TOP 10 Shopify Wholesale Website Examples  

Shopify wholesale isn’t just about boosting sales; it’s a gateway to many benefits. We’ll explain what wholesale means in eCommerce, why Shopify Wholesale is a wise choice, and showcase ten thriving Shopify Wholesale websites.

Key Takeaways

• Endy Sleep: Offers a range of Canadian-made sleep products with a 100-day trial, a user-friendly website, and discounts.
• MakerGear: Specializes in industrial-grade 3D printers with a comprehensive catalog, wholesale prices, and efficient order management.
• Au Lit Fine Linens: Provides quality bedding and bath products with easy ordering, bulk discounts, and free shipping on orders over $100.
• Floorplan: Offers a variety of commercial flooring solutions with competitive pricing and an easy-to-use website.
• Made In Cookware: Sells high-quality, chef-approved cookware with competitive pricing and free shipping on specific orders.
• BLK & Bold: A direct-to-consumer and wholesale coffee and tea brand offering a 15% discount on initial orders.
• Taza Chocolate: Produces unique, high-quality, certified organic chocolate products for various dietary needs.
• Verve Coffee Roasters: Established coffee brand with a comprehensive product range, detailed descriptions, and free shipping on orders over $35.
• Tofino Soap Company: Offers natural home and body products with competitive pricing and free shipping within Canada on orders over $100.
• Lunchskins: Known for sustainable lunch solutions, offering a wide range of products at competitive prices.

What is wholesale in eCommerce?

In eCommerce, wholesale means selling large quantities to businesses for resale, unlike retail, where items go directly to individual buyers. Wholesale companies act as intermediaries, buying from manufacturers and selling to retailers or direct-to-consumer (D2C) brands.

Shopify, renowned as a leading eCommerce platform, is particularly popular for wholesale operations due to its user-friendly interface and features that appeal to businesses of various scales.

Why choose Shopify Wholesale

Shopify Wholesale can expand your reach, streamline operations, and boost sales. With it, you can:

Increase sales.

Selling your products to businesses in bulk can be complicated, but Shopify Wholesale makes it easy. By creating tiered pricing structures, customized order forms, and net payment terms, you can simplify the purchasing process for businesses and encourage more sales. This feature allows you to reach a broader customer base and increase sales volume.

Save time and effort.

As a wholesale business owner, you know how hectic managing customer accounts, keeping inventory levels, and processing orders can be. 

Fortunately, Shopify Wholesale can help automate these tasks and save you valuable time and effort. You can easily create and manage customer accounts, track inventory levels, and process orders efficiently.

Leverage other brands’ audiences to sell your product.

Connecting with other businesses is made easy with Shopify Wholesale. You can list your products on Shopify’s Handshake marketplace, allowing retailers to find and purchase your items.

Enter new markets with less risk.

With Shopify Wholesale, entering new markets can be less risky and more manageable. You can dip your toes in the water of a new market before fully committing to an expansion. Additionally, Shopify Wholesale can help you establish relationships with prospective business partners in new markets.

Shopify Wholesale Store: 9+ Successful Website Examples 

Without further ado, let’s discover the inspiring stories of businesses that have achieved greatness through the power of Shopify Wholesale:

1. Endy Sleep

Endy Sleep excels in the Shopify wholesale market with its dedication to customer satisfaction and high-quality products. They offer exceptional Canadian-made mattresses, bed frames, and pillows, showcasing this through a remarkable 100-day free trial. 

Their website design makes shopping easy and enjoyable. A well-organized mega menu guides customers smoothly to essential products. The site also stands out with attractive discounts, like the noticeable “15% OFF”, “Black Friday Sale,” and “PROMO” badges, effectively highlighting their special offers.

Moreover, the website’s content strategy is impressive. It features engaging visuals and convincing text that underscores the benefits of quality sleep. This combination of a user-friendly interface, visual attractiveness, and intelligent marketing establishes Endy Sleep’s Shopify wholesale site as a leading example in the online bedding market.

2. MakerGear

MakerGear is a leading manufacturer of industrial-grade 3D printers and related products. The website features a comprehensive product catalog, wholesale prices, volume discounts, a quick order form, tracking, and account management.

3. Au Lit Fine Linens

Since 1981, Au Lit Fine Linens, a Canadian company, has crafted high-quality bedding and bath products. Their extensive collection caters to every need, from sheets and pillowcases to duvets, towels, robes, and loungewear. 

