11 Best Shopify Email Marketing Apps for Maximum ROI

In this article, we’ll guide you through the realm of Shopify email marketing, introducing the top apps to turbocharge your online business.

Quick Comparisons

App Name	Vendor	Rating	Pricing (Monthly)	Logo	Action
1. Klaviyo: Email Marketing & SMS 👉 More Info	Klaviyo	4.1 ⭐️	✔ From $15 ✔ Free plan: Yes		Get app!
2. NotifyVisitors: Email & SMS 👉 More Info	TagNpin	5.0 ⭐️	✔ $300 ✔ Free plan: Yes		Get app!
3. Seguno Email Marketing 👉 More Info	Seguno	4.8 ⭐️	✔ From $35 ✔ Free plan: Yes		Get app!
4. Omnisend Email Marketing & SMS 👉 More Info	Omnisend	4.8 ⭐️	✔ From $16 ✔ Free plan: Yes		Get app!
5. SmartrMail Email Marketing SMS 👉 More Info	SmartrMail	4.8 ⭐️	✔ From $14 ✔ Free plan: Yes		Get app!
6. ActiveCampaign Email Marketing 👉 More Info	ActiveCampaign	4.5 ⭐️	✔ From $49 ✖ Free plan: No		Get app!
7. CM Commerce: Email Marketing 👉 More Info	CMC	4.6 ⭐️	✔ From $9 ✔ Free plan: Yes		Get app!
8. Privy ‑ Pop Ups, Email, & SMS 👉 More Info	Privy	4.6 ⭐️	✔ From $24 ✖ Free plan: No		Get app!
9. Drip: Email and SMS Marketing 👉 More Info	Drip	4.6 ⭐️	✔ From $39 ✖ Free plan: No		Get app!
10. AI Pop Ups-SMS-Email Marketing 👉 More Info	ONE	4.9 ⭐️	✔ From $9 ✔ Free plan: Yes		Get app!
11. Automizely Emails & Popups 👉 More Info	AfterShip & Automizely	4.9 ⭐️	✔ From $11 ✔ Free plan: Yes		Get app!

Shopify Email: Pros & Cons

Email marketing remains a pivotal strategy for merchants. Using Shopify Email, merchants can design and dispatch campaigns straight from Shopify. The tool ensures brand coherence and simplifies product promotions with direct links in emails.

All merchants on Basic to Shopify Plus plans can access Shopify Email. The pricing is straightforward: sending an email to 800 subscribers counts as 800 emails. Here’s a quick glance at the pricing tiers:

• Up to 10,000 emails per month: Free
• Above 10,000 emails: $1 USD per 1,000 emails
• Beyond 300,000 emails: $0.65 USD per 1,000 emails
• Above 750,000 emails: $0.55 USD per 1,000 emails

Shopify Email’s distinct features make it the best email marketing platform for Shopify:

• Templates & Styling: Shopify Email boasts a rich array of commerce-centric templates, empowering merchants to capture their brand essence. The visual email builder enables users to adjust layouts, fine-tune colors, and incorporate fonts and images that resonate with their brand identity.
• Personalization: The platform can weave in specific customer details into each email, from names to past purchase histories. This ensures that every recipient feels the message is crafted solely for them, deepening customer relationships and engagement.
• Segmentation: Shopify Email facilitates the classification of subscribers into distinctive segments, be it based on their purchase behavior, demographic details, or browsing patterns. This focused approach permits merchants to send highly relevant content, boosting engagement and potential conversions.
• Automation: The email service automates crucial touchpoints, from welcoming new subscribers to alerting those who’ve left items in their cart. This automation can leverage pre-existing templates or be customized, ensuring that the messaging is timely and resonates with the intended audience.
• Scheduling: Merchants can choreograph the release of their emails, deciding the optimal time for them to land in inboxes. This foresight ensures that campaigns align with broader promotional activities or are timed to capture peak audience attention.
• Testing: Before any campaign goes live, Shopify Email permits a trial run. Merchants can send test emails to ensure all elements render correctly, guaranteeing that the actual campaign’s launch is seamless and effective.
• Analytics: Post-campaign, Shopify Email offers a suite of analytical tools, giving merchants insights into metrics like open rates or click-through percentages. Such data is invaluable, paving the way for iterative refinements and heightened future campaign success.
• Mobile Capabilities: With the integration of the Shopify mobile app, email marketing isn’t restricted to desktop operations. Merchants can ideate, design, and even dispatch campaigns right from their mobile devices, epitomizing flexibility.

