Shopify to Amazon Integration: How To Sell Your Shopify Products On Amazon In 6 Steps

Explore how the two e-commerce giants collaborate to streamline operations, enhance reach, and boost sales. Uncover the benefits, challenges, and step-by-step processes involved in Shopify to Amazon integration.

Key Takeaways 

• Shopify to Amazon integration allows merchants to list and sell their products from their Shopify store directly on Amazon, streamlining various aspects of their e-commerce operations. 
• Through Shopify’s integration with Amazon, store owners can enjoy several benefits, including expanded reach to Amazon’s extensive customer base, improved operational efficiency, centralized inventory management, and the potential for increased sales. 

Before Integration between Shopify to Amazon 

Before selling on Amazon with Shopify, you need to fulfill specific requirements:

• Active Shopify store: Sign up for a Shopify account if you don’t already have one before moving further with the integration.
• Active Amazon Seller Account: Since some integration capabilities might not be accessible to individual sellers, you should sign up for an Amazon professional seller account rather than a personal one.
• Similar Currency Option: Your Shopify currency need to align with the Amazon currency. For instance, if your Shopify products are sold in dollars, your Amazon site also accepts payments in USD.
• Product Approval: You should sell items approved by Amazon. Before being sold on the platform, certain goods and categories will need Amazon’s permission.
• Product Information: You neeed to adhere to Amazon’s policies and provide accurate information about your products, including names, descriptions, photos, and prices. To ensure a smooth integration, all products details have ready unique UPCs (Universal Product Codes).
• Policies: You must have definite policies about shipping and delivery, customer data privacy and security, return and refund policies, and terms of service that adhere to Amazon’s standards.

5 Benefits of Amazon Shopify Integration for Sellers

Leaving aside Shopify’s internal utilities, combining these two powerhouses can provide significant benefits to improve conversion rates and customer experience. 

Increased sales and visibility

Integrating Shopify with Amazon unlocks the door to broader exposure and brand awareness. Tapping into Amazon’s massive organic visitor flow and its vast customer network of over hundreds of million active accounts worldwide, potentially results in sales and revenue growth.

Simplified operations: 

The integration enables Shopify sellers to synchronize inventory, orders, and product information seamlessly, eliminating the need for manual updates on multiple platforms. 

This helps store owners manage their business operations from a single dashboard, allowing for centralized management. 

Improved data management: 

The seamless integration of Shopify and Amazon empowers sellers to streamline their e-commerce operations through a unified dashboard. This transformative approach redefines how businesses handle their online presence and customer engagement, such as product details, prices, and inventory. 

This centralized control saves time and enables sellers to prioritize crucial tasks like inventive marketing, product enhancement, and attentive customer support, driving sustainable growth.

Multichannel Selling: 

Dependence solely on Shopify for eCommerce revenue may not be wise, given potential risks like sanctions and disruptions. A robust multichannel strategy is crucial beyond just linking Shopify with Amazon. 

This approach involves utilizing multiple platforms and marketplaces to diversify income streams and lessen reliance on a single sales channel.

Access to Monthly Selling Volumes and Amazon Reports: 

The valuable insights from Monthly Selling Volumes allow Shopify sellers to identify trends, measure the effectiveness of promotional efforts, and make informed inventory adjustments. 

Moreover, detailed Amazon Reports unlock a treasure trove of information that can guide pricing strategies, highlight popular products, and reveal areas for improvement. By harnessing these insights, sellers can refine their offerings, tailor marketing campaigns, and optimize their e-commerce approach. 

Shopify and Amazon integration: A Step-by-step Tutorial

You can integrate Shopify with Amazon through a straightforward 6-step process. If you haven’t set up a Shopify store yet, you can use the 3-day Shopify Trial, which doesn’t require credit card information.

Step 1: Create an Amazon Seller Account.

Before integrating Shopify and Amazon, you need to have an active Amazon Professional Seller account on Amazon.com. 

If you don’t have a professional seller account, go to Amazon services and start selling. 

Note: You ensure to choose the appropriate region (US or Canada) to sell.

For a smooth account creation process, you should keep the following details:

• Business name and address
• Phone number
• Credit card information to pay monthly subscription fees
• Bank account information for receiving payments
• Tax information and Taxpayer Identification Number (TIN)

Step 2: Add Amazon as a Sales Channel

To include Amazon as a sales channel, follow these steps in your Shopify Admin page:

• Step 1: Log in to Shopify admin.
• Step 2: Click the ‘+’ icon next to “Sales Channels.”
• Step 3: Click “Amazon.”

• Step 4:  Select “Add Channel.”
• Step 5: Click “Connect to Amazon.”

• Step 6: Follow the directions to link your Shopify and Amazon Seller Central accounts.
• Step 7: Go to your Amazon Seller Central account after this procedure is finished.

