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Shop Name Ideas For Your Online Store: A Comprehensive Guide

September 27, 2023
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

Selecting the ideal shop name ideas for your online store isn’t merely about creativity—it’s about strategy, branding, and making that essential first impression.

Key Takeaways

  • Leverage Digital Tools: Use specialized digital tools and platforms to create unique and memorable names for your online store, ensuring your brand is unique.
  • Draw Inspiration from Industry Leaders: Learn valuable lessons from industry giants like Amazon, Etsy, and Nike, as their naming strategies offer insights that can inspire and inform your own naming process.
  • Tips For Unique Online Business Names: Understand that your online shop’s name plays a pivotal role in shaping its brand identity and enhancing customer recall.

7+ Best Online Shop Name Generators

If you’re struggling to come up with the perfect name for your online store, fear not! There are numerous online tools that can effortlessly generate a plethora of potential names within minutes. 

All you need to do is type your keywords or industry and let these name generators do the heavy lifting. Here are some of the best free online business name generators in 2023:

Shopify

Shopify business name

Why we like it

The Shopify Business Name Generator is a tool that’s easy to use and perfect for new business owners. It’s simple to navigate and gives a long list of name suggestions based on your keywords. One of its best features is checking if a domain name is available, saving you time.

Key features 

  • Creates up to a hundred name ideas from your keyword.
  • Swiftly verifies domain name availability.
  • Offers multiple logo design ideas to complement your chosen domain.
  • Facilitates trademark checks for your domain name in the USA and Europe.

Pros & Cons

Pros

  • Abundance of creative name ideas.
  • User-friendly interface.
  • Domain name availability check.
  • Additional tools for business growth.
  • Suitable for online shops.

Cons 

  • Data collection and sharing problems
  • Lack of Search engine optimization 
  • Fewer name options compared to other tools.
  • Requires a Shopify account to purchase a domain.

FreshBooks

FreshBooks

Why we like it

Choosing the perfect name for a new business is crucial, and FreshBooks Business Name Generator can assist entrepreneurs in this endeavor. This tool is user-friendly and offers an assortment of name suggestions derived from your specified keywords.

And what’s more appealing? It’s entirely free of charge, making it an excellent choice for start-ups on a tight budget. 

Key features 

  • Diverse Naming Options: Based on your keyword, FreshBooks presents name suggestions tailored to your business needs.
  • Industry-Related Filters: The platform provides the added advantage of refining your search with four specific industry-related filters, ensuring that the names are relevant to your business sector.

Pros & Cons

Pros

  • Industry-specific name suggestions.
  • Completely free to use.
  • User-friendly interface.

Cons 

  • Lack of name options and automatic domain search.
  • Only showing three names at a time, potentially requiring multiple searches.
  • No direct domain purchase option through FreshBooks.

Anadea

Anadea

Why we like it

Starting an online business involves numerous challenges, and finding the right name is a crucial one. Anadea’s Business Name Generator simplifies this task. It offers an intuitive and user-friendly experience, providing an extensive list of tailor-made name suggestions based on your keywords. Best of all, it’s free.

Key features 

  • Diverse Naming Options: Anadea generates a multitude of names centered around your chosen keyword.
  • Industry-Specific Filters: You can refine your search with four industry-related filters, ensuring relevance to your business sector.

Pros & Cons

Pros

  • Relevant industry-specific name suggestions.
  • No cost attached.
  • User-friendly platform.

Cons 

  • Limited name suggestions.
  • No domain availability check.
  • Restricted display of names.
  • No integrated domain purchase feature.

Hipster Business Names

Hipster Business Names

Why we like it

The Hipster Business Name Generator stands out in today’s world where fresh and unique ideas are in demand. This tool is easy to use and provides many name options based on your type.

If you want a different kind of name, something cool, catchy, and fun, this is the right tool for you. It gives a wide range of creative names that are different from the usual.

Key features 

  • Names Based on Your Input: Get names that match the words you give.
  • Check if the Name is Available Online: You can see if the name you like is free to use on the web.
  • Logo Ideas: Get logo designs that match the name you pick.

