5 Best Website Builders With Email Marketing Features
By Sam Nguyen
This review article will delve into the top 5 website builders that seamlessly integrate robust email marketing features to elevate your online presence.
Top 5 Website Builders with Email Marketing Features
Shopify
As the first name in the list, Shopify stands out as one of the best website builders. Its user-friendly interface and exceptional marketing tool make it the go-to platform for merchants looking to excel in creative marketing.
Website Building And Email Marketing Features
- Customizable Themes: Shopify provides over 150 customizable templates that make it easy for users to design their online store without needing extensive coding skills.
- Drag-and-Drop Interface: A user-friendly interface helps arrange elements on the website, making setting up a store straightforward.
- Mobile Responsiveness: All Shopify themes are mobile responsive, ensuring that online stores look good on all devices.
- SEO Tools: Shopify includes built-in SEO features to help your website rank higher in search engine results, increasing visibility.
- Integration Capabilities: Shopify can be integrated with over 8,500 apps, enhancing a store’s functionality.
- 24/7 Support: Shopify offers round-the-clock customer support through various channels, including phone, email, and live chat.
- Shopify Email: Shopify Email allows merchants to create, send, and track email campaigns directly from the Shopify admin. The platform gives merchants 10,000 free emails a month and many templates that can be customized to match your brand and message.
Pros And Cons
| Pros | Cons |
| – Intuitive interface for quick website setup. – Comprehensive e-commerce functionalities. – Built-in email marketing tool tailored for product promotions. | – Additional costs for premium themesHigher subscription costs – Additional costs if you use over 10,000 emails a month |
Who Should Use Shopify
- SMBs looking to establish or expand their online presence via email marketing campaigns
- Ecommerce entrepreneurs and startups
- Dropshipping businesses
- Users who lack technical skills but want to manage an online store
- Businesses who have plans to scale up in the future
Pricing
- Shopify has 4 plans that allow you to create an online store, starting from $39/month.
- 3-day free trial and a special deal of $1/month for the first 3 months.
Wix
Wix is a popular website builder known for its ease of use and flexibility. It offers a range of features for building websites and conducting creative email marketing campaigns.
Website Building And Email Marketing Features
- Visually Stunning Templates: Wix offers over 900 visually appealing templates for various industries and purposes. The templates are fully customizable, allowing users to modify colors, fonts, and layouts according to their brand identity.
- Multimedia Integration: Wix provides tools to embed images, videos, and galleries seamlessly.
- CTAs and Social Integration: Wix offers customizable buttons and interactive elements to create compelling CTAs. Strategically place CTAs, integrate your site with social media for engagement and connect seamlessly with your customers.
- Wix Email Marketing: This integrated tool allows users to create, send, and analyze email campaigns directly from the Wix dashboard.
- Personalized Content: Wix helps leverage customer data from your website to personalize email content. Address recipients by name and tailor promotions based on their preferences, creating a more personalized and engaging experience.
- Customizable Templates: There are a variety of email templates that users can customize to fit their brand and message.
- Contact Management: Wix Email Marketing allows for easy management of contact lists, including segmentation for targeted campaigns.
- Analytics and Reporting: Users can track the performance of their email campaigns with detailed analytics, including open rates, click rates, and more.
- Automation: Wix offers basic automation capabilities, such as sending automated welcome emails to new subscribers.
Pros And Cons
| Pros | Cons |
| – All-in-one solution – Drag-and-drop website builder for artistic freedom – Wide range of website and email templates for diverse needs – Integration with third-party apps for extended functionalities – Built-in SEO tools | – Additional cost for extensive use of emails – Limited integrations – Slower loading speed when adding too much media – No advanced email automation |
Who Should Use Wix
- Small businesses and startups who are just beginning their online journey and need an all-in-one solution.
- Artists, photographers, and writers who want to showcase their work and engage with their audience through newsletters.
- Individuals creating websites for events, portfolios, or blogs who want to keep in touch with their audience or guests.
Pricing
- Wix offers 5 subscription plans, starting at $16/month.
