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Shopify vs Dukaan: Which One is Better?

May 27, 2024
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

Choosing the right platform is crucial, whether starting fresh or expanding into e-commerce. With numerous options available, understanding the strengths and weaknesses of different e-commerce platforms is essential. This article compares Shopify and Dukaan to assist you in making an informed decision that aligns with your business goals.

Shopify vs Dukaan

Key Takeaways

  • Shopify: Shopify is a versatile e-commerce platform known for its robust features and easy setup process. It offers extensive themes and customization options, making it suitable for businesses of all sizes.
  • Dukaan: Dukaan focuses on a mobile-first approach with varying technical skills. It provides simplicity, intuitive navigation, and customization options to suit your business needs.

Shopify vs Dukaan: Key Differences

Shopify vs Dukaan: Key Differences


When comparing Shopify and Dukaan, both platforms target the e-commerce market but with different primary focuses. Shopify, a well-established player in the industry, emphasizes desktop and personal computer usage, providing a robust platform for online store management and growth. 

Shopify vs Dukaan: Key Differences 1

On the other hand, Dukaan takes a mobile-first approach, realizing the increasing significance of mobile devices. By prioritizing mobile commerce, Dukaan aims to provide entrepreneurs and businesses with a user-friendly platform that caters to the growing number of customers using smartphones and tablets for their online shopping needs. 

Both platforms offer solutions for e-commerce ventures; their distinctive approaches highlight consumers’ evolving trends and preferences in accessing and engaging with online stores.

Shopify and Dukaan: Pros and Cons 

ShopifyDukaan
ProsStrong eCommerce features

1-click upselling

Lot of room to scale

Thousands of integrations

3-day free trial

Ease of Use
No coding skills needed

Own domain and app

Cost-effective plans

Free business tools

Great seller support

7-day free trial
ConsUpgrade to higher-price plans to try advanced features.

Larger businesses need something more customizable and powerful.

Reliant on apps

High transaction fees on the Starter plan
More expensive than Shopify

Only for B2C, D2C startups

No Options for Custom HTML or CSS

Shopify vs Dukaan: Comparison Table 

ShopifyDukaan
Free trial 3 days

Shopify Starter: $5/month, with a transaction fee of 5% and an additional 30 cents per transaction.

Shopify Basic: $39/ month, with a transaction fee of 2.9% and an extra 30 cents per transaction.

Shopify (Regular): $105 per month, along with a transaction fee of 2.6% and 30 cents per transaction.

Shopify Advanced: $399 per month, plus a transaction fee of 2.4% and 30 cents per transaction.
PricingEntrepreneur: $14.99 per month

Agency: $49.99 per month

Enterprise: Custom
YesEase of UseYes,  but more complex than Shopify
Offer 10 free templates and over 60 premium templatesTheme & CustomizationYes, but less than Shopify
Specify permissions for different staff members allowing business owners to perform specific tasks and manage staff accounts.Staff ManagementAdd employees, colleagues, and teammates
1.000 locations and handle high-volume sales.

Robust infrastructure
ScalabilityAccess to over 60 third-party plugins, marketing tools, and discounts

Add staff accounts and assign different roles

Boast unlimited transactions
Web: Google Chrome, Internet Explorer, and Mozilla Firefox.

Mobile application: Android and iOS devices
Supported PlatformPrimarily a mobile app (android) 
YesReporting & AnalyticsYes
Widespread social media platformsAnalytical tools such as Google Analytics
IntegrationGoogle Analytics, PayPal, Drift Platform, Razorpay, and Intercom, ONDC 
24/7 Support Support & TrainingPrimarily a mobile app (Android) 

Shopify vs Dukaan: A Detailed Comparison

Pricing 

Shopify

Shopify’s diverse pricing plans, which range from $5 to $2000 per month, are designed to accommodate different business needs.  

There is a 3-day Shopify free trial, followed by three months for only $1 deal.

Here’s what you can do during Shopify’s free trial period:

  • Fine-tune Product Listings: Enhance the presentation and details of your items to attract and inform potential customers.
  • Organize Products into Collections: Group similar items together, making it easier for shoppers to navigate your store.
  • Configure Payment Methods: Establish your preferred transaction procedures to ensure a seamless checkout experience for customers.
  • Set Operational Parameters: Modify tax, shipping, and sales channel settings to align with your business strategies and policies.
  • Explore Shopify Ecosystem: Delve into the wide variety of Shopify themes and apps, offering you countless options for customization and additional functionality.

Dukaan

Dukaan offers 3 pricing plans, including a free trial that fits your budget and requirements.

