SendinBlue Pricing: The Complete Guide (2024)

In this article, we’ll delve into the intricacies of SendinBlue price in 2023. Discover the range of plans and features available, empowering you to make well-informed decisions regarding your email marketing strategy and budget.

Key Takeaways

• SendinBlue (now Brevo) is an email marketing solution for businesses of all sizes, from startups to giant companies.
• It offers 4 main plans, with other ranges of pricing and for other unique needs of customers: Free, Starter, Business, and Enterprise .

Introducing SendinBlue Email Marketing

SendinBlue (now Brevo) stands out as a versatile and user-friendly email marketing solution that caters to businesses of all sizes. Whether you’re a solo entrepreneur, a rapidly growing startup, or an established enterprise, SendinBlue’s array of features ensures that your marketing efforts are not only seamless but also effective.

Key Features of SendinBlue Email Marketing

• User-Friendly Interface

Navigating a complex interface can be a hindrance to implementing a successful email marketing strategy. SendinBlue addresses this concern with its intuitive and user-friendly interface. Whether you’re a tech-savvy marketer or a newcomer to email campaigns, you’ll find the platform’s layout and tools easy to understand and utilize.

• Email Campaign Customization

One size does not fit all when it comes to email marketing. SendinBlue recognizes this and provides a suite of tools that allow you to customize your email campaigns to match your brand’s identity. From customizable templates to drag-and-drop editors, you have the flexibility to create emails that resonate with your audience and convey your unique message.

• Automation for Efficiency

Automation is at the heart of modern email marketing, allowing you to reach your audience at the right time with tailored content. SendinBlue empowers you to automate various aspects of your campaigns – from welcome emails to personalized follow-ups. This not only saves you time but also ensures consistent engagement with your subscribers.

• Advanced Segmentation

Segmenting your email list is crucial for delivering relevant content to specific groups of subscribers. With SendinBlue’s advanced segmentation capabilities, you can target recipients based on factors such as demographics, past interactions, and purchase history. This level of personalization enhances the likelihood of conversions and customer satisfaction.

• Robust Analytics

Understanding the effectiveness of your email campaigns is essential for refining your strategy. SendinBlue provides detailed analytics that encompass open rates, click-through rates, and conversion rates. These insights offer a clear picture of what’s working and what needs adjustment, enabling you to iterate and improve over time.

Robust Email Marketing Software from SendinBlue

SendinBlue’s Email Marketing Software is a dynamic and feature-rich platform meticulously crafted to address the unique demands of marketers, entrepreneurs, and enterprises across industries. 

Whether your objective is to nurture leads through personalized campaigns, drive sales with compelling offers, or foster unwavering customer loyalty, this software equips you with an extensive array of tools: drag-and-drop editor, pre-built templates, autoresponders, CRM, etc. 

These tools not only streamline campaign creation and execution but also empower you to achieve quantifiable and trackable outcomes that solidify your marketing strategy’s success.

Not only that, SendinBlue understands that every journey begins with a first step. That’s why they offer a nicely-featured free plan that serves as a perfect starting point for businesses seeking to dip their toes into the world of email marketing. This free plan is available in 60 days.

It also offers other precious tools of Sendinblue for the first experiences of users with this email marketing platform.

SendinBlue Pricing: What’s Included?

When it comes to SendinBlue’s pricing, you might be wondering what exactly you’ll receive in exchange for its impressively low costs. Prepare to be pleasantly surprised, as SendinBlue’s plans offer an exceptional array of features that not only streamline your email marketing efforts but also provide remarkable value for your investment.

#1. Unlimited Contacts

One of the standout features of SendinBlue’s plans is the inclusion of “unlimited” contacts across all tiers. This means that, regardless of the size of your email marketing list, your costs won’t balloon as your contacts grow. This distinctive approach stands in contrast to many other email marketing services that charge more based on your contact count, making SendinBlue a cost-effective solution for businesses of all sizes.

#2. Tailored Plans

SendinBlue’s pricing structure is designed to adapt to your evolving needs. The free plan offers up to 300 emails per day to unlimited contacts, making it ideal for those just starting their email marketing journey. Should you decide to upgrade to the “Starter” plan at $25 per month, your options expand. This includes the benefit of no daily sending limit and the capacity to send from 20,000 emails per month.

