The Ultimate Guide To Shopify Product Bundles

In this article, we’ll show you why they’re essential for your online store, the different types of bundles you can offer, tips for implementing them effectively, and even some of the top-rated Shopify product bundle apps. Get ready to take your business to the next level!

Key Takeaways

Before diving into the depths of Shopify product bundles, let’s outline the key takeaways:

• Shopify Product Bundles is a marketing strategy that combines multiple products for sale, offering benefits such as increased efficiency, inventory management, and improved customer satisfaction.
• Positioning bundles strategically in your Shopify store can boost conversions. Emphasize the bundle’s value and set smart pricing. Create bundles based on seasons or trends. Promote these bundles effectively, and regularly review and adjust your strategy for better results.
• The right Shopify Product Bundles app can make creating and managing bundles a breeze. Bundler, Rebolt Product Bundles, WideBundle, Fasst Bundles, Simple Bundles & Kits are our top 5 recommendations.

How To Choose The Best Shopify Product Bundles App

When choosing an app, consider the following factors:

• Ease of Use: A user-friendly interface is crucial, especially if you are not tech-savvy. Look for an app with a simple drag-and-drop builder to save time and effort for you in using and training staff.
• Customization Options: You need to consider the customization options for the bundle design and display to make a choice. The app should allow you to customize bundles to align with your brand and product offerings.
• Pricing Flexibility: Ensure the app’s pricing structure fits your budget, considering upfront costs and ongoing subscription fees. You should determine in advance the amount of money you can spend on the application. Before you decide, most apps today will offer trial or free options. It would help if you made the most of them to Explore the pros and cons as well as how the app works before committing to pay.
• Integration: The app’s compatibility with your theme and other apps is another factor you need to consider. Check if the app seamlessly integrates with your Shopify store and other essential tools like your payment gateway and inventory management system.
• Customer Support: Inevitably, you may run into issues or have questions. A responsive and helpful customer support team can be a lifesaver for you in running.

Now that you know what to look for in a Shopify product bundle app, let’s delve into why you should consider offering bundled products in your Shopify store.

Why Should You Offer Bundle Products In Your Shopify Store?

Boost Sales and Revenue

Product bundles are a potent strategy to boost your sales and revenue. You can easily increase your average order value by combining different goods into bundled offers. When customers see bundled products, they often perceive lower prices for bundles than individual items and are likelier to spend more. Example: Instead of just buying a pencil in a single purchase, your customers might be given the option to purchase a pencil, eraser, and sharpener as a set, prompting them to purchase more than one product, thus increasing the average order value of the business.

Clear Inventory

Unsold goods remain in the business’s warehouse as inventory, adding to the business’s holding costs, and are ultimately discarded as waste. We can use bundling to eliminate companies this dead stock before it becomes a problem. If a business combines a slow-selling or backlog product with a better-selling product, customers will see the bundle as a bargain and are more likely to buy it. This reduces your inventory waste, frees up warehouse space, and reduces your inventory holding costs.

Reduced Marketing And Distribution Costs

Bundling products is a savvy business strategy that boosts sales while trimming marketing and distribution expenses. Instead of promoting products separately, companies can cluster complementary items and advertise them collectively, simplifying their marketing approach. This method consolidates storage, as bundles require just one storage space rather than multiple. 

Similarly, shipping bundled items cut down on packaging and postage costs. Advertising a bundle also translates to savings since it consolidates promotional expenses into a singular campaign. To illustrate, a business with ten separate products would typically face the challenge and cost of marketing each. However, by bundling, they introduce and sell these as one combined offering, optimizing efficiency and minimizing costs.

Create A Unique Shopping Experience

Offering bundled products in your Shopify store can significantly elevate the customer shopping experience. Bundles provide shoppers with a sense of getting a deal and simplify the decision-making process by grouping complementary items together. 

When customers see products paired in a thoughtfully curated way, it often reduces the cognitive load of searching through the store for related items. Moreover, bundling can effectively introduce customers to new products they might not have considered, increasing the average order value. By incorporating bundle options, you are enhancing the user journey and creating a unique shopping experience tailored to the preferences and needs of your clientele.

Increase Customer Loyalty

When customers see that they can get more for their money or find complementary products grouped together for their convenience, they’re more likely to make a purchase and return for more. 

Over time, this consistent provision of value can foster a strong sense of loyalty, making customers more inclined to choose your store over competitors. 

Types of Shopify Bundles

There are different types of Shopify bundles, such as:

Group Bundles

One of the most popular packaging options is the Group Bundles. This option allows you to bundle multiple packages together for a discounted price. The packages are based on historical sales data and can be set up either automatically or manually. 

