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7 Best Shopify Product Options Apps in 2024 

July 25, 2023
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

In this article, we will dive into the best Shopify product options apps in 2023, catering to the needs of ecommerce business owners across various industries. These apps enable store owners to offer customizable product options like size, color, materials, and printing options.

Key Takeaways

  • [Advanced Product Options]: Best for Shopify store owners who want to offer extensive customization options and overcome limitations on product options and variants. 
  • [Product Options and Customizer]: Seamlessly integrate with your existing SKU management system and increase revenue through per-option up-charge pricing.
  • [Hulk Product Options]: Best for a product filter, personalizer, and bundler, allowing Shopify business owners to upload photos for personalized products. 
  • [W3 Custom Product Options]: Revolutionize their product customization options, provide live previews, and offer image customization capabilities.
  • [Variant Option Product Options]: Offer various option types, bulk variant management, conditional logic, and price increases. 
  • [Optionify: More Product Options]: Add unlimited product options, customize product fields, and provide customized products. 
  • [Globo Product Options, Variant]: Ideal for Shopify merchants to overcome Shopify’s variant limitations, create infinite product options, and encourage buyers to customize their products.

Why Do I Need A Shopify Product Options App

When running an online store on the Shopify platform, you may need more product variants you can offer. Shopify imposes a limit of 100 product variants, limiting your ability to provide customers with up to three options.

Shopify product options apps help business owners install an app, allowing them to bypass this limitation and expand the number of product variants. 

These apps empower merchants to provide an extensive selection of customizable options such as size, color, material, and more, allowing customers to personalize their shopping experience.

Top 7 Product Options Apps for Shopify

Let’s dive in and discover the best product options apps available for Shopify, catering to the unique needs of your customers.

Advanced Product Options

When it comes to offering an extensive range of product options and variants on your Shopify store, Advanced Product Options is a top choice. This powerful app allows you to add an unlimited number of product options.

App highlights:

Here are the highlights of Advanced Product Options:

  • Complete control over customizing options: Set special prices, apply rules, and choose from various option types, including dropdowns and text boxes.
  • Limitless possibilities: Tailor your options to your needs and create a seamless customization experience for your customers.
  • Advanced dependency feature: Specify how one selection can affect other options, allowing for intricate customization flows.
  • Variable pricing: Create products with variable prices to engage your customers and increase sales.
  • Increased customer engagement: Offer extensive customization options; you can enhance customer engagement and provide a personalized shopping experience.
  • Boost conversion rates: Tailored options and variable pricing can entice customers to purchase, leading to higher conversion rates.
  • Stand out from competitors: Differentiate your store by offering unique and customizable products, setting yourself apart in a competitive market.

Pricing

Advanced Product Options offers flexible pricing plans to cater to all Shopify business sizes. Here are the pricing tiers:

  • Free trial: 14 days
  • Up to 1 product: $4.99/month
  • Up to 10 products: $7.99/month
  • Up to 100 products: $16.99/month
  • Unlimited product: $29.99/month

Rating

  • Score: 4.7/5.0 with 522 reviews on Shopify

Key Features

Advanced Product Options offers a range of powerful features to enhance your product customization experience. Here are the key features of the app:

  • Offer limitless product variations in any possible mix and type.
  • Apply conditional logic to display or hide specific options based on the customer’s choices.
  • Choose from a dozen option formats, including color swatches, dropdown menus, radio buttons, and checkboxes.
  • Set option prices as either a fixed amount or a percentage of the overall product price.

Who should use it?

Advanced Product Options is ideal for Shopify store owners looking to offer their customers extensive product customization options. This app suits Shopify business sizes whether they sell clothing, accessories, furniture, or other customizable products. 

It caters to small, medium, and large-scale enterprises providing a personalized shopping experience and differentiating themselves in the market.

Product Options and Customizer

Product Options & Customizer is a powerful app to enhance the customization capabilities of your Shopify store.