- 14-day money-back guarantee
Further reading: Which Platform Offers Better Ecommerce Capabilities? Shopify vs Hostinger
GoDaddy
GoDaddy’s website builder is an all-in-one solution designed to help users create and manage websites, including various marketing tools like email marketing.
Website Building And Email Marketing Features
- Ease of Use: GoDaddy offers a user-friendly interface with a simple drag-and-drop editor, making it accessible for users with no technical background.
- GoDaddy ADI: GoDaddy AI offers quick website creation based on the information provided.
- Templates: You can choose from over 30 templates to quickly create a professional-looking website.
- Mobile Responsiveness: GoDaddy ensures your website looks good and functions well on various devices.
- eCommerce Solutions: For businesses looking to sell products online, GoDaddy provides eCommerce features to set up an online store.
- Hosting and Domain Services: GoDaddy is primarily known for its hosting and domain services, offering reliable and secure hosting for websites built with its platform.
- Integrated Email Marketing Tool: GoDaddy’s website builder includes an email marketing tool, allowing users to create and send email campaigns directly from their GoDaddy dashboard.
- Customizable Email Templates: The platform offers a selection of email templates that can be customized to fit your brand’s look and feel.
- Contact List Management: You can manage your contact lists within the platform, making it easier to target specific customer segments.
Pros And Cons
| Pros | Cons |
| – Quick and user-friendly website setup. – All-in-one solution – Email marketing with personalized content. – In-built SEO tools for enhanced visibility. | – Advanced features may require additional costs. – Limited customization – Difficulties in changing templates – Basic email automation |
Who Should Use GoDaddy
- Small businesses and entrepreneurs looking for an easy, all-in-one ecommerce solution.
- Individuals creating personal websites, blogs, or portfolios
- Individuals or businesses who need a straightforward tool for building a website and running basic email marketing campaigns.
Pricing
- GoDaddy offers 3 subscription plans, starting from $9.99/month.
- 30 days free trial.
Hostinger
Hostinger is a “hidden gem” website builder with email marketing tools. This platform caters to users who need an integrated solution for creating and hosting websites, with the added functionality of email management.
Website Building And Email Marketing Features
- Easy-to-Use Interface: Hostinger’s website builder is designed to be user-friendly, often featuring drag-and-drop functionality that makes it easy for beginners to create a website.
- Responsive Design: The builder ensures that websites are mobile-responsive.
- SEO Tools: Basic tools to help optimize your website for search engines are usually included.
- E-commerce Capabilities: For users interested in creating an online store, Hostinger’s website builder may include e-commerce features like product listings, shopping carts, and payment processing options.
- Multimedia: Support for various media types like images, videos, and audio files, enabling a rich user experience.
- Professional Email Accounts: Hostinger often provides the ability to create professional email addresses associated with your domain name, which is essential for business credibility.
- Email Marketing Webinars: Hostinger offers beginner-level webinars that cover topics like email marketing basics, subscriber collection, automation workflows, email campaign engagement strategies, and email writing tips to support merchants’ success.
- Email Integration: Email accounts can typically be integrated with the website for functions like contact forms or customer service communications.
Pros And Cons
| Pros | Cons |
| – Budget-friendly and feature-rich website builder – Built-in email marketing tools for effective customer engagement – High-performance hosting for optimal website speed – Hosting integration – Responsive designs | – Templates and customization options may be less extensive than some competitors. – Reliability of hosting plans |
Who Should Use Hostinger
- Small businesses, startups, and individuals looking for a cost-effective, simple, and integrated solution for their web presence.
- Those with limited budgets and basic website and email requirements.
- Individuals creating personal websites, blogs, or portfolios who wish to engage with their audience through email.
Pricing
- Start from $2.99/month.
- 30-day money-back guarantee
WordPress
WordPress is one of the most popular website builders with email marketing plugins, known for its flexibility and a wide range of features. It’s important to note that there are two versions of WordPress: WordPress.com, which is a hosted service, and WordPress.org, which is a self-hosted platform. Here, we’ll discuss the features of WordPress.com.
Website Building And Email Marketing Features
- Themes and Customization: WordPress allows you to choose from diverse themes for your website’s visual appearance. Merchants can customize themes, colors, fonts, layouts, and even touch the code to align the design with their brand identity.
