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Top 10 HTML Website Builders In 2024

January 15, 2024
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

Key Takeaways
Top 10 HTML Website Builders in 2024 include:

In this article, we’ll present the top 10 website builders using HTML of 2024, brought to you by a team of ecommerce experts with over five years of experience in the field.

10 Best HTML Website Builders This Year

Wix

Main features

As a team of ecommerce experts with over two years of hands-on experience, we’ve explored the depths of Wix as a website builder using HTML, unearthing its capabilities that stand out in the digital landscape.

The homepage of Wix
The homepage of Wix

  • HTML Embed Code Widget: Wix provides an HTML Embed Code widget, allowing users to integrate custom HTML code directly into their site. This feature offers flexibility for advanced customization beyond standard templates.

Ogi Eyewear effectively utilized Wix’s HTML Embed Code widget to integrate unique design elements into their website. This feature enabled them to showcase their eyewear collections creatively, resulting in increased user engagement and a boost in online sales.

  • HTML Editor for Inline Editing: The website builder to HTML includes an HTML editor for inline editing, enabling users to tweak HTML elements within their web pages effortlessly, ensuring a more hands-on approach to web design.
  • Drag-and-Drop HTML Elements: Wix’s intuitive interface includes drag-and-drop functionality for HTML elements, simplifying the process of building and customizing web layouts without extensive coding knowledge.
  • Custom HTML Headers and Footers: Users can add custom HTML to their site’s headers and footers, providing a way to implement unique scripts or tracking codes across all pages.
Wix’s Custom HTML Footers

  • HTML5 Support for Latest Web Standards: This website builder HTML supports HTML5, ensuring websites are up-to-date with the latest web standards for better functionality and cross-browser compatibility.
  • Interactive HTML Widgets: The platform offers interactive HTML widgets, which can be embedded into sites to enhance user engagement and interactivity.
  • SEO Optimization through HTML Customization: Wix enables detailed SEO optimization by allowing modifications to the HTML code, which can improve search engine visibility.

Pros

  • Advanced HTML Integration
  • Interactive HTML Widgets
  • Seamless HTML5 Compatibility
  • User-Friendly HTML Tools
  • SEO-Friendly HTML Options
  • Flexible HTML Code Widgets

Cons

  • Limited HTML Code Access
  • Restricted HTML Customization in Free Plans
  • HTML Widgets Dependency

Who is it for

Wix is best for:

  • Graphic designers and artists who require advanced HTML5 features for portfolio sites.
  • Local restaurant owners in urban areas seeking HTML customization for interactive menus and online ordering.
  • Travel bloggers who want to integrate HTML-based interactive maps and travel logs.
  • Online retailers specializing in fashion and lifestyle products needing HTML widgets for visually rich product displays.
  • Independent musicians and bands looking for HTML5 support to embed music players and event calendars on their websites.
  • Environmental NGOs aiming to use HTML code for interactive awareness campaigns and donation forms.
  • Academic institutions and tutors who require HTML customization for online course materials and interactive learning tools.

Webflow

Main features

Webflow stands out as a website builder using HTML, offering a range of features tailored for professionals seeking a website builder export to HTML code functionality.

The homepage of Webflow
The homepage of Webflow

  • Full HTML Control: Webflow grants users complete control over the HTML code, allowing for precise customization of every website element.
  • HTML5 Animation Tools: The HTML website builder includes advanced HTML5 animation tools, enabling the creation of dynamic, interactive website components.
Animation Tools of Webflow

  • Responsive HTML Design: This website builder to HTML emphasizes responsive HTML design, ensuring websites adapt seamlessly to different devices and screen sizes.
  • HTML and CSS Code Export: Users can export their website builder HTML CSS code, providing flexibility to use their designs outside the Webflow ecosystem.
  • SEO-Optimized HTML Structure: The HTML structure in Webflow is optimized for SEO, helping to improve website visibility and search engine ranking.
  • HTML Embedding for External Content: Webflow allows the embedding of external content via HTML, offering more versatility in content integration.
  • Visual HTML Editor: The website builder exports to HTML editor, simplifying the process of editing and customizing HTML elements without extensive coding knowledge.

