Perpetua vs Helium 10: Which Should Amazon Sellers Use?

Which tool is better to grow for your Amazon business, Sellics or Helium 10?

In this article, we will compare Sellics vs Helium 10. We will look at cost, features, ease of use, and support. Whether you are new or experienced, this comparison will help you decide.

Let’s find out which tool is the best fit for your needs.

Sellics vs. Helium 10: Key Difference

The one key difference between Sellics and Helium 10 is:

Sellics (now Perpetua) is fundamentally a comprehensive Amazon PPC (Pay-Per-Click) management tool. It integrates organic and advertising data to optimize ad campaigns and overall sales performance on Amazon.

Helium 10, on the other hand, is primarily an all-in-one suite of tools for Amazon sellers. It focuses on product research, keyword research, listing optimization, and competitor analysis, with robust capabilities beyond just PPC management.

Differences Between Helium 10 and Perpetua

1. Core Functionality:
   • Helium 10: Primarily an all-in-one suite for product research, keyword research, listing optimization, and competitor analysis.
   • Perpetua: Focuses on advanced Amazon PPC management and ad optimization using AI.
2. Pricing Structure:
   • Helium 10: Offers tiered plans starting at $39/month, making it accessible to small and medium-sized businesses.
   • Perpetua: Starts at $695/month, targeting businesses with significant ad budgets and providing custom plans for enterprises.
3. Specialized Features:
   • Helium 10: Includes a wide range of tools for different aspects of Amazon selling, such as product research and listing optimization.
   • Perpetua: Specializes in AI-powered bid optimization, automated keyword harvesting, and advanced ad performance insights.
4. Target Audience:
   • Helium 10: Suitable for a broad range of sellers, from beginners to experts.
   • Perpetua: Designed for larger businesses with substantial ad spend, focusing on maximizing PPC performance.

Pros and Cons

Perpetua (formerly Sellics)

Pros:

• Comprehensive PPC Management: Excellent for managing and optimizing Amazon PPC campaigns.
• Integration of Data: Combines organic and advertising data for better insights.
• User-Friendly Interface: Easy to navigate and use.
• Detailed Analytics: Provides in-depth analytics and reporting.

Cons:

• Limited to Amazon: Focuses solely on Amazon, not suitable for other e-commerce platforms.
• Higher Cost: Can be expensive for small sellers.
• Learning Curve: Some features may require time to master.

Helium 10

Pros:

• All-in-One Suite: Offers a wide range of tools for product research, keyword research, listing optimization, and competitor analysis.
• Versatile: Suitable for both new and experienced Amazon sellers.
• Frequent Updates: Regularly updates its features and tools.
• Strong Community: Active user community and support resources.

Cons:

• Complexity: The wide range of tools can be overwhelming for new users.
• Cost: Advanced features can be pricey.
• Focus on Data: Heavy data reliance may require a learning curve to fully use.

Perpetua vs. Helium 10: Comparison Table

Plans and Pricing

Helium 10 Pricing

Helium 10 offers a range of pricing plans that cater to different types of sellers:

• Starter Plan: $39/month – For new sellers with essential tools.
• Platinum Plan: $99/month – Ideal for growing businesses.
• Diamond Plan: $279/month – Best for expert sellers scaling operations.

Helium 10 offers pretty budget-friendly options, starting at $39 per month for beginners and scaling up to $279 per month for expert sellers.

This tiered pricing makes Helium 10 accessible to a wide range of sellers, from novices to seasoned professionals. 

Perpetua Pricing

Perpetua, on the other hand, has a higher starting price point:

• Essentials Plan: $695/month
• Growth Plan: $695/month + % of ad spend
• Premium Plan: Custom Pricing

Unlike Helilum, Perpetua’s pricing starts at a significantly higher $695 per month for its Essentials plan, aimed at businesses with up to $10k in monthly ad spend.

This initial cost includes advanced features like AI-powered bid optimization and detailed performance reporting. 

