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11 Best White Label Website Builders for Digital Agencies

August 24, 2023
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

In this article, we’ll explore the top 11 white labeling website builders for 2023 that offer customizable and branded website solutions. 

Whether you’re a web developer, agency, or entrepreneur, these options provide the tools you need to create impressive websites while enhancing your business identity.

white labeling websites

Key Takeaways

  1. Shopify: Best for businesses looking to establish their online presence and sell products.
  2. Wix: Best for individuals and small businesses seeking a user-friendly platform for creating and managing websites.
  3. Squarespace: Best for creative professionals and artists who want visually appealing and functional websites.
  4. HubSpot CMS Hub: Best for marketers and businesses seeking an all-in-one marketing and website solution.
  5. Strikingly: Best for freelancers and digital agencies wanting to build and customize websites quickly.
  6. Brizy: Best for resellers and agencies aiming to offer white-label website-building services.
  7. Weebly: Best for smaller companies and freelance designers looking for an uncomplicated website-building experience.
  8. Duda: Best for building online stores or websites, especially for teams and agencies.
  9. Simvoly: Best for agencies and businesses aiming to design and manage custom websites and sales funnels.
  10. IM Creator: Best for creating DIY websites with customizable options and templates.
  11. Ecwid: Best for businesses looking to white-label their online store and integrate it seamlessly with existing websites.

What is a White Label Website Builder?

White labeling is a strategy that removes existing branding, letting you showcase your own identity. This is an approach that resellers, agencies, and freelancers embrace.

For instance, when you craft websites for clients with, say, a Wix white label setup, they won’t see any Wix branding. Only your unique image, colors, and logo will be on display. You can even use the white label website builder to create a customer portal for easy updates.

Clients see your branding when they log in, reinforcing your partnership.

Benefits of White Labeling

  • Expand Customer Base: Attract more clients with your distinctive offerings.
  • Boost Website Traffic: Elevate online presence and engagement.
  • Increased Profit: Clients unaware of tool costs, unlocking potential earnings.
  • Minimized risk: Clients are less likely to switch to the original tool.
  • Elevate Experience: Provide a remarkable and meaningful customer journey.

White labeling goes beyond reselling. You access external tech while retaining customer ownership.

Now, with a grasp of white label website builders, let’s explore the top options.

Best White Label Website Builders

1. Shopify – Best White Label Website Builder

Overview

When it comes to white-label businesses, Shopify stands out as the top choice for a website builder. Its user-friendly interface and robust features offer an excellent platform for creating white-label websites.

Shopify is a versatile e-commerce platform that empowers businesses to create and manage online stores. It provides a comprehensive set of tools and resources for white-label companies to build and customize websites according to their branding and design preferences.

Feature

  • E-commerce Powerhouse: Shopify offers a wide range of e-commerce features, including product management, inventory tracking, and order processing, making it an ideal choice for businesses looking to sell products online.
  • Customizable Themes: The platform provides a variety of customizable themes that allow white-label businesses to create unique and visually appealing websites that match their brand identity.
  • App Integrations: Shopify’s app store offers a plethora of third-party integrations, enabling white-label businesses to enhance their websites with additional functionalities such as marketing tools, analytics, and customer support.
  • Responsive Design: Websites built on Shopify are mobile-responsive, ensuring a seamless browsing experience for users on various devices.
  • Secure Payment Processing: The platform supports multiple payment gateways, offering customers secure and convenient payment options.
  • SEO Tools: Shopify includes built-in SEO tools that help optimize websites for search engines, increasing their visibility and online presence.
  • 24/7 Customer Support: White-label businesses can rely on Shopify’s customer support for assistance and guidance anytime.
  • Scalability: As businesses grow, Shopify scales with them, allowing for the addition of new products, features, and functionality.
white labeling websites

Pricing 💰

Shopify offers a range of subscription plans tailored to different business needs. The specific pricing for the white-label website builder varies, starting at $39. You can check here to learn more about how much Shopify costs.

Additionally, Shopify provides optional apps, which may impact the overall cost. 

