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Best Shopify Themes For B2B Powerhouses: Our 7 Picks

June 21, 2024
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

In B2B, having a good online presence is key to success. And choosing the right Shopify theme is about more than just looks. It’s about creating an efficient, professional, and easy-to-use website for your customers.

In this article, we’ll highlight the top 7 Shopify themes that I think are great for B2B businesses. These themes are designed to provide a seamless shopping experience for both you and your clients. The best part is, they all come with features that B2B businesses need.

Let’s dive in and explore these themes!

What Are B2B Shopify Themes?

B2B Shopify themes are website design templates made specifically for businesses that sell to other businesses, not individual shoppers. They provide the basic structure for a website’s look, design, and features. B2B themes are, of course, tailored for B2B e-commerce, with features like bulk ordering, tiered pricing, and custom catalogs.

Meanwhile, merchants still have a certain amount of freedom to personalize the design with their own colors, fonts, images, and layouts to match their brand identity and add more functionality to their liking with apps or custom codes.

5 Reasons To Use A B2B Shopify Theme For Your Business

  • Professional Design: B2B themes typically have a more professional and clean design, which is important for creating a positive first impression and establishing credibility with business clients.
  • Built-in B2B features: B2B Shopify themes often come with integrated features that are indispensable to handle the complexity of selling to other businesses, bypassing the “normal” D2C features like customer-specific pricing, bulk ordering options, and quote pricing. They also work well with apps that can help you with wholesale pricing, tiered pricing, and custom catalogs.
  • Integration with Business Systems: They typically offer better integration with ERP (Enterprise Resource Planning), CRM (Customer Relationship Management), and other business systems that are crucial for B2B operations.
  • Customizable for Branding: B2B Shopify themes are highly customizable, allowing businesses to tailor the look and feel to match their brand identity, which is vital for brand consistency and recognition.
  • Enhanced Product Catalogs: These themes can handle large and complex inventories with features for organizing products, creating variations, managing stock, and showing detailed product info. This helps B2B businesses showcase their products, provide accurate pricing, and make ordering easier.
  • Secure and Scalable Infrastructure: Shopify is a safe and reliable platform for B2B businesses. It has regular security updates, automatic backups, and follows industry standards to protect sensitive data. Plus, it can handle large traffic and product catalogs without slowing down your site.
  • Streamlined Checkout Process: B2B Shopify themes make checking out easy and hassle-free for business customers. They often include features like guest checkout, saved addresses, and quick reordering, as well as secure payment options. This helps businesses complete purchases quickly and easily.

To draw inspiration from other successful stores, consider using our Shopify detector tool to identify their themes. This can provide useful insights and ideas for your own store’s design. Let’s try it out!

Read our experts' theme evaluation process and methodology for more details.

Top 7 Shopify Themes For B2B Stores

Theme NameVendorNicheRatingsKey FeaturesDownload
SydneyApparent CollectiveFashion, Accessories4.3/5Dark mode, Quick viewGet Theme!
ChargeSwissuplabsTech gadgets4.9/5Optimized for speed, Cross-selling and upselling on all main pages, SlidersGet Theme!
SymmetryClean Canvas LtdFashion, Accessories4.6/5Shipping/delivery information, Recommended products, Powerful filtersGet Theme!
EmpirePixel UnionMultipurpose4.2/5Product comparison, Advanced product search, Pre-orderGet Theme!
VisionFuel ThemesMultipurpose4.0/5Product card variations, Product videosGet Theme!
ShowcaseClean Canvas LtdFashion, Beauty4.8/5Popup, Testimonials, Image/Video GalleryGet Theme!
ChampionLoess inc.Multipurpose4.4/5Recommended products, Testimonials, Mega menusGet Theme!

Sydney

The Sydney Shopify theme is a great option for B2B businesses that want a simple, elegant online store.

The Sydney is a great wholesale Shopify theme for B2B businesses that want a simple, elegant online store. It’s a premium theme packed with features, and the clean design really puts the focus on your products. I personally love the monochromatic color scheme that keeps things uncluttered and lets your products shine.

Ratings

Users have varied experiences with the Sydney theme. While some appreciate its attractive design, extensive features, and responsive customer support, others encounter issues. I’ve been using the Sydney theme for 5 months, and I like how it looks and works. Though, I do wish for more advanced B2B customization options. I’d give it a 4.2/5.

Key features

  • Dark mode
  • Endless Section Varieties
  • Quick view
  • Mega menu
  • Promo sliders
  • Countdown timers

Pros and cons

ProsCons
Stunning and captivating designSlightly higher cost for a premium theme
Seamless integration with Shopify appsSpecific features may not suit all businesses
5 presetsLearning curve for beginners
Mobile responsivenessCustomer support can sometimes delay
Enhanced navigation for large catalogs

Best for:

  • B2B businesses that supply health and beauty products to spas, salons, and wellness centers
  • Personal care and cosmetics manufacturers
  • Aromatherapy and essential oil companies

More Info / Download Theme Demo

Charge

It has a supermarket-like design that really shows off your products well with eye-catching visuals and clear calls to action. The homepage grabs your attention right away with big banners, videos, and product tiles that move as you scroll.