Step 3: Create a List of UPC Codes

When creating new product pages on Amazon, it’s essential to input a correct product identifier on the listing page. Errors may occur if the ‘UPC’, ‘Barcode’, or EAN is inaccurate, influencing successful transactions.

If you are selling on Amazon in US or Canada, you need to keep you are UPCs handy, and then fill “UPC” or “Barcode” or EAN’s in Product ID section of the Product listing page. 

Watch out! Resellers can choose affordable UPCs which are recycled UPCs. However, Amazon might think you are fraudulent and suspend your account. So, you need to purchase your UPCs from valid GS1 resellers.

Step 4: Create/Link Your Amazon Listings

Creating Amazon listings is a prerequisite for your products to appear on the site through your Shopify Admin page. Click “Create Listing” and select the desired Shopify product to be listed on Amazon.

• For products already available on Amazon, click “Find Product” to locate the matching item. Input your sales price and hit “Publish.”
• For products not yet listed on Amazon, opt for “Create Listing.” Select your category and provide product details. Click “Publish” upon completion.

If you’ve existing Amazon listings, ensure to link them to your Shopify account.

• Step 1: Click “Amazon” on your Shopify Admin page

• Step 2: Click “Link Products” button.
• Step 3: Select “Browse Products” next to the item you want to link.
• Step 4: Choose the product and click “Select Product.”
• Step 5: Fill in the required fields, then click “Link Products.”

Step 5: Manage inventory settings

Regarding your inventory, you can either synchronize your Shopify inventory with Amazon automatically or manage inventory updates manually.

5.1 Sync Your Inventory

“Sync Your Inventory” automates stock alignment, minimizing discrepancies, streamlining operations, and boosting customer satisfaction.

Step 1: Click “Use Shopify inventory settings” 

Step 2: Select “Shopify tracks this product’s inventory” under “Inventory” to automatically update your inventory numbers on Amazon. 

If you select “Don’t track inventory,” your inventory will consistently display as 100 on Amazon.

5.2 Manually manage inventory

Beside the automatic process, you can also opt for manually controlling your inventory on Amazon.

• Step 1: When editing a Shopify listing, select “Manual Inventory Management.“

• Step 2: Enter the quantity you have.

Step 6: Fulfill orders

When customers make an order on Amazon, it will be recorded in Shopify Orders. However, these orders are labeled “Amazon” to know that they came from that marketplace. 

For fulfilling Amazon orders in Shopify:

• Step 1: Log in to your Shopify admin page.
• Step 2: Click “Orders”.
• Step 3: Select the order number.
• Step 4: Under the “Order Details” section, click “Start fulfilling” to open the fulfillment page. There’s no need to fulfill all information.

• Step 5: Verify the customer’s shipping method and then opt for their preferred option: standard, expedited, or priority.
• Step 6: Select “Mark as fulfilled”.
• Step 7: Click “Fulfill items” to complete the process.

Choosing  Shopify products to list on Amazon

After learning how to add the Amazon channel to Shopify, let’s follow the steps for listing Shopify products on Amazon.

Having successfully sold products using Shopify, you’re supposed to succeed on Amazon too. However, since Amazon operates differently, researching which of your products will thrive on their platform is valuable.

After analyzing data, you might list some items only on Amazon while keeping others exclusive to your website. Fortunately, numerous top-notch market intelligence tools, like the AMZScout Pro Extension, offer essential information for confident decision-making.

For instance, let’s consider you sell various kitchen gadgets on your Shopify store and are contemplating listing a whisk on Amazon. To gauge whisk performance, input “whisk” in Amazon’s search bar and utilize the AMZScout Pro Extension when results appear.

The monthly sales volumes for each listing are displayed here within the search results. You can access essential data columns, including the number of units sold, profit margins, and more. 

Moreover, the extension offers insights into the sales history of each item and even breaks down the overall niche performance.

This information helps you choose robust products from your Shopify store that would thrive within the Amazon ecosystem. Plus, you can leverage insights on individual or average item prices to set a competitive price for your product on the platform.

Conducting this kind of research is a prerequisite before initiating any integration process. Armed with the requisite information, you can decide which products to list and how to price them effectively.

Shopify and Amazon integration: 5 Common Problems & How to Fix

Although Shopify Amazon integration is a straightforward process, you may encounter some common issues along the way. 

Product Syncing Issues

The process of synchronizing products between Shopify and Amazon occasionally presents challenges that demand attention to achieve seamless integration.

Mismatched Product Attributes

Differences in product attributes between Shopify and Amazon listings can cause synchronization issues due to disparities in titles, descriptions, images, and categories.

Solution: To address this, store owners implement a data normalization process that guarantees consistency in product attributes across both platforms.

Disparities in Pricing

Discrepancies in product pricing between Shopify and Amazon integration arise due to promotions and currency conversions. Consistent pricing can lead to customer clarity and impact sales.