Pros 👍

  • Versatility: Shopify offers various customizable features and tools to suit different business needs.
  • E-commerce Powerhouse: The platform excels in e-commerce functionalities, allowing seamless product management, inventory tracking, and sales processing.
  • Abundant Templates and Apps: With an extensive library of templates and apps, users can quickly enhance and customize their online stores.
  • Reliable Support: Shopify provides dedicated customer support through various channels, ensuring assistance whenever needed.
  • Scalability: Whether you’re a small or large enterprise, Shopify offers scalability to accommodate business growth.

Cons 👎

  • Cost Considerations: The expenses associated with Shopify, including subscription fees and app costs, can add up, particularly for smaller businesses.
  • Transaction Fees: Some payment gateways on Shopify incur transaction fees, impacting overall profit margins.

2. Wix 

Overview

Wix stands as a prominent player in the website-building arena, offering simplicity, convenience, and customization. While Wix doesn’t have a traditional white-label solution, you can join their partner program to incorporate your branding.

As a Wix partner, you can create client websites, enjoy priority support, and access a dedicated account manager. This program ensures a seamless experience with custom branding and a comprehensive billing system.

Features of Wix’s partner program

  • Comprehensive service and support
  • Direct support from developers
  • 20% revenue sharing
  • Access to the Wix marketplace
  • Customer feedback integration
  • Custom client building and branding
white labeling websites

Pricing 💰

Pricing for the Wix partner program is not as straightforward as standard Wix website costs. You’ll need to contact their team and share your requirements to get a quote. They will then provide a customized price based on your needs.

Pros 👍

  • Excellent Support and Developer Access: Wix provides robust support for its partners, offering assistance from developers and a dedicated account manager. This ensures you have the technical help to effectively create and manage client websites.
  • Wix Marketplace Support: As a Wix partner, you gain access to the Wix marketplace, expanding your reach and potential customer base. This exposure can lead to more clients seeking your services.
  • Custom Branding: Wix allows you to incorporate your branding into the websites you create. This means you can maintain a consistent and professional image for your business while offering high-quality website solutions to your clients.
  • Excellent Range of Features: Wix offers a wide range of features and tools to integrate into the websites you build. This ensures your client’s websites are functional, attractive, and tailored to their needs.
  • Lots of Extra Ways to Serve Customers: Wix partners benefit from additional features like priority support and custom solutions. These perks enable you to provide your clients with an enhanced and personalized service.

Cons 👎

  • Not True White Labeling: While Wix can incorporate your branding and create a customized client experience, it doesn’t provide a traditional white-label solution where the platform’s branding is entirely hidden. Some clients may prefer a more discreet branding approach.
  • Limited Profits: Wix operates on a revenue-sharing model, where partners earn a percentage of the revenue generated from the websites they create. While this can provide a steady income stream, it may result in limited profit potential compared to fully independent white labeling options.

3. Squarespace

Overview

To access the ability to create your own branded websites with Squarespace, you should become part of the “Circle” program. This environment allows Squarespace users who build websites to use various tools, get community support, access educational resources, and enjoy perks.

Within the Circle program, you can craft websites for your clients using a fully customizable environment that includes all the familiar features of Squarespace. Like other top platforms, you’ll find a range of features to help you get started. These include a hub of comprehensive resources, improved customer service support, and a thorough training program. 

Additionally, you can enhance your chances of attracting leads through the Squarespace marketplace.

Circle Features

  • Comprehensive community support.
  • Discounts for new sites.
  • Trial periods up to 6 months.
  • Support for beta tests.
  • Early release notes.
  • Diverse features.
  • Global recognition.
  • Organized calendars.

Using the Squarespace system won’t provide an utterly white-labeled encounter, as you’ll still display the Squarespace Circle badge.

white labeling websites

Pricing 💰

  • Circle membership is free for freelancers and agencies.
  • Eligibility required to join.
  • No additional fee to begin using the service.
  • Costs incurred for Squarespace sites and customer-accessed features.

Pros 👍

  • Great Community Support: Squarespace offers strong community support through its Circle program, allowing you to connect with professionals, exchange ideas, and collaborate effectively.
  • Long Trial Periods: Enjoy extended trial periods with Squarespace, giving you ample time to explore and make informed decisions before committing.
  • Great Discounts: Squarespace provides attractive discounts, helping you manage costs and enhance your profit margins as you create websites for clients.
  • Excellent Selection of Features: Squarespace offers diverse features, empowering you to design and customize websites that meet your client’s unique needs.
  • Global Recognition for Your Brand: Utilizing Squarespace can enhance your brand’s visibility and credibility on a global scale, showcasing your professional capabilities.

