10 Best Free Shopify SEO Apps in 2024

In this article, we’ll talk about 10 best free SEO tools & apps for your shopify store optimization. Let’s take a look!

10 Free Shopify SEO Apps for your stores

Judge.me Product Reviews

Rating: 5.0/5 ⭐
Total reviews: 22,556 ✍

Judge.me Product Reviews is more than just a tool for collecting product reviews; it’s a powerful asset for boosting SEO. By allowing customers to leave reviews with photos and videos, this app enhances your website’s SEO through user-generated content. With it, user engagement increases, providing valuable SEO benefits while building trust and confidence among potential buyers. 

Key Features

• Press, Company, and Payment Method Logo Display: Boosts trust by showcasing logos of reputable companies and payment providers.
• Quick and Easy Logo Setup: Simplifies the process, saving time for merchants to focus on their business.
• Prominent Logo Placement: Attracts attention to important logos, reinforcing trust and credibility.
• Mobile-Responsive Logo Showcase App: Ensures a seamless experience for mobile users, expanding the customer base.

Pros & Cons

Pros

• Easy logo customization
• Works well on different devices
• Excellent customer support
• Free option and affordable upgrades

Cons

• Problems in customizable themes

Pricing

The app offers two different plans:

• Free Plan
• Unlimited Logos Plan: starts at $4.89/month

Who It’s Best For

Judge.me is ideal for new e-commerce businesses starting out, and it’s also a great option for companies looking to showcase the logos of the businesses they work with, solidifying their credibility in the market.

Tapita SEO & Speed Optimizer

Rating: 5.0/5 ⭐
Total reviews: 1,611 ✍

Tapita SEO & Speed Optimizer offers a comprehensive solution for improving your Shopify store’s SEO, image optimization, and page speed. These three factors play a crucial role in determining your website’s search engine rankings and overall user experience. 

By enhancing your site’s SEO, optimizing images for faster loading times, and improving page speed, this app directly impacts your sales by increasing visibility and user satisfaction.

Key Features

• Instantly increase page speed scores: Accelerate loading times to improve conversions and user experience.
• Monitor website health and fix SEO errors: Stay on top of SEO improvements with Tapita’s audit feature.
• Create multi-language meta tags templates: Save time by generating meta tags effortlessly.
• Bulk optimize image alt texts: Enhance SEO by optimizing image descriptions in minutes.
• Image optimization without quality loss: Optimize images for better performance while maintaining display quality.

Pros & Cons

Pros

• Comprehensive SEO and speed optimization features
• User-friendly interface
• Responsive customer support
• Cost-effective, with a free version available

Cons

• Additional charges may apply for certain features

Pricing

• Free to install: Offers FREE Boost SEO features and Speed optimization, but extra charges may apply for specific features.

Who It’s Best For

Tapita SEO & Speed Optimizer is a valuable asset for any Shopify merchant looking to improve their website’s performance in terms of SEO and page speed. Whether you’re new to e-commerce or an established business, Tapita SEO & Speed Optimizer can help you achieve better rankings and provide an enhanced user experience.

Tiny SEO Image Optimize, Speed

Rating: 5.0/5 ⭐
Total reviews: 1,812 ✍

Tiny SEO Image Optimize, Speed is a versatile app that addresses multiple aspects of SEO optimization. It offers an SEO boost, page speed optimization, image optimization, and provides essential SEO tools like JSON, sitemap, and Google Search Console integration. 

With a focus on these critical SEO elements, the app helps your website climb the search engine rankings and ensures a smoother user experience, ultimately leading to increased organic traffic and sales.

Key Features

• Instant image optimization: Automatically optimize images, ALT texts, and filenames for better site speed.
• AI-powered metadata generation: Use intelligent AI tools like ChatGPT to generate metadata.
• Comprehensive SEO audit: Get reports on SEO errors, warnings, and passed checks.
• Lazy load and redirects: Improve site speed with lazy loading and handle 404/301 redirects.
• JSON-LD and meta tags: Enhance your store’s SEO with JSON-LD and custom meta tags.

Pros & Cons

Pros

• Comprehensive image optimization and SEO features
• Responsive customer service
• Suitable for all business sizes
• Multiple language support
• Offers a free plan

Cons

• Additional charges may apply for extra optimizations

Pricing

• PAY AS YOU GO
  • Free to install: Billed for extra optimizations
  • 50 Free images per month
  • Extra optimization price: 3¢/image
• BEGINNER – $9.99/month
• ADVANCED – $19.99/month
• YEARLY – $4.99/month

Who It’s Best For

Tiny SEO Image Optimize, Speed caters to Shopify merchants of all sizes who seek to improve their website’s performance and SEO rankings. Whether you’re a beginner or an experienced e-commerce business owner, this app offers a range of features and pricing plans to suit your needs.