Pros & Cons

Pros

  • Get names that are fun and different.
  • Use the tool for free.
  • It’s easy to find your way around the website.
  • Once you find a name, you can get the online address for it from another website.

Cons 

  • Separation between the business requirements and provided names.
  • Lack of name-type specificity or filter options.
  • Single-name display limitation.

Getsocio

Getsocio

Why we like it

Seeking the right name for your venture? Getsocio is a free tool tailored for this very purpose. It’s particularly great for those who appreciate a little randomness to stir the creative juices. 

The Getsocio Name Generator is not just about business names – it’s about spurring creativity and allowing users to think outside the box.

Key features 

  • Compound Naming: It takes your keyword and spices it up by adding another word, either at the beginning or the end. This results in a unique compound name.
  • Industry-Specific Options: Whether you’re starting a bakery, a tech firm, or a consultancy, Getsocio has specialized name generators to cater to various industries.

Pros & Cons

Pros

  • Free to use, allowing unlimited name exploration.
  • Diverse name options with compound names.
  • Industry-specific name suggestions. 

Cons 

  • Primarily showcases .getsocio.com subdomains, limiting domain options.
  • Randomness in name generation can lead to less fitting suggestions.
  • Generated names may not always harmonize well with multiple keywords.

Business Name Generator

Business Name Generator

Why we like it

Finding the perfect name can feel like finding a needle in a haystack when you’re in the throes of setting up a business. But with Business Name Generator, it’s as if the haystack got a lot smaller, and the needle shines a bit brighter. 

This tool isn’t just about generating a name; it’s about carving out a distinct identity in the commercial landscape. It simplifies the naming process, giving business owners a head start in their entrepreneurial journey.

Key features 

  • Flexible Name Suggestions: Whether you’re looking for a typical business name or something unique for a podcast or photography company, this tool adjusts its suggestions to match your needs.
  • Domain and Social Handle Checks: Quickly checks if the name is available as a domain or social media handle.
  • Logo Ideas: Offers ideas to visualize your brand.
  • Trending Name Ideas: For those who like to stay updated, you can scroll down to see popular name styles and suggestions.

Pros & Cons

Pros

  • No Cost Attached: It’s a tool full of ideas, and you don’t have to pay a penny.
  • Diverse Naming Options: It provides many unique and creative suggestions
  • Quick Checks: It saves time by checking domain and social handle availability right away.

Cons 

  • Randomness in Suggestions: Sometimes, the suggestions might feel unrelated to what you put in.
  • Using Multiple Keywords: When you input more than one word, the results can sometimes feel mismatched.

Namesmith

Namesmith

Why we like it

Finding the right name for a business can be a daunting task. Namesmith.io offers an easy and interactive approach to this challenge. It’s not just about combining words but also experimenting with them in various ways to create names that resonate and stick.

Key features 

  • Many Naming Options: Namesmith.io uses your provided words and tries different combinations. It can join words, change some letters, or add new parts to the word, giving you a wide range of names to pick from.
  • Easy-to-Read Display: The results are shown in clear groups, helping you pick names based on what you’re looking for, like rhymes or type of business.
  • Buy Domain Directly: If you find a name you like, you can quickly buy the domain name through their partner, Bluehost.

Pros & Cons

Pros

  • No Cost Involved: You can generate and experiment with countless names without spending a dime.
  • Creative Input: Beyond just random name suggestions, it crafts names from your keywords, ensuring relevance.
  • Categorized Options: Different naming categories make it easier to find names that might resonate with your brand’s identity easier.
  • Seamless Integration with Bluehost: If you find an available name, buying the domain is just a click away.

Cons 

  • Domain Availability: The tool doesn’t automatically check if the suggested name’s domain is available, which might be an extra step for users.
  • Manual Checks: Clicking on individual names to see if they’re available for purchase can be tedious.

Namelix

Namelix

Why we like it

Namelix brings a fresh touch to finding business names. Using smart technology, it gives names that are catchy and easy to remember. And guess what? It even suggests simple logo designs, making it easier for new businesses to start branding.