#3. Pay As You Go

SendinBlue’s pricing model offers a unique “pay as you go” option, perfect for those who are unsure of their precise email marketing requirements. With this functionality, you pay only for the services you utilize. This not only provides flexibility but also allows you to save money by avoiding unnecessary costs.

#4. Feature-Rich Essentials

SendinBlue doesn’t just stop at affordability; it delivers a comprehensive suite of features that empower you to execute impactful email campaigns:

• Build and Track Your Email List: SendinBlue provides tools to efficiently build and manage your email list, ensuring you connect with the right audience.
• Automation Workflow Tools: Unlock the power of automation with a suite of tools that allow you to create intricate workflows tailored to subscriber behavior.

• Drag-and-Drop Editing: Customize email templates with ease using the intuitive drag-and-drop editing functionality. Craft visually appealing emails that resonate with your brand.
• Immersive Automation Workflows: Take advantage of SendinBlue’s automation workflows to engage and nurture leads, increasing conversion rates and customer engagement.

#5. Sign-Up Simplicity

Signing up for SendinBlue’s free plan is hassle-free – no credit card details required. Simply provide your company email address, password, and name to get started.

SendinBlue Pricing: Monthly Plans

With four distinct pricing plans, SendinBlue ensures that whether you’re a novice embarking on your email marketing journey or a seasoned marketer seeking advanced features, there’s a plan tailored to meet your objectives. 

What sets SendinBlue apart is its unique pricing model that revolves around the total number of emails, rather than the number of contacts. This model allows you to add unlimited email subscribers to your SendinBlue account without incurring extra costs. 

Free – Discover Brevo (ex Sendinblue)

Price: $0

The SendinBlue Free plan, priced at an attractive $0. 

Noted points of this plan

• Email Sending Limit: With the SendinBlue Free plan, you can send up to 300 emails per day. This limitation is ideal for startups and beginners who are gradually building their subscriber base and email campaigns.
• SendinBlue Branding: It’s important to note that the free plan displays SendinBlue branding in the emails you send. While this is a common feature in free plans, it’s a trade-off for the accessibility and affordability that the plan offers.
• Basic Email Template Library: The SendinBlue Free plan includes a basic email template library. This library allows you to craft emails that suit your business and align with your branding. You can leverage these templates to create visually appealing and engaging emails.
• Email Personalization: Personalization is a key aspect of effective email marketing. With the free plan, you can personalize your emails by adding recipients’ first names, birthdays, and other relevant details. This personal touch enhances engagement and connection with your audience.
• Live Chat Feature: A standout feature of the SendinBlue Free plan is the inclusion of a live chat feature. This tool enables you to engage with your customers in real time. Integrating the live chat into your website allows you to connect with visitors and address their queries promptly.
• Reporting and Analytics: While the free plan provides real-time results of your email marketing campaigns, it’s worth noting that certain reporting features are limited. You won’t have access to heat map, device, and geography reporting. However, you can still monitor the performance of your emails and make data-driven decisions.

This plan is best for whom?

Free plan is perfect for startups, beginners or customers wanting to experience firstly with this platform.

Starter

Price: starting from $25

• 20,000 emails for $25 per month
• 40,000 emails for $35 per month
• 60,000 emails for $49 per month
• 100,000 emails for $69 per month

Positioned as a progression from the Free plan, the Starter Plan caters to those who are ready to explore more features while staying mindful of their budget. 

Noted points of this plan

• Features Designed for Progress

The SendinBlue Starter Plan is strategically designed to offer more capabilities than the Free plan, while maintaining an approachable pricing structure. With A/B testing at the forefront, you’re empowered to experiment with sending two different emails to the same audience group, allowing you to pinpoint which approach resonates better with your recipients. This invaluable feature aids in optimizing your campaigns for enhanced engagement and conversion rates.

• Unleash Your Sending Potential

Unlike the Free plan’s daily sending limit of 300 emails, the Starter Plan empowers you to send as many emails as needed to the subscribers on your list (from 20.000 emails per month based on each pricing chosen). This freedom ensures that your outreach isn’t hindered by constraints, giving you the flexibility to communicate with your audience without restrictions. The plan’s pricing adjusts based on the number of email addresses you have, making it scalable to accommodate your growing contact list.