Winner: Helium 10

Helium 10 is the winner in the cost comparison. Its pricing plans are much more budget-friendly, starting at just $39 per month. This makes it an excellent choice for sellers at all levels, providing a comprehensive range of tools without the high cost.

Feature Comparison: Sellics vs Helium 10

Let’s take a quick look at the features of Helium 10 and Perpetua first: 

Analytics and Reporting

Helium 10 provides detailed analytics and reporting. Tools like Insights Dashboard and Profits allow users to track sales, expenses, and profitability in real time.

For example, Profits lets you see your gross and net profits. This gives you a clear picture of your financial health.

The Insights Dashboard offers actionable recommendations. You can easily improve your business performance with these insights.

In contrast, Perpetua also offers comprehensive analytics, particularly focused on ad performance. Their In-depth performance & profitability reporting includes metrics on ad spend, return on ad spend (ROAS), and keyword performance.

This helps you fine-tune your PPC campaigns to maximize profitability. The hourly reporting feature provides up-to-date data, ensuring you can make informed decisions quickly.

Winner: Helium 10 

Helium 10 takes the prize for its broader scope of analytics. It covers both sales and ad performance comprehensively.

Keyword Research

Helium 10 is renowned for its powerful keyword research tools. Cerebro and Magnet are industry favorites. They allow users to uncover high-ranking keywords that drive traffic.

For instance, Cerebro lets you perform reverse ASIN lookups. This helps find the keywords your competitors are ranking for. Magnet generates a vast list of relevant keywords for your product. This enhances your SEO strategy.

Additionally, Helium 10 offers Xray Keywords with limited uses. These tools help identify profitable keywords.

On the other hand, Perpetua focuses on automated keyword harvesting. This simplifies the keyword research process. This feature continuously collects data on keyword performance. It suggests optimizations automatically.

While it may not offer the extensive manual research tools of Helium 10, its automation ensures your campaigns are always using the most effective keywords.

Winner: Helium 10 

Helium 10 wins due to its comprehensive and manual keyword research tools. They offer deeper insights and flexibility.

Competitor Analysis

Helium 10 provides robust competitor analysis through tools like Market Tracker. This tool allows you to monitor up to 5 markets in the higher tiers. It offers insights into your competitors’ strategies.

You can see their sales volumes, market trends, and performance metrics. This helps you stay competitive.

For Walmart sellers, Helium 10 includes limited competitor analysis tools. This broadens its utility.

Comparatively, Perpetua’s competitor analysis is integrated into its ad optimization features. The platform offers Revenue opportunity analysis and competitor search term data. This gives you insights into your competitors’ ad strategies.

You can identify gaps and opportunities in the market. Adjust your campaigns for better results with these insights.

Winner: Helium 10 

Helium 10 wins for its standalone and comprehensive competitor analysis tools. They allow for broader market insights.

Listing Optimization

Helium 10 shines in listing optimization with tools like Frankenstein, Scribbles, and Listing Analyzer. Frankenstein helps you process large lists of keywords. This creates optimized listings.

Scribbles ensures you use the right keywords in your listings. This improves your product’s visibility. Listing Analyzer provides in-depth analysis of your listings. It offers suggestions to enhance them.

The AI-enhanced Listing Builder further streamlines the process by automating parts of the optimization.

Conversely, Perpetua doesn’t focus on listing optimization. Its main strength lies elsewhere. If you need help with your listings, Helium 10 is the better choice.

Winner: Helium 10 

Helium 10 wins for its robust suite of listing optimization tools. These enhance product visibility and sales.

PPC Management

Helium 10 includes PPC management through the Adtomic add-on, which starts at $199/month. Adtomic offers features like bid automation, keyword management, and performance tracking.

While effective, it’s an additional cost and not the platform’s primary focus.

However, Perpetua is designed with PPC management at its core. It uses AI-powered bid optimization to improve your ads. You also get hourly reporting to keep track of your campaigns.