Pros

• Swiftly design brand-centric emails using a drag-and-drop tool.
• Integrated with Shopify admin for rapid loading and easy analytics.
• Sales-oriented email templates for promotions, sales, and events.
• Simple personalization of email titles, previews, and content.
• Automated systems for timely email dispatch.
• Enhanced segmentation for targeted email campaigns.
• In-built tracking and metrics in the Shopify admin panel.
• Direct checkout and linking features in emails.
• Attractive pricing: The first 10,000 emails are free.

Cons

• Limited professional email template options.
• Basic automation and trigger functionalities.
• 50KB limit for Liquid code content.
• Intermittent glitches and issues.
• Misses advanced features of comprehensive email automation tools.

Top 11 Shopify Email Marketing Apps

1. Klaviyo: Email Marketing & SMS

Why we picked this app

Klaviyo stands out in the domain of digital relationships with its sophisticated marketing automation. Moving away from outdated batch marketing, Klaviyo caters to over 100,000 satisfied customers, skillfully pooling data from more than 300 integrations. This holistic approach ensures that merchants can indulge in targeted and personalized email marketing for Shopify without the hassles of juggling multiple platforms.

Furthermore, Klaviyo provides an all-in-one login experience. An added advantage is the ready-to-use template libraries spanning various marketing facets like email, SMS, and more. 

Key features

• Unified Data Integration: Klaviyo consolidates data not just from Shopify, but also from other integrated apps. This includes tracking web activity, tags, product catalogs, and coupons, offering a comprehensive data viewpoint.
• Advanced Segmentation: Harnessing both historical and real-time user behaviors, Klaviyo allows merchants to create nuanced segments, ensuring the best email marketing for Shopify.
• Automated Coupon Code Creation: With Klaviyo, merchants can generate coupon codes specifically for their automated flows and campaigns. This aids in more effective tracking and assessment of campaign success.
• Rich Built-in Templates: Klaviyo provides merchants with a vast array of templates tailored for different marketing needs. Examples include “Welcome”, “Back in Stock”, “Browse Abandon”, and “Price Drop”, which cater to diverse customer interactions, making it arguably the best Shopify email marketing app for diverse campaign needs.
• Real-time Revenue Analytics: The platform delivers instantaneous insights on revenue data associated with every automation, campaign, segment, and channel. This allows for better decision-making and strategic planning.

2. NotifyVisitors: Email & SMS

Why we picked this app

NotifyVisitors emerges as a holistic marketing automation solution, seamlessly combining elements like email marketing, SMS marketing, and even push notifications. The platform’s intuitive design, enhanced by its pre-configured automations and an array of email templates, simplifies the task of creating and deploying tailored campaigns.

Furthermore, what truly distinguishes NotifyVisitors is its deep analytical prowess. This allows businesses to effectively gauge campaign success, ensuring consistent growth in traffic, sales, and overall revenue. To top it off, the swift onboarding process and dedicated expert support ensure that users experience a smooth integration journey.

Key features

• Personalized Messaging: Enables merchants to dispatch tailored email newsletters targeting specific segments, enhancing user engagement.
• Diverse Automations: Facilitates a range of automated actions like a Welcome series, addressing Cart Abandonment issues, and post-purchase product recommendations, making it an ideal Shopify email marketing app.
• Adaptable Email Templates: Comes with a versatile Drag and Drop Content Editor, providing both pre-built and customizable email templates for varied requirements.
• Audience Expansion Tools: Features Exit Intent Popups and Sign-up Forms, tools specifically designed to grow one’s email and SMS marketing lists.
• Efficient Onboarding and Support: Allows new users to quickly adapt to the platform, offers immediate support, and boasts a generous starting package of free access to all features, complemented with 1,000 emails per month.

3. Seguno: Email Marketing

Why we picked this app

Designed exclusively for Shopify, Seguno not only allows store owners to craft engaging emails but also automates the process right within the Shopify Admin. The platform’s innate synergy with Shopify means that entrepreneurs can focus more on business growth, leveraging baked-in best practices and instant data access. Add to this the advantage of “Back in Stock” restock alerts, and it’s clear why Seguno is a frontrunner in the best Shopify email marketing solutions.