Key features 

  • Smart Suggestions: Namelix uses tech to give names that stand out and make sense.
  • Logo Ideas: Along with names, Namelix provides logo designs, helping business owners how their name might look as a brand.
  • Check Everything at Once: It tells you right away if the name you like can be used as a website address or on social media.

Pros & Cons

Pros

  • No Cost: It’s rare to get good stuff without paying, making Namelix special. 
  • Lots of Name Choices: Whether you have one idea in mind or a few, Namelix gives a bunch of name options.
  • Quick Checks: You can immediately see if the name you want is available online. 

Cons 

  • Even smart tools can sometimes suggest names that don’t quite fit.
  • If you put in a lot of ideas, some name suggestions might not sound great. 

Best 5+ Real-world Online Shop Business Names

Let’s delve into some iconic online shop names that have successfully marked their presence in the global market.

Etsy

Etsy

Etsy emerged in 2005, the brainchild of a furniture manufacturer with the ambition to sell distinctive goods online. Over time, this marketplace became a hub for artists, craftsmen, and vintage enthusiasts to showcase and sell their unique creations. 

The term “Etsy” may sound like a whimsical, made-up name, but it holds profound meanings in various languages. In Latin and French, it’s reminiscent of the phrase “what if,” while in Greek, it brings to mind “just because.” These translations encapsulate the spirit of limitless possibilities and creativity. 

eBay

eBay

Beginning its journey as AuctionWeb, the now globally renowned eBay underwent a name evolution in September 1997. Initially designed as a haven for individuals to sell their pre-owned items, it quickly expanded its horizons. The iconic “eBay” name finds its roots in Echo Bay Technology Group, the chairman’s consulting firm. 

However, a twist of fate (and a gold mining company owning the domain echobay.com) led to the short and memorable “eBay.” The use of “e” signifies its digital nature, while the unique capitalization makes it easily recognizable in the vast online world.

Nike

Nike

With origins tied to the Greek goddess of victory, the name “Nike” symbolically represents triumph. In Greek, it’s synonymous with “victory,” making it an appropriate choice for a brand that would go on to conquer the sports world. 

Nike’s journey began in 1964 as Blue Ribbon Sports, co-founded by Phil Knight and Bill Bowerman. By 1971, the duo ventured into creating and marketing their own line of athletic shoes, prompting the search for a fitting brand name. While “Dimension Six” was Phil Knight’s initial suggestion, it didn’t quite hit the mark. Fortunately, Jeff Johnson, the brand’s inaugural employee, came across “Nike” in an in-flight magazine discussing the anatomy of impactful brand names. 

Like other iconic brands with concise, memorable names, Nike’s two-syllable brand became instantly symbolic, capturing the essence of victory and excellence.

Amazon

Amazon

Jeff Bezos had a vision for his online store. Initially, he considered the name “Cadabra,” evoking the magic of online shopping. However, due to confusion with the similar-sounding word “cadaver,” he decided to change it. Searching for a new name, Bezos briefly considered “Relentless.com,” but it felt too intense. Ultimately, he settled on “Amazon.” 

This name inspired by the world’s largest river, symbolizes Bezos’s aspiration to create the biggest online store. However, it also strategically positions the company at the beginning of many lists due to its alphabetical positioning.

Wayfair

Wayfair

Wayfair began its journey as CSN, named after its founders’ initials. As the business expanded and diversified, it became evident that a more unified brand name was necessary to tie together their various websites. 

After brainstorming and receiving feedback, the words “way” and “fair” emerged as leading contenders, ultimately creating the brand we recognize today. Wayfair’s name is straightforward, memorable, and instantly recognizable, qualities that many seek in a brand name.

Coffee Joulies

Coffee Joulies

When you think about the perfect coffee temperature, Coffee Joulies come to mind. These innovative stainless-steel capsules were created to regulate your coffee’s temperature, cooling it down and then keeping it warm. 

The masterminds behind this clever product are two mechanical engineers, Dave Petrillo and Dave Jackson. As for the name “Joulie,” its exact origin is not explicitly stated by its creators. However, some believe it conveys the notion of a precious item, akin to a jewel, that enhances the value and comfort of the coffee-drinking experience.