This option can make better selling choices for your customer by analyzing sales history. This bundles much like the e-commerce platform’s product recommendation feature.

Combo Products

Another great option is the Combo Products bundle. This bundle automatically adds items from the same combo offer when you select a product that could be part of it. 

To create the combo, you’ll need to prioritize the plan type before checkout, as the separate product pages will contain the individual products you need. For instance, you can relate items together into a combo, such as a camera with a lens and a carrying case. This encourages customers to purchase everything they need at once.

Buy/Get Bundles

The Buy/Get Package is another option that offers you a discount. This bundle option shows you products you can get for free or at a discounted price, along with selected items. It’s an instant attraction for customers, allowing them to pair their favorite products together before checkout while paying for one.

Mix and Match Bundles

If you’re looking to mix and match packages, then the Mix and Match Bundles is your option. This option allows you to combine a product from one collection with another from another and then save a certain amount of money on purchasing that bundle. 

This is a great way to learn about customer preferences because it lets buyers choose which items they want to buy together.

Frequently Bought Together

The Frequently Buy Together package is designed to help you save money on frequently purchased items. This package bundles together products that are frequently purchased together and allows you to buy them at a lower price.

By taking advantage of this option, you can save money on the products you use most often.

Shopify Product Bundle Strategies

As an online retailer, creating product bundles can be a highly effective strategy to increase sales and drive customer engagement. However, simply creating bundles is not enough. To maximize their impact, you need a well-thought-out and comprehensive strategy in place. Here are some essential tips to consider:

• Highlight the Value of the Bundle: It is crucial to communicate the bundle’s value to your customers clearly. Use persuasive language and appealing visuals that showcase the benefits of purchasing a bundle as opposed to individual items. Ensure your customers can easily understand the bundle’s value proposition.
• Price Strategically: Offer a slight discount on bundled items compared to purchasing them separately. This will make customers feel they are getting a good deal and, hence, more likely to purchase the bundle. However, don’t offer too much of a discount as this may impact your profits. Finding the right balance is key.
• Create Seasonal and Trend-Based Bundles: Creating bundles based on seasons, holidays, or current trends can be a highly effective way to attract customers. For instance, “Back-to-School Essentials” or “Winter Warm-up Kit” can resonate well with customers during specific times of the year. This can increase sales and drive customer engagement.
• Marketing and Promotion: Promote your bundles through email marketing, social media, and your website. Consider running limited-time offers to create a sense of urgency and incentivize customers to make a purchase. Use high-quality visuals and persuasive language to showcase your bundles and their value.
• Analyze and Iterate: It is essential to track the performance of your bundles using analytics. This will help you understand what works and what doesn’t and adjust your strategy accordingly. Continuously iterate and improve your bundle strategy to maximize its impact and drive sales.

Where To Place The Bundles In Your Shopify Store?

Optimizing the placement of your product bundles is key to boosting their visibility and effectiveness in your Shopify store. Here are two strategic placement options to consider:

At Check Out

By displaying bundles at the checkout stage, you can capitalize on the high purchase intent of your customers. This is a prime opportunity to suggest complementary items that can enhance the customer’s shopping experience and increase the average order value.

As Its Own Product

Listing bundles as standalone products on your store makes them easily discoverable by customers who are browsing your catalog. This placement option can be effective in attracting new customers who may not have otherwise discovered your bundles. It can also help encourage customers who are on the fence about purchasing a single item to opt for a bundle instead.

To further assist you in optimizing your product bundles, we’ve curated a list of the top Shopify product bundle apps available in the Shopify App Store. These apps can help you create and manage product bundles with ease while also providing valuable insights and analytics to help you make data-driven decisions.

Top 5 Product Bundle Plugins on the Shopify App Store

Bundler ‑ Product Bundles

Cost

Bundler ‑ Product Bundles app offers two plans for retailers.

• Free plan: Start at $0/month.
• Premium: Start at $6.99/month.

Feature

With Bundler, you can offer your customers a chance to save money while increasing sales. By grouping products together in bundles, you can easily promote your most popular items and encourage customers to purchase more. 

Bundler offers a wide range of bundle options, including classic bundles, Mix & Match bundles, volume discounts, frequently bought together, fast bundle upsell, grocery discounts, discount popups, mix bundles, tiered discounts, build-your-own bundles, and automatic bundle discounts. 

Take advantage of these powerful tools to increase your average order value and grow your business.

Rebolt Product Bundles

Cost

Rebolt Product Bundles app only offers one plan for merchants. However, you can make the most of the trial to discover the app’s superiority before making a decision.

• Trial: 14 days trial.
• Advanced: Start at $12.49/month.