Sherpas: Smart SEO

Rating: 4.9/5 ⭐
Total reviews: 1,255 ✍

Sherpas: Smart SEO is designed to drive traffic and sales by improving your website’s SEO and page speed. These two factors are paramount for achieving better search engine rankings and providing a seamless user experience. 

By using this app to enhance your SEO efforts and optimize page loading times, you can attract more visitors, boost sales, and establish a stronger online presence.

Key Features

• Comprehensive SEO tools: Smart SEO provides tools and automation for important SEO areas like meta tags, image optimization, and page speed.
• AI-powered Meta Tags: Generate compelling product Meta Tags with the power of AI (ChatGPT-4 Turbo).
• Image Optimization: Optimize your store images and page speed for better user experience and higher SEO rankings.
• JSON-LD Structured Data: Add JSON-LD structured data so that Google understands your store better.
• Broken Link Detection: Automatically detect and fix broken onsite, visited, or external links.

Pros & Cons

Pros

• Multilingual support in various languages.
• Suitable for both beginners and experienced users.
• Cost-effective pricing with a free trial.
• Improves SEO scores and website performance.
• Exceptional customer support.

Cons

• Additional charges may apply for extra optimizations.

Pricing

• 7-DAY FREE TRIAL – FREE
• PRO PLAN – $9.99/month
• BUSINESS – $19.99/month
• PREMIUM – $29.99/month

Who It’s Best For

Whether you’re new to SEO or an experienced user, Sherpas: Smart SEO offers a range of features to help you optimize your online store. It’s praised for its user-friendly interface and exceptional customer support, making it a valuable tool for boosting your online presence and driving more traffic and sales.

BOOSTER SEO & IMAGE OPTIMIZER

Rating: 4.9/5 ⭐
Total reviews: 6,209 ✍

BOOSTER SEO & IMAGE OPTIMIZER is the go-to choice for brands seeking comprehensive SEO and image optimization solutions. By providing a wide range of SEO optimization tools and image optimization features, this app ensures that your website is finely tuned for both search engines and users. Its reputation as a trusted all-in-one SEO tool in 2024 makes it a reliable choice for businesses looking to improve their SEO rankings and overall website performance.

Key Features

• All-in-one SEO tools: Booster SEO offers a range of SEO optimization features including meta tag optimization, image compression, URL keyword optimization, and more.
• Image Optimization: Improve page load speed and SEO scores with their bulk image compression engine.
• AutoPilot SEO: Use their AutoPilot feature to find and fix SEO issues based on customizable rules.
• Broken Link Monitoring: Monitor and automatically redirect broken links that could harm your SEO.
• 24/7 Live Chat Support: Get human support whenever you have questions or need assistance.

Pros & Cons

Pros

• Built exclusively for Shopify with no hacky workarounds.
• Trusted by businesses for close to a decade with a strict focus on best practices.
• Improves SEO ratings, traffic, and sales.
• User-friendly interface.
• 24/7 live chat human support.

Cons

• Premium plans might be considered pricey for smaller businesses.

Pricing

• 7-DAY FREE TRIAL – FREE
• PRO – $39/month
• PREMIUM – $69/month

Who It’s Best For

Booster SEO & Image Optimizer is an ideal choice for Shopify merchants who want to enhance their website’s SEO performance and rankings. Whether you’re just starting out or have an established online store, this app provides a set of user-friendly SEO tools to optimize your store. It’s particularly praised for its image optimization feature that helps improve Google search rankings. Additionally, the 24/7 live chat support ensures you have assistance whenever you need it, making it a valuable asset for your business.

SEOAnt ‑ AI SEO Optimizer

Rating: 4.8/5 ⭐
Total reviews: 996 ✍

SEOAnt ‑ AI SEO Optimizer is a sophisticated app that leverages AI-driven SEO optimization, page speed improvement, AI content generation, and SEO image optimization. By harnessing artificial intelligence, this app takes your SEO efforts to the next level. It offers a comprehensive set of tools to enhance your website’s search engine visibility, user experience, and content quality. With SEOAnt, you can stay ahead in the competitive world of online marketing.

