Top 7+ Shopify Google Shopping Apps To Showing Ads in 2024
By Sam Nguyen
Google Shopping campaigns offer a great way to reach more customers by showing ads across Google’s Shopping tab, search results, image searches, and partner websites. Setting up these campaigns requires a Google Merchant account and the submission of detailed product information to the Merchant Center, which goes beyond simple keywords to include specifics like type, price, and availability of products.
To simplify this process, Shopify apps are available that automate the submission of product data and assist in optimizing your Google Shopping campaigns. These apps can also detect issues with your campaigns and suggest improvements. We have compiled a list of the top Google Shopify apps to enhance your visibility and drive success in the online business.
Google Shopping Shopify Apps: At A Glance
The Google Shopping app Shopify helps your online store connect smoothly with Google, making it easier for people to find and buy your products. It makes your items look good on Google, reaching more potential customers and growing your business.
| App Name | Vendor | Rating | Pricing (Monthly) | Logo | Action |
|---|---|---|---|---|---|
| 1. Simprosys Google Shopping Feed | Simprosys InfoMedia | 4.9/5 | Free Plan: No – From $4.99 |  |
Get app! |
| 2. Google Shopping Feed Advanced | ShoppingFeeder | 4.6/5 | Free Plan: No – From $20 |  |
Get app! |
| 3. Google & YouTube | Google LLC | 4.3/5 | Free to install |  |
Get app! |
| 4. Google Shopping Feed XML/CSV | Improve / Apps Robots | 45417 | Free plan: No- $7 per month |  |
Get app! |
| 5. Google Ads & Shopping AI: ST | StoreYa | 4.3/5 | Free plan: No- From $120/month |  |
Get app! |
| 6. Nabu for Google Shopping Feed | Shopify | 4.8/5 | Free to Install- From $29.99 |  |
Get app! |
| 7. CedCommerce Google Feed | CedCommerce | 4.8/5 | Free plan: Yes- From $13 |  |
Get app! |
| 8. Easy Feed For Google Shopping | Wixpa LTD | 45417 | Free Plan: Yes From $6.99 |  |
Get app! |
| 9. Multifeed Google Shopping Feed | WoolyTech | 45417 | Free plan: Yes- From $5.95 |  |
Get app! |
| 10. Omega Google Shopping Feed | Omega | 4.8/5 | Free Plan: No – From $4.99 |  |
Get app! |
10 Best Shopify Google Shopping Apps
When it comes to boosting your Shopify store’s visibility on Google, the right apps can make a significant difference. Let’s explore the top 10 Shopify Google Shopping apps that can enhance your online presence and drive more sales.
1. Simprosys Google Shopping Feed
- Rating: 4.9/5
- Total reviews: 5768
Simprosys offers a robust Google Shopping Feed app for Shopify, ensuring seamless integration and optimization of product listings on Google. Users praise its user-friendly interface and efficient feed management, making it a top choice for merchants seeking a reliable solution for their Google Shopping needs.
Key Features
- Seamless Integration & Automated Discounts: Simprosys effortlessly integrates Google’s delivery estimates and automated discounts, improving the shopping experience on your Shopify store.
- Global Shopify Market Support: Reach a worldwide audience with Simprosys, supporting multi-language, multi-currency, and top-level domains for a truly global presence.
- Easy Attribute Customization: Tailor product attributes effortlessly with Simprosys using robust filtering and bulk editing options.
- Automated Feed Rules: Optimize product data consistently by creating automated feed rules with Simprosys, ensuring peak performance for your Google Shopping campaigns.
- Direct Checkout Links for Google Shopping: Simplify the checkout process with Simprosys by creating direct checkout link templates for Google Shopping.
- Promotions Feed Creation: Highlight special offers seamlessly on Google Shopping with Simprosys, attracting potential customers through promotions feeds.
- Facebook Optimization: Extend your reach to Facebook with Simprosys, supporting category-specific recommended attributes for a well-optimized social media presence.