App highlights:

Product Options & Customizer app offers the following highlights:

  • Overcome Shopify’s 3-option, 100-variant limit with ease: Gain flexibility to curate product listings tailored to your business needs with this app’s superior functionality.
  • Utilize a variety of option types: Including image swatches, color swatches, calendar date selectors, file uploads, Google fonts picker, custom file uploads, drop-down menus, text inputs, radio buttons, and checkboxes.
  • Efficient SKU management: Save time and effort to manage extensive inventories with the bulk actions feature, enabling you to update product options for multiple items quickly.
  • Consistent product options templates: Create and apply product options templates across multiple products for a consistent and efficient management process.

Pricing

Product Options & Customizer offers flexible pricing plans for different Shopify business needs. Here is an overview of their pricing structure:

  • Free trial: 14 days
  • Basic Plan: $19.99/month
  • Premium Plan: $49.99/month
  • Premium Plus Plan: $99.99/month

Rating

  • Score: 4.7/5.0 with 1320 reviews on Shopify

Key Features

Here are some key features of Product Options & Customizer:

  • Image Swatch & Color Swatches: Enable swapping of product page images based on color options.
  • Upcharge: Apply custom pricing options to enhance individual product or collection revenue.
  • Conditional Logic: Utilize conditional logic to show or conceal specific product options.
  • Combine Variants: Integrate different variants from multiple products.
  • Various Selectors and Options: Incorporate features such as Date Picker, Font Picker, Checkbox, Calendar Date Selector, File Upload, and more.

Who should use it?

Product Options & Customizer is suitable for Shopify store owners, enhancing their customization capabilities, overcoming limitations, increasing revenue, and providing a personalized shopping experience. 

Whether you have a small or large volume of products, this app can streamline your options management and boost your store’s performance.

Hulk Product Options

Hulk Product Options offers flexibility by functioning as a product filter, personalizer, and bundler. 

Link app: https://apps.shopify.com/product-options-by-hulkapps-1 

App highlights:

Hulk Product Options offers the following highlights:

  • Versatile Functionality: Our product options app is flexible enough to serve as a product filter, personalizer, and bundler. This versatility enables Shopify business owners to find new ways of selling and promoting their products, opening up increased sales and revenue opportunities.
  • Customer Photo Uploads: You can allow your customers to upload photos showcasing their personalized products’ desired look and customization. This feature adds a personal touch and helps customers visualize their customized items.
  • Mass Customization: With Hulk Product Options, you can apply customizations in bulk to hundreds of products at once. This streamlines the customization process, saving time and effort for businesses dealing with large product catalogs.
  • Enhance Product Offering: By leveraging the app’s flexible options, businesses can create new avenues for selling and upselling their products. Whether adding personalized engravings, color variations, or other customization options, Hulk Product Options empowers businesses to expand their product range and attract more customers.

Pricing

Hulk Product Options offers flexible pricing plans to accommodate different business needs. Here’s an overview of their pricing structure:

  • Free trial: 7 days
  • Basic Plan: $10/month
  • Advanced Plan: $20/month
  • Company Package: $49.9/month

Rating

  • Score: 4.7/5.0 with 1571 reviews on Shopify

Key Features

Hulk Product Options offers a range of powerful features to enhance your product customization capabilities. Here are some key features of the app:

  • Provide customers the ability to personalize products with a variety of choices.
  • Ensure compatibility with Shopify’s “Buy Now,” and Shop Pay express checkout buttons.
  • Allow customers to upload images to visualize the desired custom product.
  • Offer the capability to apply custom options to thousands of products simultaneously.
  • Supply shoppers with photos or color swatches during their product selection process.

Who should use it?

Hulk Product Options is an ideal solution for businesses that aim to offer extensive product customization options to their customers. The app caters to various industries, including fashion, accessories, personalized gifts, home decor, and more. 

W3 Custom Product Options

W3 Custom Product Options is a feature-rich app to revolutionize how you offer product customization options in your Shopify store.

