Top 7 SMS Apps for Your Shopify Store in 2024

In this article, “Top 7 SMS Apps for Shopify,” we explore the best SMS marketing tools available for Shopify stores in 2024.

App Name	Vendor	Rating	Pricing (Monthly)	Logo	Action
Automizely Email Marketing, SMS 👉 More Info	AfterShip & Automizely	4.9/5 ⭐️	Free plan available. Additional charges may apply.		Get app!
SMSBump: SMS Marketing & Email 👉 More Info	SMSBump Ltd	4.9/5 ⭐️	Free plan available. Additional charges may apply.		Get app!
Avada Email Marketing & SMS 👉 More Info	Avada	4.9/5 ⭐️	Free to install. Additional charges may apply.		Get app!
TCW: SMS Marketing & Whatsapp 👉 More Info	Shipway	4.6/5 ⭐️	Free to install. 14-day free trial. Additional charges may apply.		Get app!
Postscript SMS Marketing 👉 More Info	Postscript	4.9/5 ⭐️	Free plan available. 30-day free trial. Additional charges may apply.		Get app!
EM: SMS, FB, IG, Email Marketing 👉 More Info	EngageMessage	4.9/5 ⭐️	Free to install. Additional charges may apply.		Get app!
BIK Instagram, Whatsapp, Email 👉 More Info	Manifest AI	4.9/5 ⭐️	Free to install. Additional charges may apply.		Get app!

Automizely Email Marketing, SMS

• Rating: 4.9 out of 5 stars ⭐
• Total Reviews: 6,026 ✍
• Developer: AfterShip & Automizely

About the App

Automizely Email Marketing, SMS by AfterShip & Automizely is a prime choice for Shopify stores looking to combine email and SMS marketing. Its edge lies in the integration of detailed analytics with personalized messaging, allowing for real-time engagement. Unlike other apps, Automizely offers a comprehensive marketing suite in one platform, simplifying the user experience while delivering robust automation capabilities.

Key Features

• Personalized Email Flows: Automated email campaigns based on customer shopping behavior.
• Pre-built Templates: For emails, SMS, and conversion popups like spin wheels.
• A/B Testing: Easy performance monitoring through a unified dashboard.
• Built-in CRM: For creating relevant customer segments.
• Multi-Functional Marketing Tools: Includes upsell popups, unique coupon campaigns, and product recommendations.

Pros & Cons

Pros:

• User-friendly interface with comprehensive features for email and SMS marketing.
• Customizable email templates and detailed reporting for informed decision-making.
• Effective customer segmentation and personalization based on behavior.
• Exceptional customer service for support and customization.
• Free version offers substantial functionality for small businesses.

Cons:

• Some learning curve for those new to online marketing and email automation.
• Occasional system reviews can delay immediate email dispatches.

Pricing

• Free Plan: Up to 3,000 emails for 300 contacts, with popup features and conversion tools.
• Essentials Plan ($11/month): Unlimited emails for up to 500 contacts, including all popup and conversion tools from the Free plan.
• Pro Plan ($119/month): For up to 10,000 contacts, adding upsell popups, unique coupon campaigns, and more.
• Premium Plan ($179/month): Extends Pro features with customer segmentation, AI recommendations, and special emails.

Who Should Use It

• E-commerce Businesses: Ideal for brands seeking to enhance their marketing strategy with email and SMS marketing.
• Retailers Aiming for Customer Engagement: Suitable for stores looking to personalize communication and improve customer retention.
• Businesses Seeking an All-in-One Platform: Perfect for merchants needing a comprehensive set of marketing tools without the complexity of multiple apps.
• Beginners and Small Businesses: With its user-friendly interface and free plan, it’s accessible for startups and those new to email marketing.

SMSBump: SMS Marketing & Email

• Rating: 4.9 out of 5 stars ⭐
• Total Reviews: 6,687 ✍
• Developer: SMSBump Ltd

About the App

SMSBump: SMS Marketing & Email by SMSBump Ltd excels with its ROI-focused campaigns and advanced segmentation. It stands out for its commitment to compliance and personalized customer journeys based on behavioral data, ensuring safe and effective engagement worldwide. This app distinguishes itself by focusing on maximized conversions and compliance, setting it apart from others.