This makes Perpetua a top choice for PPC.

Winner: Perpetua 

Perpetua wins for its advanced AI-driven PPC management. It provides real-time adjustments and optimizations.

Product Research

Helium 10’s product research capabilities are extensive. Tools like Black Box and Xray help you identify profitable products. They filter through millions of listings.

Black Box lets you search by category, sales estimates, and other criteria. This makes it easier to find winning products. Xray offers detailed insights into product performance. This helps you assess potential products.

Helium 10 also supports Walmart product research, despite limited features.

In contrast, Perpetua does not offer dedicated product research tools. Its strength lies in optimizing ad performance rather than discovering new products.

Winner: Helium 10 

Helium 10 wins for its comprehensive product research tools. These are essential for identifying profitable products.

Ad Optimization

Helium 10 provides ad optimization features through add-ons. These tools can help improve your ad performance. However, it is not the platform’s main strength.

On the other hand, Perpetua excels in ad optimization. Its AI-driven approach ensures your ads are always optimized for the best performance. This includes share-of-voice insights. They show how your ads are doing compared to others.

Winner: Perpetua 

Perpetua wins for its superior AI-driven ad optimization. This ensures peak ad performance.

AI and Automation

Helium 10 uses AI and automation in tools like the AI-enhanced Listing Builder. This helps streamline the listing creation process. It makes it easier to produce optimized listings without extensive manual input.

By comparison, Perpetua heavily relies on AI for ad management. Its AI-powered bid optimization and automated keyword harvesting ensure your campaigns are always running at peak efficiency. This reduces the need for manual adjustments and helps improve overall performance.

Winner: Perpetua 

Perpetua wins for its advanced use of AI and automation in ad management. This optimizes performance with minimal manual input.

Operations and Management

Helium 10 includes several tools for operations management. Alerts notify you of important changes. Refund Genie helps manage refunds. Follow-Up automates customer follow-ups with up to 15,000 emails for higher plans. Inventory Management helps you track up to 40 SKUs. This ensures you never run out of stock.

Conversely, Perpetua focuses more on ad performance rather than operations management. If you need robust tools for managing daily operations, Helium 10 offers more comprehensive features.

Winner: Helium 10 

Helium 10 wins for its extensive operations management tools. These are essential for smooth day-to-day business operations.

Additional Perks

Helium 10 offers additional perks such as Business Valuation, Freedom Ticket, and Amazon PPC Academy. These add-ons provide extra value and insights. They help you grow your business and improve your skills.

Perpetua, on the other hand, offers premium features like competitor intelligence data, custom AMC reporting, and custom data integrations. These are particularly valuable for large businesses with significant ad spend. They provide deep insights and advanced capabilities.

Winner: Helium 10 

Helium 10 wins for its variety of additional perks and educational resources. These enhance overall business growth.

Customer Support

Helium 10 offers strong support and community resources. Users have access to tutorials, a private Facebook group, and customer support. Additional perks like multi-user login and expert training add-ons enhance the support experience.

Comparatively, Perpetua provides tailored support, particularly for higher-tier plans. You get access to a Slack community, live onboarding webinars, and detailed tutorials through the Perpetua Ad School. 

The premium support includes dedicated customer success teams and personalized onboarding. This ensures you get the most out of the platform.

Winner: Perpetua 

Perpetua wins for its personalized and comprehensive support. This is particularly beneficial for larger businesses.

Ease of Use

Helium 10

Helium 10 is designed to be accessible for users of all experience levels. The interface is intuitive, with clear navigation and well-organized features.

Users appreciate the straightforward layout, which makes it easy to find and use the tools they need. The platform includes a variety of tutorials and support resources, such as video guides and a detailed help center.

This makes it easier for new users to get up to speed quickly. Helium 10’s tools are generally self-explanatory.

For example, the keyword research tools like Cerebro and Magnet have simple inputs and deliver actionable results without much setup. The integration with Amazon’s ecosystem is seamless, allowing users to import and export data effortlessly.