App highlights:

W3 Custom Product Options offers the following highlights:

  • Unlimited Product Options: There are no limits to the number of options you can offer your customers.
  • Live Product Preview: The app provides a live preview feature, allowing customers to see how their selected options will look on the product page in real-time.
  • Image Customizer: Shopify business owners can choose and preview images that personalize their products, adding a unique touch to their shopping experience.
  • Width x Height Calculator: Customers can quickly determine the desired dimensions for their customized products, ensuring accuracy and satisfaction.
  • Boost Sales with Customization: Offering extensive product customization options can help you attract more customers and increase sales. With W3 Custom Product Options, you have the tools to create personalized products that stand out from the competition.
  • Easy Integration: Seamlessly integrate the app into your Shopify store and start customizing products immediately. No coding skills or complex configurations are required.
  • Unleash Your Creativity: With the flexibility of W3 Custom Product Options, you can let your imagination run wild. Create unique, customizable products that cater to the diverse preferences of your customers.
  • Elevate Customer Experience: Empowering your customers to personalize products and see instant previews provides them with a highly engaging and interactive shopping experience. This can lead to increased customer satisfaction and loyalty.
  • Stand Out from Competitors: Set your store apart by offering extensive customization options. You can differentiate your products and create a unique selling proposition.
  • Drive Conversions: The ability to offer customized products and visual customization can significantly impact conversion rates. Capture your customers’ attention, inspire them to purchase, and drive conversions with W3 Custom Product Options.

Pricing

Here are the pricing plans for W3 Custom Product Options

  • Free trial: 7 days
  • Classic Plan: $8.99/month
  • Pro Plan: $18.99/month

Rating

  • Score: 4.8/5.0 with 294 reviews on Shopify

Key Features

Here are some key features of W3 Custom Product Options:

  • Live product preview feature.
  • Additional pricing options support.
  • User-friendly and easy to navigate.

Who should use it?

W3 Custom Product Options is suitable for Shopify business owners who offer personalized products, sellers with diverse product options, those looking to stand out in a competitive market, store owners aiming to increase sales, and businesses with a creative vision.

Variant Option Product Options

Variant Option Product Options is the ultimate solution for expanding your Shopify store’s product options and variants. 

App highlights:

Variant Option Product Options offers the following highlights:

  • Unlimited options: Enjoy the freedom to create as many product options, including color swatches, color variants, image swatches, custom text boxes, file uploads, price add-ons, and more.
  • Product variations: Effortlessly manage and showcase various product variations to cater to customer preferences.
  • Custom options: Personalize your products with custom options, allowing merchants to tailor their purchases to their specifications.
  • Textify text fields: Utilize text fields to offer unique and customizable text-based products.
  • Bulk variant product options: Easily manage and apply variants in bulk, saving time and effort.
  • Product configurator: Create interactive and dynamic product configurators to guide customers through customization.
  • Shopify integration: Seamlessly integrate with Shopify, making it a perfect Shopify product options app for your online store.
  • Multi-Select and Number field: Enable customers to select multiple options and input numeric values for a versatile shopping experience.
  • Custom tool and custom print: Provide customers with specialized tools and options for customizing their products, including custom prints.
  • Variant picker: Streamline the selection process by implementing a variant selector for quick and easy navigation.
  • Conditional logic: Use conditional logic to show or hide specific options based on customer selections, ensuring a personalized and relevant shopping experience.
  • Price increases: Apply price increases to specific options or variations, maximizing your revenue potential.

Pricing

Take advantage of our flexible pricing options to suit your business needs:

  • Free trial: 14 days
  • Starter: Free installation
  • Basic Plan: $9.99/month
  • Advanced: $19.99/month

Rating

  • Score: 4.6/5.0 with 919 reviews on Shopify

Key Features

Experience the power of Advanced Product Options and Customizer with its impressive range of features:

  • Provides various input options: swatch, button, textbox, dropdown, radio button, checkbox, and photo upload.
  • Offers custom variant images, price add-ons, text input fields, and product variations.
  • Includes an advanced Product Options and Customizer feature with price add-ons, monogramming, and engraving capabilities.
  • Offers infinite product options, including product add-ons and infinite options.
  • Top-rated custom product options include image upload and custom product builder features.

Who should use it?

  • E-commerce businesses on the Shopify platform
  • Store owners looking to overcome Shopify’s product options and variant limitations.
  • Businesses offering a wide range of product customization options
  • Retailers with large product catalogs and SKU variations
  • Merchants aiming to enhance the shopping experience and increase sales

Optionify: More Product Options

Optionify: More Product Options is a powerful app that allows Shopify business owners to create custom product fields.

