A Comprehensive Look At Twitch’s Streamers’ Statistics

This article serves as your go-to guide for understanding the stats and trends that matter on Twitch in 2023. From user demographics to the most popular games, this article has you covered.

Key Twitch Statistics

In 2023, Twitch continues to dominate the game streaming industry with impressive numbers:

• 140 million monthly active users
• 31 million daily active users
• $1.54 billion in annual revenue
• 753 billion minutes watched
• 72% of users are between 18-34 years old

Twitch Overview: Key Stats And Figures

As of August 2023, Twitch stands out as a titan in the live-streaming sector, particularly within the gaming industry. The Amazon-owned platform boasts an impressive 140 million unique visits monthly, underlining its sheer reach and popularity. 

Daily, Twitch is frequented by 31 million daily active users, with around 103,000 live streams occurring on the platform at any given moment. These statistics aren’t just for show; they translate into substantial financial gains, with the platform generating an astounding $1.54 billion in annual revenue. 

User engagement is incredibly high; the platform has clocked 753 billion minutes watched until August 2023, with last year’s tally reaching a staggering 1.3 trillion minutes. 

The demographics also lean younger, with 72% of users falling within the age range of 18 to 34 years. Of these users, 65% are male and 35% are female. 

The live-streaming service has about 7.27 million monthly active streamers, attracting a robust average of 2.45 million concurrent viewers. “League of Legends” leads the pack as the most-watched game, amassing over 48.5 billion viewing hours to date and over 600 million hours in the first half of 2023 alone.

Additional data reveals Twitch viewers consume over 70 million hours of content daily. 

The Twitch Partner Program Membership has surged by 68% since 2017, and a typical daily active user spends about 95 minutes on the platform. As of the last available data in 2021, the platform had over 51,000 partners. 

In terms of eSports viewership, Twitch dominates with a 70% share. While English channels are the most popular, Spanish channels follow closely behind. 

The global gaming industry, Twitch’s core content, is expected to grow at an annual rate of 10.5% from 2021 to 2025, ensuring the platform’s continued relevance and potential for growth. 

On average, each streamer attracts about 25.1 viewers, further emphasizing the platform’s role as an influential space for gamers, viewers, and marketers alike.

Twitch 2023: Detailed Statistics

Twitch Monthly Active Users

Twitch’s Monthly Active Users (MAUs) as of August 2023 stand at an astonishing 140 million, signifying the platform’s massive reach and influence in the streaming world. This user base includes viewers and content creators, reflecting a vibrant ecosystem continuously attracting and engaging people from different demographics. 

The number of active streamers has also seen a consistent upward trend, growing to 7.58 million in August 2023, a significant increase from the 7.12 million active streamers reported in July of the same year. 

This growth in active streamers shows that the platform is not just for viewers but is increasingly appealing to those looking to produce content, broadening its scope and impact.

Moreover, Twitch is not just about user and streamer numbers; the platform has also successfully commanded an extraordinary amount of watch time. As of August 2023, Twitch has accumulated an average of 1.86 billion hours watched per month. These numbers can even skyrocket to as high as 2.3 billion hours during peak times, such as major eSports events or viral moments. 

The impressive watch time figures underscore the platform’s ability to keep its audience captivated for extended periods, solidifying its status as a powerhouse in digital entertainment. 

These statistics are corroborated by multiple reputable sources, including Business of Apps, Twitch Tracker, and Games Industry, further adding credibility to Twitch’s impressive user engagement metrics.

Twitch Daily Active Users

As of the most recent available data, Twitch boasts an impressive 31 million daily active users. This figure encompasses a wide range of activities on the platform, from casual viewing to active streaming. 

Digging deeper into the numbers, at any given instant, the platform is buzzing with approximately 2.45 million viewers. These are individuals actively watching various streams, whether gaming, talk shows, or other types of content. 

Additionally, there are around 103,000 people who are live-streaming at that same moment, contributing to the pool of diverse and dynamic content Twitch is known for.

