10 Best ‘Sell-This-Now’ Products To Start Your Shopify Business

In this article, you’ll discover how to pinpoint “sell-this-now” items, often referred to as standout products, ideal for your Shopify store in 2023. These picks can ignite new business ventures or serve as the perfect complement to your current online assortment. 

Key Takeaways

• The “Sell-This-Now” products are based on ever-changing market trends, so continuous research and staying updated are vital. 
• Prioritizing product quality and diversifying your offerings can lead to consistent sales, even amidst competition. 
• Effective marketing, attentive stock management, and heeding customer feedback are paramount for sustained eCommerce success.

10 must-view products to sell online on your Shopify store

Laptop accessories

Those interested in computer-related topics likely have experience using technology for business and recreation, including web browsing. Their trust in online retailers ensures they are confident and clear when purchasing online. Hence, online shopping is a familiar concept to them.

In other words, this store aims to attract a substantial audience already versed in online buying. This product category thus holds significant potential. The search trends remain steady throughout the year, indicating their constant demand as everyday essentials. Selling them on your Shopify store can consistently yield higher profits for your business.

Power tool accessories

Are you seeking a sought-after product in the home renovation industry? Power tool accessories are witnessing an upswing in sales globally, as they’re indispensable in every household. This category encompasses power drills, impact drivers, circular saws, table saws, polishers, sanders, and more.

When promoting these in-demand home renovation tools, leveraging visual platforms like Instagram and YouTube is advisable. You can directly link your products, guiding customers to your Shopify store. Consider partnering with industry influencers and deploying Instagram ads to accelerate your sales. For a longer-term strategy, create your own Instagram and TikTok profiles to share DIY home improvement content.

Slipcovers 

Recently, slipcovers have emerged as a trending product. Like other popular items in the home goods category, this surge is likely influenced by the work-from-home trend. Slipcovers shield couches and loveseats from potential damage by pets, children, and everyday dirt and spills. Opting for a quality slipcover can be more cost-effective than replacing furniture entirely.

The keyword “slipcovers” boasts a monthly search volume of 27,000. Related search terms, such as “slipcovers for chairs” and “slipcovers for sofas,” tally up 27,100 and 49,500 searches, respectively (Source: Shopify). These figures underscore the potential profitability of an online business centered around slipcovers and home design. The diverse array of slipcover types also promises an abundance of new product opportunities for expansion.

Another effective strategy is forging partnerships with interior designers. You can introduce new products to a receptive audience by leveraging their influence. Recommendations from trusted figures often carry more weight, making potential customers more inclined to purchase.

Baby shirts

Baby shirts have recently garnered significant attention among new parents. Data from Google Trends indicates that this product is nearing its peak popularity. So, if you’re searching for a product with proven demand flying off the shelves, now might be the perfect time to jump in.

The keyword “baby shirts” garners approximately 13,000 searches monthly. Moreover, several related search terms present opportunities for targeting:

• Baby t-shirts: 27,100 monthly searches
• Funny Baby Shirts: 8,600 monthly searches
• Baby shark shirts: 5,400 monthly searches
• Baby shower shirts: 3,700 monthly searches
• Baby fishing shirts: 2,700 monthly searches
• Custom baby shirts: 1,700 monthly searches
• Cute baby shirts: 1,400 monthly searches

Consider advertising campaigns on platforms like Facebook and Instagram to connect with potential new parents. If you’re open to alternative sales avenues, consider listing your products on Amazon or Google Shopping. However, remember that these platforms will deduct a commission from your sales.

You should market to local communities using flyers for a more grassroots approach. Designing them with discount codes and sharing them in new parent meetups within your locality could be a fruitful strategy.

Shoes

Given their versatility and adaptability to current trends, shoes have always been a staple in daily life, suitable for any occasion. As such, they perennially trend as a sought-after product. Launching them on your Shopify store for online sales is a straightforward process.

While Google Ads is an option, visual platforms like Pinterest, TikTok, Instagram, and Facebook are more effective for showcasing such evergreen items. If you’re leaning towards marketing strategies that resonate with millennials, collaborating with influencers is a proven method to introduce a new brand and its products to this demographic.

Beauty and healthcare products

Many health and beauty products, including jade rollers, yoga mats, fasting tea, and acne patches, consistently rank among the bestsellers on Shopify. This year, we’ve seen the rise of shampoos and artificial eyelash accessories. 

It’s hard to envision when beauty, health, and wellness products will wane in popularity. Given their essential nature and consistent demand, venturing into the health and beauty sector could prove lucrative. 

You can effectively promote and sell these products with the right marketing strategies, such as YouTube tutorials or collaborations with beauty bloggers.