Pros & Cons
Pros
- Intuitive interface
- Efficient feed management
- Positive user reviews
- Seamless integration & automated discounts
- Global Shopify market support
Cons
- Limited advanced features
- Not cater to highly complex campaigns
Pricing
- $4.99/month: up to 500 products
- $8.99/month: 501-1000 products
- $13.99/month: 1001-5000 products
- $17.99/month: 5001-10000 products
Who Is Best For
This app is best for small to medium-sized businesses and beginners who prefer a user-friendly Google Shopping app. This option also suits those seeking a straightforward solution for managing product feeds without the need for advanced features.
2. Google Shopping Feed Advanced
- Rating: 4.6/5
- Total reviews: 337
Designed for advanced users, Google Shopping Feed Advanced empowers Shopify store owners with enhanced control over their Google Shopping campaigns. Store owners appreciate its feature-rich options and customization capabilities, making it a preferred tool for those looking to fine-tune their online presence.
Key Features
- Effortless Multi-Channel Integration: Seamlessly connect with various channels and marketplaces, ensuring a smooth and efficient integration process through Google Shopping Feed Advanced.
- AI-Powered Data Manipulation Rules: Harness the power of AI within Google Shopping Feed Advanced to create intelligent data manipulation rules, automating the categorization process for a more streamlined and accurate product presentation.
- Enhanced Product Data with AI: Elevate your product data using AI within Google Shopping Feed Advanced, specifically enhancing product titles and barcodes. This feature includes intelligent price differentiation for a more competitive edge.
- Dynamic Discounting and Smart Feeds: Maximize your promotional strategies with Dynamic Discounting and leverage Smart Feeds for an optimized presentation of your products, ensuring a compelling shopping experience for customers.
Pros & Cons
Pros
- Advanced customization options
- Fine-tuned control
- Feature-rich
- Enhanced product visibility
- Detailed targeted options
- Automated data synchronization
Cons
- The steeper learning curve for beginners
- Increased competition
Pricing
- Basic: $20/month
- Premium: $120/month
- Feednexus: $500/month
Who Is Best For
The app is preferred for advanced users and experienced merchants looking for a feature-rich and customizable Google Shopping app. This option is suitable for businesses that require fine-tuned control over their campaigns and optimize their listings.
3. Google & YouTube
- Rating: 4.3/5
- Total reviews: 7184
Google & YouTube app optimizes your Shopify store for Google Shopping and extends its functionality to YouTube. With a commendable 4-star rating from 7184 reviews, users highlight its dual-platform support, making it an attractive choice for businesses aiming to reach a wider audience across both Google and YouTube.
Key Features
- Connect Effortlessly with Google: Showcase your products on Google by seamlessly connecting your store with Merchant Center.
- Boost Sales with AI-Powered Campaigns: Drive increased sales through Performance Max ad campaigns powered by Google AI, a unique feature offered by the Google & YouTube Shopify Shopping app.
- YouTube Integration for Shoppable Videos: Connect your store to YouTube, allowing viewers to shop featured products directly from your videos using the Google & YouTube Shopify Shopping app.
- Comprehensive Ecommerce Insights: Gain holistic insights into your ecommerce journey by connecting your store with Google Analytics.
- Efficient Product Sync with Google: Sync key product details from Shopify to Google, showcasing deals, shipping, and returns seamlessly with the Google & YouTube Shopify Shopping app.
Pros & Cons
Pros
- Dual-platform support
- Broader audience reach
- Versatile functionality
- User-friendly interface
- Video marketing opportunities
Cons
- Requires managing campaigns on both platforms
- Potentially time-consuming
Pricing
- Free to install
Who Is Best For
This app is for merchants aiming for a wider audience across both Google Shopping and YouTube.
4. Google Shopping Feed XML/CSV
- Rating: 5/5
- Total reviews: 348
Simplifying the feed creation process, Google Shopping Feed XML/CSV stands out for its straightforward approach. With a solid 5-star rating from 348 reviews, its various data formats and ease of use make the app an excellent choice for those prioritizing simplicity in managing their Google Shopping feeds.
