Top 7 Shopify Ads Apps in 2024
By Sam Nguyen
This article presents the 7+ best Shopify app ads, carefully selected to help you maximize your advertising efforts.
| App Name | Vendor | Rating | Pricing (Monthly) | Logo | Action |
|---|---|---|---|---|---|
| BixGrow: Affiliate Marketing | BixGrow | ⭐️5.0 | Starts from Free for up to $1000 referral revenue |  |
Get app! |
| Tolstoy Shoppable Video & UGC | Tolstoy | ⭐️5.0 | Starts from Free |  |
Get app! |
| ∞ Google Ads Tracking & GTM | infinitecommerce.io | ⭐️5.0 | Starts from $9.99/month |  |
Get app! |
| Omega ‑ Tiktok Pixel & Catalog | infinitecommerce.io | ⭐️5.0 | $12.99/month. 3-day free trial. |  |
Get app! |
| PixelTok: TikTok Pixel Install | AdTrace | ⭐️4.9 | Starts from Free for stores with 0 sales |  |
Get app! |
| Automizely Traffic & Ads | AfterShip & Automizely | ⭐️4.9 | Free Plan Available |  |
Get app! |
| Casa Google Shopping Feed | Casa: Google Feed & Subscription App | ⭐️4.9 | Free |  |
Get app! |
BixGrow: Affiliate Marketing
Rating: 5.0/5 ⭐
Total reviews: 879 ✍
Developer: BixGrow
Overview
BixGrow: Affiliate Marketing by BixGrow is a comprehensive solution for Shopify stores to drive sales through affiliate and referral marketing. It features flexible commission structures, customizable affiliate links, and transparent payouts, making it ideal for engaging with influencers and loyal customers.
Key Features
- Flexible Commission Structures: Tailor affiliate commissions to fit different products and campaigns.
- Customizable Affiliate Links: Affiliates can easily customize their referral links from the dashboard.
- Transparent Payouts: Reward affiliates with cash effortlessly through a transparent payout system.
- Referral and Affiliate Programs: Turn loyal customers into advocates and motivate affiliates to maximize referral sales.
- Multi-level Marketing & Marketplace: Grow your affiliate network with a structured MLM approach and recruit through the marketplace.
- Real-time Analytics: Monitor and adjust your affiliate and referral marketing strategies with detailed data insights.
Pros & Cons
Pros:
- Comprehensive analytics and customizable features enhance affiliate and referral marketing strategies.
- Diverse reward options, including cash payouts and discounts, encourage affiliate participation and loyalty.
- The app’s robust tracking system ensures accurate affiliate sales tracking and report generation.
- Exceptional customer support, with merchants highlighting the team’s efficiency and responsiveness.
Cons:
- Additional charges for advanced features may apply, which could be a consideration for startups and small businesses on tight budgets.
Pricing
- 14-Day Free Trial
- Starter Plan: Free for up to $1000 of monthly referral revenue, including unlimited links and coupons for up to 30 affiliates.
- Scale Plan: $9/month for unlimited monthly referral revenue, affiliates, and enhanced customization options.
- Pro Plan: $15/month for multi-level marketing features, commission tiers, and advanced analytics.
Best For
- E-commerce stores seeking to enhance their marketing efforts: Ideal for Shopify merchants looking to leverage the power of affiliate and referral marketing to increase sales.
- Businesses aiming to build a network of brand advocates: With its MLM and marketplace features, BixGrow suits stores interested in expanding their affiliate base and fostering long-term relationships.
- Shopify merchants in need of a customizable affiliate solution: The app’s extensive customization options make it suitable for businesses seeking to tailor their affiliate programs to their specific needs and goals.
- Startups and growing businesses looking for a cost-effective marketing tool: Given its free plan and scalable pricing options, BixGrow offers a flexible and affordable way for businesses of all sizes to engage in affiliate marketing.
Tolstoy Shoppable Video & UGC
Rating: 5.0/5 ⭐
Total reviews: 151 ✍
Developer: Tolstoy
Overview
Tolstoy Shoppable Video & UGC by Tolstoy enhances the online shopping experience with shoppable videos. This app offers AI-powered personalization for video feeds, multi-platform integration, and comprehensive analytics to maximize conversion rates.
Key Features
- Shoppable Videos: Enables customers to add products to their cart, share, and search within videos.
- AI-Powered Personalization: Offers a ‘For You’ video feed tailored to individual preferences.
- Multi-Platform Integration: Automatically pulls content from social media and cloud storage for easy video creation.
- Shop App Feature: Gives merchants the opportunity to be featured on the Shop app home feed, accessible to over 1 million users daily.
- Comprehensive Analytics: Tracks video performance to provide actionable insights into customer engagement and behavior.
