Vivid Shopify Theme Review: Fantastic Option For Art And Photography Brands

Key Takeaways

• Vivid is a Shopify theme designed for art and photography brands that want to create an impressive online store. It has a sleek, modern design with customizable layouts, colors, fonts, and Vivids.
• The theme offers unique features such as dynamic product grids, zoom-in effects, video backgrounds, and parallax scrolling.
• Vivid theme is mobile-responsive, browser-compatible, and SEO-friendly, ensuring a smooth and fast user experience.

Theme Overview

Brief Overview of the Theme

The Vivid Shopify theme is designed to provide a visually impactful and robust online store experience. The article offers various dynamic sections that allow merchants to build their brands and tell their stories. It includes ways for merchants to promote their products and content, engage buyers, and boost sales.

Key Findings & Recommendations

Here are some key findings and recommendations for the Vivid Shopify theme:

• The theme is optimized for mobile, ensuring your store looks great on any device.
• The theme comes with features such as mega menus, color swatches, custom product badges, quick view, and more, which can help propel your brand toward success with a store built for conversion.
• The theme provides various customization options that enable you to personalize the design of your store according to your brand’s distinctive style. You can customize multiple fonts, colors, layouts, and sections.
• The Vivid Shopify theme is fantastic for a visually striking and powerful online store experience. You can visit the Shopify Theme Store to learn more about it and its features.

Pros & Cons

Pros

• SEO-optimized: This theme is created to be search engine friendly to enhance your website’s visibility on search engines.
• Customizable: With over 20 powerful sections and exciting features, this theme can be easily customized to match your brand’s style and requirements.
• Mobile Responsiveness: The theme is optimized for mobile devices, ensuring a seamless shopping experience for customers on smartphones and tablets.
• Product Presentation: Vivid allows you to showcase your products effectively with features like large images, zoom capabilities, and product reviews.
• Fast Loading: It is designed for fast loading times, reducing bounce rates and improving user experience.

Cons

• Learning Curve: Extensive customization options may require understanding and implementing fully.
• Potentially High Cost: Depending on the extent of customization and additional apps, the theme’s cost can increase.

Key Features & Benefits

Raise Users’ Engagement with Infinite Scroll

Infinite scroll allows users to continuously scroll through a page without clicking on pagination links. This feature can increase user engagement by providing a seamless browsing experience. It can also help reduce bounce rates as users are likelier to stay and explore more content.

Easy Navigation using Sticky Header

A sticky header remains fixed at the top of the page, even as the user scrolls down. It provides constant access to important site navigation, ensuring users can easily navigate it anywhere. This feature enhances the user experience by reducing the need to scroll back to the top of the page.

Improve website navigation by Breadcrumbs

Breadcrumbs provide a secondary navigation scheme that reveals the user’s location on a website. They visually represent the site’s hierarchy and allow users to navigate back to previous sections. Breadcrumbs can improve user experience by making navigation within large websites or complex interfaces easier.

Attract Attention through Color Swatches

Color swatches allow users to view products in different colors or patterns without leaving the product page. They can attract attention and make the shopping experience more interactive and visually appealing. This feature can also help reduce decision-making time by allowing users to compare options directly on the product page.

Increased Conversions through Promo Popups

Promo popups are used to display eye-catching messages or offers to website visitors. Promo popups can help increase conversions, grow email lists, and communicate important customer messages.

Promo popups are a powerful tool for clothing and fashion stores to highlight ongoing sales, new arrivals, or exclusive offers. They grab shoppers’ attention immediately, promoting urgency and driving sales.

Product Reviews For Trust Building

Product reviews allow customers to leave feedback and ratings on purchased products. Product reviews can also improve SEO by adding fresh, user-generated content to product pages.

Product reviews build trust and credibility, which is especially important in the fashion industry. Potential customers rely on the experiences of others to make informed buying decisions, making reviews an invaluable resource for clothing and fashion stores.