Key features

• Shopify Integration: Seguno integrates directly with Shopify, allowing users to access segments, discounts, products, blogs, and more.
• Pre-built Automation and Alerts: Seguno offers a range of pre-configured automation series, including the valuable “Back in Stock” restock notifications.
• Canva Embedded Editor: With the embedded Canva tool, Seguno users can craft visually pleasing emails in a comprehensive full-screen editor.
• Enhanced Email Security: Seguno ensures that emails are sent securely, reinforced by inherent deliverability guidance and formidable spam protection.
• Dedicated Support: Every Shopify store owner, regardless of store size, can expect tailored, prompt assistance from Seguno’s genuine email specialists.

4. Omnisend Email Marketing & SMS

Why we picked this app

Omnisend, a name synonymous with efficiency in the realm of email marketing for Shopify, streamlines the process of creating email campaigns. It excels by offering an array of tools designed for e-commerce stores to boost their sales. Specifically made for Shopify, the Omnisend app comes loaded with features that facilitate email list expansion through landing pages and captivating pop-ups. 

Its array of pre-configured templates, along with timely abandoned cart and welcome workflows, empowers businesses to personalize their outreach effectively. Moreover, the 24/7 email and live chat support further cements Omnisend’s position in the best Shopify email marketing app category.

Key features

• Campaign Creation & SMS: Omnisend users can craft and dispatch email marketing, newsletters, and global SMS campaigns with ease.
• Email List Expansion Tools: The platform includes tools like exit-intent popups and spin-to-win games to effectively grow your email marketing for the Shopify list.
• No-code Templates: Omnisend offers a range of ready-to-use email marketing templates suitable for various events like Summer Sales, requiring no coding expertise.
• Abandoned Cart Reminders: With just a click, users can set up reminders for abandoned carts, and also initiate welcome and browse abandonment sequences.
• Robust Automations: Omnisend provides over 20 pre-configured automations, empowering businesses to fine-tune their personalization strategies and maximize sales.

5. AI Email Marketing Newsletter

Why we picked this app

AI Email Marketing Newsletter has firmly established itself as one of the best Shopify email marketing apps in the ecosystem. It’s not just a simple tool; it’s a comprehensive solution for Shopify stores seeking streamlined email marketing. With just a click, users can access a suite of one-click templates, ranging from welcome emails to upsell sequences. 

What makes it more enticing is its ability to provide migration support from various platforms, thus ensuring a seamless transition for businesses scaling up their email marketing for Shopify. Moreover, their in-house design assistance and over 100 pre-made templates validate the app’s commitment to simplifying the email outreach process for e-commerce enterprises.

Key features

• Comprehensive Email Suite: The app offers a broad spectrum of emails, from Abandoned Cart to Thank You emails, catering to various stages of customer interaction.
• Email & SMS Tools: AI Email Marketing Newsletter provides Email Marketing, Automation, and SMS Marketing tools, supplemented with premade templates.
• Effortless Onboarding & Support: Users benefit from 1-to-1 onboarding, easy setup, one-click automations, and round-the-clock chat & phone support, making it the best Shopify email marketing app for ease of use.
• Opt-in Features: The app equips stores with Popup Subscribe Forms, Landing page forms, and Popup Templates, ensuring robust subscriber list growth.
• Full-fledged Service: Emphasizing its position as a top-tier Shopify email marketing app, the tool offers in-house design services and migration support, catering to diverse business needs.

6. Active Campaign: AC Email Marketing Automation

Why we picked this app

Active Campaign stands out as one of the best email marketing platforms for Shopify, bringing the power of automation to the forefront. It offers a robust suite of tools designed to drive eCommerce growth through marketing automation. Not only does it cater to email marketing, but it expands its prowess to lead generation, SMS marketing, and CRM. 

The app’s ability to seamlessly integrate an entire product catalog, enabling automations such as welcome emails and abandoned cart winback sequences, underscores its emphasis on converting potential leads into loyal customers. With a user-friendly email designer, it ensures every communication is personalized based on shopping behaviors and interests.