- Plugins for Functionality: Enhance your site’s functionality with various plugins, including adding features like contact forms, social media integration, and SEO optimization.
- User-Friendly Interface: This platform has a drag-and-drop interface and intuitive dashboard for easy creation and management.
- Hosting Included: As a hosted platform, it takes care of hosting, security, and backups.
- SEO Tools: Provides essential SEO tools to optimize your site for search engines.
- E-commerce Options: Offers plans that include e-commerce features, enabling online selling.
- Custom Domain: Available with paid plans, allowing users to have a professional website address.
- Basic Email and Marketing Tools: Offers basic tools for email marketing and newsletters, especially with higher-tier plans.
- Integration with Third-Party Tools: Can integrate with external email marketing services like Mailchimp.
- Subscription Forms and Personalization: WordPress utilizes plugins to create customizable subscription forms. With this, you can personalize email content based on user data for targeted communication.
Pros And Cons
| Pros | Cons |
| – Open-source platform with endless customization options. – Diverse plugins for advanced email marketing functionalities. – Robust content management capabilities – Ecommerce integration – Community support and extensive documentation. | – Learning curve for beginners. – Some plugins may come with additional costs. – Setting up email functionalities and integrations can be complex – Dependence on third-party plugins for email functionality |
Who Should Use WordPress
- Writers, bloggers, and content creators
- Small businesses and freelancers.
- Small ecommerce businesses to large corporations
Pricing
- WordPress.com offers 5 pricing options, starting from $9/month
- A free plan is available.
How to Effectively Use Email Marketing With Your Website
Here’s a strategic approach to integrating email marketing with your website:
Step 1: Build Your Email List
- Sign-Up Forms: Embed email sign-up forms on your website. Place them prominently on the homepage, blog posts, and at the end of your checkout process if you have an e-commerce site.
- Lead Magnets: Offer incentives like free e-books, discount codes, or exclusive content in exchange for email sign-ups.
Step 2: Segment Your Audience
- Demographics and Interests: Segment your list based on demographics, interests, or behavior on your website.
- Engagement Levels: Differentiate between active and inactive subscribers.
- Purchasing Behavior: For e-commerce, segment based on past purchases, cart abandonment, or browsing history.
Step 3: Personalize and Target Your Emails
- Personalized Content: Use the data you have on your subscribers to personalize content. This could be as simple as using their name or as complex as recommending products based on past purchases.
- Targeted Campaigns: Send relevant information to different segments. For example, special offers for repeat customers or re-engagement emails to inactive subscribers.
Step 4: Create Valuable Content
- Educational and Informative: Share tips, guides, or insights relevant to your audience.
- Promotions and Offers: Send information about sales, new products, or exclusive deals.
Step 5. Automation
- Automated Triggers: Set up email triggers based on website activity, like welcome emails for new subscribers or follow-up emails after a purchase.
- Behavior-Based Emails: Send personalized emails based on user behavior, like browsing certain products or services.
Step 6. Test and Optimize
- A/B Testing: Test different elements of your emails (like subject lines, call-to-action, and email design) to see what works best.
- Mobile-Friendly: Ensure your emails look good on mobile devices since a significant portion of emails are opened on smartphones.
Wrapping Up
These are the 5 best website builders with email marketing tools to kick off your business and engage your audience effectively. Why not try these platforms and see what will work best for your business?
FAQs
Integrating email marketing with your website enhances customer engagement, promotes brand loyalty, and drives conversions by delivering targeted and personalized content.
Integrated solutions offer seamless synchronization between website and email marketing, streamlining your efforts. Separate platforms may require additional integrations and lack the cohesion provided by all-in-one solutions.
Yes, these website builders provide customizable email templates, allowing you to maintain a consistent brand identity across your website and email campaigns.
The reviewed platforms prioritize user-friendly interfaces, making them accessible to beginners. Tutorials and customer support further assist users in navigating the email marketing features.
Yes, all the mentioned platforms allow you to import existing email lists, facilitating a smooth transition to their integrated email marketing tools.
Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.