Tumblers

The US tumbler market presents a lucrative avenue for sellers specializing in outdoor gear, encompassing camping, hiking, fitness, and travel. By 2027, the market is projected to hit $1.4 billion, boasting a compound annual growth rate of 9.1% between 2023 and 2027. (Source: Shopify)

Regarding trend data from Keywords Everywhere, the search volumes are as follows:

• Tumblers: 5 million per month
• Glass tumblers: 60,500 per month
• Tumbler cups: 49,500 per month
• Custom tumblers: 27,100 per month
• Tumblers with straws: 22,200 per month
• Plastic tumblers: 9,900 per month

This surge in interest is fueled by growing environmental concerns over non-reusable bottles and a rising inclination towards healthier lifestyles. Thus, your potential customers are likely those who prioritize health and are conscious of the detrimental impacts of single-use bottles.

To effectively market this top-selling product, showcasing tumblers in action is essential. Consider initiating a contest encouraging customers to share photos of their tumblers in various settings. Alternatively, you might produce curated pictures of the tumblers in eco-friendly environments, sharing them on social platforms and incorporating them into ads.

On the advertising front, you can craft a Custom Audience using Facebook Ads Manager to pinpoint specific demographics. Moreover, by running Google Ads targeting the keyword “tumbler cups,” you can engage with users actively seeking related products.

Wedding dresses 

Wedding dresses have consistently been a trending online product with high-profit margins over recent years. Moreover, the global bridal wear market is expansive, anticipated to touch $69.9 billion by 2026. 

Quick Validation: If you’re contemplating whether selling wedding dresses would be lucrative, Shopify’s profit margin calculator can help determine its viability.

The keyword “wedding dresses” records a significant 2.24 million searches monthly, underscoring the product’s popularity. Additionally, there’s potential in related search terms such as:

• Wedding dresses for guests: 1.5 million monthly searches
• Black wedding dresses: 246,000 monthly searches
• Plus size wedding dresses: 165,000 monthly searches
• Simple wedding dresses: 165,000 monthly searches
• Beach wedding dresses: 135,000 monthly searches
• Long-sleeve wedding dresses: 135,000 monthly searches

Furthermore, you can cater to this niche in various ways, either through a specialized store or by introducing a product collection within a more extensive wedding attire shop. Beyond dresses, consider expanding into other wedding essentials like nails, invitations, semi-formal attire, accessories, and more. Given the proper brand positioning, branching out into related sectors, like jewelry, has potential.

Additionally, leveraging influencer marketing can boost brand visibility. By collaborating with influencers who can showcase your apparel and provide brand endorsements, you can gain exposure for a set fee or a sales commission.

Smartwatch

Smartwatches are in high demand, with major players like Samsung and Apple introducing their versions. However, there’s no need to opt for high-end models exclusively; offering affordable alternatives in your online store can be just as lucrative.

Trend analysis reveals a surge in global smartwatch demand towards the end of this year, a trend expected to persist. Not everyone can afford a premium smartwatch, so savvy entrepreneurs can capitalize on a sizable market opportunity.

To effectively market this sought-after product, Google Ads can be a valuable tool. By doing so, you can capture potential customers with a genuine interest in purchasing, drawing them to your store. Alternatively, leveraging Facebook advertising allows you to target specific demographics based on the aesthetics or functionality of your offerings.

Pet products

The pet supplies market is one of the most consistent sectors, promising enduring success. Online stores catering to pet needs, offering kennels for dogs and cats, grooming accessories, canned food, and toys have gained notable traction. Hot-selling items in this domain include pet food, carriers, toys, and grooming tools.

Even in the tumultuous past year, the pet industry remained robust and lucrative while many other sectors faced significant challenges.

Looking at Google Trends under “Pet Products” illustrates the market’s stability. Furthermore, the sheer diversity of products in this segment presents many opportunities.

Crucial factors in selecting a “sell-this-now” product for your Shopify store

Choosing a winning product for your e-commerce store involves several criteria, and while the best outcomes might vary based on current market trends, the following six elements consistently hold. Though it’s optional to meet all six criteria, your probability of success increases with each one you fulfill.

1. The “Wow” Factor

Every day, your target audience is bombarded with countless advertisements. To stand out, offer them something unique and captivating. Your product doesn’t necessarily need to be revolutionary but should evoke a strong reaction. This “wow” effect could stem from innovative product marketing, outstanding usability, a sleek design, or a curiosity-piquing feature. 

For instance, consider a bar where, beyond the expected drinks and staff, they offer personalized drink recommendations based on your preferences. This unexpected, tailored service is the “wow” factor in action.*

2. Problem-solving or Value-adding Products

It’s essential to understand the challenges faced by your target audience. Offering a product solution to these issues can drive sales. People make purchases to address specific needs. A product that effectively addresses a common problem is more likely to succeed.

For example, it’s on the right track if people search for a particular solution which your product offers.

3. Healthy Profit Margin

The ultimate winning product yields a high net profit. When pricing a product, account for all associated expenses, including taxes, shipping, store overheads, and advertising. Strive for a balance between affordability and profitability, aiming for products that can sell for at least $20 with a markup of 2.5x–3x.