Cons 👎

  • Not Fully White-Labeled: While Squarespace offers white labeling through its Circle program, it’s important to note that the Squarespace Circle badge will still be visible, which may not provide an utterly white-labeled experience.
  • May Not Be Suitable for All Customers: Squarespace’s offerings and features may not align perfectly with all clients’ requirements, potentially limiting its suitability for specific projects or businesses.

4. HubSpot CMS Hub

Overview

HubSpot CMS Hub offers a robust website-building solution that leverages HubSpot’s exceptional CRM to personalize visitor experiences while staying true to your brand.

Key features

  • Seamlessly integrates with HubSpot’s CRM platform for comprehensive business growth support.
  • Enables optimization of marketing, sales, customer service, and operations.
  • Automatically records all website interactions in the free CRM for valuable marketing insights.
  • Enhances marketing campaigns, sales efforts, and customer support with stored data.
  • User-friendly interface suits marketers with minimal technical expertise.
  • Provides advanced customization options for developers.
  • Assured security managed by HubSpot, reducing plugin and attack concerns.

Features:

  • Fully integrated CRM for streamlined customer management.
  • Customized as-you-type SEO suggestions for improved search visibility.
  • Diverse collection of original website themes.
  • Intuitive drag-and-drop editor for effortless page creation.
  • Adaptive page testing for optimal performance.
  • Detailed contact attribution reporting.
  • Support for local website development.
  • Serverless functions for enhanced efficiency.
  • Continuous 24/7 security monitoring and threat detection.
  • Content delivery network and customizable CDN setup.

HubSpot CMS Hub empowers businesses with a versatile platform that caters to marketers and developers, ensuring a seamless website-building experience and robust security.

white labeling websites

Pricing 💰

  • Free 14-day trial for comprehensive feature testing.
  • Plans begin at $25 per month.
  • Includes free access to HubSpot’s marketing, sales, customer service, operations tools, and CRM.

Pros 👍

  • No Technical Skills Required: HubSpot CMS Hub is designed to be user-friendly, making it accessible to users with varying technical backgrounds. You can create and manage websites without extensive coding knowledge.
  • Custom SEO Recommendations: The platform offers as-you-type SEO suggestions, helping you optimize your website’s content for better search engine visibility. This ensures your site is well-optimized for search engines, potentially driving more organic traffic.
  • Built-in SSL Certification and Security Features: HubSpot CMS Hub prioritizes website security by providing built-in SSL certification and other security features. This safeguards your website and visitors’ data, enhancing user trust.
  • Free HubSpot CRM: Including the free HubSpot CRM is a significant advantage. It allows you to manage customer relationships, track interactions, and gather valuable insights to improve your marketing and sales efforts.
  • Website Page Personalization Features: HubSpot CMS Hub lets you personalize website pages, tailoring content and experiences based on individual visitor behavior. This personalization enhances user engagement and satisfaction.
  • Extensive Developer Documentation and Active Online Community: For those with more advanced needs, HubSpot CMS Hub offers comprehensive developer documentation and a vibrant online community. This ensures you have the resources and support needed for more complex customization.

Cons 👎

  • No Free Plan: HubSpot CMS Hub does not offer a free plan, unlike other platforms. This means there is an associated cost right from the start, which might be a consideration for those seeking budget-friendly options.

5. Strikingly

Overview

Strikingly stands out as a widely recognized option for white-label website development in today’s market. With an established presence, the company has garnered support from numerous professionals and creatives who praise its exceptional features. Strikingly’s primary objective is to offer users the most straightforward website editing experience possible, with various avenues for engagement.

