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A Deep Dive Into Walmart’s Statistics

September 20, 2023
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

This article takes you on an in-depth journey into the world of Walmart’s statistics in the year of 2023.

Walmart’s Statistics: Key Points to Consider

  • In 2023, Walmart has a significant global presence with 10,622 stores and clubs across 24 countries. 
  • Within the United States, they operate 4,717 locations as of April 2023. 
  • Impressively, they serve over 37 million customers daily, totaling more than 230 million every week. 
  • The financial Walmart’s statistics are equally remarkable: they have generated around $573 billion in worldwide revenue, with $53.921 billion coming from their e-commerce alone.
  • This equates to Walmart earning over $1.5 billion each day. 
  • When considering the U.S. market share, Walmart.com holds 6.3%. 
  • Internationally, Walmart stores have garnered net sales of $81.1 billion. 
  • Their vast workforce employs 2.3 million associates globally, of which 1.6 million are based in the U.S. 
  • The pandemic significantly boosted Walmart’s e-commerce, showing a 74% increase. 
  • In 2023, Walmart.com witnessed a whopping 407.8 million visits.
Walmart Key Statistics

General Walmart’s Statistics

  • Walmart was founded on July 2, 1962, by Sam Walton.
  • Headquarters: Bentonville, Arkansas, USA.
  • Operates in the U.S., Canada, Mexico, the UK (as Asda), Japan (as Seiyu), and India (as Flipkart), among other countries. It acquired the Indian e-commerce giant – Flipkart and holds 39% of the Indian e-commerce market through this acquisition.
  • Groceries account for 56% of Walmart’s net sales.
  • Walmart is a primary destination for a wide variety of grocery shopping needs.
  • Walmart spent $3.1 billion on advertising in 2023. These funds were allocated to digital ads, TV commercials, and print media.
General Walmart Statistics

Walmart’s Statistics: Global store numbers

  • In 2021, Walmart operated around 11,443 stores worldwide.
  • By April 2023, this number decreased to approximately 10,622 stores, a reduction of 821 stores.

Additionally, as of 2023, Walmart manages 364 distribution facilities to support its vast retail network.

Here are Walmart’s statistics in terms of the number of stores worldwide over the years:

YearNumber Of Walmart Stores
20108,099
20118,604
20129,766
201310,408
201410,942
201511,453
201611,528
201711,695
201811,718
201911,361
202011,501
202111,443
202210,593
202310,622

By Segments

The segmentation of Walmart stores can be broadly categorized into three major divisions: Walmart US, Walmart International, and Sam’s Club. As of April 2023:

  • Walmart US runs about 4,717 stores, down from 4,742 in 2022. This decline might be due to industry challenges or a change in strategy.
  • Sam’s Club, Walmart’s membership-only retail chain, has around 600 stores. This number hasn’t changed since the previous year, showing stability in this division.
  • Walmart International has grown slightly, with 5,305 stores in 2023, up from 5,251 in 2022. This indicates Walmart’s continued interest in expanding globally.
Walmart Stores Worldwide By Segments

Here’s the breakdown of the number of Walmart stores in different segments:

YearWalmart US StoresWalmart International StoresSams Club Stores
20103,7554,099605
20113,8044,557609
20123,8685,287611
20134,0055,783620
20144,2036,107632
20154,5166,290647
20164,5746,299655
20174,6726,363660
20184,7616,360597
20194,7695,993599
20204,7566,146599
20214,7436,101599
20224,7425,251600
20234,7175,305600

Source: Statista. 

By Countries

Walmart has a significant global footprint, with stores spread across continents and nations. As of 2023, here’s a breakdown:

  • Mexico leads with 2,862 stores, underscoring Walmart’s dominance in the region.
  • Central America follows with 864 stores.
  • Walmart operates 375 stores in Africa, marking its presence in emerging markets.
  • Canada, Chile, and China host 402, 392, and 365 Walmart stores, respectively, reflecting the company’s adaptability to various markets.
  • While India has only 28 Walmart stores, the company’s substantial investment in Flipkart, a major e-commerce platform, emphasizes a broader digital strategy in the nation.