Key features

• Abandoned Cart Recovery: The app triggers email automations for abandoned carts, ensuring potential sales aren’t missed.
• Customer Retention Tools: It aids in converting one-time shoppers into repeat customers using strategic up-and-cross-sell automations.
• Personalized SMS Outreach: Active Campaign empowers businesses to send SMS discounts to shoppers, inspired by their past shopping behaviors.
• Comprehensive Automation Suite: Boasting over 500 pre-built campaign automations, it harmoniously merges email marketing, CRM, and marketing automation. This results in unparalleled personalization and segmentation capabilities across multiple channels, including email, SMS, live chat, and social media.

7.  Email Marketing by CM Commerce

Why we picked this app

CM Commerce has crafted a niche for itself as a leading email marketing platform for Shopify. Its core strength lies in seamlessly automating eCommerce email marketing, and integrating campaigns that elevate brands. By intertwining email marketing with user-generated content tools, it provides an avenue for enhanced customer engagement and brand trust cultivation. 

The straightforward Shopify integration ensures every piece of customer and order data is in sync. This helps in the creation of up-to-date customer profiles and segmented lists, paving the way for impactful branded emails that not only bolster brand identity but also drive conversions and sales.

Key features

• Cart Recovery: The platform offers solutions to mitigate cart abandonment by sending tailored abandoned cart emails, aiming to enhance revenue streams.
• Campaign Optimization: CM Commerce provides insights from the most engaged email campaigns, enabling businesses to refine and optimize their marketing strategies.
• Subscriber Engagement: The platform empowers businesses to expand their subscriber lists and initiate campaigns that resonate with their audience.
• Customizable Templates & Insights: CM Commerce boasts a user-friendly drag-and-drop email editor and an array of customizable pre-built email templates. Moreover, the platform delivers comprehensive real-time reports on email performance and campaign activities.

8. Privy ‑ Pop Ups, Email, & SMS

Why we picked this app

Privy is a comprehensive solution that champions itself as the best shopify email marketing app for businesses seeking robust growth through popups, email, and SMS marketing. Recognized by many Shopify retailers, Privy facilitates the accumulation of email and SMS contacts and automates email campaigns. 

Privy’s user-centric design ensures you don’t need to be a marketing expert to send out newsletters or launch website popups. With the platform’s ease of use, entrepreneurs can concentrate on business expansion, confident in the knowledge that Privy’s dedicated support teams are available for assistance at every phase.

Key features

• Design Flexibility: Privy offers a simple drag-and-drop email editor, complemented by a vast selection of pre-built templates, making email design effortless.
• SMS Integration: The platform enables businesses to seamlessly integrate SMS marketing, allowing for immediate communication post-signup and ensuring cart recovery through targeted texts.
• List Growth: Privy provides a plethora of popup display alternatives, which assist businesses in expanding their email and SMS marketing databases.
• Automation Efficiency: Privy’s robust email and SMS automations operate continuously, ensuring businesses maintain consistent communication without the manual hassle.
• Dedicated Support: Regardless of where businesses initiate their journey with Privy, the platform ensures they receive expert onboarding, continuous support, and personalized coaching.

9. Drip: Email and SMS Marketing

Why we picked this app

In the vast arena of Shopify email marketing apps, Drip stands out as a tool that effortlessly bridges your store’s data with powerful email campaigns. By integrating with Drip, retailers can harness their Shopify data, identifying their most valuable customers and converting this intel into actionable segments for targeted marketing. 

Drip simplifies the creation process with its Shopify-tailored templates, enabling businesses to set up welcome emails and tackle abandoned cart scenarios with ease. Not only does it streamline email campaigns, but it also integrates advanced popup functionalities.

Key features

• Shopify-centric Workflows: Drip provides workflow templates tailored for Shopify, encompassing welcome series, cart abandonment strategies, and post-purchase communications.
• Personalized Email Content: Businesses can seamlessly drag and drop products from their store into emails and employ liquid coding for heightened personalization.
• Data-driven Segmentation: Drip ensures real-time customer segmentation based on comprehensive Shopify store data, ensuring targeted and effective communication.
• Engagement Tools: Beyond emails, Drip incorporates popups, quizzes, surveys, and forms, all of which can be swiftly activated within your store, further enhancing customer engagement.
• Migration & Support: Transitioning to Drip is stress-free with their complementary migration services from other email apps, all backed by an unparalleled support team.