5-Tips for Creating Unique Online Shop Business Name Ideas

Choosing the perfect name for your online shop can set the tone for your entire business. A great name can attract customers, convey your brand’s identity, and even influence purchasing decisions. But with so many online stores popping up daily, how do you ensure your name stands out and represents your brand effectively? 

Here are some tips to guide you through naming your online shop.

1. Brainstorm Names For Your Online Shop Business

The first step in creating a unique online shop business name is to let your creativity flow. Gather a pen and paper, or sit down with your computer and start brainstorming. Think about the products or services you’ll offer, your target audience, and the core values of your business. Write down any words, phrases, or ideas that come to mind. Don’t worry about quality at this stage; the goal is to generate a broad list of possibilities.

2. Compare To Other Online Store Business Names

Once you have a list of potential names, it’s time to do some research. Take to the Internet and search for existing online store business names that are similar to your ideas. 

This step is crucial to ensure that your chosen name isn’t already in use and to avoid potential legal issues. You want your online shop’s name to stand out, not confuse potential customers.

3. Shortlist Your Naming Ideas

After you’ve checked for any naming conflicts, create a shortlist of the names that resonate with you. These are the ones that capture the essence of your business and align with your brand’s identity. Aim for a mix of options that are unique, easy to remember, and reflective of your products or services.

4. Reduce The Name List

After you’ve checked for any naming conflicts, create a shortlist of the names that resonate with you the most. These are the ones that capture the essence of your business and align with your brand’s identity. Aim for a mix of options that are unique, easy to remember, and reflective of your products or services.

5. Ask Your Friends And Family For Feedback.

Sometimes, a fresh perspective can make all the difference. Share your shortlist with friends, family, or trusted colleagues and ask for their input. They might provide valuable insights and catch things you might have missed. Listen to their feedback, but remember that ultimately, the decision is yours.

6. Register Your Online Store Domain Name

Sometimes, a fresh perspective can make all the difference. Share your shortlist with friends, family, or trusted colleagues and ask for their input. They might provide valuable insights and catch things you might have missed. Listen to their feedback, but remember that ultimately, the decision is yours.

FAQs

The name of your online store holds significant importance because it serves as the initial impression customers have of your brand. A unique and memorable name can grab the attention of potential customers, convey your brand’s core values, and play a pivotal role in establishing a distinct brand identity. This distinctiveness helps set you apart from competitors in a crowded digital marketplace.
Ideally, your online store’s name should be concise and easy to remember. It’s recommended to aim for a name consisting of one to three words. Shorter names are advantageous because they are more memorable for customers. Additionally, they tend to stand out more prominently in search engine results and on social media platforms.
If the domain name you desire is already in use, there are several options to explore. You can consider using variations of the name, including hyphens, or adding relevant prefixes or suffixes.
  Another option is to explore different domain extensions beyond the commonly used “.com,” such as “.store” or “.shop,” which might offer more availability.
While incorporating relevant keywords into your store name can positively impact search engine visibility, it’s crucial to strike a balance. The primary focus should be on creating a name that aligns with your brand’s values and resonates with your target audience. 
While it is possible to rebrand and change your online store’s name after its launch, this process can be complex and potentially costly. It leads to confusion among existing customers and could affect your search engine rankings. Therefore, it’s best to carefully choose your store name before launching to avoid these challenges.
Trademarking your online store’s name is not required, but it offers valuable legal protection.
  By obtaining a trademark, you can prevent other businesses in the same industry from using a name that is confusingly similar to yours. This protection safeguards your brand identity and can be particularly useful if you plan to expand and grow your business.

Bottom Line

Choosing the right Shop Name Ideas For Your Online Store is more than just a creative task—it’s a strategic one. With tools at our fingertips, inspiration from big players in the market, and invaluable feedback from friends and family, you’re well-equipped to craft a name that resonates. While a catchy name catches the eye, it’s your business’s value and service that turn visitors into loyal customers. 


Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.