Shopify Email Pricing | How Much Does Shopify Email Cost?

In this article, we will break down the costs associated with Shopify Email, providing you with a clear understanding of how much it will cost to leverage this valuable tool for your online store’s success.

Key Takeaways

• Free Tier: Shopify provides a certain number of emails for free each month.
• Paid Usage: Beyond the free tier, there’s a cost per additional email sent.

Overview of Shopify Email

Shopify Email is a user-friendly email marketing tool within the Shopify platform. It lets merchants craft, dispatch, and oversee email campaigns without the need for third-party ESP integration. Essentially, it streamlines email marketing for Shopify users, facilitating smoother communication with customers and effective product promotion.

  Shopify Pricing Plans Overview

Basic – $29 per month billed annually, $39 per month billed monthly

Shopify – $79 per month billed annually, $105 per month billed monthly

Advanced – $299 per month billed annually, $399/month billed monthly

Starter – $1 per month for the first month; $5 per month after that

Plus – Starts at $2,000 per month

Costs of Shopify Email

Shopify Email is available in most of the Shopify pricing plans, include the Basic, Shopify, Advanced, and Shopify Plus. Every month, merchants on the Basic, Shopify, Advanced Shopify, and Shopify Plus plans receive 10,000 free email credits. There is no long-term commitment on Shopify Email so merchants can leave at any time. So, when considering your email marketing strategy, keep in mind the Shopify Email pricing options available to you across these different Shopify plans.

Monthly free emails

Every month, you get 10,000 emails for free. Each email sent is counted by its recipient. So, if one promotional email goes to 800 subscribers, it’s counted as 800 emails. Any unused emails from this monthly quota won’t roll over to the next month.

Let’s say in October 2023, you send two email campaigns to 6,000 subscribers each, totaling 12,000 emails. Here’s how the cost breaks down within the Shopify Email pricing structure.

• The first 10,000 emails are free.
• The remaining 2,000 emails cost $1 USD per 1,000, amounting to $2 USD in total.

Fees for additional emails

Merchants with Basic, Shopify, Advanced Shopify, and Shopify Plus plans receive 10,000 free emails every month. Here’s how email costs are determined:

• Each email sent is counted by its recipient. For instance, an email to 800 subscribers is counted as 800 emails.
• Any leftover emails from the monthly quota won’t roll over to the next month.
• Sending beyond the free 10,000 emails incurs charges: $1 USD per additional 1,000 emails up to 300,000. If beyond 300,000 emails, the rate is $0.65 USD per 1,000 emails; after 750,000, it drops to $0.55 USD. Charges apply once the cost hits $0.005 USD.
• Notably, charges apply only to sent emails; this service is available across the mentioned Shopify plans.

The final email cost considers the number of subscribers and any remaining free emails at the time of sending. Changes in your subscriber list or extra emails sent can affect the final cost.

For clarity, if you send emails to 12,000 subscribers, you’ll have used an extra 2,000 beyond the free quota. This means an added charge of $2 USD ($1 USD per 1,000 emails).

Shopify Email costs in your Shopify bill

Extra charges for emails are added to your previous month’s Shopify bill under “Marketing emails.” To see the breakdown of each email’s cost, simply click “View details” in the Billing section of your Shopify dashboard.

This transparency in Shopify Email pricing allows you to keep track of your email marketing expenses and make informed decisions about your email campaigns.

Features of Shopify Email

Shopify Email offers a suite of features designed to streamline your email marketing efforts:

• Integrated Marketing: Seamless access to email tools, eliminating the need for third-party integration.
• Tailored Templates: Diverse, customizable templates ensure emails resonate with your brand’s essence.
• Audience Focus: Enables precise targeting, ensuring the right content for the right audience.
• Track & Analyze: Post-email metrics like open rates and sales conversions are readily available.
• Cost Efficiency: Monthly free email allowances, with additional emails at extra costs, cater to budding marketers.
• Product Sync: Effortlessly incorporate product details into emails for compelling promotions.
• Straightforward Tools: Standard ESP tools offer a clean, intuitive design.
• Easy Start Templates: Pre-set email templates align with your store’s settings.
• Automated Workflows: Set processes for both auto and static campaigns.
• Unified Dashboard: All features are housed within the main Shopify interface.
• Simplicity at Core: A user-centric design makes email marketing a breeze with Shopify Email pricing.