Pros

  • Comprehensive HTML Control
  • Advanced HTML5 Animations
  • Responsive HTML Design
  • HTML/CSS Code Exportability
  • SEO-Friendly HTML Structure
  • Flexible HTML Embedding Options
  • Intuitive Visual HTML Editing

Cons

  • Steep Learning Curve for HTML Customization
  • Limited HTML Integration in Basic Plans
  • Complexity in Managing Extensive HTML Code

Who is it for

Webflow is best for:

  • Professional web developers who want to leverage full HTML control for complex site designs.
  • Digital marketing agencies in Europe seeking advanced HTML5 animation capabilities for dynamic client websites.
  • Tech startups who require responsive HTML design for cross-device compatibility.
  • Freelance designers needing HTML/CSS code exportability for versatile project delivery.
  • SEO specialists looking for an SEO-optimized HTML structure to enhance client website rankings.
  • Content creators in the entertainment industry wanting flexible HTML embedding options for multimedia content.
  • E-commerce businesses in North America seeking intuitive visual HTML editing for quick site updates and product showcases.

Squarespace

Main features

Squarespace, renowned as a website builder using HTML, offers an array of features that brilliantly cater to users needing HTML code functionality for their sites.

The homepage of Squarespace
The homepage of Squarespace

  • Custom HTML Code Injection: Squarespace allows users to inject custom HTML code into headers, footers, or individual pages, offering enhanced customization.

Ave Lumi, a boutique sustainable store, leveraged Squarespace’s custom HTML code injection feature to create a unique and engaging user interface. This functionality enabled them to showcase their sustainable products interactively, significantly enhancing customer experience and boosting online sales.

  • HTML5 Compatibility: Ensuring modern website standards, this HTML website builder supports HTML5 for all its templates, providing a robust and future-proof foundation.
  • HTML Editing in Markdown Blocks: Users can utilize markdown blocks for HTML editing, simplifying the process of adding custom HTML elements.
  • Embeddable HTML Widgets: The website builder to HTML supports embeddable HTML widgets, allowing for third-party tools and features to be integrated.
Embeddable HTML Widgets on Squarespace
Embeddable HTML Widgets on Squarespace

  • Responsive HTML Design: This website builder HTML ensures that all HTML elements are responsive, offering an optimal viewing experience across different devices.
  • Visual HTML Customization Tools: While maintaining a user-friendly interface, Squarespace provides visual tools for HTML customization, balancing ease of use with advanced capabilities.

Pros

  • Easy Custom HTML Injection
  • HTML5 Template Compatibility
  • SEO-Friendly HTML Markup
  • Responsive HTML Design
  • Visual HTML Customization Options
  • HTML Widgets for Enhanced Functionality

Cons

  • Limited HTML Code Access
  • Basic HTML Customization Features
  • Minimal HTML Integration for Complex Sites

Who is it for

Squarespace is best for:

  • Small business owners in the retail sector who want to integrate custom HTML for unique site features.
  • Independent photographers in North America seeking HTML5 compatibility for dynamic online portfolios.
  • Bloggers specializing in lifestyle content who desire easy HTML customization for interactive blog layouts.
  • Local restaurants in urban areas wanting to use custom HTML for interactive menus and online reservation systems.
  • Creative freelancers across Europe requiring responsive HTML design for their personal branding websites.
  • Non-profit organizations looking to embed HTML widgets for fundraising and event announcements.
  • Boutique fitness studios wanting to integrate custom HTML code for class schedules and membership sign-ups.

Vev

Main features

Vev emerges as a dynamic website builder using HTML, offering unique features that cater to advanced HTML code functionality for diverse web projects.