Key Features
- Global Reach with Multiple Countries and Currencies: Unlock global potential by using the Google Shopping Feed XML/CSV shopping app, offering support for multiple countries and currencies. For specific requirements, contact support for tailored assistance.
- Versatile Variant Management and Custom Attributes: Support all variants and enable the addition of tags for unique attributes like gender, age group, and more.
- Local Inventory Feeds for Brick-and-Mortar Stores: Extend your online presence to local customers with support for local inventory feeds. For seamless integration, contact support to tailor this feature to your brick-and-mortar store’s needs.
- Flexible Data Formats with CSV Alongside XML: Ensure compatibility and convenience with the Google Shopping Feed XML/CSV app, providing support for both XML and CSV file formats. For specific needs related to CSV, contact support for personalized assistance.
- Widespread XML Feed Compatibility: Expand your reach beyond Google as the XML feed generated by the app seamlessly functions on platforms such as Bing, Meta/Facebook, and various other marketplaces. Experience comprehensive market presence with a single, versatile feed.
Pros & Cons
Pros
- Simplified feed creation
- Compatibility with various data formats
Cons
- Basic features
- Lack advanced optimization capabilities
Pricing
- Default plan: For just $1 per month, you can manage up to 1000 products with variants included at no extra cost. The minimum monthly charge is $7, ensuring affordable access to efficient product management tools.
Who Is Best For
This app is Ideal for merchants with a preference for simplified feed creation and compatibility with various data formats.
5. Google Ads & Shopping AI: ST
- Rating: 4.3/5
- Total reviews: 186
Leveraging the power of artificial intelligence, Google Ads & Shopping AI: ST offers an intelligent approach to managing Google Shopping campaigns. This tool analyzes huge data to predict trends and consumer behavior, providing a strategic edge in the marketing industry.
Key Features
- Cost-Efficient Conversions with AI Bid Optimizer: Increase more conversions at a lower cost with the Google Ads & Shopping AI: ST shopping app’s AI bid optimizer. It strategically manages bids to maximize results while minimizing expenses.
- Intelligent Enhancement of Google Shopping Feed: Elevate and fine-tune your product feed for Google Shopping effortlessly with advanced AI capabilities.
- Real-Time Optimization of Google Ads Keywords: Experience dynamic advertising with Google Ads as the app sets up keywords and our AI optimizes them in real-time, ensuring your ads are always finely tuned for optimal performance.
- Tailored Advertising Methods for Your Store’s Niche: Benefit from AI-driven advertising methods customized to suit your store’s niche, ensuring a targeted and effective approach.
Pros & Cons
Pros
- Affordable pricing plans
- AI-driven optimization
- Automated features
- Data-driven advertising
Cons
- Potential complexity for users seeking more straightforward solutions
Pricing
- Basic: $120/month
- Standard: $335/month
- Pro: $1,000/month
Who Is Best For
This app is ideal for those who value automation and artificial intelligence in optimizing advertising strategies for better performance. Moreover, it is suitable for businesses seeking an advanced and data-driven approach to Google Shopping campaigns.
6. Nabu for Google Shopping Feed
- Rating: 4.8/5
- Total reviews: 557
Nabu simplifies Google Shopping feed management through its user-friendly intuitive and easy-to-navigate interface, making it more accessible for users of all skill levels.
Key Features
- Enhanced Feed Performance with Google Ads Keyword Suggestions: Elevate your feed performance by receiving valuable keyword suggestions directly from Google Ads, a key feature offered by the Nabu for Google Shopping Feed shopping app.
- AI-Powered Product Data Feed Optimization with ChatGPT: Leverage the advanced capabilities of ChatGPT for AI-driven optimization of your product data feed within the Nabu for Google Shopping Feed shopping app, ensuring peak performance.
- Extensive Shopify Market Support: Reach broader audiences with support for Shopify markets, covering Subdomains, Custom domains, and subfolders seamlessly through the Nabu for Google Shopping Feed shopping app.
- Customization with Feed Rules and Metafields Integration: Tailor your feed to perfection using customizable feed rules and effortlessly send data via Metafields to Google Merchant Center, enhancing control and customization options with Nabu.