Before/After Image Slider – Good Visual Comparison

Before/after image sliders are ideal for showcasing visual transformations, such as product changes or makeovers. It’s a compelling way to engage customers and demonstrate product versatility.

This feature is perfect for showcasing fashion transformations. Whether it’s a garment’s different color options or style variations, the before/after image slider helps customers visualize the possibilities, boosting their confidence in their purchase.

Create Visual Impact with Slideshows

Slideshows can be used on the homepage to showcase featured products, promotions, or brand stories. Slideshows capture visitors’ attention and provide a visually engaging introduction to the store.

Slideshows are excellent for displaying seasonal collections, fashion trends, or lookbooks. They allow clothing and fashion stores to create visually appealing displays that captivate visitors and keep them engaged.

Encourages In-Person Visits with Store Locator

Store locators help customers find physical store locations based on their proximity. Users can search for nearby stores by entering their location or using geolocation.

For fashion brands with physical stores, the store locator is essential. It helps customers find nearby locations, encouraging in-person visits and creating an omnichannel shopping experience.

LookBooks for Product Pairing

LookBooks are visual collections that showcase curated outfits or product combinations. LookBooks are often used for seasonal trends, fashion inspiration, or creating a lifestyle brand image.

Fashion retailers can use lookbooks to inspire customers with curated outfit ideas. These visually appealing collections can help shoppers envision how different pieces can be styled together, increasing the likelihood of multiple-item purchases.

Improved User Experience with Product Tabs

Product tabs organize product information into tabs, making it easier for customers to access details. This feature reduces clutter on product pages and provides a cleaner, more organized presentation.

Clothing and fashion stores can organize product information neatly with product tabs. Customers can easily switch between tabs to access details like sizing charts, care instructions, and customer reviews, streamlining the shopping process and reducing bounce rates.

Design & Customization 

Presets

The Shopify Vivid theme captivates with its harmonious color combination, making it a distinctive choice for exceptional eCommerce websites. Its user-friendly blocks make it effortless for store owners to add images, products, and videos, simplifying the design process.

Presets are pre-designed styles available within a theme that offer different visual options. The Vivid Shopify theme offers a total of four presets/styles. Each preset combines design and emotion to match various brand vibes and narratives. These four presets include:

• Ruby
• Beachly
• Healthy
• Decora

Here is a brief description of each of the four presets of the Vivid Shopify theme:

1. Ruby: 

This preset is designed to showcase your products in a bold and vibrant way. 

2. Beachly: 

This preset is perfect for stores that sell beachwear or other summer-related products. 

3. Healthy: 

This preset is designed for stores that sell health and wellness products. 

4. Decora: 

This is ideal for stores that sell home decor or other interior design products.

How to Add This Theme To Your Store

To add the Vivid Shopify theme to your store, follow these steps:

• Step 1: To get started, visit the Shopify theme market. From there, you can search for the Vivid theme. If you want to try it out, click on “Try theme” for a trial. If you’re ready to make it permanent, click on “Buy theme” and make sure to follow the payment prompts carefully.

• Step 2: In your Shopify admin dashboard, navigate to “Online Store” and select “Themes.” Choose the “Vivid” theme from the available options. During the trial process, you can either buy it or customize it.

• Step 3: Once you’ve selected the “Customize” option, you can change colors, fonts, layouts, and additional features such as image galleries, slideshows, and collection lists.

• Step 4: When you’re done with the design changes, click the save button to finalize the process. It’s important to note that if you decide to publish your store using the Vivid theme, you’ll need to purchase it for $200. Keep this in mind as you proceed.

Detailing Customization Options

• The theme offers the rare feature of Infinite scroll, which allows seamless scrolling through content.
• The theme supports full-width media for optimal product display.
• Product listings are enhanced with high-resolution images, hover effects, color swatches, and badges.
• There are ample opportunities for promotional media, including banners, in-menu promotions, and tiles.
• The modern footer design neatly displays critical store information.
• It showcases vibrant, high-resolution imagery and videos with its full-width header.
• A comprehensive menu includes mega menus, announcement bars, logos, and more.
• Extensive galleries have various hover transitions, such as rollovers, image hotspots, and slideshows.
• Multiple sections are available to highlight featured items, collections, and blogs.