But not all days are created equal when it comes to Twitch’s user activity. According to Statista and Twitch’s internal data, weekends—specifically, Saturdays and Sundays—are the most opportune days for streaming. These are the days when the platform experiences its peak viewer counts, making them the most beneficial days for streamers looking to capture a larger audience. Conversely, Mondays appear to be the least favorable for viewer engagement, drawing the lowest viewer counts of any day of the week.

Twitch User Growth

Since its inception in 2011, Twitch has seen consistent growth. Initially starting with just 3 million MAUs in its first year, the platform caught the attention of Amazon, which acquired it for $970 million in 2014. The most recent statistics indicate that the platform has over 2.4 million average concurrent viewers.

 The growth in concurrent viewership and channels from 2012 to 2023 has been both consistent and impressive, firmly establishing Twitch as a key player in the live streaming space.

Fast forward to today, the latest data reveals that Twitch boasts over 2.4 million average concurrent viewers, making it a formidable presence in the live-streaming industry. This represents an astounding rise from its initial numbers and suggests a robust and continually expanding user base. 

The trajectory from 2012 to 2023 is particularly noteworthy: not only has the number of concurrent viewers skyrocketed, but the number of live channels has also multiplied exponentially. This dual growth in both creators and consumers has solidified Twitch’s reputation as a key player in the realm of live streaming.

Below is the breakdown of Average Twitch Concurrent Viewers from 2012 to 2023:

Twitch Preference: Gaming Streamers’ Choice Over Other Platforms

According to a study by DataReportal, Twitch is the fifth most popular social media platform among video gamers in the United States. While it trails behind YouTube, Facebook, Instagram, and Twitter, it still has a significant 9.4% share of gamers preferring it over other platforms. This puts it ahead of other notable platforms like TikTok, Discord, Reddit, and Snapchat.

What sets Twitch apart and places it ahead of other notable platforms, such as TikTok, Discord, Reddit, and Snapchat, is its highly specialized focus on live streaming and gaming content. 

While other platforms may offer various social media experiences or functionalities, Twitch zeros in on providing an immersive, interactive platform that allows for real-time engagement between streamers and their audiences. The platform’s numerous features, such as live chat, bits, and emotes, enhance the communal viewing experience and make it uniquely suited for gamers. 

This tailored approach to gaming culture and community helps to explain why Twitch is the go-to platform for so many gamers despite fierce competition from more generalized social media platforms.

Twitch Users By Country, Gender and Age

Contrary to popular belief that the Asia Pacific region would dominate Twitch due to its strong eSports culture, most Twitch users are actually from the United States, which contributes 21.38% of the platform’s traffic. 

Firms like DouYu have made it difficult for Twitch to penetrate non-Western markets, and the platform has been restricted in China since 2018. 

Other countries that significantly contribute to Twitch traffic include Germany, Russia, South Korea, and France.

Twitch has become increasingly diverse over the years, although it still leans predominantly male. As of the latest data, 65% of its viewers are male, and 35% are female. This is a noteworthy shift from 2017, when 81.5% of viewers were male, indicating a gradual diversification of its user base. 

In terms of age, Twitch appeals mainly to a younger demographic; 75% of its users are under 35. Specifically, 41% belong to the 16 to 24 age group, 32% are between 25 and 34, and the remaining percentages are spread across older age groups. This data comes from sources like Google and Variety.

Below are the five nations that send the most traffic to Twitch.tv:

Twitch Device-based Statistics

Approximately 35% of Twitch users prefer accessing the platform through their smartphones. While this is a sizable proportion, it pales compared to YouTube, which reports that over 70% of its viewership comes via mobile devices. This disparity could indicate Twitch’s user base is more inclined toward desktop or other viewing setups that might better accommodate the often long-duration streaming content common to the platform.

However, it’s essential not to underestimate Twitch’s mobile reach. The Twitch mobile app has been downloaded over 100 million times from the Google Play Store alone. This statistic reveals a robust level of engagement on mobile platforms and underscores the potential for growth in mobile viewership. 

It also suggests that while the desktop may be the preferred medium for many, the mobile app has found its dedicated audience. This level of mobile penetration could serve Twitch well as mobile internet usage continues to rise globally, offering them ample opportunity to close the gap with platforms like YouTube in the future.