10. AI: Upsell—SMS—Email Marketing

Why we picked this app

ONE is not just another email marketing platform for Shopify; it’s a holistic, AI-enhanced tool that aids in revolutionizing your marketing approach. Regardless of your brand’s tenure, this all-encompassing app takes a formidable stance in transforming ad traffic and loyal customers into repeat purchasers. 

ONE uniquely merges several essential features – from email and SMS marketing, pop-ups, and analytics to a one-page checkout upsell. It’s as if having a super app, especially for Shopify Plus & Basic stores, that tirelessly tailors customer experiences.

Key features

• AI at Your Fingertips: With the ONE AI Sidekick, get an AI-powered chatbot that crafts product descriptions manages emails, and even handles translations.
• Streamlined Checkout: Introduce a one-click checkout page, embedded with cross-sell opportunities and enticing product recommendations.
• Unified Communication: Seamlessly integrate and automate Shopify email and SMS marketing, complemented by compatible tools like SMSBump, Klaviyo, and MailChimp.
• Engaging Pop-ups: Activate a dynamic sales pop-up window featuring an email collection and a spin wheel for enticing discount opportunities.
• Optimized Campaigns: Deploy A/B testing for your coupon codes, ensuring offers like “Buy X Get Y” or “Free Shipping” are as effective as they can be.

11. Automizely Emails & Popups

Why we picked this app

Automizely stands out as a holistic marketing hub for Shopify. It encapsulates a myriad of tools and functionalities, enabling brands to capture leads, heighten customer engagement, and propel sales. What makes it more enticing is its blend of innovative features such as AI-driven product recommendations, interactive countdown timers, and promotional banners that are engineered to accelerate conversions. 

Key features

• Tailored Email Flows: Automizely offers personalized email campaigns based on individual customer shopping behaviors.
• Ready-to-use Templates: The platform has pre-built templates for emails, SMS, and engaging pop-ups like spin wheels.
• A/B Testing & Monitoring: Users can conduct A/B tests and track their performance through a unified dashboard.
• Built-in CRM: This feature allows the segmentation of customers, ensuring that campaigns are more relevant and engaging.
• Unified Marketing Platform: Automizely consolidates multiple marketing tools, providing a comprehensive no-code solution for brands.

10 Must-Follow Shopify Email Marketing Best Practices

Auditing & Data Collection: Best Strategies for Shopify Email Marketing

With the ever-evolving landscape of digital marketing, particularly email marketing for Shopify, it’s essential to adapt and revise your strategies. 

In the wake of iOS15, the email marketing landscape underwent significant changes. Marketers need to be aware of data collection limitations, especially when it comes to third-party cookies. If you’re diving into email marketing for Shopify, you must pivot your approach and emphasize first-party data collection. 

Implementing the double opt-in approach:

• Step 1: A potential subscriber visits your site and completes a sign-up form on a landing page.
• Step 2: They then receive an email, asking them to confirm their subscription to your list.

Clean and Expand Your Email Contacts

Navigating the world of email marketing for Shopify, it’s tempting to fixate on subscriber count. However, don’t be deceived by vanity metrics. Instead, shift your focus to the real indicators of success: open rate, click-through rate, and conversions. 

Here’s an insight: a list of 5,000 subscribers with a 5% click-through rate can usher in more traffic to your Shopify store than a colossal list of 10,000 with only a 1% engagement. Remember, engaged lists safeguard your delivery rate by reducing potential spam flags or sudden drop-offs.

But what if your list houses dormant subscribers? Address this promptly.

• Engaging the Inactive: Utilize tools in your best Shopify email marketing app to spot these inactive users. Design a targeted drip email campaign for them or send out a direct prompt to gauge their interest.
• Letting Go of the Unresponsive: After efforts to re-engage, if some remain unresponsive, it’s best to part ways. Remove them. This ensures your list remains dynamic and engaged.
• Economic Benefits: A tidbit to note – many of the best email marketing platforms for Shopify adopt volume pricing. So, cleaning your list not only boosts engagement but can be cost-efficient, freeing up resources for other areas of your business.

Email Segmentation for Shopify Success

Tapping into the real power of email marketing for Shopify means leveraging the unique ability of this channel: personalized, segmented campaigns. Instead of sending blanket emails to all your subscribers, segmentation allows for finer-tuned, relevant communication. Think about it. You could break down your list into four segments with 250 subscribers each, rather than sending generic content to a single 1,000-subscriber segment.