Charge is a premium Shopify theme designed to make online shopping exciting. It has a supermarket-like design that really shows off your products well with eye-catching visuals and clear calls to action. The homepage grabs your attention right away with big banners, videos, and product tiles that move as you scroll.

Ratings

97% of users love the theme! Users feel they get excellent value for their money, making this theme a top choice for professional and user-friendly e-commerce websites.

Features

  • Optimized for speed
  • Cross-selling and upselling on all main pages
  • Sliders
  • Product tabs
  • Product labels
  • EU translations (EN, FR, IT, DE, ES)
  • Product reviews
  • Enhanced search
  • Infinite scroll
  • Mega menu
  • Product filtering and sorting

Pros and cons

ProsCons
Clean and professional designOnly 2 presets
Optimized for speed and Google page scoreNot potentially unique design
Powerful upsell features for increased sales
Ability to handle large inventories

Best for

  • B2B Businesses selling electrical products and tech gadgets.
  • Industrial equipment manufacturers
  • Energy solutions providers

More Info / Download Theme Demo

Symmetry

Symmetry is a premium Shopify theme that blends fashion and versatility. It's customizable, making it a great option for B2B businesses wanting a professional and impactful website.

Symmetry is among the best Shopify themes for e-commerce that blends fashion and versatility. It’s customizable, making it a great option for B2B businesses wanting a professional and impactful website. The design is clean and simple, with big visuals and easy navigation for a user-friendly experience.

Features

  • Shipping/delivery information
  • Recommended products
  • Powerful filters
  • EU translations (EN, FR, IT, DE, ES)
  • In-menu promos
  • Press coverage
  • Product badges

Pros and cons

ProsCons
Versatile, fashionable, and professional designRequiring additional apps for advanced B2B features
Highly customizable drag-and-drop sectionsNo live chat support
Mobile responsiveness

Best for

  • Companies that supply street-style fashion and urban clothing to retailers and boutiques
  • Fashion accessories distributors
  • Sneaker manufacturers and shoe wholesalers
  • Creative agencies that design and develop street-style fashion collections for brands and retailers.
  • B2B suppliers that offer customizable printed t-shirts and apparel for streetwear brands and businesses.

More Info / Download Theme Demo

Empire

It's designed like a marketplace, focusing on being clear and easy to navigate. The theme uses neutral colors with bold accents, like buttons and icons that really stand out, to guide customers through the shopping process.

I’ve also had a look at the Shopify Empire theme, and it’s another choice that’s well worth the investment if you have a lot of products. It’s designed like a marketplace, focusing on being clear and easy to navigate. The theme uses neutral colors with bold accents, like buttons and icons that really stand out, to guide customers through the shopping process.

Another great thing that I love about Empire is that it comes with four different preset styles, each giving your store a unique look and feel.

Ratings

A majority of users like the theme’s excellent design, functionality, and responsive customer support. However, some experienced delayed responses from the developer.

Features

  • Product comparison
  • Advanced product search
  • Upselling and cross-selling
  • Pre-order
  • Quick buy
  • EU translations (EN, FR, IT, DE, ES)
  • Shipping/delivery information
  • Mega menu
  • Customizable product grids

Pros and cons

ProsCons
Marketplace-inspired design for large catalogsDelayed support sometimes
Robust features for B2B managementLearning curve for beginners
Upselling toolsNo live chat
Adaptable and customizable for various brands
Mobile responsiveness
Efficient order fulfillment

Best for

  • Specialty food retailers
  • High-volume home decor and furniture stores
  • High-tech electronics suppliers
  • Industrial tool suppliers
  • B2B businesses in the tech gadgets and accessories industries

More Info / Download Theme Demo

Vision

After using the Vision Shopify theme for a couple of months, it’s pretty impressive. It uses AI optimization to help boost sales, which is a big plus for any business. One of the things I really like about it is how it focuses on telling your brand’s story. You can customize different sections that fit right into the overall design to share your brand’s story, values, or what makes your products unique.

Ratings

The majority of users praise the theme’s design, customization options, and the occasional effective support that improved site conversions. However, several users say that they need to pay extra fees for advanced customizations on their sites.

Features

  • 36+ custom sections
  • Product card variations
  • Supports Shopify-hosted videos for media-related sections
  • Product reviews
  • Right-to-left
  • Image hotspot
  • Infinite scroll
  • Back-to-top button
  • Sticky header

Pros and cons

ProsCons
AI-optimized design for increased conversionsAdvanced customization needs coding skills
Many customizable sectionsSlow loading sometimes
Multiple presets for versatile business needs
Video support for an engaging shopping experience
Mobile responsiveness

Best for

  • B2B businesses selling electrical products.
  • Software as a Service (SaaS) companies.
  • Companies that offer IT services, including network management, cloud computing, cybersecurity, and software development.