Key Features

  • Simple Site Building with Free Hosting: Users can easily create websites without the need for coding or design expertise, accompanied by complimentary hosting services.
  • No Code or Design Experience Needed: Strikingly’s platform is designed to be user-friendly, eliminating the necessity for prior coding or design knowledge.
  • Robust Functionality: The platform boasts many powerful and versatile features, enhancing the overall website-building experience.
  • Discount Pricing: Strikingly offers cost-effective pricing options, allowing users to benefit from budget-friendly plans.
  • Extended Pro Trials: Users can enjoy prolonged trial periods for the Pro plan, providing ample time to explore its capabilities.
  • 24/7 Support: Strikingly provides continuous customer support, ensuring assistance is available whenever needed.
  • Excellent Collaboration Options: The platform facilitates seamless collaboration, allowing users to work effectively with teams and clients.

Strikingly proves to be a favorable choice for digital agencies and freelancers seeking to achieve quick profits through streamlined website building and a range of user-friendly features.

white labeling websites

Pricing 💰

The cost of Strikingly varies based on the number of sites you intend to create. Resellers must commit to a minimum purchase of 20 sites to enroll in the program, and you acquire these sites at a discounted rate. Notably, the program encompasses numerous features, including the ability to provide eCommerce sites.

Pros 👍

  • Built-in Ecommerce and Hosting: Strikingly offers integrated Ecommerce and hosting solutions for seamless website management.
  • Ease of Use: Minimal coding knowledge is required, making it accessible for various users.
  • Discount Pricing Strategy: The platform employs a favorable discount pricing approach, enhancing affordability.
  • Customer Loyalty Options: Strikingly provides numerous avenues to cultivate customer loyalty and engagement.
  • 24/7 Support: Users benefit from round-the-clock customer support and service.

Cons 👎

  • Co-branding Limitation: The presence of co-branding means complete white-labeling is not achieved.
  • Potential Cost: Some users may perceive The platform’s pricing as relatively expensive.

6. Brizy

Overview

Brizy is a versatile website builder that equips resellers with an all-in-one solution for a competitive edge. It’s a user-friendly drag-and-drop visual builder, allowing easy customization without coding. Modify global fonts and colors with a few clicks.

Features

  • Customizable Landing Pages, Popups, and Headers: Create unique elements to enhance user experience.
  • Collaboration Tools: Assign roles, grant permissions, and collaborate seamlessly with team members and clients.
  • One-Click Publishing: Effortlessly publish your creations with a single click.
  • SEO Optimization Tools: Improve your website’s search engine visibility with built-in SEO tools.
  • Automatic Content Syncing: Keep your pages up-to-date by syncing content automatically.
  • Theme Builder: Craft your own WordPress themes using the integrated theme builder.
  • Integration with Leading Platforms: Seamlessly connect with WooCommerce, MailChimp, HubSpot, and more.

Brizy’s optimization for mobile devices and its array of customizable templates provide versatility. With impressive page speeds and an average uptime of 96%, it ensures reliable performance. Brizy also offers domain masking, a client dashboard, and branded communications. Expand your brand with features like a logo builder and support links.

Brizy simplifies white-labeling websites while providing powerful tools to enhance your offerings.

white labeling websites

Pricing 💰

Brizy offers pricing plans for both WordPress and Brizy-hosted websites.

For WordPress:

  • Choose between yearly and lifetime options.
  • Access white-labeling with the agency plan is $159 annually (annual billing).
  • Get 500 websites and full white-label functionality.
  • Enjoy one year of VIP customer support.

For Brizy-hosted sites:

  • Opt for monthly or yearly billing (with a 20% discount).
  • Access white-labeling with the agency plan, priced at $49 per month.
  • Host up to 100 sites on your domain.
  • Benefit from unlimited content storage.
  • Receive one year of VIP customer support.

Pros 👍

  • Diverse Integrations: Brizy offers a variety of integrations, expanding its capabilities by connecting with other tools and services.
  • Comprehensive White-Labeling and Customization: Enjoy complete white-labeling and customization options, allowing you to present websites under your brand identity.
  • Simplified Development: No coding skills are necessary, making website creation straightforward and accessible to all skill levels.
  • Yearly and Lifetime Price Plan Discounts: Benefit from reduced costs with yearly and lifetime pricing, enhancing affordability over the long term.
  • Ecommerce and Marketing Assistance: Receive support for ecommerce and marketing needs, aiding in the promotion and management of online businesses.

Cons 👎

  • Agency Plan Requirement: White-labeling features are exclusively offered in agency plans, potentially limiting access for specific users.
  • Challenging for Small Businesses: The pricing structure may pose affordability challenges for small businesses operating on tighter budgets.

