart abandonment emails

Privy offers a valuable feature for Shopify store owners to address cart abandonment. Here’s a simple explanation of their cart abandonment email feature:

• Cart Abandonment Emails: When someone visits your online store and adds items to their shopping cart but doesn’t complete the purchase, it’s considered a “cart abandonment.” Privy helps you tackle this situation effectively. 

• With their cart abandonment email feature, you can automatically send reminder emails to those customers who left their items in the cart without buying them. These emails are gentle nudges to encourage customers to return to your store and complete their purchase.
• You can include personalized messages and special offers in these emails to entice customers to your store. It’s a smart way to recover potentially lost sales and turn abandoned carts into successful purchases. Privy simplifies the process of creating and sending these reminder emails, making it a valuable tool for increasing your online sales.

Reviews & Ratings

Rating: 4.6/5 (Total: 24,809 reviews)

Privy app enjoys a strong rating of 4.6 out of 5 based on a substantial 24,809 reviews, with an impressive 19,000 of them giving it a stellar 5-star rating. This high regard from users is attributed to several key factors that make Privy a valuable tool for merchants.

Merchants value Privy’s user-friendly interface, easy setup, and customization options like targeted pop-ups. They praise its excellent customer support for helping with email campaigns and automation. Users report significant subscriber growth and improved campaign performance, attributing it to Privy’s intuitive design. 

The app’s advanced analytics and proactive customer support managers are highly regarded, offering valuable guidance. Features like the Spin to Win game and a free starting plan make Privy appealing, especially for converting website visitors into contacts and boosting sales. 

Moreover, the app effectively tackles issues like fake email signups and is commended for its accessible pricing, making it a favored choice for businesses of all sizes. Overall, Privy is celebrated for its automation, targeting options, and ability to enhance business growth.

Pricing of Shopify Privy App

Privy Shopify Pricing offers different options to fit your needs:

• Free Plan: You can start with the Free Plan, which costs nothing to install. It allows you to have up to 100 email contacts. With this plan, you get access to unlimited list growth pop-ups, various types of pop-ups, advanced targeting, and the ability to sync with Email Service Providers and Shopify coupons.
• Starter Plan ($30/month): If your email contact list is up to 1,500, you can choose the Starter Plan. It includes everything from the Free Plan, but you get full access to email marketing, unlimited email sends, advanced email targeting, and automation. Plus, you’ll receive free email and chat support to assist you.
• Growth Plan ($45/month): The Growth Plan is available for businesses with up to 2,000 email contacts and 75 SMS contacts. This plan builds upon the Starter Plan and provides full access to SMS marketing, advanced SMS targeting, and automation. It also offers 1:1 support once your email contacts exceed 9,000.
• Conversion Only: If you have a high volume of website traffic, the Conversion Only plan starts at $70 per month and depends on your monthly pageviews. This plan is based on your traffic volume. It includes everything from the Free Plan without limitations on contacts or traffic. You’ll also get free email and chat support to assist you.

Remember that additional Privy Operations charges may apply separately from your Shopify invoice. Privy offers a 15-day free trial to explore its features and determine which plan suits your business best.

Who is the Shopify Privy App for?

Privy caters to a diverse range of typical customers, including freelancers, large enterprises, mid-sized businesses, non-profits, and small businesses. These customers come from various sectors and industries, and they leverage Privy’s services to achieve their marketing and customer engagement goals. 

Here’s a breakdown of how different customer types benefit from Privy:

1. Freelancers: Freelancers, whether they specialize in digital marketing, web development, or consulting, can utilize Privy to enhance the marketing efforts of their clients. It allows them to create effective email campaigns, pop-ups, and other engagement strategies.
2. Large Enterprises: Large enterprises often have complex marketing needs and extensive customer databases. Privy offers tools to help them manage and segment their customer lists and create personalized email campaigns to boost engagement.
3. Mid-Size Businesses: Mid-sized businesses can benefit from Privy’s affordable yet robust features. They can reduce cart abandonment rates, grow their email lists, and drive repeat sales without the need for extensive resources.
4. Non-Profit Organizations: Non-profit organizations can use Privy to connect with donors, supporters, and members. They can create engaging email campaigns and targeted pop-ups to drive fundraising efforts and keep their audience informed.
5. Small Businesses: Privy is particularly appealing due to its affordability and ease of use. They can quickly set up pop-ups, grow their email lists, and create automated cart abandonment emails to drive sales without requiring a dedicated marketing team.