More Info / Download Theme Demo

Showcase

Showcase is designed to make a dramatic visual impact. It uses full-screen images and minimal text to create a gallery-like shopping experience.

Showcase is designed to make a dramatic visual impact. It uses full-screen images and minimal text to create a gallery-like shopping experience. The navigation is tucked away but still easy to find, usually using a hidden or collapsible menu so it doesn’t clutter up the full-screen visuals.

Ratings

While a few people had some problems with licensing and support, most of the feedback is positive. People recommend Showcase if you’re looking for a top-notch design and amazing customer service.

Features

Social media button

  • Drag-and-drop sections on every page
  • Popup
  • Testimonials
  • Image/Video Gallery
  • Advanced product filtering
  • In-menu promos
  • Product options

Pros and cons

ProsCons
Beautiful and bold designComplex customization for beginners
Versatile presets for various business nichesAdvanced specific B2B features require additional apps
Drag-and-drop sections for easy customizationBasic account management
Powerful tools for increased sales
Optimized for speed and responsiveness
Helpful customer support

Best for

  • Fashion manufacturers
  • Beachwear wholesalers
  • B2B businesses that provide products to resorts and hotels for their gift shops.
  • Swimwear accessories suppliers.
  • B2B firms specializing in designing and manufacturing swimsuits for various brands and retailers.

More Info / Download Theme Demo

Champion

Champion is strategically designed to highlight key products and promotions. It features big, attention-grabbing banners that are perfect for showing off bestsellers or new items. One thing I really like about Champion is its focus on community and social proof.

Champion is strategically designed to highlight key products and promotions. It features big, attention-grabbing banners that are perfect for showing off bestsellers or new items. One thing I really like about Champion is its focus on community and social proof. It has special sections for customer reviews, team endorsements, and community events, which are really important for building trust and loyalty with people who are into your products.

Ratings

This theme got a lot of positive feedback. People really like how easy it is to use, the intuitive design, and how well it works for showing off products and their variations. But what really stands out is the customer support. One person did have trouble with some products not showing up on certain iPhones, but overall, people are really happy with the theme.

Key features

  • Recommended products
  • Testimonials
  • Mega menus
  • Color swatches
  • Custom product badges
  • Quick view
  • In-menu promos

Pros and cons

ProsCons
Robust and visually impactful designFewer features compared to other Shopify premium theme
Developed by experienced Shopify expertsHigh price
Comprehensive features for increased salesAdvanced B2B management require additional apps
Highly flexible customization options

Best for

  • Companies that offer commercial real estate services, such as property management, leasing, and development, to other businesses.
  • Electronics retailers
  • Art and painting galleries
  • Coffee bean suppliers

More Info / Download Theme Demo

Shopify Themes For B2B Stores: FAQs

Yes, Shopify is suitable for B2B (Business-to-Business) stores. While Shopify is widely known for its effectiveness in supporting B2C (Business-to-Consumer) businesses, it also provides robust features and functionality that cater to B2B needs. With the right theme and customization, B2B businesses can create professional and efficient online stores on the Shopify platform.
Choosing the right Shopify theme for your B2B business involves considering several factors. First, identify the specific requirements of your B2B store, such as product catalogs, customer login, and pricing structures. Look for themes that offer a clean, professional design and features tailored to B2B selling, like bulk ordering and invoice generation. Additionally, read theme reviews and check demo stores to assess if the theme aligns with your brand image and business objectives.
Yes, many Shopify themes, especially premium ones, offer integrated analytics and reporting features. These features allow B2B store owners to track key performance metrics, such as sales, revenue, conversion rates, and customer behavior. However, verifying the specific analytics capabilities of your chosen theme is essential. You can integrate third-party apps or Google Analytics with your Shopify store for more comprehensive analytics.
Yes. Switching to a new Shopify theme can be relatively seamless and straightforward. Shopify is designed to allow theme changes without causing data loss. Your product listings, customer data, and settings are stored separately from the theme, ensuring you can switch themes without impacting your store’s core information. However, backing up your store’s data before making significant changes is recommended to ensure a smooth transition.
Yes, Shopify offers various resources and support options to assist with theme setup and customization for B2B stores:
  • Documentation: Shopify provides comprehensive documentation for each theme, guiding users through the installation, setup, and customization processes. This documentation includes step-by-step instructions and best practices.
  • Developer Team Support: For more complex customization needs, Shopify users can seek assistance from the platform’s developer support team. Shopify’s experts can offer guidance on technical aspects and advanced customization.
  • Theme Customization Agency: Businesses can also hire external theme customization agencies that specialize in Shopify to tailor the theme to their specific requirements. These agencies possess expertise in creating unique and tailored designs for B2B stores.
  • Shopify Experts: Shopify has a dedicated network of certified Experts who can provide professional services, including theme setup, customization, and even full store development. B2B businesses can collaborate with these Experts to achieve a high-quality and personalized online store experience.

Final Words

These B2B Shopify themes are great choices for powerhouses to enhance their online store’s performance and user experience. You should spend time to try theme out, and see what works best for your business.


Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.