  • Sliver: ₹500/month 
  • Gold: ₹834/month 
  • Platinum: ₹2,500/month

Unlike Shopify, Dukaan offers a free trial within 7 days that allows business owners to explore and test all the features and functionalities before purchasing.

The Verdict

Shopify is better priced because it offers more affordable plans, starting as low as $5 per month, compared to Dukaan, which starts at ₹500/month. Additionally, Shopify provides a broader range of pricing options to cater to different business needs and budgets.

Ease of Use

Shopify

Shopify boasts a modern and user-friendly interface, streamlining the process of product additions, description writing, image uploads, and inventory organization into collections. Like other content management systems, the left-hand menu in the Shopify dashboard grants access to features and content that can be configured or edited. The interface also allows you to set up and manage various platform sales channels.

Dukaan

Dukaan presents a hassle-free solution for established businesses looking to enter the e-commerce space or expand their online presence. 

Dukaan’s intuitive interface and user-centric design simplify its operation significantly. It offers top-notch seller support to address and resolve any concerns quickly. Additionally, Dukaan enhances usability by providing ready-to-use templates for creating customized pages, enabling merchants to get started quickly.

The Verdict

Shopify emerges as the winner with its user-friendly interface, seamless product management, and the inclusion of AI-powered features like ‘Shopify Magic’ for generating product descriptions. It also offers extensive sales channel management capabilities.

Themes & Customization 

Shopify

Shopify theme

Shopify offers diverse themes and templates to personalize your online store. While some require payment, there are free options for customization. Shopify themes boast modern and sleek designs, ensuring a visually appealing storefront that is responsive across multiple devices.

Once you’ve selected a theme that establishes the foundation of your online store’s appearance, Shopify provides a theme editor within the admin panel. This intuitive tool lets you modify the theme settings, preview changes, and easily manage content by adding, removing, editing, and rearranging elements. 

In cases where the theme’s built-in settings do not support your desired modifications, and you possess proficiency in HTML, Liquid, and CSS, you can directly edit the theme code.

Dukaan

Customizing your online store on Dukaan is a breeze,. You can easily choose from various themes in their theme library. Once you’ve selected a theme that resonates with your brand, you can easily customize it by incorporating your brand elements.

Dukaan’s customization options go beyond just adding your logo or changing colors. You can effortlessly adjust colors, fonts, and layouts according to your preferences without coding knowledge.  

In addition to providing customization for your online store, Dukaan understands the importance of promoting your business through various marketing channels. To assist with this, they provide customizable templates for platforms like Facebook, Instagram, and WhatsApp, making creating striking graphics for posts, stories, and banners easy.

The Verdict

Shopify wins in terms of theme options and customization flexibility. Although Dukaan offers a wide variety of free themes and easy customization options, Shopify provides a more diverse selection of themes and templates. 

Additionally, Shopify’s theme editor allows for extensive modifications and content management. 

Staff management

Shopify

Shopify’s staff management feature gives you control over your team and monitors their access and performance. You can specify permissions for different staff members, allowing them to perform specific tasks within your online store. You can also assign custom roles to team members, defining their responsibilities and access levels based on their roles in your business. 

Additionally, you can attribute sales to specific staff members, which helps track individual performance and incentivize your team.

Dukaan

Dukaan offers a convenient staff management feature that allows you to add employees, colleagues, and teammates to grow your business effectively. This feature lets you quickly expand your team and delegate tasks to different individuals. 

Moreover, by adding staff members, you can distribute work responsibilities and ensure smooth operations. This enables you to collaborate with your team and leverage their skills and expertise to drive the growth of your business. 

Whether you need additional support or involve more individuals in your entrepreneurial journey, Dukaan’s staff management feature allows you to scale your team and enhance your business capabilities.

The Verdict

Shopify offers a comprehensive staff management feature that specifies permissions, adds and manages staff accounts, assigns custom roles, and attributes sales to staff members. 

This robust functionality gives businesses greater control and monitoring capabilities than Dukaan’s staff management feature. Therefore, Shopify emerges as the winner in terms of staff management capabilities.

Scalability

Shopify

Shopify exhibits impressive scalability due to its robust infrastructure and extensive resources. The platform handles high-volume sales efficiently and scales up to accommodate up to 1,000 locations. This scalability makes Shopify suitable for business sizes ranging from small to large enterprises with multiple brick-and-mortar stores.

The robust infrastructure of Shopify ensures that the platform can handle significant transaction volumes without experiencing performance issues or slowdowns. As your business grows and experiences increased sales activity, Shopify can seamlessly handle the influx of transactions, ensuring a smooth and uninterrupted checkout process for your customers.

Moreover, the platform supports business owners with multiple physical store locations, providing the necessary tools and capabilities to manage inventory, sales, and customer data across all locations from a centralized system.