7. Weebly

Overview

Weebly is an excellent website-building tool suitable for smaller companies and freelance designers. The Weebly designer’s system is tailored for smaller businesses, offering a re-brandable backend dashboard without any initial fees.

The Weebly Designer Platform includes a comprehensive backend editor, free templates, and hosting. You only pay when the site scales, typically from $8 to $25 monthly. Weebly empowers designers to charge higher client fees, maximizing profitability.

Key features

  • Comprehensive Code Control: Weebly allows you to exercise complete control over your website’s code, enabling you to implement customized functionalities and features.
  • Ecommerce Support: The platform is equipped to support online stores, making it an ideal choice for businesses looking to expand their digital presence.
  • Shared Admin Access: Shared administrative access makes Collaborative work more accessible, allowing you and your team to manage and maintain the websites you create efficiently.
  • User-Friendly Drag-and-Drop Builder: Weebly’s intuitive drag-and-drop builder simplifies website creation, requiring no coding expertise.
  • Custom Client Portal: Enhance client interactions with a personalized client portal, creating a convenient and centralized hub for communication and collaboration.
  • Extensive Client Permissions: You can define and control the access and permissions granted to your clients, ensuring a tailored and secure experience.
  • Free Hosting and SSL Certifications: Hosting your websites and securing them with SSL certificates are included at no additional cost, streamlining the management process.
  • Additional Package Options: Weebly offers supplementary package options, allowing you to tailor your services to meet specific client needs and preferences.

Pricing 💰

Utilizing the Weebly Designer platform is free for basic functionalities. You only incur charges for hosting the website when it becomes live. Should you desire additional capabilities, you can opt for the supplementary WebPro solution at a monthly cost of $30.

Pros 👍

  • Strong Code and Branding Controls: Weebly offers extensive control over website code and branding elements, allowing customization to align with your brand identity.
  • Ecommerce Support: Weebly provides tools and features to facilitate the creation and management of online stores, enabling potential ecommerce ventures.
  • Shared Administration Options: Collaborative management is possible with shared admin access rights, enhancing teamwork and coordination.
  • Abundance of Free Features: Weebly offers a variety of complimentary features, reducing the need for additional expenses.
  • Impressive Client Portal: The platform boasts a well-designed client portal that enhances client interaction and communication.

Cons 👎

  • Limited Scalability for Larger Companies: Weebly’s design and features are more suited for smaller businesses and may not provide the necessary scalability for larger enterprises.

8. Duda

Overview

Explore Duda, an impressive solution for creating online stores or personal websites. Duda offers a white label program for team and agency users, providing a range of excellent tools for white labeling, including a complete store builder and site preview screens.

The tools’ URLs are presented under the creator’s name, ensuring a solid brand image. Wholesale pricing options are also available, optimizing bandwidth and supporting global client website design.

Key features

  • Lead-Generating Landing Pages: Design specialized web pages to capture and nurture potential customer interest.
  • Permission and Control Elements: Manage user access and responsibilities through distinct roles.
  • Email Notifications: Receive timely email alerts for significant website activities.
  • Website Previews: Preview website changes before publication.
  • Easy Editing: Enable effortless website updates without technical expertise.
  • Client Dashboard: Offer clients a centralized hub for efficient website management.
  • Client Login Screen: Provide a secure portal for clients to access and manage their websites.
  • Custom Website Builder with Branding: Create uniquely branded websites aligned with your identity.
  • Guidance and FAQ Support: Access resources and solutions for addressing technical challenges and inquiries.
white labeling websites

Pricing 💰

When considering Duda’s pricing, you can start with a free trial to explore its features. Afterward, you can choose from functionality options per site, with support for your team at $14, $22, or $44 per month. Larger companies also have the flexibility to create a custom plan.

Pros 👍

  • Comprehensive Array of White-Labeled Features: Duda offers a diverse range of tools and features.
  • Client Login and Portal Options: It provides options for client login and a dedicated portal for enhanced interaction.
  • User-Friendly Templates: Duda offers a collection of easy-to-use and customizable templates.
  • Intuitive Editing and Website Preview: The platform facilitates easy editing and offers a website preview feature.
  • Email Notifications and Updates: Users receive email notifications and updates for effective communication.
  • Permission and Control Choices: Duda allows for granular permission and control settings.
  • Team-Friendly Website Building: Duda is well-suited for team-based website development.
  • Custom Domain Name for Site Sales: Users can sell sites under their domain name.