Most Popular Languages On Twitch

Twitch is a global platform, and its linguistic diversity reflects this. English dominates the platform, followed by Spanish, German, Portuguese, and French. Russian, Korean, Japanese, Italian, and Chinese round out the top ten, making Twitch an international hub for various forms of content.

For instance, Korean and Japanese streams often focus on specific gaming genres popular in their respective countries. Russian content is similarly gaming-centric but may feature more lifestyle and “Just Chatting” streams. Italian and Chinese also hold their own, making the platform an international hub for gamers, artists, and casual viewers.

Most Popular Streamers On Twitch

Twitch is home to a few dominant streamers with massive followings. Leading the pack is Ninja, or Richard Blevins, with a remarkable 18.5 million followers. His mix of skilled gameplay, charismatic presence, and regular streams has skyrocketed his fame. 

Following closely is Auronplay, also known as Raúl Álvarez, with 15.4 million followers. He uniquely blends humor with critiques, captivating his audience. Another Spanish streamer, Ibai Llanos, isn’t far behind, attracting 15 million followers with his game streams, talk shows, and guest features.

While many top Twitch streamers are male, Pokimane, or Imane Anys, stands out. As the platform’s leading female streamer, she has a robust 9.31 million followers. Her diverse content, ranging from gameplay to chats and collaborations, positions her among Twitch’s top 10 and sets a benchmark for future female streamers.

Here is a list of Twitch’s top 10 most popular streamers as of August 2023.

Most Popular Games On Twitch (All-Time List)

The landscape of popular games on Twitch is both dynamic and fascinating, offering a blend of long-standing favorites and new contenders. However, one title stands unchallenged at the pinnacle: League of Legends. This game has accumulated an eye-popping 55.28 billion hours watched, making it the all-time most-watched game on the platform. 

The allure of this MOBA (Multiplayer Online Battle Arena) game has been enduring, captivating audiences with its team-based strategy, colorful array of champions, and intensely competitive eSports scene. The game has enjoyed more than a decade of prominence, shaping the Twitch platform and the broader world of gaming and eSports.

Below is the table showing the list of the top 10 most-watched games on Twitch of all time:

Twitch Revenue Statistics

Yearly Revenue

As of 2023, Twitch has demonstrated strong financial performance, especially when reviewing its annual revenues. 

In 2022, the platform generated a revenue of $2.8 billion, marking a growth of 4.56% or $125 million compared to the previous year. 

Let’s look at Twitch’s revenue over the years:

In-App Purchase Revenue

Twitch has also been effective in monetizing through in-app purchases. As of the fourth quarter of 2022, the company reported in-app revenue of $33.67 million.

This table shows Twitch’s app revenue from 2018 to 2022

Twitch Employee Statistics

Twitch serves as a notable employer within the technology sector, boasting a substantial workforce of 1,800 individuals. With an average annual salary of approximately $124,380 per employee, Twitch offers competitive compensation and aligns itself with industry benchmarks. 

This sizable workforce indicates the platform’s expansive operations, requiring a range of expertise from software development to marketing and community management. Moreover, this average salary figure emphasizes Twitch’s commitment to attracting and retaining top-tier talent, which is essential for sustaining innovation and growth in the highly competitive landscape of online streaming and gaming.

Twitch Affiliate Program Statistics

Twitch offers an Affiliate Program that provides an avenue for aspiring streamers to monetize their content. To qualify for this program, individuals must accumulate at least 50 followers and stream a total of 500 minutes across a minimum of seven unique days. 

As of the year 2023, the program has included roughly 27,000 accounts that have reached affiliate status. For those who are significantly committed—streaming around 40 hours per week—the earning potential is substantial, with the possibility of making up to $5,000 per month. 

This illustrates the platform’s dedication to empowering smaller creators and suggests a democratization of revenue opportunities within the Twitch ecosystem.

Wrapping Up

Twitch has grown from a simple game streaming platform to a massive industry influencer in just over a decade. Its rising numbers in almost all aspects—be it user engagement, revenue, or influence—indicate that Twitch is here to stay. Whether you’re a gamer, a viewer, or a marketer, understanding these Twitch statistics for 2023 can help you make informed decisions in this rapidly evolving landscape.