Dukaan

The scalability of Dukaan is evident through several key features and offerings. 

Dukaan provides access to over 60 third-party plugins, marketing tools, and discounts. This wide range of integrations empowers businesses to expand their functionalities and enhance their online presence, accommodating growth and scalability.

Moreover, Dukaan offers the ability to add staff accounts and assign different roles. This allows business owners to delegate tasks and responsibilities as they grow, ensuring efficient operations management even with an expanding team. The flexibility to assign roles ensures that each staff member has appropriate access levels and responsibilities based on their position within the organization.

Dukaan also boasts unlimited transactions, meaning there are no limitations on the number of sales or transactions a business can process. This scalability feature ensures that businesses can handle increasing sales volume without restrictions or additional fees.

Finally, another notable aspect of Dukaan’s scalability is its zero percent transaction fees. Business owners can scale up their operations and process transactions without incurring additional charges or fees based on the transaction value. This cost-effective approach allows businesses to allocate resources more efficiently as they grow.

The Verdict

Shopify wins in terms of scalability as it can seamlessly scale up to accommodate up to 1,000 locations and handle high-volume sales. Therefore, Shopify emerges as the more scalable option with its robust infrastructure and extensive resources.

Supported Platforms

Shopify

Shopify provides seamless access to its platform from any web browser, including popular options like Google Chrome, Internet Explorer, and Mozilla Firefox. In addition to web access, Shopify offers mobile applications for Android and iOS devices. This helps merchants conveniently manage their online stores on their mobile devices, allowing them to build, manage, and grow their business.

Dukaan

Dukaan primarily operates as a mobile-friendly app on Android and iOS platforms, enabling business owners to easily monitor their sales, customers, and deliveries while on the move. 

In addition to the mobile app, Dukaan offers a web version. This dual approach allows them to seamlessly transition between their mobile devices and computers, offering flexibility and convenience in managing their business.

The Verdict

Shopify outperforms Dukaan regarding supported platforms because it offers more accessibility. 

While Dukaan mainly focuses on mobile devices with its Android and iOS apps, Shopify provides seamless access through any web browser and offers mobile apps for Android and iOS.

Reporting & Analytics 

Shopify

Shopify offers a detailed analysis of your online store’s performance. It allows you to promptly check recent store activities, gain a meaningful understanding of your visitors’ behavior, evaluate your online store’s loading speed, and scrutinize your store’s transaction history.

Additionally, by integrating with Google Analytics, you can track important metrics such as visitor data and session information in your store. This comprehensive reporting and analytics capability empowers you to make data-driven decisions and optimize your store for the better.

Dukaan

Dukaan offers comprehensive reporting and analytics capabilities, providing your sales, website traffic, customer regions, and product performance, all just a single click away. 

This feature enables you to track key metrics and understand essential trends, allowing you to optimize your strategies and drive the growth of your online store.

The Verdict

Although Shopify and Dukaan offer powerful reporting and analytics features, Shopify still outshines Dukaan. Shopify provides insights into store activity and visitor behavior and integrates with Google Analytics.

Dukaan offers comprehensive reporting on sales, website traffic, and product performance. 

Integration

Shopify

To enhance the customer experience, Shopify outshines Dukaan by offering a more comprehensive range of integrations. Shopify seamlessly integrates with popular social media platforms and advertising channels like Instagram, Facebook, Google Ads, Pinterest, and Tumblr. This enables business owners to connect their online stores easily with these platforms, increasing visibility and reach for their products or services. 

Additionally, Shopify integrates with over 100 other applications, allowing merchants to customize and optimize their online stores according to their specific needs and preferences. With these extensive integrations, Shopify empowers them to create a comprehensive and seamless customer experience across multiple channels, ultimately driving growth and success.

Dukaan

Dukaan provides a seamless integration experience by allowing users to connect their online store with several popular platforms and services. 

  • Google Analytics: This integration enables business owners to track and analyze valuable data about their website’s performance and visitor behavior. 
  • Paypal: Merchants can securely process payments and offer customers a trusted and familiar payment method. This integration streamlines the checkout process and enhances convenience for the business owner and the customers.
  • Drift Platform: This feature enables real-time communication with visitors, providing an opportunity for immediate customer support, engagement, and lead generation.
  • Razorpay: This integration enables enterprises to accept online payments and supports various payment methods.
  • Intercom: Shopify owners can communicate with customers through targeted messages, chatbots, and personalized notifications. 
  • ONDC the Open Network for Digital Commerce:  This integration empowers merchants to take advantage of the benefits offered by the ONDC ecosystem. It facilitates seamless digital commerce operations and broadens its market presence in India.