Key Features

• All-in-One SEO Tools: SEOAnt offers a comprehensive set of SEO tools covering technical SEO, on-page optimizations, keyword research, backlinks, and more.
• Image Optimization: Improve website speed with features like auto page speed optimization, AMP support, image compression, and preload.
• AI SEO Booster: Enhance SEO with AI-driven meta tags, alt text, structured data, and keyword research.
• 404 Error Detection: Automatically detect and bulk redirect 404 errors to improve SEO.
• Auto-Scan SEO: Regularly scan for indexing issues, site speed problems, content and tag errors, dead links, and more.
• AI-Powered Product Descriptions: Generate creative and compelling product descriptions quickly using ChatGPT AI.

Pros & Cons

Pros

• Comprehensive SEO solutions covering all aspects.
• Effective image optimization for faster website speed.
• AI capabilities for meta tags, alt text, and keyword research.
• Regular SEO scanning and error detection.
• Clear instructions and ease of use.
• Knowledgeable and responsive support team.

Cons

• Price might be considered on the higher side for those just starting out.

Pricing

• 7-DAY FREE TRIAL – FREE PLAN
• PRO PLAN – $29.99/month
• PREMIUM PLAN – $59.99/month

Who It’s Best For

Whether you’re new to eCommerce or looking to boost your online visibility, SEOAnt  provides easy-to-use features and AI-powered capabilities to help you achieve your SEO goals. 

AI ChatGPT description: ST

Rating: 4.9/5 ⭐
Total reviews: 621 ✍

While AI ChatGPT description: ST is not a conventional SEO app, it plays a crucial role in crafting converting product descriptions using ChatGPT AI. High-quality product descriptions can significantly impact SEO by improving the relevance and quality of your website’s content. 

Key Features

• Automated Product Descriptions: AI ChatGPT utilizes advanced algorithms and natural language processing to generate high-quality product descriptions quickly and accurately.
• Time and Money Savings: By automating product description creation, merchants can save valuable time and resources.
• Improved Product Visibility: High-quality descriptions can enhance the visibility of products and improve their ranking on search engines.
• Customizable Tone: Merchants can select the description tone that aligns with their brand voice and target audience.
• Highlight Key Features: The generated product descriptions emphasize key product features and selling points.

Pros & Cons

Pros

• Creates engaging and detailed product descriptions.
• Offers multiple tone options for descriptions.
• User-friendly interface.
• Efficient and time-saving.
• Improves SEO.

Cons

• Some needed improvements like bulk updates and better change memory.

Pricing

AI ChatGPT is available for free.

Who It’s Best For

It’s suitable for businesses of all sizes, from newcomers to established stores, looking to enhance their product listings and boost conversions.

Webrex SEO Optimizer AI Schema

Rating: 4.9/5 ⭐
Total reviews: 418 ✍

Webrex SEO Optimizer AI Schema offers a comprehensive range of SEO optimization tools, including SEO image optimization, Meta Tag AI, sitemap generation, 404 error handling, and breadcrumb navigation. Covering various aspects of SEO, this app helps you fine-tune your website’s structure and content for better search engine rankings. 

With Webrex, you can ensure that your Shopify store is well-optimized for SEO, attracting more organic traffic and potential customers.

Key Features

• Image Optimization: Optimize SEO ranking by editing Meta tags and ALT text for images.
• Schema: This app offers 13 eCommerce Schema, 4 Advanced custom Schema, and code-free structured data schema input.
• Review App Integration: It integrates with 15+ review apps for seamless functionality.
• Sitemap Management: Manage and customize your sitemap to improve website structure.
• Google Search Console Integration: Connect with Google Search Console to fix errors and enhance website visibility.
• Bulk Editing: Bulk edit Meta tags and make SEO improvements efficiently.
• AI-Powered Meta Tags and Alt Tags: Improve SEO with AI-generated Meta and Alt tags.
• Image Optimization Automation: Automate image optimization for improved page speed.
• Broken Link Management: Manage broken links automatically for a smoother user experience.
• Storefront Category Breadcrumbs: Design 5-level breadcrumbs for your storefront.
• HTML Sitemap: Create an HTML sitemap to improve website navigation.
• SEO Testing Tool: Test and enhance your SEO efforts.