• Personalization and Branding

One of the highlights of the Starter Plan is the ability to remove SendinBlue’s branding from your emails and add your own logo. This branding customization adds a touch of professionalism to your communications, reinforcing your brand identity in the eyes of your audience.

It’s kindly noted that you have to pay the add-on fee of $9 per month for this feature.

• Streamlined Automation

Automation is a cornerstone of modern email marketing efficiency, and the Starter Plan ensures you don’t miss out. The visual editor provided allows you to design marketing automation workflows seamlessly. These workflows enable you to automate email campaigns, saving you time and energy that can be directed towards other essential tasks related to your business growth.

• Insightful Page Tracking

Understanding user behavior is pivotal for delivering the right message at the right time. The Starter Plan includes page tracking, a tool that empowers you to comprehend how users interact with your website. Armed with this data, you can strategically send targeted messages to potential leads, converting them into valued customers.

• Real-Time Reporting for Quick Actions

The Starter Plan introduces real-time reporting, enabling you to monitor the performance of your marketing campaigns as they unfold. These insights provide actionable data that empowers you to make quick decisions, refine strategies, and optimize results. However, for those seeking more detailed and custom reports, an upgrade to the Business plan may be a consideration.

This plan is best for whom?

SendinBlue Starter Plan presents itself as a compelling choice for beginners and growing businesses seeking an enhanced toolkit and greater flexibility.

Business

Price: starting from $65

• 20,000 emails for $65 per month
• 40,000 emails for $75 per month
• 60,000 emails for $89 per month
• 100,000 emails for $129 per month
• 150,000 emails for $169 per month
• 250,000 emails for $239 per month
• 350,000 emails for $289 per month
• 500,000 emails for $399 per month
• 750,000 emails for $559 per month
• 1,000,000 emails for $669 per month

Noted points of this plan

Enter the SendinBlue Business Plan, a comprehensive and powerful solution designed to cater to the demands of growing companies. Packed with an impressive array of advanced features, the Business Plan positions itself as the bridge between efficient email campaigns and strategic customer interaction. 

• Amplified Email Capacity and Advanced Features

The Business Plan marks a significant step forward, offering a substantial increase in email capacity alongside an array of powerful features. With advanced marketing automation at its core, this plan empowers you to streamline your campaigns, drive engagement, and nurture leads with a personalized touch.

• Harness the Power of Retargeting

This plan introduces Facebook and retargeting ads, allowing you to extend your reach beyond the inbox and engage your audience across platforms. This functionality is a game-changer, enabling you to reconnect with potential customers who’ve interacted with your brand, maximizing your chances of conversion.

• Landing Page Templates for Conversion Optimization

The inclusion of landing page templates enhances your campaign’s effectiveness. By creating dedicated landing pages that align with your emails, you provide a seamless user experience that encourages conversions. These templates are designed to captivate, engage, and drive action.

• Collaborative Efficiency with Multi-User Access

The Business Plan recognizes the importance of teamwork and collaboration. With multi-user access, you can facilitate seamless coordination and alignment in your email marketing efforts.

• Sales CRM for Personalized Connections

Customer interactions are the heart of any business’s success. The Sales CRM integrated into the Business Plan empowers you to manage customer interactions on a personal level. By understanding your customers’ needs and preferences, you can build trust that fosters lasting relationships.

• Advanced Segmentation for Targeted Messaging

Understanding your audience is pivotal for delivering relevant messages. The Business Plan offers advanced segmentation tools that enable you to categorize contacts based on their interactions with your website. This strategic approach ensures that every message resonates and engages.

• Comprehensive Reporting for Informed Decision-Making

Detailed reports are at your fingertips with the Business Plan. Gain insights into customer location, device preferences, and behavior patterns. Real-time tracking of email campaigns, coupled with open and click-through rates, empowers you to make informed decisions for optimization.

• Seamless Integrations for Effortless Workflow

Integration with popular apps and software, including Prestashop and Shopify, streamlines your workflow and enhances productivity. This connectivity ensures that your email marketing efforts seamlessly integrate with your existing business tools.

• Dedicated Support for Success

The Business Plan grants access to live chat and phone support, connecting you directly with SendinBlue’s customer success team. This invaluable resource ensures that any questions or queries are promptly addressed, guaranteeing a smooth experience.