To make it easier for businesses to purchase their products in bulk, Au Lit Fine Linens has recently launched a new Shopify wholesale website. With its user-friendly product catalog, finding the perfect items is a breeze. The streamlined ordering process further enhances the experience, ensuring a hassle-free journey from browsing to checkout. 

To sweeten the deal, businesses enjoy bulk discounts and free shipping on orders over $100, making Au Lit Fine Linens the ideal partner for your wholesale needs.

4. Floorplan

Floorplan is a leading provider of commercial flooring solutions. They offer various flooring products, including vinyl, carpet, tile, and wood. Floorplan also provides installation and maintenance services. 

In addition to its retail business, Floorplan also has a Shopify wholesale website that sells its products to businesses. You can search for products by brand, type, color, and more. Each product has a detailed description and specifications and high-resolution images. You can also request a quote for a specific product or project.

5. Made In Cookware

Made In Cookware is a leading culinary brand that offers high-quality, chef-approved cookware designed to withstand the rigors of everyday cooking. Their commitment to exceptional craftsmanship and performance has earned them a loyal following among home cooks and professional chefs.

To cater to the needs of retailers, Made In Cookware has established a dedicated Shopify wholesale website, providing a convenient platform for businesses to purchase their products at competitive prices. The website streamlines the ordering process, making it easy for retailers to access a comprehensive selection of Made In Cookware products, like pots and pans, knives, cutting boards, bakeware, etc.

Made In Cookware also offers free shipping on all orders over $49 in the continental U.S. and ships internationally to over 200 countries.

6. BLK & Bold

BLK & Bold is a direct-to-consumer and wholesale brand that strives to awaken more than just physical senses with its coffee. As a Certified B Corporation, they donate 5% of their profits to support workforce development, reduce youth homelessness, and provide classes for urban farming or coding. 

Their Shopify wholesale website is easy to use and navigate, allowing businesses to create an account and browse the entire product catalog. Products can be filtered by category, price, and other criteria, making it effortless to find the perfect items. Once businesses have selected their desired outcomes, they can seamlessly add them to their cart and proceed to checkout. 

To sweeten the deal, BLK & Bold offers a generous 15% discount on the first one-time order, making it an attractive proposition for businesses looking to stock up on their coffee and tea supplies.

7. Taza Chocolate

Taza Chocolate, founded by Alex Whitmore and Kathleen Fulton, brings customers unique, high-quality chocolate products worldwide. They work directly with Mexican farming partners to ensure ethical practices and obtain the highest-quality cacao beans. 

Their stone-ground dark chocolate is unlike any other on the market, with bold flavors and irresistible textures ranging from gloriously gritty to silky smooth. They were the first to establish a third-party certified Direct Trade cacao sourcing program, and all of their chocolate is Certified USDA Organic, gluten-free, non-GMO, Kosher, soy-free, dairy-free, and vegan.

Taza Chocolate’s wholesale website on Shopify offers businesses easy access to their chocolate products, including bars, discs, and treats. It’s user-friendly, has competitive pricing, quick ordering, and fast shipping throughout the contiguous US. 

8. Verve Coffee Roasters

Verve Coffee Roasters has been a trusted name in the coffee industry since 2007. With a focus on retail and wholesale operations, Verve ensures that coffee lovers everywhere can enjoy their signature brews. They source high-quality coffee beans from around the globe, carefully roasting them to perfection to bring out their unique flavors and aromas.

Verve Coffee Roasters’s Shopify wholesale website caters specifically to businesses, providing a convenient platform for ordering their coffee supplies. Companies can easily browse the extensive product catalog, filter by origin, roast level, and flavor profile, and view detailed product descriptions, pricing, and availability.

Verve also offers a unique subscription system that allows customers to customize their coffee orders and receive regular deliveries. As a bonus, Verve Coffee Roasters offers free shipping on orders over $35.

9. Tofino Soap Company

Since 2010, Tofino Soap Company has been a leader in natural home and body products. Their unique products, made with love, have found their way into many popular stores, like boutiques, spas, and even 5-star resorts.

To make it easier for retailers to buy their products in bulk, Tofino Soap Company has launched a Shopify wholesale website. This website is easy to use and gives retailers access to the company’s wide range of natural products, including soaps, candles, skincare, and hair care items.