Key Features

• Campaign Creator: Allows merchants to craft and personalize SMS and email campaigns for maximum conversion.
• Automated Flows: Marketing automation based on real-time events and customer actions.
• Subscriber Collection: Tools and strategies to build and scale the subscriber base effectively.
• Advanced Segmentation: Enables hyper-targeted communication with subscribers to enhance engagement.
• A/B Testing: Facilitates testing of campaign elements to optimize performance.

Pros & Cons

Pros:

• User-friendly interface that simplifies SMS and email campaign creation.
• Powerful automation features that save time and increase efficiency.
• Excellent customer support with quick responses and effective problem-solving.
• Flexible and transparent pricing that scales with business growth.

Cons:

• Some users may find the platform slightly confusing initially.
• Occasional updates may require a “cool off” period for the system to stabilize.

Pricing

• Free Plan: Offers basic features with message rates starting from $0.0165 in the US, including 10,000 free emails every 30 days.
• Growth Plan ($19/month): Includes all free features plus unlimited A/B testing, timezone-based messages, and more.
• Prime Plan ($59/month): Adds click-to-buy, smart predictive segmentation, and branded custom short URLs.
• Powerhouse Plan ($199/month): Offers comprehensive features including onboarding specialist and monthly SMS strategy sessions.

Who Should Use It

• E-commerce Stores: Ideal for online retailers seeking to enhance their marketing strategy with SMS and email campaigns.
• Businesses Focused on Customer Engagement: Suitable for brands aiming to improve real-time communication and customer relationships.
• Retailers Needing Advanced Segmentation: Perfect for merchants requiring detailed subscriber segmentation for targeted marketing efforts.
• Marketers Looking for Automation: Beneficial for teams looking to automate their marketing workflows to drive sales and revenue.

Avada Email Marketing & SMS

• Rating: 4.9 out of 5 stars ⭐
• Total Reviews: 1,595 ✍
• Developer: Avada

About the App

Avada Email Marketing & SMS, developed by Avada, is known for its user-friendly interface and effective automation tools. What makes Avada a versatile choice is its focus on interactive pop-ups and forms, offering a comprehensive marketing solution that’s both powerful and affordable. Its standout feature is the seamless blend of affordability with powerful automation, making it accessible yet robust for eCommerce marketing.

Key Features

• Automation Workflows: Streamlines marketing efforts with automated campaigns for abandoned carts, welcome emails, and more.
• Newsletter Campaigns: Features pre-built templates for newsletters and promotional emails.
• Lead Capture Popups: Utilizes various forms, including spin-to-win, to engage visitors and capture leads.
• Email Marketing Templates: Offers a wide range of customizable templates for different marketing needs.
• Personalization and Segmentation: Enhances targeting with segmented contact lists and product recommendations.

Pros & Cons

Pros:

• Customizable automation workflows enhance customer engagement.
• Segmentation and targeting features allow for personalized campaigns.
• Responsive support team assists with setup and customization.
• Free plan available, catering to new businesses and startups.
• Performance analytics and mobile management offer valuable insights.

Cons:

• Some users may find the editing process and design a bit outdated.
• Initial learning curve for navigating the platform’s extensive features.

Pricing

• Free Plan: Includes 12,000 emails, 500 contacts, basic automation, and templates.
• Pro Plan ($16/month): Unlimited contacts and emails with additional features like SMS, WhatsApp, and branding removal.
• Advanced Plan ($47/month): Expands on Pro with integration for Google & Facebook ads, an account manager, and enhanced deliverability.

Who Should Use It

• E-commerce Businesses: Ideal for online stores looking to implement omnichannel marketing strategies.
• Startups and New Businesses: With a generous free plan, it’s suitable for businesses in their initial stages.
• Companies Seeking to Enhance Customer Engagement: For brands focusing on personalized customer experiences through targeted campaigns.
• Retailers Needing Advanced Segmentation: Beneficial for merchants aiming to leverage detailed customer insights for marketing.

TCW: SMS Marketing & Whatsapp

• Rating: 4.6 out of 5 stars ⭐
• Total Reviews: 343 ✍
• Developer: Shipway

About the App

TCW: SMS Marketing & Whatsapp by Shipway integrates WhatsApp marketing, allowing for two-way conversations and personalized messaging. This app enhances customer experience and loyalty through automated WhatsApp and SMS flows, a unique offering that combines the immediacy of SMS with the personal touch of WhatsApp for holistic mobile marketing.

