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What Is The Best Platform To Sell Handmade Items Online?

December 25, 2023
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

Top #1 Platform To Sell Handmade Items Online
The best platform to sell handmade items online is widely considered to be Etsy. Known for its focus on unique, handmade, and vintage items, Etsy offers a vast community of craft enthusiasts and buyers looking specifically for artisanal products. 

Its user-friendly interface, strong customer base, and reputation for supporting independent creators make it an ideal choice for artisans seeking to showcase and sell their handmade creations to a global audience.
What Is The Best Platform To Sell Handmade Items Online?
What Is The Best Platform To Sell Handmade Items Online?

This article delves into the dynamic world of selling handmade items online, exploring the diverse platforms catering to artisans and crafters. Choosing the right platform is a critical decision that can significantly impact the success of a handmade business. 

Top 20+ platforms to sell handmade items online

If you are wondering about where to sell crafts online in 2024, here are the 20 reliable platforms to sell handmade items that we have collected and tested in the last 2 years:

Top 20+ platforms to sell handmade items online
Top 20+ platforms to sell handmade items online
PlatformBest ForKey Features
EtsyHandmade, vintage, unique itemsLarge community, easy to use, great visibility
Amazon HandmadeWide audience reachAccess to Amazon’s vast customer base
ShopifyTotal brand control, scalabilityCustomizable store, marketing tools, integrations
Facebook MarketplaceLocal and social sellingIntegrated with Facebook, wide reach, easy communication
Handmade Artists ShopDedicated handmade marketplaceFocused on handmade items, supports independent artists
Craft Is ArtHandcrafted items and suppliesNiche marketplace, supports craft supplies and items
Google ShoppingBroad product visibilityIntegration with Google search, wide audience reach
CratejoySubscription box businessesSpecializes in subscription boxes, marketing tools
eCraterFree online marketplaceFree listing, low fees, customizable store
FolksyUK-based handmade craftsDedicated to British crafters and designers
AftcraAmerican handmade itemsFocused on U.S. made and crafted products
IndiecartHandmade items, particularly for childrenNiche market, community of independent creators
StorenvyIndie brands and unique productsMarketplace and custom store options
SpoonFlowerCustom fabric, wallpaper, and home decorPrint-on-demand for custom designs
BonanzaVariety of items, including handmadeBroad marketplace, lower fees, import listings from others
eBayDiverse items, auction-style salesLarge audience, flexible selling options
Society6Artists and designers, print-on-demandProduces and ships products with artist designs
CustomMadeCustom made and personalized itemsConnects customers with makers for custom creations
The NooksHandmade and local businesses in CanadaFocus on Canadian artisans and crafters
NOVICAArtisan crafts and artworkSupports global artisans, fair trade focus
MercariGeneral buying and selling, including handmadeEasy-to-use app, broad audience, simple listing process

It’s your choice to select the best website to sell crafts online since each platform has its own advantages and drawbacks.

Why To Sell Handmade Items Online?

Why To Sell Handmade Items Online?
Why To Sell Handmade Items Online?

If you’re considering selling handmade products online, several advantages exist. Listing your crafts on platforms like Etsy can bring numerous benefits:

  • Home-Based Business Opportunity: Operate your entire business from the comfort of your home.
  • Unlimited Market: Expand your global target audience by selling your crafts online.
  • Low Costs: Craft supplies are generally inexpensive, allowing you to start your online business with less capital. Earn a healthy profit, with most online marketplace fees being lower than physical store costs.
  • Flexibility: Be your own boss and craft products at your convenience. Online sales can happen even while you sleep, offering flexibility in your business operations.
  • Personal Satisfaction: If you love crafting, starting a business doing what you love brings personal satisfaction. Earn money and acquire repeat customers, enhancing the joy of your creative pursuits.
  • Reach a Wider Audience: Selling crafts online allows you to reach a broader audience, increasing potential sales and earnings.
  • Be Your Own Boss: You control your business by selling crafts online. Set your hours, work from home, and unleash your creativity without constraints.
  • Build a Brand: Establish a brand for yourself, cultivating a loyal customer following. Encourage customers to return for your unique products again and again.
  • Have Fun: Selling your crafts online can be an enjoyable experience. Share your creativity with the world and make money doing something you love.

FAQs

Amazon Handmade stands out due to its global reach as the largest online marketplace. With an established e-commerce infrastructure, it offers unparalleled exposure and a proven track record for sales.
Yes, Etsy is an excellent platform for both small and large-scale creators. With a vast community, it’s known for its unique and handmade goods, providing a creative marketplace for artisans.
Yes, the majority of sites charge fees or commissions for selling crafts. Etsy, for example, charges a listing fee in addition to a sales commission, whereas Amazon Handmade deducts a referral fee from sales.
Yes, many platforms provide seller assistance, resources, and tools to assist you in optimizing your business, reaching new consumers, and increasing sales.
Setting up an online store on these platforms normally entails creating an account, listing your items, and adhering to the platform’s product description, price, and shipping standards.

Bottom line

Overall, Etsy is the best platform to sell handmade items online in 2024. It is known for its creative community and focus on unique, handmade goods. You should choose a platform that most matches your business’s segment and development strategies.


Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.