Proof? Mailchimp ran a small study involving 2,000 of its users. The results? Those who dispatched segmented campaigns saw:

• Opens increase by 14.31% compared to non-segmented campaigns.
• Clicks skyrocket by an impressive 100.95%.
• Unsubscribes dipped by 9.37%.

How can you use segmentation to its fullest?

• Demographics: For instance, a clothing brand catering to both men and women can tailor their emails based on gender. Segmenting by age or location can also be effective.
• Content Preferences: Imagine a furniture brand with diverse offerings. By understanding which subscribers are keen on kitchen versus bedroom decor during sign-up, tailored content can be dispatched.
• Email Frequency: If your brand churns out a hefty amount of content, allow subscribers to choose their preferred frequency during sign-up. Be it bi-weekly, weekly, or daily, cater to their choices.
• Site Interactions: Track when a subscriber last browsed your site. Send reminders or targeted content based on their browsing behavior.
• Purchasing History: Knowing what a subscriber bought allows you to send specific content or feedback requests related to those products.
• Email Behavior: Best Shopify email marketing apps generally offer insights on subscriber interaction with your emails. Use open-and-click data for more refined segmentation.

Encouraging Opt-In: A New Approach to Shopify Email Campaigns

Navigating the intricacies of IOS15 is smoother when your practices align with GDPR guidelines. A crucial step is ensuring that every form on your website explicitly requests users to opt into your email campaigns. Pair this with a succinct message explaining that by completing the form, they’re agreeing to receive emails, yet they retain the freedom to unsubscribe at will. This strategy ensures transparency, builds trust, and naturally curates a more engaged list of subscribers genuinely interested in hearing from you.

Monitoring Content Engagement and Shares

Observing how often and where your email content is shared gives invaluable insights into its effectiveness. As email recipients share engaging newsletters or timely offers, it’s a nod to the content’s appeal and relevance. This indirect feedback is golden—it indicates what resonates with your audience beyond basic metrics. For instance, embedding special deals or exclusive information often encourages sharing. 

When such emails spread within social circles, they broaden your reach and bring in new potential subscribers. Hence, consistently tracking and learning from content sharing can shape your future campaigns, ensuring they’re always tailored to your audience’s preferences.

Key Metrics to Measure Your Shopify Email Performance

Using analytics enables you to make informed choices about your email marketing approach for Shopify. By tracking certain performance indicators across various campaigns, you can refine your strategies to better resonate with your audience:

• Open Rate: This metric reveals the percentage of your audience who actually opened your email. It’s an initial gauge of your email’s appeal.
• Click-Through Rate (CTR): Going beyond the open rate, the CTR measures how many of your engaged readers were enticed enough to click on a link within your email. It’s an indicator of the content’s relevance and allure.
• Unsubscribes: This is a critical metric that shows the percentage of readers who chose to opt out after opening an email. It can highlight if certain content might be off-putting or if the email frequency is overwhelming.

By comparing your results with the best shopify email marketing benchmarks, you get a clearer understanding of where your campaigns stand. Remember, while it’s beneficial to know these numbers. After all, a commendable click-through rate today surpasses yesterday’s.

Perfecting the Conversion Funnel for Shopify Email Marketing

The conclusion of a marketing funnel is where the magic of personalization truly shines. With recent changes, such as the IOS updates restricting access to numerous personalization tools, there’s an urgent need to reassess how to achieve impactful conversions at this crucial juncture. Neglecting this might result in your emails coming across as generic or mechanical.

To counter this, it’s essential to humanize your automated newsletters. A few effective techniques involve integrating rhythmic humor, maintaining politeness, or introducing a dash of unique flair to your content. Above all, ensure the tone aligns seamlessly with your brand’s identity.

A/B Testing in Shopify Email Strategies

Leveraging A/B testing, an integral feature present in many email marketing platforms, lets you refine and optimize your email content. In essence, A/B testing involves:

• Distributing one email version (let’s call it A) to a small fraction of your subscribers, for instance, 100 out of a total of 1,000.
• Simultaneously, a varied version (B) is dispatched to another equivalent subset.
• Following a designated time, the performance of both versions is assessed against metrics such as open rates or click-through rates. Based on this, an email variant is declared the “winner.”
• This superior-performing email is then forwarded to the remaining bulk of your list, say 800 out of 1,000. This distribution can be either automatic or manually executed.