Pros & Cons
Pros:
- User-friendly interface facilitates easy setup and navigation.
- Effective customer engagement through interactive FAQs and product demonstrations.
- Exceptional customer support, ensuring quick resolutions and personalized assistance.
- Analytics feature offers valuable insights, aiding in strategy optimization.
Cons:
- Pricing for higher tiers may be a consideration for small businesses or those with tight budgets.
Pricing
- 14-Day Free Trial
- Shop Videos Plan: Free, including video sharing via emails & SMS and features on the Shop app home feed.
- Pro Plan: $19/month for 5,000 video views/month, unlimited shoppable videos, and custom branding.
- Business Plan: $299/month for advanced features like whitelabeling, personalized onboarding, and VIP support.
Best For
- E-commerce stores aiming to enhance product discovery and sales: Ideal for Shopify merchants looking to leverage video content for increasing conversion rates and customer engagement.
- Businesses seeking to improve online experience: With its interactive video capabilities, Tolstoy is perfect for stores wanting to offer a dynamic shopping experience.
- Merchants with a strong social media presence: The app’s ability to pull content from Instagram, TikTok, and more makes it suitable for brands looking to repurpose social media content effectively.
- Shopify users interested in personalized marketing: Thanks to AI-powered video recommendations, it’s beneficial for businesses aiming to offer personalized shopping experiences.
∞ Google Ads Tracking & GTM
Overview
∞ Google Ads Tracking & GTM by infinitecommerce.io is designed to enhance Google Ads campaigns with precise tracking and Google Tag Manager integration. It simplifies Google Conversion Tracking, Dynamic Remarketing, and GTM setup, enabling Shopify merchants to optimize their advertising efforts.
Key Features
- Multiple Google Ads Conversion Tracking: Enables the tracking of various customer actions, from page views to purchases.
- Google Tag Manager Integration: Simplifies the addition of GTM to Shopify stores, allowing for detailed data collection and analysis.
- Server-Side Event Tracking: Offers unlimited server-side tracking for enhanced conversion accuracy.
- Automated GTM Setup: Facilitates easy GTM container setup for accurate Google Conversion tracking.
- Enhanced E-commerce Tracking: Provides detailed insights into customer behavior and shopping patterns.
Pros & Cons
Pros:
- User-friendly interface and straightforward setup process.
- Comprehensive support from the development team, ensuring smooth integration and customization.
- Real-time data and analytics to adjust marketing strategies for optimal performance.
- Positive impact on Google Ads campaign efficiency and ROI.
Cons:
- Pricing for advanced features may be a consideration for some businesses.
Pricing
- 7-Day Free Trial
- Standard Plan: $9.99/month includes basic Google Conversion Tracking and GTM integration.
- Premium Plan: $19.99/month offers advanced features like multiple Google Conversion Tracking and enhanced conversion tracking.
Best For
- E-commerce stores looking to optimize Google Ads campaigns: Ideal for Shopify merchants aiming to improve their advertising performance through precise tracking and analysis.
- Businesses seeking to streamline GTM integration: With its automated GTM setup, the app is perfect for stores needing an efficient solution to integrate Google Tag Manager.
- Shopify users requiring detailed analytics: The app’s advanced tracking capabilities make it suitable for merchants focused on gaining in-depth insights into their advertising ROI.
- Merchants aiming for enhanced e-commerce tracking: Thanks to its comprehensive tracking features, it’s beneficial for businesses looking to understand and optimize the customer journey.
Omega ‑ Tiktok Pixel & Catalog
Rating: 5.0/5 ⭐
Total reviews: 41 ✍
Developer: infinitecommerce.io
Omega ‑ Tiktok Pixel & Catalog by infinitecommerce.io provides a seamless solution for pixel installation and server-side tracking for TikTok advertising. It enhances ad campaign tracking, offering tools to monitor website traffic, conversions, and revenue.
Key Features
- Multiple TikTok Pixels Setup: Effortlessly install multiple pixels with automatic event tracking, enhancing data accuracy and campaign efficiency.
- Advanced Tracking with TikTok Events API: Integrates the Events API for nuanced data collection, offering superior tracking and analytics capabilities.
- Enhanced Ad Performance Insights: Gain deeper insights into ad creative performance, leveraging improved matching technology for precise analytics.
- Automated Catalog Sync: New feature that automatically syncs your Shopify catalog with TikTok hourly, facilitating dynamic product and collection ads.
- Cost-effective Scaling: Offers a scalable solution with a straightforward pricing model, including options for additional Events API integration to further refine tracking and attribution.
