The Buzzworthy List: Top Trending Products To Sell This Year

This article will guide you through the latest trends and provide insights into the top trending products to sell this year. 

Why Should You Sell Trending Products?

Here are some compelling reasons:

• Higher Demand: Trending products have a built-in demand, which means you’re more likely to attract customers.
• Increased Profits: Higher demand often leads to better profit margins, especially if you’re among the first to market.
• Brand Relevance: Selling trending products can enhance your brand’s image as innovative and up-to-date.
• Customer Engagement: Trending products generate buzz and interest, which can result in more engaged customers.

Now, let’s explore the top 15 picks for this year.

15 Best Trending Products With Over 60% Growth

#1 Matcha

Matcha’s price differs based on its quality and where it’s from, with costs ranging from $10 to over $50 for a 30-gram tin. Though originating in Japan, countries like the USA, Canada, Australia, and the UK have become big matcha markets.

Many choose matcha for its health benefits and energy boost without coffee’s side effects. Its rich Japanese roots also draw cultural enthusiasts.

When buying matcha, prioritize quality and authenticity. Japanese suppliers are typically a good bet.

You can sell matcha on your website, online marketplaces like Amazon and Etsy, or social media.

For effective online matcha marketing:

• Highlight Health Benefits: Emphasize matcha’s health advantages, appealing to health-conscious consumers.
• Leverage Influencers: Collaborate with influencers in the food, health, and lifestyle niches to showcase Matcha’s versatility in recipes, beverages, and other innovative uses.
• Offer Samples: Encourage potential customers to experience matcha by providing free samples or organizing tasting events, helping them appreciate its unique flavor.

#2 Dog toys 

The global pet toy market, valued at a staggering $8.1 billion, experienced explosive growth in the first half of 2023, making dog toys a lucrative product category.

The term “dog toys” garners an impressive 210,000 average monthly searches, indicating a strong and consistent demand for these products. While the United States, Canada, the United Kingdom, Australia, and Germany are among the top countries for dog toy sales, the market is not limited to these regions.

When sourcing dog toys, consider partnering with reputable suppliers known for high-quality and safe pet products. Building trust with suppliers is crucial to ensure the well-being of the furry customers.

To boost dog toy sales:

• Use multiple channels: your website, online shops, and local pet stores.
• Cross-sell with related pet items online.
• Start a pet care blog for helpful content.
• Engage with the community: Sponsor pet events and shelters.

#3 Costume shoes 

People often search for themed costume shoes like “pirate boots” or “witch boots,” showing a strong interest in this category.

Costume shoes attract attention globally, not just in specific regions. While the US, Canada, UK, Australia, and Germany are big markets, there’s potential for worldwide sales.

Various groups love costume shoes: cosplayers, party attendees, everyday fashion seekers, and Halloween enthusiasts.

To market these shoes, use platforms like Pinterest, TikTok, Instagram, and Facebook. Highlight your shoes’ unique designs. Use Google Ads to reach more people. Partner with fashion and cosplay influencers for wider reach. Offer special deals during Halloween and showcase your shoes’ special features through engaging content.

#4 Baby shirts

The term “baby shirts” witnesses approximately 13,000 searches per month globally.

Furthermore, targeting variations like “baby t-shirts,” “funny baby shirts,” and “baby shark shirts” can open up additional opportunities due to their monthly search volumes. The demand for baby shirts spans across the globe, with countries like the United States, Canada, the United Kingdom, Australia, and Germany being prominent markets. 

Baby shirts cater to a specific and passionate audience, primarily new parents who seek charming and stylish additions to their baby’s wardrobe. These shirts also appeal to gift shoppers looking for thoughtful presents, making them popular for baby showers and birthdays. When sourcing baby shirts, it’s crucial to partner with reputable suppliers known for their commitment to quality and safety standards. Ensuring that the materials are soft, comfortable, and free from potentially harmful substances.

Use Facebook and Instagram to showcase your baby shirts’ cute designs, taking advantage of their visual focus. Set up an online store on Shopify or WooCommerce to have full control over branding and customer interactions.

Consider selling on major platforms like Amazon, eBay, and Etsy, but be aware of associated fees.

Collaborate with parent influencers on social media for a wider audience reach. Offer promotions during baby-centric events like showers, holidays, and birthdays to target gift buyers. For local marketing, distribute flyers made by a flyer maker and discounts in local parent groups to connect with nearby new parents.

#5 Watch accessories 

Tapping into the $335 billion watch accessories market in 2023 demands a multi-pronged approach. With a monthly search volume of 5,400 for “watch accessories” and related terms like “Apple watch band” fetching 450,000 searches, the potential is undeniable.

This market appeals globally, with countries like the USA, UK, Canada, Australia, and Germany at the forefront. Your target audience varies: tech enthusiasts looking to enhance their smartwatches, watch collectors seeking protective tools, or travelers requiring watch safety gear during their trips.