This plan is best for whom?

Tailored for growing companies seeking advanced automation and CRM capabilities, the Business Plan is equally suited for enterprises with multiple team members working on email marketing campaigns. Whether you’re scaling your operations or deepening customer connections, the Business Plan offers a comprehensive suite of tools to achieve your goals.

Enterprise

Price: Custom

With a comprehensive suite of features that encapsulate the best of all plans, the Enterprise offering sets a new standard for strategic email campaigns, personalized interactions, and seamless collaboration. 

Noted points of this plan

• Unrivaled Comprehensive Features

The SendinBlue Enterprise Plan encompasses the essence of all preceding plans, encapsulating an array of advanced features designed to empower your email marketing endeavors. From automation to integrations, every facet of this plan is engineered for unparalleled results.

•  Customizable Volume and Priority Sending

Unlike other plans, the Enterprise offering recognizes that your email volume might exceed conventional limits. It allows you to design a custom plan tailored to your specific needs, ensuring you have the capacity to engage your audience without constraints. Priority sending, a hallmark of this plan, ensures your messages reach recipients’ inboxes promptly, enhancing open rates and engagement.

• Unlock the Power of Dedicated Inboxes

The Enterprise Plan elevates collaboration to a new level with the provision of unlimited inboxes. This feature enables your marketing team to manage and monitor campaigns efficiently, ensuring seamless coordination and alignment.

• A Dedicated IP Address for Enhanced Reputation

A dedicated IP address is a strategic asset that enhances your email deliverability and sender reputation. The Enterprise Plan provides this exclusive feature, ensuring your emails are consistently received by your audience’s inboxes, further strengthening your brand’s credibility.

• Priority Support for Uninterrupted Success

With the Enterprise Plan, priority support becomes an integral part of your experience. Whether you require technical assistance or strategic guidance, the SendinBlue team is at your service to ensure your campaigns are executed flawlessly.

• Empowerment through Dedicated Manager

Collaboration is taken to new heights as the Enterprise Plan pairs you with a dedicated SendinBlue manager. This seasoned professional becomes your strategic partner, assisting you in campaign creation, result analysis, report collection, and overall campaign optimization.

• Advanced Integrations for Seamless Operations

The Enterprise Plan enhances your workflow with advanced integrations, including Salesforce, FTP, and Google Contacts. These integrations seamlessly connect your email marketing efforts with your existing business tools, optimizing efficiency and productivity.

• API Features for Transactional Excellence

Transaction emails play a pivotal role in customer engagement. The Enterprise Plan provides core API features, including email API, SMS API, and SMTP relay, ensuring your transactional emails are delivered with precision and reliability.

• Guaranteed Uptime with SLA

For businesses reliant on uninterrupted operations, the Enterprise Plan introduces a service level agreement (SLA) with a 99.9% guaranteed platform uptime. This assurance ensures your campaigns continue to reach audiences with minimal disruptions.

• Tailored Pricing for Unlimited Potential

The SendinBlue Enterprise Plan recognizes that your needs might surpass conventional plans. If you intend to send over 1,000,000 emails, the Enterprise Plan allows you to design a fully customized plan that aligns precisely with your requirements, granting you access to all the advantages of this top-tier offering.

This plan is best for whom?

Tailored for large companies with expansive marketing teams and specific needs, the Enterprise Plan unlocks a realm of possibilities, making it an ideal choice for those seeking the epitome of performance, flexibility, and support.

SendinBlue Pricing: Summary

Are SendinBlue Monthly Plans Worth It?

The answer is absolutely Yes.

One of the most enticing aspects of SendinBlue’s monthly plans is the consistent inclusion of essential features across the board. Whether you’re opting for the entry-level Free Plan or exploring the higher echelons of the Premium Plan, vital tools such as web tracking, marketing automation, and other fundamental capabilities are at your disposal. 

This means that regardless of the plan you choose, you’re equipped with the foundational elements necessary to orchestrate impactful email campaigns.