However, the breadth of features can be overwhelming. New users might find the extensive toolset a bit daunting at first.

But with time and the available resources, most users find it easy to navigate.

Perpetua

Perpetua, on the other hand, focuses on advanced PPC management and ad optimization. The platform’s interface is modern and user-friendly, designed with a clear emphasis on simplicity and efficiency.

The dashboard presents key metrics and insights in an easy-to-digest format. This is particularly helpful for users who need quick access to performance data.

One of Perpetua’s standout features is its automation. The platform handles many of the complex tasks involved in PPC management, such as bid optimization and keyword harvesting, automatically.

This reduces the manual workload and makes it easier for users to manage their campaigns effectively. Perpetua also offers strong support, including live onboarding webinars and access to a Slack community.

These resources help users quickly learn how to make the most of the platform’s features. The tailored support for higher-tier plans ensures that users get personalized assistance, which can significantly enhance the user experience.

Winner: Perpetua

Perpetua is generally easier to use, particularly for PPC management and ad optimization. Its automated features reduce the manual effort required, making it accessible even for those with limited experience in managing PPC campaigns.

Overall Winner: Helium 10 or Perpetua?

After a thorough comparison, we found that Helium 10 stands out as the overall winner for several reasons.

Comprehensive Toolset

Helium 10 is a powerhouse with many tools that cover every aspect of Amazon selling. From product research with Black Box and Xray to keyword optimization with Cerebro and Magnet, Helium 10 has it all. 

This wide range means you don’t need multiple subscriptions to different services. 

Everything is under one roof, making it perfect for sellers who want to streamline their operations and have all the data they need at their fingertips.

User-Friendly Interface

Helium 10’s interface is designed to be intuitive and user-friendly. 

New users might initially feel overwhelmed by the many features, but the platform provides excellent resources, including tutorials, video guides, and a detailed help center. 

This ensures that even beginners can quickly get up to speed and start using the powerful tools available.

Never Missing Out on Key Insights

If your worry is missing out on critical insights that could drive your business forward, Helium 10’s detailed analytics and reporting will put your mind at ease. 

Tools like Insights Dashboard and Profits provide a clear picture of your business performance, helping you make informed decisions. 

This comprehensive reporting is essential for staying ahead in the competitive Amazon marketplace.

Which Tool is Right for You: Helium 10 or Perpetua?

If You Want Comprehensive Features…

Helium 10 is great if you need lots of tools in one place. It helps you with finding products, choosing the right keywords, making your listings better, and watching your competition. Everything you need is in one spot. This makes it easy to manage your Amazon business without needing other tools.

If You Need Advanced PPC Management…

Perpetua is best if you want to improve your ads. It uses smart computer programs to help you choose the best bids and keywords for your ads. This means you get the most out of your ad money without doing a lot of work yourself. It keeps track of everything in real-time, so you always know how your ads are doing.

If You Are Beginners…

If you are new to selling on Amazon, Helium 10 might be easier for you. It has a simple design and lots of videos and guides to help you learn. Even if you are just starting, you can quickly understand how to use it.

If You Are Experienced Sellers…

If you have been selling on Amazon for a while and need to make your ads better, Perpetua is a good choice. Its smart tools and special features help you get more out of your ad campaigns. It does a lot of the work for you, so you can focus on other parts of your business.

If You Need Strong Community Support…

Helium 10 has a strong community of users. You can join a private Facebook group and get expert training. This is helpful if you want to learn from other sellers and get tips and advice.

If You Value Automation…

Perpetua is good if you want the tool to do most of the work for you. Its smart features make sure your ads are always working their best. This saves you time and effort.

Conclusion: Sellics vs Helium 10

In conclusion, to choose between Sellics vs Helium 10 (or Perpetua vs Helium 10), think about what you need and what your goals are. Both Helium 10 and Perpetua have their strengths, so choose the one that will help you succeed on Amazon.