- Localized Selling with Multilingual and Multi-currency Support: Personalize the shopping experience for your customers by selling in their preferred language and currency, a standout feature of the Nabu for Google Shopping Feed shopping app.
Pros & Cons
Pros
- User-friendly interface
- Reliable performance
- Intuitive design
Cons
- Lack some advanced features
- Not suitable for highly complex needs.
Pricing
- Starter: Free installation
- Basic: $29.99/month
- Advance: $79.99/month
- Plus: $249.99/month
Who Is Best For
This option is suited for businesses of various sizes, especially those not requiring highly advanced features, and preferring an intuitive design.
7. CedCommerce Google Feed
- Rating: 4.8/5
- Total reviews: 1552
CedCommerce’s Google Feed app offers comprehensive features for optimizing product listings on Google Shopping. This includes advanced customization options, real-time data syncing, and analytics, enabling businesses to manage and optimize their online presence.
Key Features
- Custom Profiling for Product Filtering and Attribute Addition: Utilize the power of custom profiles within the Nabu for CedCommerce Google Feed shopping app to seamlessly filter products based on your specific criteria and enhance listings with additional attributes.
- Dynamic Promotion Creation Across Google Properties: Elevate your marketing strategy with the app’s ability to create diverse offers and promotions, strategically promoted across various Google properties for maximum visibility and engagement.
- Real-Time Product Sync for Global Reach: Enjoy the efficiency of real-time product synchronization, empowering your store to reach audiences in multiple countries effortlessly through the Nabu for CedCommerce Google Feed shopping app.
Pros & Cons
Pros
- Comprehensive features
- Robust capabilities in managing feeds.
- Advanced customization options
- Real-time data synchronization
- Detailed analytics
- User-friendly interface
Cons
- Potential learning curve
- Dependence on Google’s Algorithms
- Potential over-reliance
Pricing
- Free plan
- Silver: $13/month
- Gold: $19/month
- Diamond: $29/month
Who Is Best For
The app is ideal for merchants requiring comprehensive features and robust capabilities in managing Google Shopping feeds. This app is suitable for businesses that can navigate a potential learning curve and value a solution offering extensive functionality.
8. Easy Feed For Google Shopping
- Rating: 5/5
- Total reviews: 243
True to its name, Easy Feed simplifies managing Google Shopping feeds for Shopify stores, allowing store owners to upload and update their product listings on Google Shopping. This tool automates key processes, reducing the time or effort required for feed management, and improving the overall ecommerce strategy.
Key Features
- Global Reach with Multi-Language, Multi-Currency, and Local Ads Feed: Expand your market presence effortlessly with Easy Feed For Google Shopping’s support for multi-language, multi-currency, and local ads feed for Google Shopping, ensuring a tailored approach to diverse audiences.
- Efficient Management of Multiple Feeds: Simplify feed management with Easy Feed, allowing you to effortlessly handle feeds for Google Shopping, Facebook, Pinterest, and Microsoft, streamlining your multi-platform presence.
- Customizable Data Feed with Metafields Integration: Tailor your data feed precisely to your needs using Easy Feed’s Metafields customization feature, providing flexibility and control over your product listings on Merchant Center and Google Shopping.
- Real-Time Product Sync Across Multiple Countries: Keep your product listings up-to-date on Google Shopping by syncing in real-time, targeting multiple countries seamlessly through the Easy Feed For Google Shopping app.
- Comprehensive Sync for Various Shopping Platforms: Streamline your ecommerce presence by syncing product feeds and data feeds effortlessly for Google Shopping, Bing Shopping, and Facebook, ensuring consistent and accurate product information across diverse platforms.
Pros & Cons
Pros
- Simplified feed management
- Easy setup
- User-friendly.
Cons
- Limited advanced features
- Not suit complex requirements
Pricing
- 5 SKU’S: free
- 501-1000 SKU’S: $6.99/month
- 1001-5000 SKU’S: $12.99/month
- 5001-50000 SKU’S: $59.99/month
Who Is Best For
The plan is best for beginners and small businesses desiring a simplified feed management solution. This option is ideal for those prioritizing easy setup and user-friendly features without advanced complexities.