Special Features & Add-ons

The Vivid Shopify theme comes with special features such as mega menus, color swatches, custom product badges, quick view, and more, which can help propel your brand toward success with a store built for conversion.

Mobile Responsiveness & Browser Compatibility

Mobile Responsiveness

Vivid Shopify theme is designed to be responsive, which means it will look great on any device, including desktops, tablets, and mobile phones. This feature ensures that your customers can easily access your website from any device, which can help improve your website’s traffic and sales.

Browser Compatibility

Regarding browser compatibility, the theme is designed to work seamlessly across all modern browsers, including Google Chrome, Mozilla Firefox, Safari, and Microsoft Edge 13. This ensures that your website looks great and functions properly for all users, regardless of their browser preferences.

User Experience & Feedback

Navigation & User Engagement Features

Regarding browser compatibility, the theme is designed to work seamlessly across all modern browsers, including Google Chrome, Mozilla Firefox, Safari, and Microsoft Edge 13. This ensures your website looks great and functions properly for all users, regardless of their browser preferences.

Vivid Shopify theme has various features that can help improve user engagement and navigation on your website. Some of these features include:

• Cart notes: Allows customers to add notes to their orders during checkout.
• Gift wrapping: Customers can add gift wrapping to their orders during checkout.
• In-store pickups: Allows customers to pick up their orders in-store.
• Quick buy: Allows customers to quickly purchase products without leaving the product page.
• Slide-out cart: Allows customers to easily view and edit their cart without leaving the current page.
• Sticky cart: Keeps the cart visible at all times, even when the customer scrolls down the page

Summary of User Reviews & Ratings

According to user reviews on Reputon, the Vivid Shopify theme has received a rating of 5.0 stars out of 5.0 stars. Customers have praised the theme for its ease of use, customization options, and responsive design. 

Where to Buy this Shopify Theme

Users can visit the Shopify Theme market to purchase the Vivid theme directly. The current price for owning this theme permanently is $200. Before making the purchase decision, you can customize the theme during the trial period.

Best for Who?

The Vivid Shopify theme by Slash Themes is a versatile theme that can be used for any e-commerce store. However, it may be particularly well-suited for businesses prioritizing flash sales, quick setup, and visual storytelling.

Here are some of the categories that Vivid Shopify theme will be best suited for:

• Fashion and Apparel: Vivid’s visually striking design and customization options make it an excellent choice for fashion brands looking to showcase their products elegantly.
• Beauty and Cosmetics: For beauty and cosmetics stores, Vivid’s emphasis on visual presentation, product images, and customization can help highlight products effectively.
• Jewelry and Accessories: The theme’s zoom capabilities and image features can be advantageous for showcasing intricate details of jewelry and accessories.
• Home and Decor: Businesses in the home and decor industry can use Vivid’s design options to create a visually appealing online store that emphasizes product aesthetics.
• Artisan and Handmade Goods: Vivid’s customization features can be used to create unique and visually engaging online stores for artisan and handmade product sellers.
• Lifestyle and Wellness: Brands in the wellness and lifestyle sector can leverage Vivid’s customization to create a clean and polished online presence.
• Tech and Electronics: While primarily focused on aesthetics, Vivid can also work for tech and electronics stores looking to create a visually appealing product showcase.
• Food and Beverage: Although not its primary focus, Vivid can still be used effectively for businesses in the food and beverage industry.

Store Examples (Real Case studies): Queenbeauty

Queenbeauty is an online store that uses the Vivid Shopify theme. The theme is designed to provide a visually impactful and user-friendly customer experience. Using website design and the Vivid theme’s features, Queenbeauty can stand out from other online stores in the beauty industry.

FAQs