Here’s why SendinBlue is worth your money:

• Consistency in User Experience and Deliverability

SendinBlue ensures a uniform user experience and deliverability, regardless of the plan you select. The intuitive drag-and-drop interface empowers you to optimize emails with fluidity, enhanced by real-time feedback. This user-friendly environment streamlines the process of refining campaigns, enabling efficient improvements and ensuring that your efforts resonate effectively with your audience.

• User-Friendly Tools

SendinBlue stands out by providing an array of user-friendly tools that span the spectrum from SMS messaging to A/B testing and sign-up forms. The standout factor is that these components, often accompanied by significant price tags from alternative providers like Mailchimp, are available within SendinBlue’s plans. This strategic advantage not only grants you cost-effective access to powerful tools but also liberates resources within your budget for additional strategic initiatives.

• Testing and Experimentation

The inherent feature-rich nature of SendinBlue’s plans creates an environment ripe for experimentation and testing. Each plan serves as a canvas for refining strategies and exploring new approaches before considering a move to a higher-tier plan. This adaptability enables you to fine-tune campaigns, garner insights, and optimize outcomes without outgrowing your financial boundaries. The ability to scale up when ready is facilitated by this dynamic flexibility.

• Centralization and Integration

A notable edge that SendinBlue boasts is its seamless integration capabilities. By harmonizing your SendinBlue account with Shopify App Store, you create a centralized ecosystem for monitoring and analyzing your complete marketing campaign. This consolidated approach streamlines your efforts, transforming email marketing into a more convenient and coherent process that elevates your overall strategy.

SendinBlue Pricing: Pay as You Go

SendinBlue’s Pay as You Go plan steps onto the stage as an ideal choice for those who don’t send emails frequently or have a smaller contact list. This pricing model offers a host of advantages that cater to your varying email marketing requirements.

• Customized Flexibility

The Pay as You Go plan resonates with businesses seeking flexibility in their email campaigns. This option is particularly suitable for those whose email sending frequency is sporadic or whose contact lists aren’t extensive. A key feature that sets this apart is the non-expiration of PAYG credits. This empowers you to use credits at your own pace, without the pressure of a time constraint. 

• Exceptional Affordability

For those seeking budget-friendly alternatives that align with their specific requirements, the Pay as You Go pricing proves to be an appealing choice. This pricing model is structured to cater to businesses that need more cost-effective solutions and greater flexibility from their email campaigns. It’s a versatile option that acknowledges the varying needs and budget constraints of businesses in different phases of growth.

• Enhanced Add-Ons

The Pay as You Go plan extends beyond its core offering, allowing you to enhance your campaigns further with additional extras. For instance, if your marketing strategy extends beyond email to embrace omnichannel engagement, you have the option to purchase SMS credits. The number of credits expended per text depends on your destination, granting you tailored control over your campaign costs.

The pricing rate you can refer:

Which SendinBlue Pricing plan should you choose?

As you venture into the intricate world of email marketing, understanding your unique needs will guide you towards the plan that perfectly complements your aspirations.

Embarking on your email marketing journey, the Free Plan becomes an appealing option for those seeking to explore SendinBlue’s capabilities without an immediate financial commitment. With web tracking and marketing automation at your disposal, this plan serves as a welcoming entry point. While it provides ample daily sending limits and essential tools, it’s vital to remember that the free option has its limitations. Ultimately, you’ll need to transition to another plan as your needs and campaigns evolve.

The Starter Plan surfaces as an ideal middle ground for those requiring ongoing email marketing support within a constrained budget. However, a trade-off is the presence of SendinBlue branding on your content, which may not align with your pursuit of a professional brand presence. Additionally, advanced reporting and access to landing pages remain unavailable under this plan.

If your email marketing requirements demand more robust functionality, the Business and Enterprise plans come into play, each catering to distinct needs. The Business plan unlocks the removal of branding from emails, supplemented by advanced features like location reporting and heat maps. 

For those seeking the pinnacle of features, the Enterprise plan shines as the most comprehensive offering with the custom price. Its feature-rich nature makes it an attractive proposition, especially for businesses aiming to capitalize on advanced marketing automation strategies without breaking the bank.

SendinBlue Pricing: FAQ

Final thoughts on SendinBlue Pricing

In conclusion, finding the perfect SendinBlue price plan hinges on aligning your budget and email marketing needs, ensuring that you’re equipped to achieve impactful campaigns without overspending.