Leverage Google Ads to capture high-intent searchers and guide them to your online store. Utilize Facebook’s sophisticated ad targeting for specific audience segments, while Instagram’s visual-centric platform is ideal for product showcases. Collaborations with influencers can further amplify reach and generate interest in your watch accessories.

#6 Wedding dresses 

The global bridal wear market is extensive, with a projected value of $69.9 billion by 2026, indicating significant opportunities for entrepreneurs in this niche. 

The term “wedding dresses” gets a massive 2.24 million searches every month. This shows the huge demand for them. People also search for “wedding dresses for guests,” “black wedding dresses,” and “wedding dresses plus size.” These trends are popular in countries like the USA, UK, Canada, Australia, and India.

Your main customers are brides looking for the perfect dress. But don’t forget about wedding guests who need outfits. Also, there’s a big demand for plus-size wedding dresses. And if someone’s planning a beach wedding, they’ll want a specific style. Some people even want long-sleeve wedding dresses.

When choosing suppliers, pick ones known for great quality and design. Working with well-known bridal designers or manufacturers will help.

To market your dresses, try different approaches. You can work with influencers who can show off your dresses. Joining wedding expos in your area can help, too. And think about partnering with local bridal shops to reach more customers.

#7 Cooling Blanket

Cooling blankets, designed for comfort during sweltering heat, have a substantial monthly search volume Of 20,000 searches. Most of the demand comes from the US and Canada.

Who’s buying these? People living in hot areas, those who get warm while sleeping, outdoor lovers looking for a way to stay cool, and seniors who are sensitive to heat changes. If you’re selling these blankets, think about using sites like Amazon and eBay to reach more people. Also, use social media ads on Facebook and Instagram to show off the benefits.

To help explain why they’re great, write blog posts or make videos about how they work. Try running summer promotions to remind people how important staying cool is. And ask your customers to share their own stories and pictures with your blankets on social media. This makes your brand look more genuine and trustworthy.

#8 Patches

Pimple patches are trending, garnering 18,100 searches every month. The most interest comes from the US and the UK.

For a successful product, partner with reputable suppliers who use hydrocolloid technology. Ensure that the patches are safe for all skin types and have the nod from dermatologists.

Your primary audience includes teenagers and young adults battling acne, skincare aficionados looking for specific solutions, busy workers wanting a discreet fix, and anyone frequently dealing with breakouts.

Launch an online store that offers a wide variety of pimple patches along with insightful skincare advice. Broaden your reach by listing on major platforms like Amazon and eBay. Don’t forget the brick-and-mortar angle; collaborating with drugstores can be beneficial.

To market them effectively, educate your audience. Use blog posts and videos to explain how these patches tackle acne. Gain trust with convincing before-and-after photos and positive feedback from users.

#9 Temporary Hair Color

Temporary hair color products, available as sprays, chalks, and wash-out dyes, are drawing attention with an impressive 21,000 monthly searches.

The US and the UK are at the forefront of this trend. For a top-notch range, team up with suppliers that offer diverse product types and shades.

These products appeal to a varied crowd. Teens and young adults use them for a fresh look, while cosplayers need them for their vibrant characters. They’re also a hit among professionals wanting a touch of fun and beauty buffs keen on experimenting.

To cater to this demand, harness multiple sales channels. An e-commerce platform is perfect for showcasing your collection and sharing how-to tips. Partnering with beauty retailers, both online and offline, extends your reach. And don’t forget local fashion stores; they can be great allies in bringing your products closer to the consumer.

Promotion is key, and here are some effective strategies: Create engaging video tutorials showcasing different looks with your products. Launch social media challenges encouraging customers to share their unique hair color creations using a branded hashtag. Lastly, team up with beauty influencers and content creators to review and highlight your products, leveraging their dedicated followings.

#10 Posture Correctors

Posture correctors are gaining traction, as evidenced by the 14,800 monthly searches they receive.

This product appeals to various groups: office workers battling back and neck pain, students striving for proper posture, athletes keen on optimal performance, and seniors wanting spine support for a better lifestyle. When sourcing, prioritize suppliers offering a mix of designs, all focused on ergonomics, comfort, and posture enhancement.

To target this varied audience, diversify your sales channels. Team up with local health shops, collaborate with physical therapy centers, and harness social media platforms like Facebook and Instagram to display your product’s benefits.

Boost your marketing by featuring customer success stories, partnering with fitness and wellness influencers, and initiating engaging challenges on social media where users can document and share their posture transformation journey.

#11 Plant Pot

Plant pots, a staple of home décor, consistently attract interest, with a monthly search volume of approximately 30,000 searches.

Plant pots have a broad appeal, attracting a diverse audience ranging from homeowners looking to spruce their living spaces with greenery to apartment dwellers seeking to create lush indoor gardens. Even experienced garden enthusiasts and interior designers value these pots as unique décor elements. 