Pros & Cons of Shopify Email

Pros

• Cost-Effective: The first 10K emails each month are free. Subsequent emails cost just $1 for every 1,000 sent.
• User-Friendly: Fully integrated within your Shopify admin for easy control and accessibility.
• Essential Features: Comes with fundamental marketing tools like templates and segmentation, complemented by performance reports to gauge email impact.

Cons

• Limited Advanced Features: Unlike some competitors, it doesn’t offer A/B testing, multi-channel workflows, or dedicated support.
• Potential Technical Hitches: Some users have highlighted occasional glitches and compatibility challenges.
• Segmentation Needs: Currently, more advanced segmenting options for targeted emails are lacking.

Who is Shopify Email for?

Shopify Email is designed for several audiences, including:

• Shopify Merchants: Store owners using the Shopify platform who want to engage their customers through email campaigns without leaving the Shopify ecosystem.
• Beginners in Email Marketing: Those new to email marketing can benefit from its user-friendly interface and pre-designed templates.
• Businesses Seeking Integration: Merchants who prefer an integrated solution, where their store data and email marketing tools are in one place.
• Budget-Conscious Brands: Especially for those starting out, the free tier allows them to test and utilize email marketing without incurring additional costs.
• Brands Wanting Customization: Merchants looking to tailor their email campaigns to reflect their brand’s aesthetics and messaging.

In essence, Shopify Email is for any Shopify store owner who wants a seamless, integrated email marketing solution to connect with their audience and promote products.

Top 3 Email marketing Shopify apps

Avada

Avada offers a comprehensive marketing automation solution for multi-channel communication. With robust features for email, SMS, and form building, it even includes a unique “spin to win” game, enticing users to participate by entering their email.

Ratings

Avada email marketing app receives the overall rating score at 4.9/ 5 stars, with nearly 1400 reviews for far.

Features

1. Workflow Automations:

• Advantage: This feature streamlines the email marketing process by automatically executing specific actions based on predefined triggers. It saves time and ensures timely communication with subscribers.
• Implication: Businesses can set up sequences for welcome emails, abandoned cart reminders, or post-purchase follow-ups without manual intervention, leading to increased engagement and potential sales.

2. Newsletter Campaigns and Monitoring:

• Advantage: Avada’s platform lets users design, send, and track newsletters. The monitoring aspect gives insights into open rates, click-through rates, and overall campaign performance.
• Implication: Merchants can assess the effectiveness of their campaigns and make data-driven decisions for future strategies, optimizing return on investment.

3. Lead Capturing:

• Advantage: This feature helps businesses grow their subscriber base by capturing potential leads through various touchpoints, like pop-ups or embedded forms.
• Implication: A larger email list means a broader audience to market to, increasing the chances of conversions and sales in the long run.

4. Email Templates:

• Advantage: Avada offers a range of customizable email templates, simplifying the email creation process. Users don’t need to have design expertise to craft visually appealing emails.
• Implication: Businesses can maintain a professional and consistent brand image in their communications, enhancing brand recognition and trust among subscribers.

5. Audience Segmentation and Personalization:

• Advantage: Users can segment their email list based on various criteria, allowing for targeted email campaigns. Coupled with personalization features, emails can be tailored to individual preferences and behaviors.
• Implication: Sending relevant and personalized content increases engagement rates, fostering a more personal connection with subscribers and potentially boosting sales.

Price

This Shopify app pricing is free as users can simply install and enjoy the app on Shopify app store. Besides the free plan, users can consider upgrading their package to higher quality options like PRO ($16/ month) or ADVANCED ($47/ month).

Who is it best for?

• eCommerce Businesses: With features tailored for online sales, such as abandoned cart reminders and post-purchase follow-ups, Avada app can help online stores boost their sales and retain customers.
• Small to Medium Enterprises (SMEs): SMEs that lack a dedicated marketing team can benefit from Avada’s easy-to-use templates and automation features, making email marketing more accessible without requiring expert knowledge.
• Startups: New businesses aiming to build their subscriber base can utilize Avada’s lead capturing features to grow their email list and initiate relationships with potential customers.
• Bloggers and Content Creators: With newsletter campaigns, bloggers can keep their readers updated about the latest posts, events, or any other content.
• Marketing Agencies: Agencies can harness Avada’s robust features to manage email campaigns for multiple clients, using audience segmentation for targeted marketing strategies.
• Brands Focused on Customer Engagement: Any brand aiming to maintain consistent communication with its audience and offer personalized content will find Avada’s segmentation and personalization tools beneficial.