The homepage of Vev
The homepage of Vev

  • Advanced HTML Editor: Vev offers a sophisticated HTML editor, enabling detailed customization and control over the website’s HTML structure.
  • Custom HTML Code Integration: Users can seamlessly integrate custom HTML code into their Vev websites, allowing for unique design and functionality.
Custom HTML Code Integration on Vev

  • Interactive HTML Components: Vev provides a range of interactive HTML components, enhancing user engagement and website interactivity.
  • Responsive HTML Design Framework: The tool features a responsive HTML design framework, ensuring websites look great on all devices.
  • SEO-Optimized HTML Markup: Vev’s HTML markup is optimized for search engines, improving online visibility and ranking.
  • HTML and JavaScript Code Export: Vev allows the export of HTML and JavaScript code, offering flexibility for developers to use code outside of the Vev environment.

Pros

  • Sophisticated HTML Editor
  • Full HTML5 Support
  • Custom HTML Code Integration
  • Interactive HTML Components
  • Responsive HTML Design
  • SEO-Optimized HTML Markup
  • HTML and JavaScript Code Export

Cons

  • Limited HTML Customization in Basic Plans
  • Advanced HTML Features Require Technical Knowledge
  • Potentially Overwhelming HTML Options for Novices

Who is it for

Vev is best for:

  • Experienced web developers who want advanced HTML editing capabilities for custom web applications.
  • Digital marketing agencies in urban centers seeking HTML5 support for creating cutting-edge campaign sites.
  • E-commerce businesses requiring custom HTML integration for unique online shopping experiences.
  • Tech startups in Silicon Valley looking for responsive HTML design to showcase innovative products and services.
  • Creative agencies across Europe wanting interactive HTML components for visually striking portfolio sites.
  • Online education platforms needing SEO-optimized HTML markup for better course visibility and reach.
  • Freelance graphic designers who desire HTML and JavaScript code export for diverse project deliverables.

Editor X

Main features

Editor X is a versatile website builder using HTML, offering a suite of features specifically designed for sophisticated HTML code functionality.

The homepage of Editor X

  • Advanced HTML Editing Interface: Editor X provides a cutting-edge HTML editing interface, allowing for intricate customization and control over web designs.
  • Custom HTML Embedding Capability: Users can embed custom HTML code, offering enhanced site functionality and design flexibility.
  • Responsive HTML Design Tools: Editor X offers responsive design tools specifically for HTML, ensuring optimal display across all devices.
  • SEO-Friendly HTML Configuration: The website builder to HTML allows for SEO-friendly HTML setups, improving website search engine visibility.
SEO-Friendly HTML Configuration of Editor X

  • HTML Code Export Option: There is an option to export HTML code, providing versatility for use in other projects or platforms.
  • Interactive HTML Widgets and Elements: Editor X includes a variety of interactive HTML widgets and elements, enriching user engagement and website functionality.

Pros

  • Advanced HTML Editing
  • Custom HTML Embedding
  • Responsive HTML Tools
  • SEO-Friendly HTML Setup
  • HTML Code Exportability
  • Diverse Interactive HTML Elements

Cons

  • High Pricing for Full HTML Features
  • Overwhelming Options for Beginner HTML Users

Who is it for

Editor X is best for:

  • Web development agencies in urban centers focusing on creating custom, HTML-rich sites for clients.
  • Startups in the tech industry requiring advanced HTML editing for interactive product showcases.
  • Independent web developers in North America who value responsive HTML design for freelance projects.
  • Boutique marketing firms needing SEO-optimized HTML features for high-ranking client websites.
  • Art and design schools seeking interactive HTML widgets for visually appealing educational platforms.
  • Event management companies desiring custom HTML embedding for dynamic event promotion sites.

WebWave 

Main features

Drawing from over 50 user reviews, WebWave distinguishes itself as a versatile website builder using HTML, offering unique features that cater specifically to advanced HTML code functionality.

