10 Best Ecommerce Website Design Examples in 2024

Discover the 10 best ecommerce website design examples of 2024, showcasing the latest trends and innovations in the website designing field. This guide is tailored to help online business owners, and designers find inspiration and practical ideas for creating engaging, user-friendly online stores.

Top 10 Examples of Ecommerce Websites Design for Inspiration 

Let’s explore the top 10 real-life examples of ecommerce website designs, offering unique insights into effective design strategies and user experiences.

1. The Sill

• Built with Shopify
• Key takeaways: Interactive mega menu

“The Sill” caters to plant enthusiasts and those seeking accessories, creating a tranquil atmosphere through its online presence. Its color scheme blends soft loamy tones with a white background, subtly reflecting its products and inviting users to explore its collection. 

Notably, an interactive mega menu creatively incorporates the brand name “The Sill,” showcasing attention to detail. As you scroll, the words elegantly unite, accompanied by menu shifts, symbolizing unity beyond branding.

2. Rebecca Atwood

• Built with Shopify
• Key takeaways: Click to buy 

Rebecca Atwood, a Brooklyn-based textile designer, brings her exquisite touch to online shopping. The bespoke store effortlessly adapts to both mobile and desktop screens, ensuring a visually pleasing experience for all users. Through clever design, the products come to life within their contexts, sparking users’ imaginations.

A remarkable feature of the website is the “click to buy” option,  navigating directly users to the product page with a simple click, making the shopping process remarkably smooth.

3. The New York Times Store

• Built with Shopify
• Key takeaways: Easily identifiable typography

The New York Times Store’s website stands out through its unique organization and typography. The fonts align seamlessly with the New York Times brand, fostering a cohesive visual experience. Navigating the website is also effortless with a well-structured grid layout, simplifying browsing and shopping.

A noteworthy highlight is the subtle yet effective use of bold typography in the header. By emphasizing “Best Sellers” and “Sale” items, this design choice instinctively attracts the user’s attention, directing their focus to these featured products

4. A.N.Other

• Built with WooCommerce
• Key takeaways: Even sections make for a cleaner design

A.N.Other’s website has a clever sticky button feature, ensuring the company name remains prominently displayed as users navigate the site. The design balances sophistication and memorability, leaving a lasting impression. 

The website’s layout is divided right down the center, where A.N.Other creatively alternates text and images, giving an element of intrigue to the design. This approach captivates the viewer’s interest and also enhances visual harmony. 

5. Potion

• Built with Shopify
• Key Takeaways: Make your website for selling online services more engaging by using interactive elements like animations, movable objects, and GIFs.

Potion, a platform specializing in video-making software, boasts a captivating and innovative digital storefront. The website’s modern design uses whitespace to highlight essential elements such as calls to action. A pastel color palette with vibrant tones emphasizes specific words, images, and videos effectively.

An outstanding feature of Potion’s website is to use parallax scrolling and 3D animations, enhancing user engagement through interactive elements. This dynamic approach provides an immersive journey for users, enhancing their exploration experience.

6. Native Union

• Built with BigCommerce
• Key takeaway: Use icons to display products

Native Union’s website is designed with user interaction in mind, featuring a sliding banner that enhances navigation and engagement across different pages. The strategy makes it more captivating and effectively showcases the products, contributing to a seamless user experience, providing clarity, and reducing potential queries.

The Native Union header menu stands out for its user-friendly design, highlighting sub-products without requiring users to click on them.

7. Minna May Designs

• Built with Squarespace
• Key takeaway: Use your website as a portal to your Etsy store

The Minna May website beautifully reflects the essence of the business, which specializes in hand lettering and illustrations. The site’s design resonates with the company’s artistic approach, such as elegant fonts, soft color palettes, and delicate imagery.

Minna May also offers additional design functionalities and serves as a platform to showcase the brand’s narrative and identity. Combining design elements and emphasizing the brand’s unique selling points, the Minna May website ensures that users enjoy a visually appealing experience and gain insight into the brand’s journey.

8. Read Only Memory

• Built with WooCommerce
• Key takeaway: Use sticky menus on your product page to help your conversions

Read-Only Memory, a publisher of video game books, has designed its website to combine video game and book aesthetics seamlessly, creating an engaging and cohesive experience while facilitating easy exploration of the company’s products.

The website’s grid-based layout, reminiscent of video game interfaces, effectively showcases various products, simplifying navigation and enhancing the browsing experience. Moreover, a sticky menu on product pages ensures essential options like “add to cart” and “checkout” are always accessible.