With competitive pricing and great discounts, retailers can stock their shelves with top-quality products without breaking the bank. As a bonus, Tofino Soap Company’s Shopify wholesale website offers free shipping on orders over $100 within Canada.

10. Lunchskins

Lunchskins, a company started by Kirsten Quigley, an eco-warrior mom of four, is a leader in making sustainable lunch solutions. They produce high-quality, plastic-free sandwich bags in fun prints and sealable paper bags. The paper bags can be recycled and composted, while the reusable bags can be washed in the dishwasher.

Their Shopify wholesale website is a great place for retailers to find their products. The website is easy to use, has a wide variety of products, and reasonable prices.

How to start your Shopify Wholesale business

Launching a successful Shopify wholesale business requires careful planning and strategic implementation. Here’s a comprehensive guide to help you navigate the process:

Decide the sold items 

The first step in your Shopify wholesale journey involves selecting the right products to sell. This decision should align with your area of expertise and resonate with your intended audience. 

Begin by conducting thorough market research to identify products that are in demand in the wholesale space. Assess current market trends to understand what products are popular and why. It’s also crucial to consider your product’s unique selling points – what makes it stand out from the competition? Remember, the goal is to offer products that attract and retain wholesale buyers.

Create a B2B eCommerce site

Once you have your product lineup, the next step is to establish a dedicated B2B eCommerce storefront on Shopify. Consider setting up a separate, wholesale-focused site if you already operate a retail store. This approach allows you to customize the shopping experience specifically for your wholesale clientele. 

Key features of a successful B2B Shopify site include exclusive access to wholesale pricing, options for bulk orders, and efficient account management functionalities. Your site should cater to the unique needs of wholesale buyers, such as placing large orders, accessing volume discounts, and managing repeat purchases with ease.

Set up the price

To maintain both competitiveness and profitability, it’s essential to thoroughly analyze your product costs, encompassing manufacturing, shipping, and overhead expenses. Ensure that your pricing strategy aligns with your desired profit margins. Consider adopting a tiered pricing system that discounts bulk orders, incentivizing larger purchases. Such a strategy encourages substantial orders and helps build long-term customer relationships by offering more excellent value for their investment.

Accept payments for wholesale orders

In a B2B environment, having a secure and efficient payment process is essential. You need to integrate payment gateways that support the nuances of B2B transactions. Offer a range of payment methods to accommodate the preferences of various wholesale customers. Popular options include PayPal, Stripe, and Shopify Payments, each offering different fee structures and features. Ensure that these payment gateways are reliable and capable of handling large transactions typical in wholesale dealings.

Sell your wholesale products

Once your Shopify Wholesale store is fully set up, the next step is to market and sell your products actively. Here are some effective strategies for connecting with potential wholesale customers:

Use direct-to-consumer (D2C) websites

Your D2C website can also attract potential wholesale buyers. Enhancing your online presence through effective D2C marketing can increase your visibility, making it more likely for distributors to discover and reach out to you for wholesale opportunities.

Engage in wholesale marketplaces

Wholesale marketplaces attract many retailers seeking to order products in bulk. Participating in these marketplaces can boost brand recognition and acquire new customers. You can also research suitable marketplaces that align with your industry and integrate smoothly with your Shopify store.

Participate in trade shows and expositions

Trade shows are great for networking with retailers, wholesalers, and other industry players. They cater to various categories and offer a prime opportunity to showcase your products. 

Remember that participating in trade shows can be a substantial investment, considering the costs for travel, booth setup, and other related expenses.

Collaborate with retailers for mutual growth:

Nurture a smaller, loyal customer base in wholesale. Focus on building long-term relationships with retailers. Strategies like exclusive launches and limited-time promotions can be effective and help boost sales.

Personal outreach for building partnerships

Build fruitful wholesale relationships through personal outreach. Reach out to potential retail partners via social media, phone, or email. Don’t hesitate to initiate a conversation if you identify a brand that aligns well with yours. 

Related articles: Top 15 Shopify B2B Examples You Should Learn From  

12 Best Shopify Themes For Wholesale Businesses in 2024

Best Shopify app for Wholesale

Selecting the right app can significantly enhance the functionality and efficiency of your Shopify wholesale website. Here’s a rundown of some of the best Shopify apps tailored for wholesale businesses:

Wholesale Pricing Discount

Wholesale Pricing Discount is a top-tier Shopify app designed to streamline and enhance your wholesale operations. It offers a range of user-friendly and powerful features that make it a complete B2B wholesale solution.