The homepage of WebWave

  • HTML Code Snippet Integration: WebWave allows for the seamless integration of custom HTML code snippets, enhancing site interactivity and functionality.
  • Drag-and-Drop HTML Blocks: The website builder HTML offers drag-and-drop functionality for HTML blocks, simplifying complex website building.
  • Customizable HTML Templates: WebWave provides a variety of customizable HTML templates, catering to different design preferences and needs.
HTML Templates of WebWave

  • HTML Layering for Complex Designs: Users can layer HTML elements, offering advanced design options for sophisticated web layouts.
  • Interactive HTML5 Animations: The builder includes tools for creating interactive HTML5 animations, adding a dynamic aspect to web pages.
  • HTML-Based Form Builder: WebWave features an HTML-based form builder, making creating and customizing forms for user interaction easy.
  • Advanced HTML Style Editor: An advanced HTML style editor is available for meticulous customization of website aesthetics.

Pros

  • Custom HTML Snippet Integration
  • Easy-to-Use HTML Blocks
  • Diverse HTML Templates
  • HTML Layering for Design
  • HTML5 Animation Tools
  • HTML-Based Form Building
  • Advanced HTML Styling Options

Cons

  • Steeper Learning Curve for HTML Styling
  • Slower Performance with Complex HTML

Who is it for

WebWave is best for:

  • Freelance developers who require advanced HTML snippet integration for custom web projects.
  • Digital marketers in small to medium enterprises needing HTML blocks for easy website updates.
  • Creative agencies specializing in interactive media looking for HTML5 animation capabilities.
  • E-commerce startups seeking customizable HTML templates for unique online store designs.
  • Educational institutions wanting HTML layering for complex, informative website structures.
  • Non-profit organizations in need of HTML-based form building for campaigns and surveys.
  • Real estate agencies looking for advanced HTML styling options to showcase property listings dynamically.

Zyro

Main features

Zyro distinguishes itself in the realm of website builder using HTML, with features uniquely tailored to enhance and simplify HTML code functionality for diverse web needs.

The homepage of Zyro
The homepage of Zyro

  • Embedded HTML Editing Tool: Zyro provides an embedded HTML editing tool that enables direct manipulation of website code.
  • HTML Widget Integration: The platform seamlessly integrates HTML widgets, enhancing site interactivity and functionality.
  • HTML Custom Fields for Forms: Zyro includes custom HTML fields for forms, allowing for tailored data collection and user interaction.
  • Dedicated HTML Sections: Users can create dedicated HTML sections within their websites, offering content layout and design flexibility.
Design Flexibility of Zyro
Design Flexibility of Zyro

  • Customizable HTML Footers: The website builder to HTML allows for the customization of HTML in website footers, enabling users to add unique scripts or links.
  • HTML-Based E-commerce Features: Zyro offers HTML-based e-commerce features suitable for creating detailed product descriptions and interactive shopping experiences.
  • HTML-Optimized Templates for Speed: The HTML website builder provides HTML-optimized templates, ensuring faster load times and improved user experience.

Pros

  • Embedded HTML Editing
  • HTML Widget Integration
  • Custom HTML Fields for Forms
  • Dedicated HTML Sections
  • Customizable HTML Footers
  • HTML-Based E-commerce Solutions
  • HTML-Optimized Fast Loading Templates

Cons

  • Basic HTML Editing Features
  • Limited Advanced HTML Customization
  • Fewer HTML Widgets Compared to Competitors

Who is it for

This website builder HTML is best for:

  • Freelance artists and photographers who want embedded HTML editing tools for visually rich portfolio sites.
  • Community organizations in small towns seeking HTML widget integration for local event promotion.
  • Health and wellness bloggers needing custom HTML fields to embed interactive wellness tools and resources.
  • Independent musicians and bands looking for dedicated HTML sections to feature their music and tour dates.
  • Startup entrepreneurs in creative industries requiring customizable HTML footers for brand storytelling.
  • Boutique online shops specializing in handmade goods desiring HTML-based e-commerce solutions for unique product displays.
  • Educational startups focused on online learning wanting HTML-optimized templates for efficient and engaging course websites.