Key Features

• Automated Notifications Flow: Supports abandoned cart recovery and customer engagement through automated SMS and WhatsApp messages.
• Scratch Card Links: Engages customers by sending interactive scratch card links via SMS and WhatsApp.
• WhatsApp Chat Widget: Enhances customer support and engagement directly through WhatsApp.
• Customer Segmentation: Allows for targeted marketing campaigns by creating specific customer segments.
• Feedback Collection: Facilitates gathering customer feedback through SMS and WhatsApp notifications.

Pros & Cons

Pros:

• Effective marketing tools that have shown to increase conversions and sales.
• Integration with platforms like JudgeMe and Klaviyo enhances functionality.
• Responsive support team, with specific mentions of Anisha Pandey, Riya Thakur, and Snehal Sharma for exceptional service.
• Cost-effective pricing and a user-friendly interface make it accessible for businesses of all sizes.

Cons:

• Some users report the app being slightly confusing initially.
• Occasional delays in sending abandoned cart messages beyond the set number of days.

Pricing

• Free Plan: Includes SMS campaigns, WhatsApp widget, 2 automation flows, and basic features with notification charges varying by country.
• Premium Plan ($29/month): Expands on the Free plan with a branded WhatsApp account, 3,000 subscribers, and additional automation flows.
• Growth Plan ($49/month): Further increases subscribers to 20,000 and adds custom WhatsApp templates.
• Enterprise Plan ($299/month): Offers unlimited subscribers, branding customization, and dedicated account management.

Who Should Use It

• E-commerce Stores: Ideal for merchants aiming to improve their marketing strategy through SMS and WhatsApp.
• Businesses Focusing on Customer Engagement: Suitable for brands seeking to enhance real-time communication and support via WhatsApp.
• Retailers Needing Targeted Marketing Campaigns: Beneficial for companies looking to segment their audience for personalized messaging.
• Brands Looking for Feedback Collection Tools: Perfect for businesses that prioritize gathering customer feedback to improve products and services.

Postscript SMS Marketing

• Rating: 4.9 out of 5 stars ⭐
• Total Reviews: 1,938 ✍
• Developer: Postscript

About the App

Postscript SMS Marketing, offered by Postscript, specializes in SMS marketing with a strong focus on compliance and segmentation. Its detailed Shopify integration for relevant and effective campaigns positions SMS as a key revenue and engagement driver, uniquely providing detailed analytics for measuring the effectiveness of SMS marketing efforts.

Key Features

• Personalized SMS Campaigns: Craft and send tailored messages to engage customers throughout their journey.
• Automation Flows: Automate communications for cart recovery, welcome series, and other key customer touchpoints.
• Revenue and ROI Tracking: Measure the effectiveness of your SMS marketing efforts with comprehensive analytics.
• Subscriber Management: Directly manage and respond to text conversations with your audience.
• High Traffic Performance: Ensures timely message delivery, crucial for promotions and sales events.

Pros & Cons

Pros:

• Exceptional ease of use and comprehensive functionality.
• Effective automation options for various marketing campaigns.
• High praise for customer support, available even outside regular business hours.
• Clear and straightforward pricing, contributing to its affordability.

Cons:

• Some users report the user interface can be a bit clunky.
• Onboarding process could be improved with more touchpoints.

Pricing

• Starter: Free to install with a $1,000 credit for the first 30 days. Then, messaging fees apply.
• Growth: $100/month with improved messaging rates and additional features like unlimited opt-in keywords and live support.
• Professional: $500/month for advanced support, custom integrations, and branded messaging tools.

Who Should Use It

• E-commerce Stores on Shopify: Ideal for Shopify merchants looking to integrate SMS marketing directly into their sales strategy.
• Businesses Seeking Personalized Marketing: Suitable for brands aiming for high engagement through personalized, conversational SMS campaigns.
• Retailers Needing Reliable Performance: Perfect for stores requiring dependable message delivery during high traffic periods like sales or product launches.
• Marketers Focused on Data-Driven Decisions: Beneficial for teams prioritizing analytics and ROI tracking to refine their SMS marketing efforts.