Automizely

Ratings

The Automizely Email Marketing app receives the overall score 4.8/ 5, with more than 5700 reviews so far. The majority of feedback is positive. which implies the quality of the app’s services.

Features

1. Behavior-based Automated Email Flows:

• Functionality: This feature triggers email sequences based on specific user behaviors. For example, if a customer abandons a cart, the system can automatically send a follow-up email reminding them to complete their purchase.
• Benefits: Automating email based on behaviors ensures timely customer engagement, increasing the chances of conversions. It also minimizes manual intervention, saving time and ensuring consistency in customer engagement.

2. Templates for Both Email and SMS:

• Functionality: Automizely provides ready-made templates tailored for both email and SMS marketing campaigns.
• Benefits: With these templates, businesses can quickly craft professional-looking messages without needing advanced design skills. The dual functionality of email and SMS templates ensures a cohesive communication strategy across multiple channels.

3. A/B Testing and Performance Monitoring:

• Functionality: This feature allows users to test two versions of an email or SMS to determine which one performs better in terms of open rates, click-through rates, and other metrics.
• Benefits: A/B testing empowers businesses to optimize their messaging for maximum impact. By monitoring performance, businesses can tweak their strategies in real-time, ensuring that their marketing efforts yield the best results.

4. Pop-ups, Product Recommendations, and Countdown Timers:

• Functionality: Automizely incorporates tools that help engage visitors on a website. Pop-ups can capture emails or promote offers, product recommendations can drive sales by suggesting relevant products, and countdown timers can create a sense of urgency for promotions.
• Benefits: These features enhance the on-site experience for visitors, encouraging them to engage more with the brand. Businesses can drive urgency and increase conversion rates by strategically deploying pop-ups and timers. Meanwhile, product recommendations provide a personalized shopping experience, boosting sales and customer satisfaction.

Price

Users can select the free installation package for trial, or register one of the three paid plans as below:

• ESSENTIALS: $11/month
• PRO: $119/month
• PREMIUM: $179/month

>>>Related Posts<<<

Shopify Fulfillment Network 2024

Shopify’s Domain Pricing 2024

Who is it best for?

• eCommerce Businesses: With features like product recommendations, cart abandonment reminders, and countdown timers, Automizely is tailor-made for online retailers looking to optimize their sales and engagement.
• Startups and SMEs: Given its intuitive interface and pre-built templates, startups and small to medium-sized enterprises can benefit from Automizely, especially if they lack dedicated design or marketing teams.
• Marketers Seeking Automation: For those looking to automate their email marketing campaigns based on user behavior, Automizely’s behavior-based email flows can be a game-changer.
• Businesses Expanding to SMS Marketing: Companies aiming to complement their email campaigns with SMS marketing will find Automizely’s dual-functionality templates beneficial.
• Brands Focused on Personalization: Businesses aiming to provide a personalized user experience, from on-site product recommendations to tailored email content, can leverage Automizely’s segmentation and personalization features.
• Performance-Driven Marketers: Those who constantly aim to optimize and improve their campaigns through A/B testing and real-time performance monitoring will find Automizely’s analytical tools invaluable.

Flowio

Ratings

The Flowio Email Marketing app has around 500 reviews so far, which the overall score at 4.8 our of 5 stars.

Features

1. Personalized Content:

• Importance: In today’s competitive digital landscape, sending generic content to subscribers can lead to decreased engagement and higher unsubscribe rates. Personalized content ensures each recipient feels valued and understood.
• Analysis: Flowio’s capability to deliver personalized content means that emails can be tailored to individual preferences, behavior, and past interactions. This increases the likelihood of higher open rates and conversions as subscribers receive content that resonates with them.

2. Drag-and-Drop Editor:

• Importance: A user-friendly interface is crucial for users without technical or design expertise.
• Analysis: Flowio’s drag-and-drop editor simplifies the email creation process. It allows users to craft professional-looking emails without the need for coding easily. This feature saves time and ensures that brands maintain visual consistency by facilitating quick edits and design adjustments.