App highlights:

More Product Options offers the following key features to enhance your product customization and sales:

  • Unlimited options: Add an unlimited number of options to your products, including dropdowns, image uploads, text inputs, radio buttons, checkboxes, date pickers, labels, and swatches.
  • Personalized and custom products: Create customized and personalized products by offering your customers a wide range of options.
  • Improved front-end display: Display additional fields and options on your product pages to provide more information and customization choices.
  • Enhance customer experience: Engage your customers by allowing them to tailor products according to their preferences, increasing satisfaction and sales.
  • Streamlined product management: Easily manage and configure options for products with multiple variants, ensuring smooth operations.
  • Increase product importance: By offering extensive options and customization, you can make your products more appealing and valuable to customers.

Pricing

Here are the pricing plans for Optionify: More Product Options

  • Free trial: 10 days
  • Premium: $7.99/month

Rating

  • Score: 4.4/5.0 with 90 reviews on Shopify

Key Features

Here are some key features of Optionify: More Product Options

  • Helps convert more customers and boost sales by enhancing product presentation.
  • Provides a faster and easier method for creating additional fields.
  • Facilitates the creation of custom options with specific values and prices.
  • Allows the addition of an unlimited number of options for products.
  • Offers a range of options, including drop-down, swatch, file upload, text, date-picker, and more.

Who should use it?

Regardless of the industry or product type, businesses seeking to offer enhanced customization, improve the customer experience, and drive sales can benefit from Optionify: More Product Options.

Globo Product Options, Variant

This app helps you create infinite product options, encouraging buyers to customize their products and boosting sales. 

App highlights:

Globo Product Options, Variant offers the following highlights:

  • Overcome Shopify’s 100 variant limit per product by creating infinite product options
  • Encourage buyers to customize their products, leading to increased sales
  • Enable buyers to design their own personalized products based on flexible option choices
  • Apply specific option sets to the appropriate products
  • Offer custom options that customers are willing to pay for, resulting in highly satisfied products.

Pricing

Globo Product Options, Variant offers flexible pricing plans to suit different business needs. Here is an overview of their pricing structure:

  • Free trial: 14 days
  • Free: $0
  • Premium: $9.9/month
  • Pro: $19.9/month

Rating

  • Score: 4.9/5.0 with 1264 reviews on Shopify

Key Features

Here are some key features of Globo Product Options, Variant

  • Provides various input and selection types: Text, File, Swatch, Image Variant, Dropdown, Checkbox.
  • Features additional pricing, which incurs extra cost upon selecting a specific option.
  • Offers conditional logic functionality to show or hide options based on another selected option.
  • Supports import and export of product variants using CSV files.
  • Allows application of a set of options to all products or specific product groups

Who should use it?

It is suitable for Shopify store owners who want to overcome Shopify’s limitation of 100 variants per product and create unlimited product options. Whether you sell personalized items or customizable products or want to provide more choices to your customers, this app can help you enhance the shopping experience and boost sales.

Best Shopify Product Options Apps: FAQs

A Shopify product options app is a software application that integrates with the Shopify platform to enhance the product customization capabilities of your online store. It allows you to add options and variants to your products, such as color choices, size variations, text inputs, image uploads, and more.
A product options app can benefit your Shopify store in several ways:
  • Enhanced Customization: It enables you to provide your customers with a wide range of customizable options, allowing them to tailor products to their preferences.
  • Increased Sales: By offering more options, you can cater to a larger audience and meet diverse customer needs, leading to higher conversion rates and increased sales.
  • Improved Customer Experience: Personalized product options create a more engaging and interactive shopping experience, fostering customer satisfaction and loyalty.
  • Competitive Advantage: With unique and customizable products, you can differentiate your store from competitors and attract more customers.
Yes, using more than one product options app on your Shopify store simultaneously is possible. 
Yes, a product options app allows you to offer personalized products to your customers. 
Most product options apps are user-friendly and do not require coding skills for installation or use. They typically offer a user interface and settings panel to configure and customize the product options easily.  

Final Thoughts

This article has provided an overview of the best Shopify product options apps in 2023. With the right product options app, you can create a unique and memorable shopping experience that sets your store apart in the competitive e-commerce landscape.


Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.