Features

• Tailored Pricing: Set specific discounts or prices for select customers.
• Volume and Tiered Discounts: Implement volume-based discounts and tiered pricing structures.
• Bulk Import/Export: Easily import and export individual variant prices and volume discounts.
• Customizable Wholesale Signup Form: Create a personalized wholesale signup form for your customers.
• Net Payment Terms: Offer net payment terms to eligible wholesale customers.

Pricing

• 21-day free trial
• Basic plan: $19.99/month
• Professional plan: $34.99/month
• Enterprise plan: $44.99/month

Wholesale Order Form

Wholesale Order Form transforms the ordering process into a breeze for your valued customers. With this app, you can effortlessly create a single-page order form on your Shopify store, enabling retail and B2B customers to add multiple items to their carts with minimal clicks. By simplifying bulk order processing, you can boost your online store’s revenue and provide customers with a seamless and enjoyable shopping experience.

Features

• Effortless reordering: Repeat or reorder products in just a few clicks
• Customizable order form: Tailor the order form to match your brand and preferences
• Language and color customization: Translate text, adjust colors, and display inventory, barcodes, SKUs, and product sorting options
• Order form or matrix display: Choose between an order form or matrix display on each product page
• Visitor and customer management: Control who can access and utilize the order form

Pricing

• 8-day free trial
• Basic plan: $12.99/month
• Professional plan: $19.99/month
• Enterprise plan: $24.99/month

Wholesale Lock Manager

The Wholesale Lock Manager app protects your wholesale business, safeguarding your store’s content from unauthorized access. You can lock or hide products, collections, prices, or specific pages with a few clicks, ensuring that sensitive information remains confidential. 

Features

• Content concealment: Create locks to hide products, collections, or the entire store from prying eyes
• Tagged content visibility: Display products and collections based on designated customer tags
• Non-logged-in price protection: Hide product prices from non-logged-in visitors, maintaining exclusivity for registered customers
• Secret link sharing: Share hidden page URLs with select customers via secure links
• Password-protected access: Implement password protection for specific pages, adding an extra layer of security

Pricing:

• 8-day free trial
• $6.99/month

B2B Wholesale Club

B2B Wholesale Club seamlessly integrates wholesale functionality and customized pricing into your Shopify store, transforming it into a B2B powerhouse. This app caters to every aspect of your wholesale business, including net payment terms, quick order forms, custom pricing, order minimums, volume discounts, quantity breaks, product visibility, and more.

Features

• Tag-based discounts: Create discounts linked to specific customer tags for personalized pricing
• Group-specific discounts: Establish discounts tailored to different customer groups, maximizing flexibility
• Volume discounts and order minimums: Implement volume-based discounts and order minimums to incentivize larger purchases
• Custom prices and product visibility: Exercise granular control over pricing and product visibility, catering to your wholesale strategy
• Net terms and quick order forms: Facilitate net payment terms and provide quick order forms for streamlined transactions

Pricing

• 30-day free trial available
• Basic plan: $39/month
• Professional plan: $69/month
• Premium plan: $99/month
• Free dev plan

Wholesale Pricing Now

Wholesale Pricing Now is an easy-to-use app that allows you to set up tiered pricing and discount groups for your products without any coding required. You can even create embedded tiered pricing tables on your product pages. This app also lets you display upsell offers to wholesale customers and provide wholesale discounts on specific products, collections, or your entire store.

Features

• Override shipping and tax charges: You can override shipping and tax charges for wholesale customers.
• Net 15/30 terms: You can specify net 15/30 payment terms for B2B customers.
• Add multiple items to the cart on a single page: Wholesale customers can add multiple items to the cart on a single page, and the app will automatically apply any discounts.
• Multiple wholesale discount groups: You can create and assign multiple wholesale discount groups to different customers.
• Tiered and custom pricing: You can offer your products tiered and custom pricing.

Pricing

• 14-day free trial
• Free plan
• Basic plan: $14.95/month
• Standard plan: $24.95/month
• Advanced plan: $39.95/month

Shopify Wholesale Websites: FAQs

Bottom Line 

Shopify Wholesale enables businesses to expand their reach and streamline operations. With features such as inventory management, pricing strategies, and marketing tactics, it equips you with the necessary tools for successful wholesale ventures. The top 10 Shopify Wholesale websites showcase its diverse potential, from innovative sleep solutions to eco-friendly products.