EM: SMS, FB, IG, Email Marketing

• Rating: 4.9 out of 5 stars ⭐
• Total Reviews: 15 ✍
• Developer: EngageMessage

About the App

EM: SMS, FB, IG, Email Marketing by EngageMessage enables multi-channel marketing across SMS, Email, Facebook, and Instagram, providing flexibility to manage campaigns from any device. It distinguishes itself with automation and user-friendly templates for seamless cross-channel engagement, setting a high bar for managing marketing campaigns on the go.

Key Features

• Multi-Channel Campaigns: Create campaigns across SMS, Email, Facebook, and Instagram from a single platform.
• Automated Marketing Series: Over 20 built-in automation guaranteed to convert more sales.
• Highly Customizable Templates: Easy-to-use templates for emails and SMS that can be managed on-the-go.
• AI-Optimized Content: Dynamically displays best sellers and optimizes sales strategies with AI.
• 24/7 Customer Support: Dedicated support team to assist with any queries.

Pros & Cons

Pros:

• User-friendly interface suitable for both mobile and desktop.
• Robust features for effective multi-channel marketing.
• Insightful analytics for tailoring messages and improving engagement.
• Responsive and quick technical support for hassle-free operation.

Cons:

• Limited reviews, with some users needing more time to fully evaluate the app’s effectiveness.
• Pricing for email paid plans starts at $45/month, which may be a consideration for smaller businesses.

Pricing

• Free to Install: The app itself is free to install with additional charges based on usage.
• Email Paid Plan: Starts at $45/month, tailored according to usage.

Who Should Use It

• E-commerce Businesses: Ideal for online stores looking to leverage multiple marketing channels.
• Brands Seeking Efficient Multi-Channel Marketing: Suitable for businesses aiming to manage SMS, Email, Facebook, and Instagram campaigns in one place.
• Retailers Focused on AI-Driven Sales: Beneficial for companies interested in using AI to optimize their marketing strategies and showcase best-sellers.
• Businesses Needing Flexible Campaign Management: Perfect for merchants who prefer managing campaigns on-the-go or from a desktop.

BIK Instagram, Whatsapp, Email

• Rating: 4.9 out of 5 stars ⭐
• Total Reviews: 17 ✍
• Developer: Manifest AI

About the App

BIK Instagram, Whatsapp, Email by Manifest AI emphasizes conversational marketing across multiple channels, incorporating gamification to automate personalized journeys. Its advanced analytics and innovative approach to engaging digital audiences make it a standout tool for converting and engaging customers in a unique, interactive manner.

Key Features

• Marketing Campaigns & Automations: Supports Whatsapp, Instagram, Email, and SMS for comprehensive campaign management.
• Chatbot & Journey Creation: Facilitates engaging customer interactions on Whatsapp and Instagram.
• Customer Service Suite: Integrates various channels including Inbox, Messenger, Instagram, WhatsApp, SMS, and Email for a unified customer service experience.
• Advanced Analytics: Offers in-depth insights into all activities and interactions.
• Gamification: Enhances the shopping experience on the store with interactive elements.

Pros & Cons

Pros:

• Enables effective two-way communication with customers across multiple channels.
• Dedicated support from the BIK team, including prompt solutions and strategic guidance.
• High praise for the seamless integration and significant impact on sales and customer experience.
• Comprehensive suite of tools for marketing, customer service, and analytics in one platform.

Cons:

• Limited number of reviews, making it challenging to gauge long-term effectiveness for a wider range of businesses.
• Additional charges for WhatsApp usage may require careful budget consideration.

Pricing

• Free to Install: The app is free to install, with WhatsApp usage charges at Meta’s actual rates. All charges are billed in USD.

Who Should Use It

• E-commerce Businesses: Ideal for online stores looking to enhance customer engagement and sales through multi-channel communication.
• Brands Focused on Customer Retention: Suitable for businesses aiming to improve customer retention and segment creation through personalized messaging.
• Retailers Seeking Advanced Automation: Beneficial for companies looking to leverage automation for marketing campaigns and customer service.
• Businesses Interested in Gamification: Perfect for stores wanting to incorporate interactive elements to boost customer interaction and lead capture.

SMS App Shopify: FAQs

Conclusion

The top 7 SMS apps for Shopify we’ve discussed offer a range of functionalities from automated campaigns to personalized messaging and analytics. By integrating one of these powerful tools, you can not only streamline your marketing efforts but also create more meaningful connections with your customers.