9. Multifeed Google Shopping Feed
- Rating: 5/5
- Total reviews: 575
Multifeed stands out for its versatility, allowing merchants to manage multiple Google Shopping feeds effortlessly across various markets, making it ideal for businesses with extensive inventories or those operating in multiple countries. Its user-friendly interface and robust functionality simplify the complex task of synchronizing and customizing different feeds, enhancing marketing efficiency and reach.
Key Features
- Versatile Platform Support: Multifeed Google Shopping Feed offers broad support for Google, Facebook, Bol, Bing, Pinterest, Klaviyo, and custom feeds, ensuring a comprehensive reach across various online platforms.
- Tailored Feed Customization: Customize your product feeds effortlessly with Multifeed, allowing the creation of expressions for feed attributes and flexible filters for products, variants, and images, providing fine-tuned control over your list.
- Localization Excellence with GTIN Syncing: Achieve global relevance with Multifeed by generating localized feeds in multiple currencies, languages, and domains. The app excels in syncing GTINs, ensuring accurate product identification.
- Seamless Integration with Shopify Markets and Global-E: Enjoy full support for Shopify Markets and seamlessly integrate with the Global-E localization solution, allowing you to tap into global markets effortlessly with Multifeed Google Shopping Feed.
- Compatibilities with Translator Apps: Multifeed supports various translator apps, including GTranslate, Weglot, and Shoping Language API, ensuring smooth integration and localization for diverse language preferences and global audiences.
Pros & Cons
Pros
- Versatility
- Ability to manage multiple feeds
- Flexibility
Cons
- Overwhelming for smaller stores
- Potential complexity.
Pricing
- Free plan
- Boutique: $5.95/month
- Growth: $15.95/month
- Business: $25.95/month
Who Is Best For
This app is best for businesses managing multiple feeds and requiring versatility. Moreover, this option is suited for those who need flexibility in managing diverse product catalogs and advertising strategies, accommodating the needs of a varied product range.
10. Omega Google Shopping Feed
- Rating: 4.8/5
- Total reviews: 87
Omega Google Shopping Feed delivers top-notch performance in optimizing Shopify stores for Google Shopping. Users commend its reliability, advanced features, and efficient feed management, making it a standout choice for businesses prioritizing a comprehensive and high-performing solution for their Google Shopping campaigns.
Key Features
- Continuous Feed Freshness with Content API Updates: Ensure your product feed is consistently up-to-date with Omega Google Shopping Feed, which seamlessly integrates Content API updates, keeping your inventory perpetually fresh.
- Optimized Data for Google’s Favor: Impress Google with data it loves. Omega supports multiple data fields, allowing you to provide comprehensive and detailed information, enhancing the visibility and appeal of your products.
- Eliminate Data Mismatch in Inventory and Pricing: Experience precision in inventory and pricing, as Omega guarantees that data discrepancies are a thing of the past, ensuring accurate representation across all channels.
- Tailored Tax and Shipping at the Feed Level: Customize tax and shipping details at a granular level with Omega. This unique feature lets you tailor these crucial aspects individually for each product feed, offering unparalleled control.
- Variant Submission Flexibility: Choose the submission approach that suits your needs with Omega. Decide whether to submit the first variant or all variants, giving you the flexibility to tailor your product representation according to your preferences.
Pros & Cons
Pros
- Stellar performance
- Advanced features
- Efficient feed management
Cons
- Potentially higher cost
- More features than needed for simpler campaigns.
Pricing
- Standard: $4.99/month
- Professional: $9.99/month
- Advance: $34.99/month
Who Is Best For
This app is best for businesses of all sizes seeking a high-performing solution with advanced features.
Wrapping Up
Selecting the right Google Shopping app for Shopify is crucial for optimizing your online store’s presence. Each option has its strengths, from user-friendly interfaces to advanced customization.