Such tests empower you to pinpoint what resonates best with your audience. Whether it’s tweaking the headline, adjusting the preview text, experimenting with the CTA button, altering visuals, or revising the copy—A/B testing offers insights into refining these elements for better engagement.

Retaining Customers: A Focus for Shopify Email Marketers

Customer retention is the backbone of successful email marketing. In light of ever-evolving digital landscapes, honing in on retention is vital for sustaining store revenue.

Consider this: establishing a loyalty program can be a game-changer. For those just embarking on this path, such programs can drive noticeable upsurges in email engagement. Intertwining announcements of fresh product arrivals with loyalty-centric emails can amplify the intrigue and cement your relationship with subscribers. The key is to continually offer value and recognize their loyalty, ensuring they feel seen and appreciated.

Expanding Beyond Email: Diverse Marketing Channels for Shopify

While rumors hint at IOS15 possibly challenging the dominance of email marketing, it underscores the importance of diversifying one’s marketing channels. Consider the rising star: SMS marketing. It’s swiftly emerging as an ideal accompaniment for Shopify email campaigns, particularly for Apple users. 

Yet, that’s not your only alternative. Optimizing web push notifications can be a strategic move for targeting abandoned carts or delivering personalized content. But a word of caution: always segment your audience adeptly. Overlooking this step could turn potential engagements into disruptions for your audience.

Types of Shopify Email Automation Workflows

Lead Nurturing 

When users engage with marketing materials like ebooks or webinars, there’s an opportunity to further cultivate this budding relationship. Tailored workflows can then guide these potential customers deeper into the sales funnel. These actions are pivotal in inbound marketing and can be accomplished via email marketing for Shopify.

A typical lead nurturing automation might include:

• An immediate gratitude message post the download, confirming the action.
• After a few days, sprinkle in some curated tips, strategies, and associated resources – this can be achieved seamlessly with the best Shopify email marketing app.
• Lastly, after a given time, send out a feedback request. Not only does this involve the customer, but it grants your service team critical insights.

Cart Abandonment 

According to the Baymard Institute’s research, approximately 70% of online shoppers abandon their carts. Factors influencing this behavior range from concerns about website credibility to an intricate checkout process or merely comparing prices.

Implementing a structured series of reminder emails can be instrumental in addressing cart abandonment. Utilizing the best Shopify email marketing app can automate this process effectively.

Here are strategies to amplify the success rate of your abandoned cart emails:

• Discount Offerings: Proposing a limited-time discount on the abandoned items can incentivize completion of the purchase.
• Effective Subject Lines: Using a direct and concise subject like “Items Left in Your Cart” can serve as an effective reminder.
• Conveying Urgency: Indicate diminishing stock or a time-sensitive offer to encourage immediate action.
• Incorporate Authentic Reviews: Integrating genuine positive reviews can bolster confidence in the product and motivate purchase.

Customer Nurturing 

A customer nurturing workflow is a dynamic strategy tailored to users with varying levels of product engagement. By segmenting your customer base, you can create personalized workflows to foster deeper engagement and ensure they fully utilize your offerings. These workflows can be activated based on triggers such as performance metrics, lead scoring, or custom conditions. 

The primary objectives are to enhance customer engagement and maximize the value customers derive from your product. Implementing these workflows effectively requires a robust email marketing platform, ideally designed for Shopify, to streamline automation and achieve your nurturing goals.

Product Page Automation Workflow

Product page automation workflows are a strategic approach to delivering tailored product information that aligns with each contact’s distinct preferences and requirements. To illustrate, consider a scenario where a customer purchases a dog toy. 

In this case, your product page automation workflow should encompass a sequence of pertinent product recommendations or upcoming releases, complemented by nurturing messages featuring compelling calls to action (CTAs). It’s essential to ensure that this workflow is entirely dedicated to shepherding your leads through their customer journey while delivering a definitive solution to their needs.

This personalized product engagement can significantly enhance the customer experience and drive higher conversion rates, making it a valuable component of your email marketing strategy, especially when integrated with a Shopify-compatible email marketing platform.

Conclusion

Prior to selecting a Shopify email marketing automation tool, outline your marketing needs and budget. Test different options during free trial periods to find the best fit among the ten discussed apps. Implement the recommended best practices to tackle IOS15 effectively and boost your sales efforts.