9. Mulberry

• Built with Amplience
• Key takeaway: Zoom on hover

Mulberry’s ecommerce website design stands out with boldness, featuring vibrant images and minimal text that create an immersive visual experience. The website’s high-end fashion aesthetic aligns seamlessly with the design, making it a valuable fashion ecommerce website inspiration for upscale online e commerce shopping sites.

A key highlight of Mulberry’s website is the innovative zoom-to-hover technique applied to images, encouraging users to click on high-resolution imagery. This technique is seamlessly integrated into the website, enriching the browsing journey and encouraging users to explore products in greater detail. 

10. Beatific

• Built with Shopify
• Key takeaway: Connect Facebook Messenger

Beatific employs a diverse range of digital content, including photos, animations, and illustrations, to effectively communicate the brand’s message. The website’s color scheme and fonts contribute to a youthful and playful brand identity that resonates across all pages.

A notable feature enhancing Beatific’s friendly ambiance is integration with the Facebook Messenger plugin, allowing users already check instant messages for assistance. Moreover, the customer chat plugin simplifies direct communication, enhancing user engagement and support.

Top 6 Best Ecommerce Website Builders 

Next, we will explore the top contenders of e-commerce website builders

Shopify 

Shopify is an all-in-one ecommerce platform crafted to facilitate seamless construction, growth, and management of your online business.

Why we like it

Shopify excels in ecommerce site design, offering an easy-to-use platform for quickly setting up an online store. Its user-friendly backend, drag-and-drop builder, and comprehensive customer support make it accessible for various users.

The platform’s versatility enables showcasing a range of products, including services, digital downloads, and physical items, with efficient inventory management and multiple payment collection options.

Pricing

Shopify provides five pricing plans to accommodate various business sizes, except for the Starter plan, all of which offer full ecommerce features for creating impressive websites. Prices range from $5 to $2,000b per month.

Additionally, Shopify offers a 3-day free trial and a special deal of $1 for the first three months on any plan, making it an attractive choice for businesses seeking a powerful ecommerce solution.

Pros & Cons

Pros

• Easy to use
• 140+ attractive and responsive templates
• ‘Buy Button’ for easy cart integration
• Free email marketing tool (up to 10,000 emails/month)
• Comprehensive inventory management
• Excellent SEO features
• Flexible payments with built-in payment gateways
• 1000+ apps & integrations

Cons

• Full reporting functionality is accessible on higher-priced plans.
• No free version available beyond the 3-day  trial period.
• Paid apps can add to the expense of running your store.

BigCommerce

BigCommerce is a publicly listed e-commerce platform, delivering software-as-a-service solutions to retailers.

Why we like it

BigCommerce stands out as a perfect choice, much like Shopify, for businesses aiming to establish a comprehensive online shopping experience. The site builder truly shines, offering a range of detailed customization options to make your website uniquely appealing.

BigCommerce simplifies tasks such as listing products, creating category pages, and handling shipping details. Additionally, the platform provides robust customer support, ensuring users have assistance whenever needed. 

Pricing

BigCommerce presents four plans: Standard, Plus, Pro, and Enterprise, tailored to diverse requirements, with monthly costs spanning $39 to $399. Notably, the Plus plan emerges as the favored selection among users.

Moreover, BigCommerce extends a complimentary 15-day trial, granting complete access to their array of features before purchasing the chosen pricing plans.

Pros & Cons 

Pros

• Comprehensive feature set at a lower cost than other platforms.
• Valuable ‘multi-storefront’ feature.
• Multiple currencies.
• No transaction fees, even with third-party payment providers, on all plans
• Easy creation of custom fields

Cons

• Sales limit
• Free themes lack variety and uniqueness.
• Abandoned cart recovery is available on the Plus plan or higher
• No shipping discounts are available on any plan.

Squarespace 

Squarespace enables creative individuals and entrepreneurs to design outstanding websites incorporating solid ecommerce functionalities.

Why we like it

While Squarespace might not have reached the same level of recognition as Shopify or BigCommerce, it still stands out as a top-tier website-building tool in the market. What distinguishes Squarespace is its focus on delivering visually stunning and creatively designed templates, making it an excellent choice for store owners who value aesthetics.

Squarespace caters exceptionally well to newcomers in the website-building realm. The platform streamlines the process of bringing your inventory online, offering a range of features such as email marketing and social media integrations. 

Pricing

Squarespace introduces a versatile pricing arrangement comprising four packages: personal, business, commerce basic, and commerce advanced plans, priced between $23 and $65 monthly.

To facilitate user exploration before commitment, Squarespace extends a 14-day free website trial, granting complete access to an array of features. Additionally, opting for an annual subscription enables new subscribers to save up to 30% on their chosen plan.