Pros & Cons
Pros:
- High-quality Tracking: Reliable tracking capabilities that surpass standard pixel setups, capturing over 95% of events for TikTok and Facebook ads.
- Seamless Integration: Works effortlessly with Shopify’s latest themes and can be managed directly within the Shopify admin.
- Robust Support: Exceptional customer support, recognized for its responsiveness, expertise, and proactive problem-solving approach.
- User-friendly: Designed for ease of use, making it accessible for merchants of all technical backgrounds to effectively set up and manage their TikTok advertising.
Cons:
- Additional Costs: While the base price is competitive, additional charges for more advanced features and integrations may accumulate.
- Learning Curve: Some users may initially find navigating the advanced features and making the most of the tracking capabilities challenging.
Pricing
- 3-Day Free Trial: Test the full suite of features without commitment.
- Subscription: $12.99/month or opt for an annual subscription at $129.38 to save 17%.
- Additional Events API: Available for $4.99 each, enhancing data collection and ad matching capabilities.
Best For
- E-commerce Stores on Shopify: Specifically designed for Shopify merchants, Omega is ideal for businesses looking to harness the power of TikTok ads.
- Advertisers Seeking Advanced Tracking: With its emphasis on accurate and comprehensive tracking, the app suits merchants aiming for precision in their ad campaigns.
- Merchants Focused on Dynamic Advertising: The automated catalog sync feature makes it perfect for those looking to excel in dynamic product and collection advertising on TikTok.
PixelTok: TikTok Pixel Install
Rating: 4.9/5 ⭐
Total reviews: 39 ✍
Developer: AdTrace
Overview
PixelTok: TikTok Pixel Install by AdTrace simplifies TikTok advertising by facilitating easy pixel installation and server-side tracking. It enables Shopify merchants to optimize their ad campaigns through precise data visualization and reporting tools.
Key Features
- Automatic TikTok Pixel Installer: Streamlines the process of adding TikTok pixels to Shopify stores for accurate tracking of user interactions.
- Server-Side Integration: Offers robust tracking capabilities that bypass common issues related to browser-based tracking limitations.
- Event Deduplication: Ensures accurate event tracking by eliminating duplicate reporting.
- TikTok Analytics: Provides detailed insights into ad performance, helping merchants make data-driven decisions.
- Multi-Pixel Management: Enables the management of multiple TikTok pixels, catering to different campaigns or marketing strategies.
Pros & Cons
Pros:
- User-friendly interface and straightforward setup process.
- Comprehensive tracking and analytics enhance the understanding of campaign performance.
- Exceptional customer support, with merchants praising the team for their responsiveness and helpfulness.
- Free plan available, making it accessible for stores at different stages of growth.
Cons:
- Limited reviews may require more user feedback for comprehensive assessment.
- Pricing for higher-tier plans may be a consideration for businesses scaling their operations.
Pricing
- Zero Sales Plan: Free for stores with 0 sales, including basic pixel installation and analytics.
- Grower Plan: $13.99/month for stores with 1-25 orders per month, offering enhanced analytics and server-side integration.
- Scaler Plan: $34.99/month for stores with 25-50 orders per month, adding more advanced tracking features.
- Unlimited Plan: $69.99/month for stores with 50+ orders per month, providing comprehensive pixel management and analytics.
Best For
- E-commerce stores starting with TikTok advertising: Ideal for Shopify merchants new to TikTok ads seeking an easy pixel installation solution.
- Businesses focusing on detailed ad performance analysis: With its advanced analytics and server-side tracking, PixelTok suits stores aiming to optimize their TikTok campaigns based on accurate data.
- Merchants managing multiple TikTok ad campaigns: The ability to handle multi-pixel setups makes it suitable for businesses with diverse advertising strategies.
- Shopify users looking for responsive customer support: Merchants in need of guidance or encountering setup challenges will benefit from PixelTok’s highly regarded customer service team.
Automizely Traffic & Ads
Rating: 4.9/5 ⭐
Total reviews: 666 ✍
Developer: AfterShip & Automizely
Overview
Automizely Traffic & Ads by AfterShip & Automizely enhances product visibility and drives quality traffic through ad exchange with other stores. This app promotes products to a similar audience, increasing exposure and attracting high-intent customers.
Key Features
- Product Promotion on Partner Stores: Facilitates the promotion of your products on stores with a similar audience, enhancing visibility.
- Ad Exchange Mechanism: Allows for the exchange of ads with other Shopify stores to drive quality traffic.
- Customizable Product Selection: Offers flexibility in selecting specific products you wish to promote on partner stores.
- Ad Categories Exclusion: Grants control over the types of ads displayed on your store, ensuring relevance and brand alignment.
- Unified Dashboard: A single dashboard to track the performance of your ad campaigns, including every impression and click.