As an illustration, for a backpack with a total cost of $10, consider pricing it at a minimum of $25. If calculating profit margins becomes challenging, tools like the Free Profit Margin Calculator can assist.

4. Marketability

A product’s ease of promotion determines its marketability. Multiple factors influence consumers’ perceived value, from product imagery to design details. Your product should be easily understood, and its benefits immediately apparent. A mix of rational and emotional appeal is often most effective in driving purchases.

5. Mass-market Appeal

While not every product needs to cater to a broad audience, those generally bring in higher revenues consider whether the item could appeal to diverse audiences and niches during product research. A product with a broad market reach offers more scalability.

6. Timing  

Beyond just following trends, your product should be ahead of the competition. Rather than directly competing with established brands, focus on presenting unique functionalities or tapping into emerging demands. Utilize tools like Google Trends to monitor product demand shifts over time.

For example, even if a product like the ‘Purge Mask’ shows declining interest, its consistent annual resurgence indicates its seasonal appeal.*

Tips on dealing with “sell-this-now” products

With a grasp on the criteria for “must-sell” products, it’s time to delve into actionable steps to ensure your successful e-commerce journey. Here, we’ll guide you through the process and offer handy tips.

• Find the best things to sell

Product success often fluctuates based on time and location. However, some products maintain consistent popularity across various domains. For instance, selling stickers online has proven lucrative for many. Identify and align such evergreen products with your business plan and Shopify requirements to maximize your chances. From there, narrow down those that best fit your set criteria. These are the gems for your online venture.

• Define a list of potential products.

Before zeroing in on your offerings, compile a comprehensive list of possible products. Prioritize items exuding high confidence, typically products with the most striking “wow” factor, minimal saturation, and other winning attributes. Products falling short in these areas can be labeled “medium” or “low” confidence. The goal is to initially focus on the crème de la crème. Numerous product research tools are at your disposal to aid in this process. Remember the elements that build your confidence, such as seasonality, market saturation, and unique selling propositions, like compelling visuals for marketing campaigns. Ultimately, your confidence is rooted in your understanding, expertise, and intrinsic grasp of what defines a successful product.

• Test the products

Having handpicked your top contenders, the subsequent step is product testing. For example, if you have fifty potential products, only test a subset like five or ten. It’s imperative to try only those items you wholly believe in. Even with ample funds, wasting resources testing products you’re skeptical about is unwise. Use platforms like Facebook or Instagram for preliminary testing of your top picks.

• Find suitable sources to research products.

The silver lining in e-commerce is that standout niche products can be unearthed from myriad sources, enriching your product variety and setting your store apart. However, the challenge lies in tailoring your research methods based on your target audience and niche. Here are some strategies to help you pinpoint the right products for your store:

1. Fresh finds on platforms like Facebook/Drop Point.
2. Untapped treasures on AliExpress/Taobao.
3. Proven winners on Drop Point/Ecomhunt.

Incorporating these strategies and monitoring market trends will equip you to make informed decisions for your e-commerce store.

Methods to find the appropriate “sell-this-now” products

• Amazon bestseller

As the name implies, Amazon’s bestsellers reflect the most popular products on the platform. A crucial metric determining a product’s success is its Amazon BSR (Bestseller Rating). This rating is derived from comparing the sales volume of one product against another. Recognizing the importance of BSR, Amazon refreshes this metric every hour. To identify top-selling products across different categories, input the relevant category. Furthermore, by navigating any product page on Amazon and scrolling down, you can locate its ranking within a particular type or subcategory.

• Google Trends

This intuitive tool offers valuable insights into product popularity. Google Trends is indispensable, especially when you have identified a product and wish to gauge its market traction. It provides visual representations of a product’s search frequency. Moreover, for those who dropship to specific regions or during certain periods, the tool allows for fine-tuning via its filtering options.

• Competitors research

Your dropshipping venture operates amidst a sea of competitors, many of whom target similar audiences. Hence, understanding the offerings and strategies of these competitors is paramount. Analyzing their product range, you can discern consumer preferences and detect market saturation. This way, you’re better poised to cater to demand and avoid overpopulated niches.

• eBay Watch Count

Serving as eBay’s counterpart to Amazon’s Bestseller, Watch Count, while different, offers significant insights into product popularity. To utilize this tool, visit the Watch Count site and enter the desired product keywords in the search bar. The results provide insights into the product’s viewer count and average bid price. Delving deeper into a specific product, you can determine its sales volume, aiding in gauging its market demand.

Incorporating these strategies can significantly assist in shaping a successful e-commerce product strategy.

FAQs

Bottom line

In this article, we’ll lead you through pinpointing “sell-this-now” products, also recognized as standout items, tailored for your Shopify store in 2023. These curated choices have the potential to either kickstart new business endeavors or integrate effortlessly into your prevailing online inventory.