Cons 👎

  • Limited High-Level Functionality: Duda may lack certain advanced functionalities.
  • Support Limitations: Some limitations in customer support may be observed.

9. Simvoly

Overview

Simvoly is a user-friendly website builder that offers a seamless and dependable website creation process, allowing you to design various types of websites, including eCommerce and sales funnels, all in one place. The white label builder empowers you to enhance your web presence with features such as SEO optimization and customizable design elements.

If you’re aiming to establish an online store with the comprehensive functionality of Amazon while maintaining a distinct brand identity, Simvoly could be an ideal choice. Its intuitive drag-and-drop interface gives you complete control over your web design, enabling you to delve into intricate aspects of website creation, which is particularly advantageous for agencies.

Notable features of Simvoly

  • Drag and drop website building
  • Diverse selection of attractive templates
  • Funnel creation with A/B testing capabilities
  • White-label content for seamless branding
  • Ecommerce functionality for online selling
  • Built-in CRM (Customer Relationship Management)
  • Membership management
  • Appointments and booking system
  • Custom checkout pages for tailored user experience
white labeling websites

Pricing 💰

Simvoly offers budget-friendly options for agencies, providing a free trial to begin. When you’re ready to commit, paid plans start at about $12 monthly and go up to $199 monthly.

Pros 👍

  • Comprehensive white label package: Simvoly offers complete white label tools and features.
  • Low starting fees for agencies: The agency pricing begins at a very affordable rate.
  • Abundance of custom website options: Simvoly provides a wide range of choices for designing custom websites.
  • User-friendly drag-and-drop builder: The platform is easy to use thanks to its intuitive interface.
  • Inclusion of CRM and unique features: Simvoly includes a built-in CRM and other distinctive functionalities.
  • Sales funnel integration: The platform is beneficial for incorporating sales funnels into your business model.

Cons 👎

  • Potential complexity in specific areas: Some aspects of Simvoly might be more intricate to navigate.
  • Limited recognition: Simvoly may not be as widely recognized as other options.

10. IM Creator

Overview

IM Creator is an excellent choice for businesses seeking to build custom websites, offering comprehensive tools for DIY website design. The platform provides a variety of CSS and coding options, robust customer support, and opportunities for brand customization, including logo and branding elements. Starting with a modest investment, you can create and publish unlimited sites.

For those seeking more advanced features like cPanel options and APIs, the “host it yourself” package is available, making it ideal for white labeling, even with limited technical knowledge.

Features 

  • Wide selection of beautiful themes and templates
  • SEO support for better online visibility
  • HTML5 editing capabilities
  • Forms and eCommerce integration
  • Seasonal theme collections
  • Hosting and email solutions
  • User-friendly drag-and-drop editor
  • Built-in app creation functionality
white labeling websites

Pricing 💰

Pricing for IM Creator’s white-label solution begins with a free trial for testing features, followed by a premium account starting at $8 per month. Access to unlimited licensing and white labeling is available for approximately $350 per year.

Pros 👍

  • Affordable Pricing Options: IM Creator offers competitive pricing plans, providing cost-effective choices for users.
  • Abundant Editing Options: The platform offers a wide range of editing features, including widgets for social media integration, allowing for versatile customization.
  • App Creation: IM Creator enables app creation, expanding possibilities for enhancing websites with interactive elements.
  • SEO Support: The platform supports search engine optimization, helping websites achieve better visibility online.
  • Variety of Templates: IM Creator offers a diverse selection of appealing templates, simplifying the design process.
  • Drag and Drop Functionality: The intuitive drag-and-drop functionality makes website building user-friendly and efficient.

Cons 👎

  • Expensive Initial Investment: Some users may find the initial investment relatively high, impacting budget considerations.

11. Ecwid

Overview

Ecwid is our top choice for a reason. They offer a highly potent white-label cloud-based SaaS solution that seamlessly integrates with agencies specializing in graphic design, marketing, and software development. Ecwid’s reputation for user-friendliness and swift implementation has earned it accolades.