Lastly, Walmart closed its operations in the UK and Japan in 2022, indicating possible strategic realignments to prioritize more profitable markets.

Walmart’s statistics: Stores In the US

By Type

As of 2023, Walmart operates 4,717 stores in the U.S. The majority are Supercenters, totaling 3,572, which are large hypermarkets selling everything from groceries to electronics. From 2012 to 2023, Supercenters grew in number, increasing from 3,029 to 3,572.

Additionally, Walmart had 781 Neighborhood Markets in 2023, slightly down from 799 in 2022. These stores are smaller and focus mainly on groceries, catering to local communities for daily essentials.

Furthermore, there are 364 Walmart Discount Stores in 2023. These stores, offering a mix of products at lower prices, have decreased in number, down from 629 in 2012. This decline suggests Walmart’s evolving focus towards Supercenters and Neighborhood Markets.

The following table displays Walmart’s statistics in terms of the number of stores in the United States according to their type. 

YearSupercenters Neighborhood MarketsDiscount Stores
20123,029210629
20133,158286561
20143,288407508
20153,407639470
20163,465667442
20173,552735415
20183,561800400
20193,570813386
20203,571809376
20213,570799374
20223,573799370
20233,572781364

Source: Statista. 

Walmart’s statistics: Revenue And Market Value

Daily Revenue

As of 2023, Walmart stands as a titan in the retail industry, raking in over $1.5 billion daily. Serving millions globally, the company’s staggering reach means customers spend an incredible $15,288 every single second. This showcases Walmart’s vast scale and its significant influence on consumers’ everyday lives.

Walmart MarketShare

In 2023, Walmart’s financial strength is evident not just in its revenue but also in its market share. In the U.S., Walmart secured 6.3% of the e-commerce market share, standing as the second-largest online retailer after Amazon, which dominated with a 37.8% share. Despite the vast difference with Amazon, Walmart’s position is impressive, outpacing other major retailers like Apple, eBay, and Target.

Furthermore, Walmart’s supremacy extends beyond e-commerce. In 2022, it amassed a remarkable $572.75 billion, dwarfing its nearest global competitor, Amazon, which garnered $239.15 billion. Clearly, Walmart is a formidable force in the U.S. and worldwide retail sectors.

Here’s the market share of the top retail e-commerce companies in the US in 2023:

CompanyE-Commerce Market Share
Amazon37.8%
Walmart6.3%
Apple3.9%
eBay3.5%
Target 2.1%
The home depot2.1%
Best buy1.6%
Costco1.6%
Carvana1.5%
Kroger1.4%
Wayfair1.1%
Chewy1%
Macy’s0.9%
Lowe’s0.9%
Qurate Retail Group0.7%

Walmart Customer Statistics

Daily Visit

Every day, the company caters to over 37 million customers worldwide, underlining its integral role in daily consumer life. Specifically, in the U.S., a typical Walmart Supercenter sees about 10,000 customers daily.

Weekly Visit

Walmart engages a vast customer base, with about 230 million people visiting its stores globally each week. This is a slight decrease from 240 million in 2021.

Let’s look at Walmart’s weekly customer visits worldwide over the years. 

YearWeekly Customer Visits
2017260
2018270
2019275
2020265
2021240
2022230

Source: Statista

Walmart Employee Statistics

Walmart Employee Statistics
  • Walmart has a global workforce of approximately 2.3 million, making it one of the world’s largest private employers.
  • In the U.S., Walmart employs 1.7 million people.
  • Gender distribution: 55% female and 45% male both in the U.S. and globally.
  • Racial/ethnic distribution: 63% White, 15% Hispanic or Latino, and 12% Black or African American, with other groups making up the remainder.
  • Since 2019, there’s been a 4% increase in management roles held by people of color.
  • 46% of management promotions in 2021 were given to women.
  • The average Walmart employee tenure is 3.3 years.
  • Over half (54%) of employees are aged between 20 and 30.
  • The average annual salary for a Walmart employee is $31,618.
  • During the pandemic, Walmart processed over 1 million job applications and hired about 5,000 people daily.