You can establish an online store on e-commerce platforms, offering a wide selection with detailed product descriptions and care instructions. Partnering with local home and garden stores or specialized gardening boutiques can provide immediate access to consumers, while participation in craft markets and trade shows helps introduce your unique pots to a wider audience.

Effective marketing for plant pots involves using compelling visual content and showcasing the pots in different settings to highlight their versatility and aesthetic appeal. Additionally, offering comprehensive plant care guides on your website educates customers on choosing the right pot for their plants and maintaining them effectively, enhancing their overall satisfaction with your products.

#12 Air Purifiers

Air purifiers receive a substantial monthly search volume, with around 165,000 searches. Interest often peaks during allergy seasons and in regions with air quality concerns. Countries with significant interest include the United States, India, and the United Kingdom.

Health-conscious individuals, allergy sufferers, parents concerned about indoor air quality, and residents in areas with air pollution. 

You can partner with established air purifier manufacturers known for quality and reliability. Promote air purifiers on your e-commerce website, major online marketplaces, and brick-and-mortar stores specializing in home appliances.

Leverage content marketing to educate consumers about the benefits of clean air. Utilize social media advertising to target regions with air quality issues and collaborate with health and wellness influencers for product endorsements.

#13 Phone Stands

Phone stands to garner substantial monthly searches, with approximately 60,000 inquiries. The widespread use of smartphones drives this demand. High search interest comes from the United States, United Kingdom, and Canada.

Smartphone users, professionals working from home, and content creators need hands-free phone positioning. You should source phone stands from reliable manufacturers offering various designs and features. List phone stands on your online store and marketplaces like Amazon and eBay, and collaborate with tech accessory retailers.

Use Instagram and TikTok to create engaging content showcasing the convenience of phone stands. Run paid ads targeting mobile device users, emphasizing ergonomic benefits for remote work.

#14 Cat Beds

Cat beds have a steady search volume of around 40,000 searches monthly, with fluctuations tied to pet adoption trends. Critical countries with high search interest include the United States, the United Kingdom, and Australia.

Cat owners, pet lovers looking to pamper their feline companions, and those seeking practical pet furniture. Promote cat beds through your e-commerce platform, pet stores, and social media platforms targeting pet owners. Collaborate with pet influencers for authentic product endorsements and run Facebook ads targeting pet owners and enthusiasts.

#15 Portable Power Stations

With a robust monthly search volume of around 31,000 searches, portable power stations have emerged as an essential accessory for those seeking reliable, off-grid power sources during outdoor adventures, emergencies, or travel.

Digital nomads find them invaluable for maintaining connectivity while working remotely in diverse locations, and travelers appreciate their compact design for charging devices during journeys.

To effectively market portable power stations, employ strategic tactics. Collaborate with influencers from the outdoor and tech spheres to showcase your products in authentic settings and gather credible reviews. Boost visibility through cross-promotions by partnering with other outdoor or travel-related brands, offering bundled packages that include complementary items like solar panels or camping gear. 

Platform Recommendations

Shopify

Shopify is a robust e-commerce platform offering a wide range of customizable features. It’s ideal for selling high-demand products due to its scalability, allowing you to handle increased traffic and sales easily. With various built-in marketing tools, it enables efficient product promotion. The Shopify App Store also offers specialized apps for managing popular products effectively.

Wix

Wix provides a user-friendly website builder with e-commerce capabilities. It’s beneficial for selling high-demand products due to its intuitive interface, making it easy to create appealing online stores. Wix also offers marketing and SEO tools to help products reach a broader audience. While suitable for small to medium-sized businesses, it may have limitations in handling large-scale sales.

Etsy

Etsy is a specialized marketplace for unique, handmade, and vintage products. It’s advantageous for selling high-demand niche products because it attracts a community of buyers seeking distinct items. Etsy’s built-in audience and search functionality can quickly help your products gain visibility. However, it’s most effective for products that align with Etsy’s artisanal focus.

Instagram Shopping

Instagram Shopping allows you to showcase products directly on the platform, leveraging its visual appeal. It’s beneficial for selling high-demand visually appealing products, such as fashion or lifestyle items. With features like product tagging and shopping tags, it simplifies the buying process for users, enhancing conversion rates.

TikTok Shop

TikTok Shop is emerging as a platform for selling products to a younger, engaged audience. It’s advantageous for high-demand products targeting Gen Z and Millennial demographics. TikTok’s short-form video content allows creative product promotion, making it ideal for viral marketing. However, it’s still evolving as an e-commerce platform and may require a strong social media strategy.

Bottom Line

By embracing the buzzworthy products of the year and utilizing the right platforms, you can elevate your online store to new heights. Start selling these trending products and watch your business thrive.

FAQs