This translates to a comfortable experience for your clients managing their stores and allows you to construct and launch custom stores within tight timeframes efficiently. The added benefit of affordable pricing and reseller discounts empowers your brand to gain a competitive edge.

Key Features 

  • Customizable Platform: Partners can easily tailor the website builder’s platform to align with their branding, billing schedule, and pricing plan.
  • Cloud-Based Convenience: Ecwid’s white-label website builder operates entirely in the cloud, leveraging Amazon’s eCommerce hosting. This eliminates concerns about software updates, hidden fees, or store speed issues.
  • Seamless Integration: Ecwid stores can be effortlessly integrated into custom websites or builders.
  • WordPress Plugin: Resellers can access a white-label WordPress plugin, adding to the platform’s versatility.
  • Wide Range of Payment Options: Ecwid supports over 50 payment providers, ensuring flexibility for both you and your customers without any additional charges for receiving payments.

Ecwid’s white-label program is notable for its customization options, allowing users to co-brand as a third-party application or resell under their brand. Moreover, the program offers valuable reseller insights, enabling the smooth creation and management of merchants’ stores through a customizable and personalized dashboard.

The Ecwid white-label website builder provides robust partner support to simplify the process. This includes comprehensive marketing and sales tool kits, training documents, and priority support for top-tier members.

white labeling websites

Pricing 💰

The Ecwid white-label program offers two plans for your consideration:

Silver Membership Plan ($299/year):

  • Partner dashboard for store management.
  • 2 demo accounts.
  • Regular support.
  • Ecwid co-branded option.
  • White-label option.
  • 30% discount on subscription plans.

Gold Membership Plan ($899/year):

  • 45% discount on subscription plans.
  • White-label WordPress plugin.
  • 3 demo accounts.
  • Advanced control panel setup.
  • Priority support.
  • Store cloning feature.
  • Custom domain at $799/year.
  • Partner API for store automation management and setup.

Pros 👍

  • Sizable Discounts: Ecwid offers significant price reductions, allowing you to save on costs.
  • Customization Flexibility: The White Label program provides ample room for customization, enabling you to tailor the platform to your brand’s needs.
  • Co-Branding Option: Users seeking a middle ground between complete control and co-branding can utilize the co-branding option.
  • Automation with API: Ecwid’s API facilitates automation, streamlining various processes for efficiency.
  • White-Label WordPress Plugin: The Gold plan includes a complimentary white-label WordPress plugin, enhancing versatility.

Cons 👎

  • Additional Fees: The Silver plan requires a $99 one-time fee for the white-label WordPress plugin and a $999 yearly fee for a custom domain.
  • Store Cloning Limitation: The Silver plan lacks the store cloning feature, potentially limiting replication for specific uses.
  • Priority Support Limitation: Priority support is exclusive to the Gold membership plan.
  • Cost for Small Businesses: The program’s pricing might be relatively steep for small businesses, impacting budget considerations.

White Labeling Websites: FAQs

No, white labeling is totally legal. It’s illegal when one company makes something, but another company puts their name on it and sells it. To do this properly, you need to make agreements with the original maker about how things will work. Just like any important business deals, it’s smart to get a lawyer who knows about this stuff to help you.

White labeling is when a company produces goods or services and allows another company to rebrand and sell them as its own. For example, a marketing agency might use a white-label SEO service and present it to clients as their own work.

To create a white label website, you can use a white label website builder like the ones mentioned in the article. Choose a platform, customize it with your branding, and offer it to your clients under your own brand name.

Yes, WordPress can be used for white labeling. You can customize a WordPress website with your branding and offer it as a white label service to clients.

Yes, Wix offers white labeling options. You can use the Wix platform to create websites for clients and present them under your own branding using the white label feature.

Final Thoughts

A white label website builder is valuable for agencies or individuals aiming to showcase their website creation skills. White labeling allows you to establish your reputation as a designer or coder while retaining essential functionality. With white labeled tools available, creating every website from scratch is unnecessary.

Keep in mind that several options offer free trials, enabling you to explore functionality without significant financial commitment—best of luck in finding the right white-label experience for your needs.


Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.