Pricing

• FREE Plan
• EXPLORER Plan: Priced at $3.49/month (billed annually)
• PREMIUM Plan: Priced at $14.99/month

Who It’s Best For

Whether you’re a beginner or an experienced e-commerce merchant, this app offers a comprehensive set of features to enhance your online store’s visibility and user experience. With support for multiple languages and seamless integration with popular apps, it’s a versatile choice for those aiming to boost their Google rankings and overall website performance.

SC Easy Redirects

Rating: 4.7/5 ⭐
Total reviews: 137 ✍

Automating URL redirection is a critical aspect of SEO optimization, and SC Easy Redirects simplifies this process. By ensuring that your website’s URL structure is managed effectively, this app helps maintain SEO integrity when making changes to your site. 

With SC Easy Redirects, you can be confident that your SEO efforts won’t be negatively affected by URL changes, ensuring a smooth transition while maintaining your website’s search engine rankings.

Key Features

• Smooth 301 Redirects: Easily establish smooth 301 redirects to retain valuable traffic and sales during site migrations or updates to products and pages.
• Bulk URL Uploads: Quickly fix 301 redirects by uploading URLs in bulk, making site migrations effortless.
• 404 Error Resolution: Minimize 404 errors to prevent site abandonment and enhance user experience. Receive alerts and reminders to manage 404 error pages efficiently.
• SEO Improvement: Automatically identify and resolve detrimental 404 errors that could impact your search engine rankings.
• Live Page Redirection: Seamlessly redirect live pages to other active pages.
• Pattern-Based Redirects: Use patterns to redirect old URLs and avoid 404 pages for incoming traffic.

Pricing

• BASIC Plan: Free 
• PRO Plan: Priced at $10/month
• PRO+ Plan: Priced at $24.99/month

Who It’s Best For

SC Easy Redirects caters to businesses of all sizes, from small to large, with its free and affordable premium plans. 

Sitemap NoIndex Pro

Rating: 5.0/5 ⭐
Total reviews: 77 ✍

Sitemap NoIndex Pro offers valuable tools for improving your website’s SEO. It provides an XML HTML sitemap and NoIndex Meta Tags, both of which enhance your site’s structure and search engine crawling. 

By optimizing your website’s sitemap and meta tags, you can ensure that search engines index your content correctly, leading to better search engine rankings. This app is a must-have for any Shopify store looking to boost its SEO efforts.

Key Features

• HTML Sitemap Builder: Generate a Google SEO-friendly HTML sitemap instantly to improve search engine coverage.
• XML Sitemap Optimization: Customize Shopify’s XML sitemap by removing unwanted pages and submit it to search engines.
• Control Crawling: Utilize NoIndex and NoFollow Meta Tags to exclude specific pages from search engine crawling.
• Maximize Indexation: Optimize sitemaps and meta tags to enhance search engine coverage.
• Automatic Updates: Keep your sitemap and SEO strategy up-to-date effortlessly.

Pricing

• FULL ACCESS: Priced at $3.49/month, this plan offers unlimited access to all features.

Who It’s Best For

Sitemap NoIndex Pro is suitable for Shopify store owners who want to boost their store’s SEO and indexation. If you’re looking to generate a Google-friendly HTML sitemap, optimize your XML sitemap, and have control over search engine crawling with NoIndex and NoFollow meta tags, this app is a valuable addition. 

Why does a Shopify store need to employ SEO Tools to Optimize SEO?

A Shopify store can greatly benefit from employing SEO tools to optimize its SEO (Search Engine Optimization) for several crucial reasons:

1. Increased Visibility: SEO tools help improve a Shopify store’s visibility in search engine results. This increased visibility means more potential customers can find the store when searching for relevant products or services.
2. Organic Traffic: SEO tools drive organic traffic to the store. This traffic consists of users actively searching for products or information related to the store, making it more likely to lead to conversions.
3. Competitive Advantage: Using SEO tools allows the store to compete effectively in the online marketplace. It helps the store outperform competitors by achieving higher search engine rankings.
4. Better User Experience: SEO tools optimize website structure and content, resulting in a better user experience. This, in turn, can lead to longer visit durations, lower bounce rates, and increased conversions.
5. Cost-Effective Marketing: SEO tools offer a cost-effective marketing strategy. Once the store ranks well for relevant keywords, it can attract organic traffic without the ongoing expenses associated with paid advertising.

Final words

Instead of reaching customers whether they want to hear from your Shopify store or not, you can find your target customers and run many marketing campaigns to attract them without spending too much time. These SEO tools & apps are all there for you and of course, for many other online business owners.