Pros & Cons
Pros:
- User-friendly setup and operation, suitable for new store owners.
- Free traffic generation method, ideal for budget-conscious businesses.
- Responsive customer support, providing quick and helpful responses.
- AI optimization improves website performance and ad campaign effectiveness.
Cons:
- Limited control over which specific stores your ads will appear on.
- Dependence on the quality of traffic from partner stores.
Pricing
- Free Plan Available: Start with no cost, making it accessible for businesses at any stage.
- Additional Pricing: Detailed pricing for advanced features or services is not specified but may apply based on usage.
Best For
- New E-commerce Stores: Perfect for Shopify merchants just starting out and looking to gain visibility without heavy investment.
- Budget-Conscious Brands: Ideal for businesses seeking cost-effective methods to drive quality traffic and increase sales.
- Stores Aiming for Cross-Promotion: Suitable for merchants interested in leveraging the audience of similar stores for mutual benefit.
- Merchants Seeking Easy Setup: With its one-click setup and intuitive dashboard, it’s great for store owners who prefer a straightforward and manageable advertising solution.
Casa Google Shopping Feed
Rating: 4.9/5 ⭐
Total reviews: 375 ✍
Developer: Casa: Google Feed & Subscription App
Overview
Casa Google Shopping Feed by Casa: Google Feed & Subscription App offers a solution for expanding reach across multiple shopping channels. It simplifies creating and managing feeds in various currencies and languages, catering to international markets.
Key Features
- Multilingual and Multi-currency Support: Enables stores to go cross-border with feeds tailored for different languages and currencies.
- Variants Submission: Offers the flexibility to submit products with all variants, showcasing the full range of options to potential buyers.
- Seamless Integration: Works effortlessly with Google channel, Facebook, Pinterest, Bing, and more, providing a wide exposure for products.
- User-Friendly Interface: The dashboard is designed for ease of use, allowing merchants to create and manage feeds without technical expertise.
- Custom Solutions: The support team is noted for offering personalized assistance, including help with feed setup and troubleshooting.
Pros & Cons
Pros:
- Free to use, making it accessible for businesses of all sizes.
- Exceptional customer support, with personalized assistance and quick responses.
- Comprehensive feed management, supporting a wide array of shopping channels.
- Customizable feeds, including the ability to adjust for international pricing.
Cons:
- Limited reviews on advanced features, which may require further exploration for potential users.
Pricing
- Free: Casa Google Shopping Feed is free to install, offering extensive functionality without additional costs.
Best For
- E-commerce Stores Targeting International Markets: Ideal for merchants looking to reach customers in different regions with multilingual and multi-currency support.
- Merchants Seeking Broad Channel Exposure: Suitable for businesses aiming to showcase their products on multiple shopping platforms.
- Shopify Users Looking for an Efficient Feed Solution: With its user-friendly interface and seamless integration, it’s perfect for store owners who need a straightforward way to manage their product feeds.
- Businesses in Need of Custom Feed Management: The app’s ability to submit products with multiple variants and its responsive customer support make it a great choice for merchants requiring tailored solutions.
Shopify App Ads: FAQs
Yes, advertising on the Shopify App Store is possible. Shopify has introduced a feature that allows businesses to run ads directly on the Shopify App Store. This is designed to help accelerate business growth by targeting high-quality leads actively searching for apps.
Yes, you can display ads on your Shopify store. However, it's crucial to consider the potential impact on your customers. Make sure the ads are relevant to your audience and comply with Shopify’s terms of service. Thoughtful consideration about ad placement and content can enhance user experience without compromising on site aesthetics or functionality.
No, Shopify does not manage ads for your store or products. It's up to you to create and manage your own advertising campaigns. Shopify provides a platform for your online store, but attracting customers through ads requires your own effort and strategy.
Popular platforms for Shopify ads include Facebook, Instagram, and Google Ads, each offering unique tools and targeting capabilities. The best choice depends on your business model, target audience, and specific advertising goals. It’s important to evaluate each platform to determine which aligns best with your marketing strategy.
While not mandatory, ads can significantly benefit your Shopify store. They are a powerful method to draw customers and increase store traffic. Success with ads largely depends on product appeal; they can rapidly boost brand visibility if your products resonate with your audience. Conversely, ads might prove costly if your offerings don't meet market expectations.
Conclusion
The 7+ best Shopify app ads for 2024 that we’ve explored offer a range of features tailored to meet the diverse needs of Shopify merchants, from enhancing ad visibility to optimizing marketing budgets. By integrating these top advertising apps into your Shopify store, you’re not just promoting your products; you’re investing in a robust marketing strategy that can significantly increase your store’s online presence and sales.