Framer

Main features

Drawing on our six months of using Framer, our ecommerce expert team has identified this platform as a versatile website builder using HTML, offering unique functionalities that cater to advanced HTML coding needs.

The homepage of Framer
The homepage of Framer

  • HTML Component Integration: Framer allows the integration of custom HTML components, enhancing the capability to build complex web structures.
  • Live HTML Editing: The HTML website builder offers live HTML editing, enabling immediate visualization of changes and adjustments in real-time.
  • HTML and CSS Code Syncing: Framer uniquely syncs HTML and CSS code, ensuring consistent styling and functionality across the website.
  • Custom HTML Animations: Users can create custom animations using HTML, adding an engaging and interactive dimension to web pages.
  • HTML-Based Prototyping: Framer provides HTML-based prototyping tools, allowing for the development and testing of web designs in a true-to-code environment.
Prototyping with Framer

  • HTML Export Functionality: The platform includes the ability to export HTML code, providing flexibility for use in other projects or development environments.
  • Responsive Design with HTML Flexibility: Framer emphasizes responsive design through HTML flexibility, ensuring optimal display on various devices while allowing deep customization.

Pros

  • HTML Component Integration
  • Live HTML Editing Feature
  • Synced HTML and CSS Coding
  • Custom HTML Animation Capabilities
  • HTML-Based Prototyping Tools
  • HTML Code Export Options
  • Responsive Design with HTML Flexibility

Cons

  • Complexity in HTML Component Setup
  • Limited Pre-Built HTML Widgets
  • Advanced HTML Knowledge Required
  • Focused on Designers Over Novice Users

Who is it for

Framer is best for:

  • UI/UX designers in tech startups who want to integrate advanced HTML components for innovative interfaces.
  • Web developers in digital agencies seeking live HTML editing for rapid prototyping and design iterations.
  • Creative freelancers who require synced a website builder HTML CSS coding for consistent and intricate web designs.
  • Animation specialists in media companies looking for custom HTML animation capabilities to create dynamic web content.
  • Professional bloggers in the travel and lifestyle sector needing HTML-based prototyping tools for interactive site features.
  • E-commerce business owners in urban areas wanting HTML code export options for flexible platform integration.
  • Educational content creators seeking responsive design with HTML flexibility for accessible learning websites.

Site123

Main features

Site123 is a user-friendly website builder using HTML, designed to offer key features that enhance HTML code functionality for a diverse range of websites.

The homepage of Site123

  • Simple HTML Code Integration: Site123 allows for easy integration of HTML code into websites, making it user-friendly for those with basic HTML knowledge.
  • HTML Custom Widgets: The HTML website builder offers HTML custom widgets, enabling users to add unique site functionalities.
  • Responsive HTML Templates: Site123 provides responsive HTML templates, ensuring that websites are mobile-friendly and adapt to different screen sizes.

Asia Anime Store utilized Site123’s responsive HTML templates to create a visually appealing and user-friendly online store. This feature was instrumental in attracting a wider audience, as their website automatically adjusted to different devices, leading to increased traffic and sales.

  • Drag-and-Drop HTML Blocks: This feature simplifies the website building process, allowing users to place and move HTML elements easily.
  • HTML5 Support: Site123 supports HTML5, ensuring compatibility with modern web standards and technologies.
  • Custom HTML Forms: Users of this website builder HTML can create custom HTML forms, allowing for tailored data collection and enhanced user interaction.
Custom HTML Forms of Site123

Pros

  • Easy HTML Code Integration
  • Custom HTML Widgets
  • Mobile-Friendly HTML Templates
  • SEO-Optimized HTML Editing
  • User-Friendly Drag-and-Drop HTML Blocks
  • Comprehensive HTML5 Support
  • Tailored HTML Forms

Cons

  • Limited HTML Customization Flexibility
  • Less Advanced HTML Editing Features
  • Restricted HTML Code Access in Free Plan
  • Simplified HTML Options for Complex Sites

Who is it for

This website builder HTML is best for:

  • Small business owners in the retail sector who want easy HTML code integration for creating simple, effective websites.
  • Bloggers in the travel and food niches seeking mobile-friendly HTML templates for a global audience.
  • Local service providers, like plumbers or electricians, needing custom HTML widgets for service descriptions and booking forms.
  • Startup founders in the tech industry looking for SEO-optimized HTML editing to enhance their online visibility.
  • Artists and photographers requiring user-friendly drag-and-drop HTML blocks to showcase their portfolios.
  • Non-profit organizations in Europe wanting comprehensive HTML5 support for interactive and informative websites.