Source: Zippia, Fortunately.

Walmart Product Statistics

Walmart Product Statistics

Walmart offers an incredibly vast array of products to cater to the varied needs of its millions of daily customers. The company sells more than 75 million different products, ranging from groceries and household items to electronics and apparel. Remarkably, bananas are the best-selling item in Walmart stores, revealing consumer preferences for this staple fruit.

During the pandemic, Walmart observed significant shifts in consumer behavior. Demand surged for specific products like game consoles, hygiene products, and toilet paper. This spike in particular categories underscores the company’s role in meeting evolving consumer needs during challenging times.

Walmart Sales Statistics

Worldwide Sales

  • In 2022, Walmart reported net sales of $568 billion.
  • U.S. sales make up 69% of the company’s total, translating to $393.25 billion.
  • International sales account for 18% or $101 billion, showing a decrease of $21 billion from the prior year.
  • Sam’s Club contributes 13% to net sales, equaling $73.56 billion.
  • Edible groceries were the top-performing category in 2022, with projections hitting $300 billion by 2027.
  • Walmart Supercenter led in sales with $369 billion in 2022 and is projected to reach $417.4 billion by 2027.
  • Among Walmart’s banners, Flipkart is expected to have the highest CAGR at 9.7% from 2022 to 2027.

Walmart’s net sales share by division (fiscal year 2022)

DivisionShare of Walmart’s Net Sales Worldwide. 
Walmart US69%
Walmart International18%
Sams Club13%

e-Commerce Sales 

  • Walmart’s e-commerce sales have surged post-2019.
  • In 2022, e-commerce sales reached $53.921 billion, up from $46.446 billion in 2021.
  • Walmart US led with $47.8 billion e-commerce sales in 2022, an 11% increase from 2021.
  • Walmart International and Sam’s Club added $18.5 million and $6.9 million to 2022’s e-commerce sales, respectively.
  • In India, a whopping 97.8% of Walmart sales were online.
  • In North America, Canada saw the highest proportion of Walmart’s online sales.
  • For the US, only 11.5% of Walmart’s sales were online in 2022.

Let’s look at Walmart.com’s net sales of over the years:

YearNet e-commerce Sales Of Walmart.Com
20145,856 million
20156,655 million
20167,574 million
201710,299 million
201814,247 million
201922,212 million
202041,313 million
202146,446 million
202253,921 million

Walmart.Com

Walmart.Com

Walmart.com has experienced fluctuating visitor counts, with the highest number of visits, 563 million, recorded in December 2021. As of May 2022, Walmart.com recorded a total of 407.8 million visits. These figures indicate that while seasonal surges may exist, the site maintains a robust user engagement year-round.

Here’s Walmart.com’s detailed worldwide visit in 2022. 

MonthWorldwide Visits Walmart.Com
December 2021563 million
January 2022466.2 million
February 2022384.3 million
March 2022415.8 million
April 2022387.4 million
May 2022407.8 million

Source: Statista.

Walmart Theft And Crime

Walmart, the world’s leading retail chain, has faced significant crime issues in its stores. As of 2016, daily violent incidents, from stabbings to kidnappings, were reported in Walmart locations. This spike in crime came after Walmart’s cost-cutting measures reduced security presence.

The financial impact of theft alone costs Walmart roughly $3 billion each year, highlighting the serious financial and reputational implications of such incidents.

To combat these challenges, Walmart has since introduced advanced surveillance technology, trained staff in security measures, and employed Artificial Intelligence to better detect potential theft.