Verdict

Privy is a powerful Shopify app designed to supercharge your e-commerce business. With its user-friendly tools, Privy empowers users to capture emails, create engaging marketing campaigns, and recover lost revenue while maintaining control over their customer base. The main features of Privy, including customizable pop-ups, email marketing, SMS marketing, and precise campaign targeting, offer substantial benefits for various types of users.

Similar Apps to Shopify Privy

If you’re on the lookout for apps similar to Privy to enhance your marketing efforts, here are a few options to consider:

POWR Pop-up: Flash Sales Pop-up 

POWR Pop-up: Flash Sales Pop-up is a highly regarded app with a 4.5 out of 5-star rating based on 764 reviews. The best part is it offers a free plan for users. This app is perfect for boosting sales, especially during events like Black Friday.

It combines pop-ups with countdown timers to create a sense of urgency during sales events. You can set up discount or coupon pop-ups with specific deadlines to maximize conversion rates and profits. The app also provides various pre-built Black Friday Cyber Monday pop-up templates to align with your seasonal strategies.

Seguno Pop-ups & Forms

Seguno Pop-ups & Forms is another excellent option, boasting a 5.0 out of 5-star rating based on 58 reviews. Like Privy, it offers a free plan. This app is designed specifically for Shopify users and simplifies the process of creating high-performing pop-ups and forms. With its no-code editor and integration with Canva, you can easily design on-brand pop-ups. 

It also offers advanced targeting tools to reach exemplary visitors at the right time, reducing abandonment and increasing urgency with exit-intent pop-ups and countdowns. Furthermore, it seamlessly integrates with your preferred email marketing platform.

Drip: Email Marketing & Pop-ups

For businesses looking to harness the power of email marketing, automation, and pop-ups in one package, Drip: Email Marketing & Pop-ups is an attractive choice. This app maintains a rating of 4.5 out of 5 stars with 77 reviews and provides a 14-day free trial. Drip mainly focuses on helping you sell more through email marketing campaigns. It offers templates tailored for Shopify, making setting up welcome email workflows and abandoned cart automation quick and easy. 

Additionally, you can integrate your store products into emails, personalize content, and segment your customers based on Shopify data. Drip allows you to create interactive elements like pop-ups, quizzes, surveys, and forms.

These alternatives to Privy offer a range of features and tools that can cater to your specific marketing needs, whether you’re looking to create urgency during sales, capture leads with customizable pop-ups, or streamline your email marketing campaigns and automation. Each app has unique strengths, allowing you to choose the one that best aligns with your business goals and requirements.

Should Merchants Install The Privy Shopify App

Whether merchants should install the Privy Shopify app depends on their specific needs and goals. Privy is beneficial if:

• You Want to Grow Your Email List: Privy excels in capturing email addresses through pop-ups and sign-up forms.
• You’re Focused on Marketing Campaigns: The app is great for creating and managing targeted marketing campaigns.
• You Need to Reduce Cart Abandonment: Privy offers tools like cart abandonment emails to help recover lost sales.
• You Seek an Easy-to-Use Tool: Its user-friendly interface is suitable for those without technical expertise.

FAQs

To sum up

The Privy Shopify app is a top solution for email and SMS marketing. It’s easy to make pop-ups, coupons, and cart emails to get more contacts and sales. Many businesses that use Privy get good results for their marketing. If you want to start email or SMS marketing for your store, the Privy Shopify app simplifies growing your list and selling. It’s a great choice to boost your marketing strategy.