Pros & Cons 

Pros

• User-friendly interface 
• Drag and drop editor
• Striking templates optimized for desktops, tablets, and mobile devices.
• Impressive marketing features
• 24/7 Customer support

Cons

• Limited customizability with its basic editor.
• Manual saving is required after each change.

Square Online

Square Online equips businesses to market products, completing with integrated inventory management, a point-of-sale (POS) system, and online payment acceptance capabilities.

Why we like it

Square Online presents a distinctive and compelling solution for individuals seeking top-tier website builders. The standout feature of this tool is its free availability, making it an excellent choice for newcomers venturing into the online realm. 

Square Online provides a comprehensive package that includes a free URL, hosting, and an array of responsive web design tools. The platform also offers the convenience of tracking and managing inventory with automatic syncing capabilities. 

With a diverse selection of themes and templates, Square Online empowers users to craft a unique and eye-catching online store. 

Pricing

Square Online presents a variety of pricing plans, catering to diverse business requirements, with options spanning from $0 to $79 monthly.

Square Online provides a free trial, you can explore the free plan with an unlimited duration. As your demands expand or you desire enhanced features, upgrading to a paid plan remains a flexible choice.

Pros & Cons 

Pros

• Free plan available
• Affordable paid plans
• Sell unlimited products on social media
• Built-in inventory management
• Free domain for paid plans
• Multiple payment methods with its built-in payment gateway
• Seamless integration with SquarePOS suite

Cons

• Customer support is available on business days and hours only
• Transaction fees can add up for high-volume sellers
• Limited customization options on the free plan

Wix

Wix is a user-friendly platform designed to help e-commerce retailers quickly establish a professional website.

Why we like it

Wix emerges as an outstanding choice for those seeking a user-friendly website-building tool offering comprehensive features.

Wix stands out for its user-friendly backend interface, offering easy website navigation and management. Its builder allows for flexible feature integration, and with its extensive template collection, Wix leads in variety.

Additionally, Wix’s built-in ecommerce functionalities facilitate smooth online store creation. Notably, Wix provides a free version for users wanting to test their website’s capabilities without financial commitment.

Pricing

Wix offers a variety of 5 plans tailored to different needs from $16 to $159 per month. Among these, the Business plan shines as a standout choice, affording users an expansive array of website features and capabilities to enhance their online presence and operations.

Moreover, Wix extends a generous 14-day free trial to potential customers, enabling them to delve into the platform’s offerings and functionalities before making a subscription commitment.

Pros & Cons 

Pros

• Drag-and-drop interface
• SEO optimization
• More than hundreds of app integrations available
• Various templates
• Good site speed
• Extend your site features with Wix App Market
• Market your site easily
• Tons of extra features
• Lots of help and support

Cons

• Storage limits on 3/5 plans
• You can’t change templates once your site is live

Weebly

Why we like it

Weebly may be smaller than other website-building tools, but it’s tailored to cater to smaller business owners looking to expand beyond platforms like Amazon, Etsy, and eBay. It offers a user-friendly solution for selling products and services online without breaking the bank or requiring extensive technical knowledge.

For businesses aiming to present a polished and professional image without the intention of managing an extensive product range, Weebly is a valuable choice. The platform offers a variety of professional themes to kickstart your online presence and includes transaction support through Square, enhancing your overall e-commerce experience.

Pricing

Weebly is an excellent choice for budget-conscious companies, offering a starting price of $0 for basic functionality to $26 per month billed annually. 

Pros & Cons 

Pros

• Beginner-friendly without technical expertise
• Abundant attractive themes
• Integrated apps enhance site functionality
• Cost-effective pricing plans
• Built-in blogging capabilities for online prominence
• Membership areas for enhanced monetization opportunities

Cons

• Limited customization choices
• Restricted capabilities for international websites

Building an Ecommerce Website with Shopify Platform: 5 simple steps 

While considered among the most beginner-friendly e-commerce platforms, Shopify’s abundance of flexibility and options might seem daunting. This step-by-step Shopify setup tutorial aims to guide you through creating your ecommerce website, providing a clear path from beginning to end.

• Step 1: Sign Up for Shopify
• Step 2: Add a Product to Your Shopify Store
• Step 3: Personalize the Appearance of Your Shopify Website
• Step 4: Setup Your Domain 
• Step 5: Activate Your Payment 

More detailed step-by-step guide, you can read this article “How to build a Shopify store from scratch.”

Best Ecommerce Website Design: FAQs

Final Thoughts 

The top 10 highlighted ecommerce website designs above underscore the significance of user-centric experiences and brand identity. From Rebecca Atwood’s aesthetics to the versatility of Shopify and Wix, these best examples of ecommerce websites showcase the evolving trends shaping successful online businesses.