Walmart Competitors

Amazon

Amazon

Amazon stands as one of Walmart’s most formidable competitors, especially in the e-commerce sector. With a staggering net revenue of $469.82 billion in the fiscal year 2021, Amazon has witnessed an extraordinary surge in its financial performance over the years. In 2019, for instance, its net worth was $280.52 billion, indicating a dramatic increase in just two years. 

This financial muscle allows Amazon to be a significant player in many of the markets that Walmart operates in, ranging from general merchandise to groceries through its acquisition of Whole Foods. The rise of Amazon’s e-commerce model has placed tremendous competitive pressure on Walmart, compelling the latter to bolster its online operations and rethink strategies for its physical stores.

Costco

Costco

Costco, a members-only wholesale retailer, is another serious competitor that Walmart has to contend with. Operating through warehouse-style stores, Costco’s yearly net sales reached $192.1 billion as of 2021, up from $110.2 billion in 2014. 

This steady growth underscores the retailer’s popularity and unique value proposition, emphasizing bulk purchases and members-only benefits. While Walmart aims to serve a broad customer base with various needs: Costco focuses on attracting customers who prefer buying in bulk, offering a different challenge to Walmart’s retail strategy.

Kroger

Kroger

Kroger, primarily known for its strong presence in the grocery sector, posted total sales of $137.89 billion in 2021. Its sales have increased significantly since 2020, indicating its growing influence in the grocery market. Given that groceries constitute a significant portion of Walmart’s business, Kroger’s growing sales and market share make it a key competitor. Both companies are vying for the same customers. As of late, Kroger has been stepping up its game with more organic offerings, online ordering, and advanced technologies in-store, which puts additional competitive pressure on Walmart.

Walmart History

The Founding Years

The story of Walmart began on July 2, 1962, when Sam Walton opened the first Walmart store in Rogers, Arkansas. The retail giant took its first steps with a simple yet revolutionary idea: to offer a wide range of products at low prices. By 1967, this strategy paid off as the Walton family had already generated $12.7 million in sales across 24 stores. Just two years later, in 1969, the company officially incorporated as Wal-Mart Stores, Inc.

Expansion and National Reach

The 1970s were a significant decade for Walmart as it began its journey to become a national retailer. This period saw the company expanding its footprint across the United States, reaching communities far and wide. The 1980s were marked by further diversification as Walmart launched its first Sam’s Club—a membership-only retail warehouse club—and also introduced the first supercenter, which combined a supermarket with a department store.

Becoming a Retail Leader

The 1990s were a milestone era for Walmart, as it became the nation’s number one retailer. Its focus on low prices, efficient supply chain management, and broad assortment helped it surpass other established retailers in sales and customer reach.

Embracing the Digital Age

The 2000s were characterized by Walmart adapting to the digital transformation sweeping the retail industry. Walmart.com was founded to allow U.S. customers to shop online, extending the company’s ‘Everyday Low Prices’ philosophy to the online realm.

Innovation and Modernization

In the 2010s, Walmart celebrated its 50th anniversary in 2012 and began encouraging culinary innovation to meet the evolving needs of its diverse customer base. The decade also saw Walmart venturing into sustainability initiatives, partnering with local farmers, and expanding its e-commerce capabilities.

Adapting to the Future

Entering the 2020s, Walmart showed no signs of slowing down. The company has invested in cutting-edge technologies like drone delivery, fintech, and autonomous vehicles to enhance its customer experience further. In 2022, Walmart reached an impressive milestone of serving 30 million U.S. homes through its In-Home delivery service and celebrated its 60th anniversary.

Today’s Walmart:

As of 2023, Walmart has crossed the mark of 10,600 stores, continuing to hold a dominant position in the retail sector. Its journey from a single store in Rogers, Arkansas, to a global retail powerhouse is a testament to its innovative strategies, customer focus, and adaptability.

Wrapping Up

In this article, we look at Walmart’s statistics for 2023 comprehensively, revealing its continued dominance in the retail sector through strategic innovations, expansive reach, and robust financial performance.


Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.