3. Actionable Insights:

• Importance: Understanding the performance of email campaigns is pivotal for continuous improvement.
• Analysis: Flowio offers insights that are not just informative but actionable. Metrics provided can guide users on what’s working and what needs refinement, from subject lines to send times. This data-driven approach helps in optimizing campaigns for better engagement and ROI.

4. Contact List Management and Segmentation:

• Importance: Sending relevant emails to specific segments enhances engagement and reduces unsubscribe rates.
• Analysis: Flowio’s contact list management ensures organized storage of subscriber details. Coupled with segmentation, it allows users to group contacts based on various criteria (like purchase history or location). This granularity ensures that campaigns are tailored to specific audience segments, making them more relevant and effective.

5. SMS and Live Chat Features:

• Importance: Omnichannel communication is becoming increasingly important in a digital-first world.
• Analysis: Beyond traditional email marketing, Flowio integrates SMS and live chat – two immediate and direct communication channels. This multi-channel approach ensures businesses can connect with their audience in a variety of ways, from promotional SMS blasts to real-time customer support via live chat.

Price

There are two options available for users: the Free installation and the Advance plan ($9 per month).

Who is it best for?

• E-commerce Businesses: With features like personalized content, product recommendations, and segmentation, e-commerce platforms can tailor their messages to different audience segments, driving sales and repeat purchases.
• Startups and SMEs: Flowio’s drag-and-drop editor and templated designs offer a cost-effective solution for smaller businesses without the resources for dedicated design or IT teams.
• Digital Marketers: Those looking to optimize campaigns will benefit from Flowio’s actionable insights and A/B testing functionalities. It allows for continuous refinement of strategies based on real data.
• Brands Seeking Omnichannel Engagement: Companies aiming to interact with their audience across multiple touchpoints, like email and SMS, will find Flowio’s integrated approach beneficial.
• Shopify Email Support Teams: With the live chat feature, businesses can address customer queries in real time, thereby enhancing the user experience and fostering brand loyalty.
• Event Organizers and Bloggers: They can utilize Flowio to send timely reminders, updates, and exclusive content to their subscribers, ensuring high engagement and attendance.

Tips to improve Email Marketing in Shopify

Improving the effectiveness of your Shopify Email campaigns can lead to better customer engagement and increased sales. Below are several useful tips to put into consideration:

• Segment Your Audience: Group your subscribers based on buying behavior, location, or interests. This allows for targeted emails, increasing relevance and engagement.
• Personalize Content: Use customer data to personalize email greetings and offer product recommendations based on their browsing or purchasing history.
• Optimize for Mobile: Ensure your emails look good and are functional on mobile devices, as many users access emails on the go.
• A/B Testing: Even though Shopify Email might lack native A/B testing, consider manually testing different headlines or email content to see what resonates best with your audience.
• Utilize Visuals: Incorporate high-quality images of your products. Visual appeal can significantly boost engagement.
• Clear Call-to-Action (CTA): Ensure your CTAs are clear, compelling, and easy to find. Whether “Shop Now” or “Learn More,” a good CTA can drive action.
• Consistent Branding: Ensure your emails reflect your brand’s colors, fonts, and tone, providing a consistent experience across all customer touchpoints.
• Monitor Analytics: Regularly review your email campaign performance. Metrics like open rate, click-through rate, and conversion rate can offer insights for improvement.
• Encourage Feedback: Periodically ask your subscribers for feedback on your emails. Indeed, this can give valuable insights into what they like or what can be improved.
• Maintain List Hygiene: Regularly clean your email list to remove unengaged subscribers. This improves your delivery rates and ensures you’re reaching an interested audience.
• Avoid Spam Triggers: Keep your subject lines clear and avoid excessive use of words that might be flagged as spam, like “free,” “promo,” or “urgent.”
• Time Your Emails: Send emails when your audience is most likely to read them. Depending on your audience, this could be weekdays, weekends, mornings, or evenings.

Final words

In conclusion, Shopify’s email pricing model is designed to accommodate businesses of varying sizes and needs. With an initial offering of 10,000 free emails monthly, it’s an attractive proposition for startups and smaller merchants looking to engage their customers without incurring extra costs. As businesses grow and their email marketing needs expand, Shopify offers a clear, incremental pricing structure. 

FAQs