Strikingly

Main features

Strikingly stands out in the website builder market, particularly for its HTML code functionality, offering features that enrich the user experience for those seeking a website builder using HTML.

The homepage of Strikingly

  • Advanced HTML Code Editor: Strikingly provides an advanced HTML code editor for deep customization and control over website elements.
  • HTML Block Integration: The website builder HTML allows for easy integration of HTML blocks, enhancing the flexibility and functionality of web designs.
  • Customizable HTML Widgets: Strikingly includes a variety of customizable HTML widgets to add unique website features.
Customizable HTML Widgets on Strikingly

  • HTML-Based E-commerce Tools: Strikingly offers HTML-based e-commerce tools for online stores, enabling detailed product descriptions and interactive shopping experiences.
  • HTML Code Export Capability: Users can export their site’s HTML code, offering flexibility for further customization with external tools.
  • Dedicated HTML Sections for Content: The builder provides dedicated HTML sections, allowing for distinct content areas within the website.
  • SEO Optimization through HTML Adjustments: Strikingly enables detailed SEO optimization by allowing modifications to the HTML code, which can improve search engine rankings.

Pros

  • Advanced HTML Editor
  • Easy HTML Block Integration
  • Customizable HTML Widgets
  • HTML-Based E-commerce Features
  • HTML Code Export Option
  • Dedicated HTML Content Sections
  • SEO Optimization via HTML

Cons

  • Restricted HTML Widget Flexibility
  • Basic HTML Features for Free Users
  • Steeper Learning Curve for HTML Code Export

Who is it for

Strikingly is best for:

  • Small business owners in the hospitality sector who want advanced HTML editing for custom website designs.
  • Independent bloggers in lifestyle and travel seeking easy HTML block integration for unique site layouts.
  • Online store owners in Asia requiring customizable HTML widgets to enhance their e-commerce platforms.
  • Startup founders in tech hubs looking for HTML-based e-commerce tools to showcase innovative products.
  • Freelance web designers needing HTML code export options for diverse project requirements.
  • Local community groups wanting dedicated HTML content sections for event information and community updates.
  • SEO specialists in digital marketing agencies focusing on SEO optimization via HTML for client websites.

Bottom line

In conclusion, each website builder using HTML in this list offers unique features and capabilities, making them valuable tools for creating diverse and dynamic online presences in 2024.

FAQs

Each website builder offers unique features like advanced HTML editing, drag-and-drop functionality, SEO optimization, and e-commerce tools. The key differences lie in their ease of use, customization capabilities, and specific functionalities like HTML code export or live HTML editing.
Yes, many of these builders are designed with user-friendly interfaces suitable for beginners, offering drag-and-drop functionality and customizable templates. However, some platforms may have a steeper learning curve and are more suited to users with basic HTML knowledge.
Most website builders offer SEO-friendly features, such as SEO-optimized HTML structures and the ability to make custom HTML adjustments. This can help improve a website’s visibility and ranking on search engines.
Yes, several builders like Wix, Webflow, and Squarespace offer robust e-commerce functionalities with HTML code customization, making them suitable for creating online stores.
Some website builders, like Webflow and Framer, allow users to export HTML and CSS code, offering flexibility for use in other projects or development environments. However, this feature varies by platform.

Bottom line

In conclusion, each website builder using HTML in this list offers unique features and capabilities, making them valuable tools for creating diverse and dynamic online presences in 2024.


Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.