Feature

Rebolt is the perfect solution for giving discounts to customers when they purchase bundle products. With Rebolt, you can easily showcase popular products together and increase your average order value. The bundle builder app offers a wide range of bundle options, including unlimited product bundles, mix & match bundles, volume discounts, frequently bought together bundles, combo bundles, popup bundles, and custom bundles. You can showcase your bundle on various pages, including Home, Product, Cart, or any other custom pages.

Unleash the power of unlimited bundle creation with the Rebolt app and witness increased sales like never before. This app offers various bundle options, including product bundles, mix & match bundles, and quantity discounts, which can help you increase your average order value. You can also create frequently bought-together bundles, combo bundles, and popup bundles to entice your customers further. With Rebolt, you can customize the bundle widget look to match your store’s style perfectly.

Rebolt seamlessly integrates with page builders, upsell apps, and side cart apps, making offering discounts and increasing sales easier than ever. So why wait? Try Rebolt today and watch your sales skyrocket in no time!

WideBundle ‑ Offres & Bundles

Cost

WideBundle ‑ Offres & Bundles app, you can fully experience the app’s superiority with a trial. Although the app only offers one paid plan for merchants, the trial allows you to explore all the app offers before deciding. So, take advantage of the trial and discover how WideBundle ‑ Offres & Bundles app can benefit your business!

• Trial: 14 days trial.
• Basic Plan: Start at $16/month.

Feature

Boost your average order value with WideBundle’s powerful features, such as quantity breaks, BOGO, and bundles. This innovative widget integrates the variants selector seamlessly, streamlining the buying process and increasing conversion rates. 

You have the freedom to customize everything from the design to the text to match your store’s branding. WideBundle is compatible with all upsell apps, side cart apps, and page builders and allows you to create volume discounts and mix & match bundles to increase your AOV. Don’t miss out on the opportunity to add value to your products and drive revenue growth. Choose WideBundle today.

Fast Bundle | Product Bundles

Cost

Fast Bundle | Product Bundles offers plans suitable for businesses with different budgets and needs.

• Free: Start at $0/month.
• Basic: Start at $29.99/month.
• Pro: Start at $69.99/month.
• Premium: Start at $139.99/month.

Feature

With the Fast Bundle | Product Bundles app, you can create a wide range of product bundles with various options to display them, which can significantly increase your conversion rate and average order value (AOV).

This app offers a diverse range of bundle options, including Mix and Match, Frequently Bought Together, Volume discount, Buy X get Y, and Combo products, which are perfect for creating a bundle as a product, kits, and sets.

The bundle builder feature allows customers to select their desired items from specific collections, making the shopping experience more personalized and convenient.

Fast Bundle | Product Bundles also provides subscription sales apps that support recurring bundle sales, giving you the flexibility to cater to your customers’ needs.

Advanced features, including multilingual and multicurrency support, bundle detection, and discount combination, make this app the go-to bundling solution for businesses of all sizes.

Simple Bundles & Kits

Cost

Simple Bundles & Kits is the last name in this list. With flexible pricing, this app can fit businesses of all sizes. 

• Free: Start at $0/month.
• Starter: Start at $24/month.
• Advanced: Start at $49/month
• Plus: Start at $149/month.

Feature

Simple Bundles offers a range of bundle types, including single-SKU, multi-SKU, and Infinite Option bundles that can be easily customized to suit your business needs. With this platform, you can create bundle types such as mix-and-match, multipacks, subscription sets, curated sets, volume discounts, and wholesale packs without the need for any coding. This app ensures that the bundle creation process is seamless, and customers can easily access them both online and at POS. Additionally, bundle details can be easily synced with your 3PL fulfillment partners, warehouse management system (WMS), shipping software, or other apps like ShipStation, Amazon’s FBA/MCF, and Deliverr.

Simple Bundles offers a simple way to break down bundles for easy order fulfillment and real-time inventory sync, helping to streamline your business operations. You can also boost sales by offering bundle or quantity discount options and promoting bundles with dedicated product bundle pages. With unlimited options for customer selection, our flexible bundle options can be tailored to meet your customers’ specific needs. Furthermore, this app integrates with upsell apps, 3PL, WMS, MCF, shipping software, and POS, making it easy to manage all aspects of your business in one place.

Bottom Line

Shopify product bundles are a powerful tool in your e-commerce arsenal. They can boost your sales, enhance customer satisfaction, and set your store apart. However, their success relies on combining the right strategies and selecting the best Shopify product bundle app for your needs.

By offering bundles that align with customer preferences and effectively marketing them, you can take your Shopify store to new heights. So, start bundling, watch your sales soar, and create a unique shopping experience that keeps customers returning for more.