Solution: Store Owners should establish automated pricing rules/tools to ensure consistent prices on both platforms, factoring in shipping costs and fees for pricing harmony.

Product Deactivation

Preventing customer confusion and unavailable item purchases, it’s crucial to deactivate products on Amazon when they go out of stock on Shopify.

Solution: To achieve this, merchants employ automated processes that either remove or mark products as “out of stock” on Amazon when their availability changes on Shopify.

Inventory Discrepancies

Let’s delve into the common reasons behind inventory discrepancies along with recommended strategies:

Delayed Updates

Inventory discrepancies may occur due to delays in updating levels on both platforms when a product is sold. 

Solution: Store owners use real-time inventory syncing solutions or integration tools for instant updates across both Shopify and Amazon.

Simultaneous Sales

If a product is purchased concurrently on both platforms, inventory updates might struggle to keep pace, potentially leading to overselling.

Solution: Use systems that handle inventory concurrency well, especially during busy times, to lower the chances of overselling.

Manual Errors

Human errors, such as inaccurate data entry or failing to update inventory levels, can cause inconsistencies.

Solution: Embrace automation for inventory updates wherever feasible to minimize reliance on manual adjustments.

Order Tracking Problems

Integrating order tracking between Shopify and Amazon may face complexities that cause tracking problems, potentially leading to customer dissatisfaction and operational inefficiencies.

Incomplete Data Syncing

Incomplete or partial synchronization of order data can result in missing or incomplete tracking information.

Solution: Utilize comprehensive integration tools that ensure complete syncing of order data, including tracking details.

Shipping Carrier Mismatch

If Shopify and Amazon use different shipping carriers, customers could get tracking information that doesn’t align.

Solution: Employ shipping carrier mapping tools or select carriers compatible with both platforms to ensure accurate tracking updates.

Shipping and Fulfillment Challenges

Integrating shipping and fulfillment processes between Shopify and Amazon can face obstacles leading to challenges like order delays, customer dissatisfaction, and operational inefficiencies.

Divergent Fulfillment Methods

Different fulfillment methods on Shopify and Amazon can create shipping inconsistencies. Amazon’s FBA program offers streamlined shipping with competitive rates, while Shopify provides flexibility to choose carriers and methods for tailored options and optimal rates.

Solution: Standardize fulfillment procedures or adopt a unified approach that ensures consistent shipping methods and timelines.

Shipping Cost Disparities

Varying shipping costs between Shopify Amazon integration can confuse customers and affect profit margins.

Solution: Utilize automated pricing and shipping tools that adjust costs to match between platforms while considering fees and shipping charges.

3 Best Shopify Amazon Integration Apps

Here are three highly recommended Shopify-Amazon integration apps, facilitating seamless synchronization between your Shopify store and Amazon marketplace:

Amazon Integration Plus

• Link app: https://apps.shopify.com/amazon-3?ref=commonninja 

Amazon Plus allows effortlessly store owners to sync your store inventory, stock levels, and orders across all Amazon Marketplaces. 

Pricing

Free plan available. 14 day free trial. Additional charges may apply.

Rate 

3.1/5 with 198 reviewers. 

Highlight features 

• Automatically synchronize your store and Amazon Pro account 
• Global reach: Cover all Amazon markets and currencies
• Support white background images, FBA, Prime, Tax Management (VCS), and Geolocation.
• User-friendly: Easily find all of your orders in one place

Amazon by Codisto

• Link app: https://apps.shopify.com/amazon-by-codisto?st_source=autocomplete 

Codisto simplifies Amazon channel management, letting you create, sync, and manage Shopify listings right on Amazon. 

Pricing

Free plan available. 30-day free trial.

Rate

4.8/5 with 761 reviewers. 

Highlight features

• Effortlessly create new Amazon ASINs or link existing items in bulk.
• Achieve complete real-time synchronization for inventory, orders, pricing, and product specifics.
• Choose between FBM or FBA to fulfill your orders.
• Opt for Amazon Multi-channel Fulfillment (MCF) to fulfill Shopify orders.
• Enjoy free 24/7 global support via email, in-app live chat, and phone.

Amazon by CedCommerce

• Link app: https://apps.shopify.com/amazon-by-cedcommerce 

The CedCommerce Amazon Channel app ensures seamless Shopify-Amazon connectivity, enabling centralized management of listings, orders, and accounts across multiple Amazon platforms, while also offering customization options and enhanced listing efficiency.

Pricing

Free plan available

Rate

4.8/5 

Highlight features

• Connect various Amazon accounts to a single Shopify store.
• Connect existing products between Shopify and Amazon using SKUs, barcodes, and more.
• Use bulk upload and edit features for products.
• Manage orders and shipments easily, with notifications for failed orders.

Shopify Amazon Integration: FAQs

Bottom Line 

Shopify to Amazon integration has become a winning choice for all Shopify sellers to diversify their turnover and mitigate potential risks in the era of booming online business.