The Verdict

Shopify wins the integration battle with its wider range of integrations, including popular social media platforms and advertising channels. It also offers over 100 other application integrations, allowing businesses to customize and optimize their online stores.

Support and Training 

Shopify

Shopify offers a robust support system and training resources to assist enterprises in their e-commerce journey. The Shopify Help Center provides comprehensive documentation and guides to address common queries and provide step-by-step instructions. 

Their support team is also available 24/7 to assist users with technical or operational issues. Furthermore, Shopify offers a free three-day trial, allowing business owners to try and familiarize themselves with the platform before committing.

Dukaan

Dukaan provides shop owners with comprehensive support and training resources to navigate the platform effectively. They can access video tutorials, informative blog posts, webinars, and frequently asked questions (FAQs) to learn Dukaan’s features and functionalities. 

Additionally, Dukaan offers a free 7-day trial, allowing them to dive into the platform and experience its capabilities firsthand. These training resources and trial periods empower them to make informed decisions for their business needs.

The Verdict

The result is tied. Shopify and Dukaan offer vital support and training resources to assist business owners. They provide documentation, tutorials, webinars, and a trial period, enabling users to access helpful information and gain hands-on experience with the platforms before committing to them.

Shopify vs Dukaan: Who is Best for

We will dive into the target audience for e-commerce platforms and discuss the suitability of Shopify and Dukaan for specific business groups.

Shopify

  • Shopify is best for entrepreneurs looking to establish a professional online store

Shopify is an ideal choice for entrepreneurs either in the early stages of setting up their online store or planning to start one.

Why Business owners choose Shopify

  • Ease of Use: Shopify offers a simple and intuitive interface, allowing entrepreneurs to set up their online store quickly. It requires no coding knowledge, making it accessible to those with limited technical skills.
  • Low Costs: Shopify offers various pricing plans, including a budget-friendly option for startups. It provides a cost-effective solution for shop owners looking to launch businesses without significant upfront investments.
  • Robust Features: Shopify provides a wide range of features and extensions to enhance the functionality of online stores. It offers customizable templates, secure payment gateways, inventory management tools, and integration with popular third-party applications.

Entrepreneurs can leverage Shopify’s extensive resources, including its app store and community forums, to gather insights and guidance throughout their e-commerce journey.

Dukaan

  • Dukaan is best for existing businesses looking to enter the e-commerce market.

Dukaan is suitable for established businesses that aim to pivot or expand into the e-commerce market. It caters to both brick-and-mortar businesses and enterprises without a previous online presence. 

Dukaan also provides a seamless transition into the digital space, allowing businesses to tap into the vast potential of online sales.

Why Business owners choose Dukaan

  • Integration with Existing Systems: Dukaan offers robust integration capabilities, enabling business owners to connect their online store with existing systems, such as inventory management or accounting software. This integration streamlines operations and ensures a smooth transition into e-commerce.
  • Scalability: Dukaan provides scalability, accommodating businesses’ growth and expansion. It allows them to add more products, handle increased website traffic, and manage inventory effectively as the online business grows.
  • Advanced Features: Dukaan offers advanced features to enhance businesses’ online presence. It provides tools for marketing automation, social media integration, and analytics, enabling merchants to optimize their online performance and drive higher conversion rates.

Existing businesses can leverage Dukaan’s extensive features to establish a solid online presence and capitalize on the digital marketplace’s opportunities.

Dukaan vs Shopify: FAQs

Dukaan has an average rating of 4.33/5 stars based on 30 reviews, while Shopify has an average rating of 4.55/5 stars based on 6052 reviews. User reviews highlight the similarities and differences between the two platforms, covering features, ease of use, customer service, and value for money.
No, Dukaan and Shopify are different e-commerce platforms. While they serve the same purpose of helping businesses set up and manage online stores, they have different features, pricing structures, and user experiences.
No, Dukaan is not the same as Shopify. Although both are e-commerce platforms, they have different offerings and capabilities. Dukaan focuses on providing a simple and intuitive platform for entrepreneurs to set up online stores, while Shopify offers a broader range of features, integrations, and customization options.
Whether Dukaan can replace Shopify depends on your business requirements and features. Dukaan is an easy-to-use platform for small businesses or entrepreneurs looking for an easy-to-use platform.
Shopify provides comprehensive features and integrations, making it suitable for complex business needs. It’s advisable to assess your business requirements and compare the capabilities of both platforms before deciding.
The main differences between Dukaan and Shopify lie in their features, pricing models, and target audiences.

Bottom Line

In summary, choosing between Dukaan and Shopify depends on your business needs. Dukaan is suitable for small businesses and those looking for a simple setup, while Shopify offers more features and customization options for businesses of all sizes. Consider your requirements and budget to make an informed decision.

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Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.